cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota jambi,
Jambi
INDONESIA
Jurnal Ilmiah Universitas Batanghari Jambi
Published by Universitas Batanghari Jambi
ISSN : 14118939     EISSN : 25494236     DOI : -
Core Subject : Economy, Education, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice
Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup multidisiplin ilmu, terbit sebanyak tiga kali dalam setahun yaitu pada bulan Februari, Juli dan Oktober.
Arjuna Subject : -
Articles 147 Documents
 3   4   5   6   7 
Search results for , issue "Vol 23, No 3 (2023): Oktober" : 147 Documents clear
Pengaruh Produk, Lokasi, Harga dan Promosi terhadap Minat Beli Konsumen pada Usaha Pempek Mamad Kota Jambi Laila Farhat
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4495

Abstract

A business will be able to survive, achieve growth, and increase the number of consumers' interest if it has implemented the right marketing strategy. This marketing strategy can be in the form of a marketing mix strategy. Pempek Mamad has implemented a marketing mix in the business units it runs. After conducting interviews with the owner of this business, information was obtained that this business was running smoothly and experiencing quite rapid development. That means this business has high appeal or interest among consumers. This will be linked to the aim of this research, to find out the factors in the marketing mix that influence consumer buying interest. This type of research is qualitative with quantitative analysis. The instrument is a questionnaire with a Likert scale of 1-5. The population and sample for this research are consumers of Pempek Mamad, Jambi City, both directly and online purchasing, totaling 100 respondents taken using purposive sampling. Based on the analysis and hypothesis testing, the results obtained in the form of a t test in the coefficient table show that partially the price variable has a very positive and significant influence with a significance value of 0.000 < 0.05. The results of the F test using the ANOVAb table show Fcount > F table (167.219 > 2.70) a significance value that is smaller than alpha (0.000 < 0.05), so it can be concluded that the correlation coefficient is statistically significant for the product variable (X. 1), location (X.2), price (X.3), and promotion (X.4) together influence consumer buying interest (Y).
Analisis Pengaruh Kualitas Produk, Brand Image dan Life Style terhadap Keputusan Pembelian Konsumen Merek Uniqlo (Studi Kasus pada Mahasiswa di Yogyakarta) Deri Yuansyah; Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.3682

Abstract

The economy in this era continues to grow and increasingly leads to very tight competition, especially in the field of business carried out by companies that produce similar goods or services. Uniqlo is a retail company that also offers fashion and lifestyle products with brands originating from Japan. This study aims to determine whether Product Quality, Brand Image, and Lifestyle influence consumer purchasing decisions at Uniqlo in Yogyakarta. The sampling method used is a non-probability method with purposive sampling technique. Collecting data by distributing questionnaires directly to 100 respondents. Data is processed using SPSS, and the analysis tool uses Multiple Linear Regression analysis. The results of the analysis of questionnaire data partially Product quality has a negative and significant effect on purchasing decisions. Partially, Brand Image has a positive and significant effect on Purchasing Decisions. Partially, Life Style has a positive and significant effect on Purchasing Decisions. Product Quality, Brand Image, Life Style, simultaneously or jointly have a positive and significant effect on purchasing decisions.
Studi Kecernaan dan Konsumsi Pakan pada Kambing Peranak Etawah Jantan Muda yang diberi Pakan Hijauan Mengandung Tannin Kondensasi Willy Rochel; Afzalani Afzalani; R. A. Muthalib; Raguati Raguati; Fachroerrozi Hoesni
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4394

Abstract

This study aims to determine the effectiveness of using various levels of forage sengon leaves (Albizia falcataria) as a source of condensed tannin on dry matter intake (DMI), organic matter intake (OMI), digestible dry matter intake (DDMI), digestible organic matter intake (DOMI), dry matter digestibility (DMD), and organic matter digestibility (OMD). This study used sixteen young male ettawa cross-breed goats aged 8–12 months with an average body weight range of 19±1.8 kg. The study was arranged in a randomized block design (RBD) with four treatments and four bodyweight groups as replicates. Diet treatments consisted of R0: 60% Brachiaria mutica (BM) + 0% A. falcataria (AF) Leaf + 40% Concentrate (CON), R1: 50% BM + 10% AF Leaf + 40% Concentrate, R2: 40% BM + 20% AF Leaf + 40% CON, and R3: 30% BM + 30% AF Leaf + 40% CON. The results showed that the use of sengon leaves as a source of condensed tannin in diets significantly (P 0.05) reduced DMI, OMI, DDMI, and DOMI but did not significantly (P > 0.05) affect DMD and OMD values. This study concluded that AF leaf as a forage source containing condensed tannin made up as much as 30%, or equivalently, 50%, of the forage in the diet of young male ettawa cross-breed goats without having any effect on diet intake or digestibility.
Pengaruh Solvabilitas dan Profitabilitas terhadap Harga Saham pada Perusahaan Sektor Makanan & Minuman Arie Pratania Putri; Slyvia Valencia; Angeline Anastacia Tan; Angellya Kumala Dewi; Alistraja Dison Silalahi
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4255

Abstract

The purpose of this study was to examine the effect of ROA, NPM, DER and DAR on Stock Prices. This research applied the documentation method by searching for data and downloading reports finance of various companies in the food & beverage business sector on the IDX during the period of 2019 to 2021. This research used purposive sampling technique, where there were a total of 66 data on 22 companies multiplied by 3 years of observation. The conclusion shows that NPM had an impact partially related to stock prices, while ROA, DER and then DAR were found not partially related on stock prices. Furthermore, the results of the study also show the four variables was found to have a simultaneous effect on stock prices. Based on the R squared test, it could be seen that each independent variable collects a percentage of 24.5% in influencing the dependent variable and the remaining percentages are driven by other types of variables that are outside of the research within 75.5%.
Analisis Pengaruh Kualitas Pelayanan dan Citra Merk Terhadap Loyalitas Konsumen dengan Kepuasan Pelanggan Sebagai Variabel Mediasi (Studi Pada Toko Roti Papa Cookies Seluruh Area Jawa Timur) Aprista Restuningtika; Muryati Muryati; Survival Survival
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.3277

Abstract

MSMEs in Indonesia are already too dominant in terms of numbers and even tend to always increase causing a problem, especially in terms of increasingly fierce business competition. For business actors who are just starting out, they must strengthen their research and knowledge of the market before starting a business. Likewise, for SMEs who were originally established, business actors must think more creatively to survive. One of the efforts that can be done by SMEs is by paying attention to consumer loyalty. The purpose of this study was to determine whether the quality of service and brand image can affect consumer loyalty to the UMKM Bakery Papa Cookies. This study uses quantitative methods with Partial Least Square (PLS) analysis to examine the relationship between variables. The sample taken amounted to 96 consumers. The results of this research show that the better the quality of service and brand image can increase customer satisfaction, so that it has an impact on increasing consumer loyalty at Papa Cookies Bakery.
Penilaian Indeks Kinerja Sistem Irigasi (Studi Kasus Daerah Irigasi Cirompang Kabupaten Garut Jawa Barat) Agus Sidharta; Bambang Priyambodo
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4113

Abstract

Irrigation is an effort to provide, regulate and distribute irrigation water. The Cirompang Irrigation Area is located in Bungbulang District, Garut Regency, West Java Province, with a functional area of 847 Ha, covering the service area of 4 (four) villages, namely Cihikeu Village, Bungbulang Village, Margalaksana Village and Hanjuang Village, Bungbulang District. The location of the Cirompang Irrigation Area Weir is in the village of Cintarasa, Samarang sub-district. The availability of water in the upstream, downstream and main network areas during the planting season I to planting season III is felt to be sufficient but in the middle areas the availability of water is reduced or it can be said to be non-existent due to reduced water potential and there are damaged irrigation networks and accumulation of sedimentation which results in obstruction of water flow. The Cirompang secondary canal experienced moderate to moderate damage, there was accumulation of mud or sedimentation which affected the flow of water and besides that there was also a lack of personal O&M officers in the field such as irrigation officers, weir operation officers, water gate officers and workers who have so far relied on participation. water user farmers (P3A/GP3A). The research method was carried out by direct observation in the field, interviews and secondary data analysis. Calculation of the real need for operation and maintenance is needed to determine the O&M funding and priority recommendations proposed to increase the value of irrigation system performance appraisal (IKSI). The results of the IKSI assessment for the Cirompang irrigation area, the combined index value is in the bad criteria, namely with a weight value of 48.14%, meaning that the irrigation network requires rehabilitation of the irrigation system and needs immediate treatment. 117,626,150.00 In addition, O&M financing in Cirompang for the last 3 years is still far from ideal conditions, namely an average of only 10% of AKNOP. Efforts to increase the water discharge, it is suggested for the Public Works and Spatial Planning Office of Garut Regency is to increase the budget allocation, empower the participation of water-using farmers and rehabilitate irrigation networks.
Analisis Teknis dan Ekonomi dalam Pemanfaatan Area Sekitar Anjungan Lepas Pantai di Laut Jawa untuk Memproduksi Listrik Hijau dengan Turbin Angin Lepas Pantai Resistentio Vembre Franika; Mohammad Kholid Ridwan; Abram Perdana
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.3933

Abstract

Green electricity production with offshore wind turbines is a potential option to increase renewable energy penetration in Indonesia. Indonesia's geographical condition which has 70 percent of the ocean makes the offshore wind turbines interesting for further research. In this study, the area of the ocean that will be used is Papa's offshore platform, which from an operational economic point of view has decreased so that it can be converted into an offshore sub-station for an electricity substation before being sent to a sub-station on land with distance of 40 km and sea depth of 35 m. The study begins with an analysis of the meteo data conditions of the area around the offshore platform which produces an average wind speed of 5.5 m/s (for a height of 119 meters) and the greatest frequency of wind directions from the East Southeast (ESE) direction. Furthermore, the wind farm analysis shows that the best wind farm direction with the Vestas V162-7.2 MW turbine is in the East Northeast (ENE) - West Southwest (WSW) direction with an energy generation potential of 141,656.9 MWh/year and a wake loss of 10% for a generating capacity of 100 .8MW. To determine the economy, an analysis was carried out using LCOE and NPV which resulted in a green electricity production value (LCOE) of $0.192/kWh and in determining investment feasibility an NPV analysis was carried out which produced a selling value of green electricity with an offshore wind turbine of $0.271/kWh.
Strategi Pendanaan dan Pengelolaan Anggaran Pendapatan dan Belanja Kampung Semurut Melati Dama; Arief Fachrureza
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4592

Abstract

Regional governments have the authority to regulate their own affairs based on the principle of autonomy and the principle of subsidiarity. The aim of this research is to analyze and explain strategies for funding and managing village income and expenditure budgets, as well as influencing factors in funding and managing budgets and income and expenditure in Semrut Village. Data collection techniques use interviews and literature studies from journals, articles and books as well as information sources published via the internet. The data analysis technique uses descriptive qualitative analysis. The results of the research show that the management of the budget and expenditure income of Semerut village can be said to be effective in the form of clarity of goals achieved, clarity of strategies to achieve goals, careful planning, preparation of programs that are right on target, availability of facilities and infrastructure. Factors that support the effectiveness of managing the village's income and expenditure budget. Factors that support the effectiveness of managing the income and expenditure budget of Semrut Village include adequate human resources for the village apparatus, high participation of the productive age population, good communication between village governments. Meanwhile, inhibiting factors include village topography that is difficult to reach, limited access to supplies of goods, inadequate village facilities and infrastructure, and inadequate work program planning. The conclusion of this research is that the strategy for managing the Village Revenue and Expenditure Budget (APBK) of Semrut Village is considered effective by considering indicators such as clarity of objectives, strategy, careful planning, preparation of programs that are right on target, and availability of facilities and infrastructure.
Representasi Maskulinitas Iklan Joe Taslim X Fadil Jaidi Versi “Siapakah BA Head and Shoulders Selanjutnya?” Findy Pattimah; Johantan Alfando WS
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4177

Abstract

The purpose of this research is to analyze the representation of masculinity and the meaning of myths contained in Joe Taslim X Fadil Jaidi advertisement for the version “Siapakah BA Head & Shoulders Selanjutnya”. This research method uses interpretive qualitative methods with Roland Barthes' Semiotics analysis technique. The focus of this research is the characteristics of masculinity proposed by Beynon. The object of this research is the scenes in the advertisement for Joe Taslim X Fadil Jaidi's version of "Who is the Next BA Head and Shoulders?" representing masculinity. The results obtained in this study can be concluded that Joe Taslim X Fadil Jaidi advertisement version "Siapakah BA Head & Shoulders Selanjutnya" has a relationship with masculinity traits, no sissy stuff, be a big wheel, be a sturdy oak, give em hell, new man as narcissist, male nature that is macho and hooliganism, and metrosexual man who glorifies fashion but in terms of masculinity, the new man as nurturer Joe Taslim and Fadil Jaidi do not show their fatherly side and are involved in the domestic arena.
Textbook Evaluation: A Framework for Evaluating the English Subject in Kurikulum Merdeka for the Tenth Grade Suyadi Suyadi; Siti Aisyah
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4551

Abstract

This research is aimed at finding out the significance or not the significance of English textbooks under Kurikulum Merdeka be implemented at schools. It is widely accepted that a textbook is an essential component of the English as a Foreign Language classroom. Evaluation of a textbook, therefore, is of utmost importance so that its pedagogical contribution to the teaching and learning process can be assured. In the context of Kurikulum Merdeka in Indonesia, textbook evaluation is an even more important issue given the recent implementation of Senior High School students. Can the newly written curriculum textbook help teachers deliver the new curriculum objectives?. There is a lack of empirical studies showing how curriculum fitness can be evaluated. In addition, despite the repeated emphasis on the benefits of a post-use textbook evaluation by a number of researchers, relevant empirical studies, however, seem to lack much of the available literature is biased towards pre-use evaluation. By conducting this research, the researcher hopes the results can reveal the actual situation of English textbooks at Senior High Schools and whether or not, the textbook is implemented totally as it is or should be added or lessened of some materials in the textbook.

Page 5 of 15 | Total Record : 147

 3   4   5   6   7 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol 25, No 3 (2025): Oktober Vol 25, No 2 (2025): Juli Vol 25, No 1 (2025): Februari Vol 24, No 3 (2024): Oktober Vol 24, No 2 (2024): Juli Vol 24, No 1 (2024): Februari Vol 23, No 3 (2023): Oktober Vol 23, No 2 (2023): Juli Vol 23, No 1 (2023): Februari Vol 22, No 3 (2022): Oktober Vol 22, No 2 (2022): Juli Vol 22, No 1 (2022): Februari Vol 21, No 3 (2021): Oktober Vol 21, No 2 (2021): Juli Vol 21, No 1 (2021): Februari Vol 20, No 3 (2020): Oktober Vol 20, No 2 (2020): Juli Vol 20, No 1 (2020): Februari Vol 19, No 3 (2019): Oktober Vol 19, No 2 (2019): Juli Vol 19, No 1 (2019): Februari Vol 18, No 3 (2018): Oktober Vol 18, No 2 (2018): Juli Vol 18, No 1 (2018): Februari Vol 17, No 3 (2017): Oktober Vol 17, No 2 (2017): Juli Vol 17, No 1 (2017): Februari Vol 16, No 3 (2016): Oktober Vol 16, No 2 (2016): Juli Vol 16, No 1 (2016): Februari Vol 15, No 4 (2015): Desember Vol 15, No 3 (2015): Oktober Vol 15, No 2 (2015): Juli Vol 15, No 1 (2015): Februari Vol 14, No 4 (2014): Desember Vol 14, No 3 (2014): Oktober Vol 14, No 2 (2014): Juli Vol 14, No 1 (2014): Februari Vol 13, No 4 (2013): November Vol 12, No 3 (2012): Oktober Vol 12, No 1 (2012): Februari Vol 11, No 3 (2011): Oktober Vol 11, No 1 (2011): Februari Vol 10, No 3 (2010): Oktober Vol 9, No 2 (2009): Juli Vol 8, No 2 (2008): Juli More Issue