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INDONESIA
Komunikasi : Jurnal Komunikasi
Published by Universitas Bina Sarana Informatika
ISSN : 20866178     EISSN : 25793292     DOI : 10.31294/jkom
Core Subject : Science,
Computer Science & IT Library & Information Science
Arjuna Subject : -
Articles 225 Documents
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Strategi BPOM dalam upaya mengatasi Pemberantasan dan Penyalahgunaan obat Ilegal melalui Gerakan “Waspada Obat Ilegal” siti qonaah qonaah; Heri Afianto
Jurnal Komunikasi Vol 11, No 1 (2020): Maret 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i1.7483

Abstract

The distribution of illegal drugs is a serious problem that not only occurs in Indonesia, but globally. In Indonesia, the Food and Drug Supervisory Agency (BPOM) noted the growth of illegal drug circulation in the last few years was quite high. The "Illegal Drug Alert" Movement is an effort implemented by BPOM in overcoming the eradication and abuse of illegal drugs, the strategy being implemented includes prevention, detection / supervision and response / action. This research is to find out the BPOM Strategy in an effort to overcome the Eradication and Abuse of Illegal Drugs through the "Illegal Drug Alert" Movement. In this study, researchers used a qualitative approach and case studies. As a research method that describes the vigilance of illegal drugs can be useful in overcoming the eradication and abuse of illegal drugs          
Efektivitas Strategi Komunikasi Pemasaran Universitas Budi Luhur Dalam Penerimaan Mahasiswa Baru 2019 Rismiatun Rismiatun
Jurnal Komunikasi Vol 11, No 1 (2020): Maret 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i1.7028

Abstract

AbstractAlong with the times and increasing education, especially tertiary education. All private universities offer the same thing to prospective students. Every private university competes to be able to gain trust and convince prospective students to register at the relevant university. Every college has a marketing department that has a communication strategy to be able to achieve its goals, so not only the marketing function must be carried out, but also the Public Relations (PR) function. Or we are familiar with Humas (Public Relations). This means that there is an element of marketing communication carried out by the PR function within it. Marketing communication is an important aspect in marketing missions and determines marketing success. This study aims to describe the effectiveness of the implementation of the marketing communication strategy of Budi Luhur University in the admission of new students. This research uses the postpositivism paradigm. This paradigm is to get in-depth data, a data that contains meaning. The method used in this research is descriptive qualitative, with a qualitative approach. Researchers describe and implement existing data in the field. Marketing communication strategies used in the form of school visits, events, sponsorships, blazz sms, e-marketing. From the planning, implementation of program monitoring and evaluation, found obstacles in its implementation but these obstacles can be overcome with a monitoring program, but judging by the comparison of students, the results achieved this year show this strategy is effective. Keywords: Effectiveness, Strategy, Marketing Communication
Efek Media Sosial dalam Menciptakan “Borderless Communication” Pejabat Publik & Masyarakat (Analisis Komunikasi Interaksional Akun Instagram @ridwankamil) Andi Setyawan; Iin Soraya
Jurnal Komunikasi Vol 11, No 1 (2020): Maret 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i1.7613

Abstract

Di era milenial ini, perkembangan teknologi telah membawa komunikasi melompat melampaui harapan masyarakat. Perkembangan media dengan munculnya media sosial, mampu meruntuhkan jarak, dan tembok dalam berkomunikasi. Hal inilah yang dimanfaatkan oleh Ridwan Kamil Sebagai pejabat public untuk edia komunikasi dengan para stakeholdernya. Penelitian ini akan melihat pola komunikasi interaksinal Ridwan Kamil di Instagram dan efek media dengan teori Schramm Wilbur. Pendekatan kualitatif dengan metode Analisa teks keritis. Pengambilan data melalui dokumentasi akun Instagram @ridwankamil. Berdasarkan hasil dan Analisa maka didapatkan fakta bahwa Ridwan Kamil dalam Instagramnya telah melakukan komunikasi interaksional dalam bentuk tanggapan terhadap komentar yang diberikan di dalam postingannya. Tanggapan yang diberikan dalam satu postingan rata-rata 1-3 tanggapan berdasarkan urgansi dan dampak yang mungkin hadir dari pemberian tanggapan tersebut. Perkembangan akun dengan pengikut lebih dari 11 juta ini merupakan contoh pejabat public yang berhasil membangun komunikasi interaksional kepada masyarakatnya.
Meliterasi Warganet Dengan Algoritma Komunikasi Media Sosial Yang Sehat Irwanto Irwanto Irwanto; Laurensia Retno Hariatiningsih
Jurnal Komunikasi Vol 11, No 1 (2020): Maret 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i1.7369

Abstract

Hadirnya media sosial yang difasilitasi dengan teknologi informasi pada dunia digital membawa tatanan dan dimensi baru serta kebebasan berkomunikasi pada masyarakat. Namun hal ini tidak hanya membawa kemaslahatan tapi juga menyimpan potensi konflik pada alam maya yang berdampak juga pada dunia nyata. Sudah saatnya literasi media sosial dilakukan dengan cara yang sederhana. Penelitian ini dilakukan melalui studi pustaka serta desk research untuk mendeskripsikan literasi bermedia sosial dengan cara yang sederhana,   melalui pendekatan algoritma komunikasi yang mengoptimalkan peran peralatan rohani manusiaKey word : literasi warganet, media sosial, algoritma komunikasi
KOMUNIKASI PEMBANGUNAN KELUARGA KELURAHAN ANGKE DALAM MENINGKATKAN KEHIDUPAN MASYARAKAT (Studi Kasus : Ruang Publik Terpadu Ramah Anak Kalijodo) Helen Olivia
Jurnal Komunikasi Vol 11, No 1 (2020): Maret 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i1.7614

Abstract

Abstrack – Jakarta is one of the big cities that has a high level of economy. Unfortunately not yet accompanied by the many natural attractions and families. Child Friendly Public Spaces, hereinafter abbreviated as RPTRA, are places and or open spaces that integrate activities and activities of citizens by implementing 10 Principal Empowerment and Family Welfare programs to integrate with the Child Friendly Cities program. The purpose of this study is to discuss the efforts made in improving the communication relationship of Angke Village PKK development with the community. In this study researchers used qualitative research methods. Data collection techniques used in research are in-depth interviews and non-participant observation to collect primary data, as well as literature studies and documentation to obtain secondary data. The results of this study indicate that the Development Communication carried out by the Angke Village PKK and the Kalijodo RPTRA Manager in the utilization of the Kalijodo RPTRA in the field of education and skills have a positive impact on society.Keywords: Development Communication, RPTRA, PKK 
Citra Pemerintah Indonesia Di Acara Pembukaan Asian Games 2018: Analisis Isi Kuantitatif Pada Situs Berita Online Tribunnews.Com, Detik.Com & Liputan6.Com Stephanie Cecilia; Rino F. Boer; Casey Catherina
Jurnal Komunikasi Vol 11, No 1 (2020): Maret 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i1.7441

Abstract

Indonesia took the opportunity at the opening ceremony of Asian Games on 18August 2018 to show their competence and promoting the country to the world. The result of the opening ceremony was a success and received massive compliments especially from local media. The success of the opening ceremony directly affected Indonesian’s government image as the executive and as main in charge in Asian Games 2018. This objective is to know the projected government image and its similarities and differences from articles published by three most popular online news sites in Indonesia at that time that are Tribunnews.com, Detik.com and Liputan6.com using quantitative content analysis. Government image is formed from bureaucracy image and political image. The result found that political image is more dominant than bureaucracy image. This result shows that media has tendency to bring up president ex officio figures on political image, while on the bureaucracy image media has tendency to bring up all involves parties that are shows their responsibilities on the opening ceremony of Asian Games. However, tone variation on each media shown that media is not always have consistency while giving their publication, especially their publication towards government
PEMANFAATAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI BAGI RADIO MERSI 93.9 FM Ita Suryani
Jurnal Komunikasi Vol 11, No 1 (2020): Maret 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i1.7886

Abstract

Media sosial pada umumnya digunakan penguna internet (internet user) sebagai sarana menjalin komunikasi kepada pengguna lain dalam bentuk postingan atau konten – konten berbagi yang dibagikan oleh pemilik akun media sosial. Dalam perkembangannya media sosial bisa dimanfaatkan untuk beragam kepentingan, mulai menjalin pertemanan, kampanye program tertentu (pendidikan, sosial, agama, lingkungan, kesehatan, dan sebagainya), sampai promosi. Perseroan Terbatas PT. Radio Swara Mersidiona yang lebih dikenal dengan nama Radio Mersi FM dengan motto Bandar Dangdut Indonesia, dengan memiliki identitas yang jelas serta tetap konsisten pada jalur Musik Dangdut atau dengan format full musik dangdut. Radio Mersi 93,9 FM memanfaatkan media sosial untuk kegiatan promosi, karena media sosial bisa menjadi cara ampuh mengetahui isu-isu tentang apa yang dibutuhkan oleh masyarakat dan engagement bisa dilakukan dengan merespons secara cepat masalah ataupun informasi. Tujuan penelitian ini adalah ingin mengetahui Bagaimana Pemanfaatan Media Sosial Sebagai Media Promosi Bagi Radio Mersi 93.9 FM. Menggunakan metode penelitian studi kasus yaitu membutuhkan dari berbagai sumber data dan berbagai macam instrumen dalam pengumpulan data. Hasil penelitian menunjukkan bahwa media sosial yang dimiliki Radio Mersi 93,9 FM ini memiliki kekuatan hubungan dan kepadatan jaringan pada saat proses promosi program, sehingga dapat membangun keterikatan dengan para pendengarnya
Analisis Resepsi Khalayak Terhadap Isi Pesan Pada Iklan Wardah Cosmetics “Long Lasting Lipstic Feel The Color” Sri Hesti Meilasari; Umaimah Wahid
Jurnal Komunikasi Vol 11, No 1 (2020): Maret 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i1.6810

Abstract

Each company has their own market segmentation for their offered product or services. Competition with the similar product is another challenge for the company itself to reach widely audience and get the segmented market. Advertisement as a part of an Integrated Marketing Communication is one of the marketing tools in bussiness to communicate with the wider community to introduce their products to audience. Advertisement in television has a certain message through its words or picture shown for their market. Wardah cosmetics as a cosmetis company which known has market segmentation for Moslem Woman try to make a moslem woman to appear attractively through their advertisement. Moslem woman in general has a standard common value to dress up in modesty. This research try to find out how's the audience's reception especially moslem woman at area of WTC Sudirman's Office as part of central business in Jakarta whom come from various background on the content of message Wardah Cosmetics Advertisement “Long Lasting Lipstic Feel The Color”. This research uses constructivis paradigm, namely, the truth of social reality can not be generalized to all people and seen as result of social construction of the audience, localy and specific. The researcher uses reception analysis method by conducting interview to informan choosen based on certain criteria. This research uses theory of Encoding-Decoding by Stuart Hall. Based on this research, there are 2 categories only which appears, Dominant Hegemonic and Negotiated Reading, also appears a new social value brought by milenials generation as a moslem woman “Jaman Now”.
Analisa Strategi Co-Branding Smitten By Pattern Pada Sebelum dan Selama Pandemi COVID-19 Tyana Anggraeni; Sarah Shafitri
Jurnal Komunikasi Vol 11, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i2.8681

Abstract

Co-branding is one of strategies used by a brand to increase the brand awareness and brand equity. This strategy is used by Smitten By Pattern, an apparel brand that often collaborates with another local brand such as Woodka and Living Loving in doing the co-branding that leads to sales. This study aims to analyze the co-branding process before and during the pandemic caused by COVID-19 using marketing plan theory. Starts from investigating current target audience identity, situation, and behaviour, examining the marketing strategy and marketing mix, the co-branding process, implementation, also the monitoring and evaluation process to find out the advantages and disadvantages of co-branding. The methodology of this research will be using a qualitative method with a descriptive approach. This study found that there are significant differences between co-branding before and during pandemic caused by COVID-19; Smitten By Pattern have to increase their social media presence because of high number of online audience during pandemic, always providing a storytelling and relatable content for the audience, also getting unpredictably high online sales during pandemic. However, even though online sales in the last few months during pandemic are relatively high, that does not mean it can be compared with additional income by offline activities at the same time in the last year.
PENGGUNAAN SKINCARE DAN PENERAPAN KONSEP BEAUTY 4.0 PADA MEDIA SOSIAL (Studi Netnografi Wanita Pengguna Instagram) Irwanto, Irwanto; Hariatiningsih, Laurensia Retno
Jurnal Komunikasi Vol 11, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i2.8366

Abstract

Abstract :This study seeks to uncover the phenomena of waita's use of skincare and the application of the concept of beauty 4.0 in doing and uploading selfies on Instagram social media (IG). The method used is netnography that is by trying to understand deeply the lives of virtual communities from the perspective of the culprit. From the data obtained and collected and processed in relation to the subject and object of the research, the results of the research show that there are stages of the process taken by female Instagram social media users before uploading their selfies. The stages are sequentially the pre-selfie photo phase, selfie photo phase and post selfie photo phase. This research also found that there is an impression management through a message in the form of a selfie that will be uploaded to a social media account.Keywords: selfie, Instagram, skincare, beauty concept 4.0 

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