cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Mohammad Arief
Contact Email
jsmb@trunojoyo.ac.id
Phone
-
Journal Mail Official
jsmb@trunojoyo.ac.id
Editorial Address
Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura Jl. Raya Telang PO BOX 2 Kamal Bangkalan Madura
Location
Kab. bangkalan,
Jawa timur
INDONESIA
Jurnal Studi Manajemen dan Bisnis
Published by Universitas Trunojoyo Madura
ISSN : 23559643     EISSN : 24603775     DOI : https://doi.org/10.21107
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Studi Manajemen Dan Bisnis (JSMB) ISSN: 2460-3775 (Online) dan ISSN: 2355-9543 (Print) administered by the Master of Management Faculty of Economics and Business, University of Trunojoyo Madura. This journal is here to accommodate innovative thinking of academics, researchers and practitioners in the publishing of scientific papers have been produced, both the study of theory and research. Through innovative thinking, the expected scientific developments, especially in the field of Management and Business can be achieved. JSMB issue twice a year (bi-annual) in June and December. This journal focuses on topics: corporate governance, human resources, strategic management, entrepreneurship, marketing management, the Management and information system, financial management, decision analysis, management research, Tourism Management, Green Management, and others.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol 7, No 1 (2020): Juni" : 8 Documents clear
Du Pont System: Comparative Study Of Financial Performance PT. Indosat Tbk and PT. XL Axiata Tbk M. Boy Singgih Gitayuda; Arie Setyo Dwi Purnomo
Jurnal Studi Manajemen dan Bisnis Vol 7, No 1 (2020): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i1.7446

Abstract

The level of competition of telecommunications companies is getting tougher. Net income is one reference to measure the company's financial condition through the company's financial performance. This research will compare the two companies so that it can be known which company performance is better in that year and what influences it. The research method used is a quantitative method with a descriptive approach. This study uses secondary data types obtained from the Indonesia Stock Exchange. Researchers used the DuPont System analysis technique in conducting data analysis. Return on Investment (ROI) in the 2017 and 2019 period PT Indosat Tbk experienced a decline in ROI compared to 2017, this indicates that the level of net income obtained by the company owner for the capital invested in the company decreased. Return on Equity (ROE) in the 2017 and 2019 periods of PT XL Axiata Tbk has increased from 1.69 to 3.7, this indicates that the management of PT XL Axiata is able to provide better gains for shareholders.
Strategi Pengembangan Pasar Untuk Meningkatkan Volume Penjualan Pada Mebel (Studi Kasus Pada Mebel Bapak Supar Desa Penggung Kecamatan Dukuhseti Kabupaten Pati Provinsi Jawa Tengah) puguh kurniawan
Jurnal Studi Manajemen dan Bisnis Vol 7, No 1 (2020): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i1.7492

Abstract

ABSTRAKTujuan penulisan artikel ilmiah ini adalah untuk mengetahui strategi pemasaran mebel dan hambatan dalam pemasaran yang dihadapi oleh perusahaan. Penelitian ini menggunakan deskriptif kualitatif dengan wawancara. Teknik analisis data yang digunakan yaitu triangulasi. Hasil pembahasan adalah strategi pemasaran yang digunakan mebel bapak Supar yaitu menjaga kondisi produk ketika waktu pengiriman mengalami lecet-lecet, menjaga kualitas produk mebel, meningkatkan efisiensi, menjaga nilai jual produk tetap tinggi. Untuk hambatan yang dialami yaitu bapak Supar dihadapkan dengan harga pokok produksi masih tinggi. Bapak Supar pembuat harga pokok produksi dan produksi memberikan antisipasi ataupun pengamanan untuk antisipasi yang belum pasti, kualitas produksi masih dikatakan belum stabil.Kata Kunci : Strategi Pemasaran, Menigkatkan Volume Penjualan, Mebel.ABSTRACTThe purpose of writing this scientific article is to find out the furniture marketing strategies and obstacles in marketing faced by the company. This study uses descriptive qualitative interviews. The data analysis technique used is triangulation. The result of the discussion was the marketing strategy used by Mr. Supar's furniture, namely maintaining the condition of the product when the time of delivery experienced blisters, maintaining the quality of furniture products, increasing efficiency, maintaining the product's selling value remains high. For the obstacles experienced by Mr. Supar faced with the high cost of production. Mr. Supar, the maker of the cost of production and production, provides anticipation or security to anticipate uncertainty, the quality of production it is still said to be unstable.
The Influence of Green Product, Green Advertising and Green Trust To The Purchasing decision of Skincare Himalaya Herbals in Palapa Department Store Surabaya Nurul Hasanah; Wiwik Handayani
Jurnal Studi Manajemen dan Bisnis Vol 7, No 1 (2020): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i1.7459

Abstract

Global warming makes many cosmetics companies take advantage of this as an opportunity to create products that are environmentally friendly. To win the company's competition, it is necessary to have the right strategy so that the products created can be accepted and demanded by the public. This research is intended to analyze the effect of Green Product, Green Advertising, and Green Trust on Purchasing Decisions. The problem in this research is the less optimal consumer purchasing decisions on Himalayan Herbals products, because Most people have not been able to distinguish between Green Products with ordinary products and do not understand how important the use of Green Products for health and the environment. The purpose of this study was to determine the effect of Green Products, Green Advertising and Green Trust on Purchasing Decisions on Himalayan Herbals Skincare. The population in this study were Himalayan Herbals skincare customers in Palapa Toserba Surabaya. The sampling method used was non probability sampling with a purposive sampling technique and the total sample of 85 respondents. Data collection techniques through distributing questionnaires directly. Data analysis techniques using Partial Least Square (PLS). The results showed that the Green Product, Green Advertising, and Green Trust variables contributed to the Purchasing Decision.  Global warming makes many cosmetics companies take advantage of this as an opportunity to create products that are environmentally friendly. To win the company's competition, it is necessary to have the right strategy so that the products created can be accepted and demanded by the public. This research is intended to analyze the effect of Green Product, Green Advertising, and Green Trust on Purchasing Decisions. The problem in this research is the less optimal consumer purchasing decisions on Himalayan Herbals products, because Most people have not been able to distinguish between Green Products with ordinary products and do not understand how important the use of Green Products for health and the environment. The purpose of this study was to determine the effect of Green Products, Green Advertising and Green Trust on Purchasing Decisions on Himalayan Herbals Skincare. The population in this study were Himalayan Herbals skincare customers in Palapa Toserba Surabaya. The sampling method used was non probability sampling with a purposive sampling technique and the total sample of 85 respondents. Data collection techniques through distributing questionnaires directly. Data analysis techniques using Partial Least Square (PLS). The results showed that the Green Product, Green Advertising, and Green Trust variables contributed to the Purchasing Decision.    Abstraks Global warming membuat banyak perusahaan kosmetik memanfaatkan hal tersebut sebagai peluang untuk menciptakan produk yang ramah terhadap lingkungan. Untuk memenangkan persaingan perusahaan diperlukan adanya strategi yang tepat agar produk yang diciptakan dapat diterima dan diminati masyarakat. Penelitian ini dimaksudkan untuk menganalisis pengaruh Green Product, Green Advertising, dan Green Trust terhadap Keputusan Pembelian. Masalah dalam penelitian ini adalah kurang optimalnya keputusan pembelian konsumen terhadap produk Himalaya Herbals, karena Sebagian masyarakat belum bisa membedakan antara Green Product dengan produk biasa dan tidak memahami betapa pentingnya penggunaan Green Product bagi kesehatan dan lingkungan sekitar. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Green Product, Green Advertising dan Green Trust terhadap Keputusan Pembelian pada Skincare Himalaya Herbals. Populasi dalam penelitian ini adalah Pelanggan skincare Himalaya Herbals di Palapa Toserba Surabaya. Metode pengambilan sampel yang digunakan adalah non probability sampling dengan teknik purposive sampling dan jumlah sampel sebanyak 85 responden. Teknik pengumpulan data melalui penyebaran kuesioner secara langsung. Teknik analisis data menggunakan  Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa variabel Green Product, Green Advertising, dan Green Trust memberikan kontribusi terhadap Keputusan Pembelian.    
Budaya Organisasi Sebagai Mediasi Hubungan Kepemimpinan dan Kinerja Karyawan Endang Setyo Wati; Endi Sarwoko; Agung Yuniarianto
Jurnal Studi Manajemen dan Bisnis Vol 7, No 1 (2020): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i1.7822

Abstract

Tujuan penelitian untuk menguji secara empiris pengaruh kepemimpinan terhadap kinerja karyawan, dan menguji peran budaya organisasi sebaga mediasi hubungan kepemimpinan dengan kinerja karyawan. Menggunakan sampel sebanyak 90 karyawan PT. Ramayana Lestari Sentosa Malang, dengan metode Purposive Sampling. Data dikumpulkan menggunakan kuesioner dengan Skala Likert 5 poin, teknik analisis menggunakan Path Analysis. Hasil penelitian menunjukkan bahwa kepemimpinan berpengaruh langsung terhadap kinerja karyawan, budaya organisasi memiliki peran mediasi pengaruh kepemimpinan terhadap kinerja karyawan. Peningkatan kinerja karyawan dapat dicapai jika kepemimpinan mampu meningkatkan partisipasi, mengayoni, demokratis dan berorientasi pada tugas. Peneliti selanjutnya dapat menguji peran kepemimpinan dan budaya dalam membangun komitmen organisasi.
Pengaruh Marketing Mix Terhadap Kepuasan Pengunjung Tempat Wisata Bee Jay Bakau Resort (BJBR) Kota Probolinggo Ikrima Maulida Ikmala; Eva Mufidah; Vita Fibriyani
Jurnal Studi Manajemen dan Bisnis Vol 7, No 1 (2020): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i1.7485

Abstract

Pengaruh kepuasan pengunjung dalam penelitian ini adalah unsur-unsur marketing mix yang terdiri dari product, price, promotion, place, people, process dan physical evidence. Penelitian ini bertujuan untuk mengetahui pengaruh marketing mix terhadap kepuasan pengunjung tempat wisata Beejay Bakau Resort (BJBR) Kota Probolinggo. pengambilan sampel menggunakan metode purposive sampling, dengan sampel 70 responden dari 700 populasi selama 7 hari. Analisis data dilakukan menggunakan uji stepwise. Hasil dari pengujian dapat dilihat kepuasan pengunjung dipengaruhi oleh variabel price (X2) dan variabel process (X6). Setiap kenaikan peran price sebesar 0.446 dan kenaikan peran process sebesar 0,687 maka Kepuasan Pengunjung (Y) mengalami kenaikan satu satuan. Hasil dari Fhitung sebesar 12,030 dan signifikansi sebesar 0,000 0,05 maka, Marketing mix (product, price, promotion, place, people, process, dan  physical evidence) berpengaruh secara simultan terhadap kepuasan pengunjung. Hasil dari uji determinasi menyatakan bahwa kepuasan pengunjung dapat dijelaskan oleh product, price, promotion, place, people, process dan physical evidence sebesar 52,8%.
Macroeconomic Changes And Prices Stock In Real Estate And Property Firm Rita Indah Mustikowati; Sri Wilujeng; M Yusuf Kurniawan
Jurnal Studi Manajemen dan Bisnis Vol 7, No 1 (2020): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i1.7979

Abstract

This research was conducted to examine changes in macroeconomic conditions on stock prices in real estate and property companies. The aim of this research is to explain the changes in macroeconomic conditions on the stock prices of real estate and property companies. The sampling technique used was purposive sampling with a sample of 14 companies from 48 real estate and property companies listed on the JSX. The analysis technique used is multiple regression. Based on the results of the analysis, it was found that changes in macroeconomic conditions, namely inflation, had no positive effect on the stock prices of real estate and property companies. This is because the amount of demand for real estate and property will increase in accordance with population growth. Other findings show that the interest rate proxied from the BI Rate has a negative effect on the stock prices of real estate and property companies. Increased interest rates from the BI Rate will cause investors to be no longer interested in investing in the money market because it is considered more profitable to invest with high interest rates.
Pengaruh Sosial Media Marketing, Ekuitas Merek, Dan Citra Destinasi Terhadap Minat Berkunjung Ke Tempat Wisata Isman Isman; Ryan Gerry Patalo; Dimas Eka Pratama
Jurnal Studi Manajemen dan Bisnis Vol 7, No 1 (2020): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i1.7447

Abstract

Jatim Park 3 is a tourist destination in Batu City with the concept of a blend of tourism and education. There are several rides in Jatim Park 3, namely; Dino Park, Indonesian Music Gallery, Fun Tech Plaza, 6D Cinema, etc. Social media marketing trends are also found in the tourism industry in Indonesia and Jawa Timur Park 3 is a new place of entertainment and education in Batu Tourism City which is not yet widely known by the general public, considering that this tourist spot was only inaugurated in November 2017. So that JTP 3 needs to be vigorous to carry out marketing activities to introduce its products to the wider community. The purpose of this study was to determine the effect of social media marketing, Brand Equity and destination image on visiting interests. The population in this study were all followers of Jatim Park 3 social media accounts in the form of facebook, by taking a sample of 150 people. Multiple linear regression and hypothesis testing are the analytical methods used, and the results of the research show that social media marketing influences visiting interests. Brand Equity / Brand Equity affects the interest in visiting. Destination image has no significant effect on visiting interest.
Determinants of Masks Purchasing Decisions Lis Nurkhasanah; Aprih Santoso
Jurnal Studi Manajemen dan Bisnis Vol 7, No 1 (2020): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i1.7048

Abstract

The purpose of the study was to analyze the effect of product quality, price perception and promotion on purchase decisions. Data collection techniques using questionnaires with a sample of 66 respondents. This study uses multiple regression analysis techniques. The results of this study indicate the quality of the product. perceived price and promotion influence purchase decisions. Product quality variable on purchasing decisions is a significant positive effect. has a standardized estimate (regression weight) of 0.328, (2) the variable price perception on purchasing decisions is a significant positive effect that has a standardized estimate (regression weight) of 0.159, (3) the variable price perception on the purchase decisions is a significant positive effect has a standardized estimate (regression weight) of 0.601.

Page 1 of 1 | Total Record : 8

 1 

Filter by Year

2020 2020


Reset
Filter By Issues
All Issue Vol 12, No 2 (2025): Desember Vol 12, No 1 (2025): Juni Vol 11, No 2 (2024): Desember Vol 11, No 1 (2024): Juni Vol 10, No 2 (2023): Desember Vol 10, No 1 (2023): Juni Vol 9, No 2 (2022): Desember Vol 9, No 1 (2022): Juni Vol 8, No 2 (2021): Desember Vol 8, No 1 (2021): Juni Vol 7, No 2 (2020): Desember Vol 7, No 1 (2020): Juni Vol 6, No 2 (2019): Desember Vol 6, No 1 (2019): Juni Vol 5, No 2 (2018): Desember Vol 5, No 1 (2018): Juni Vol 4, No 2 (2017): Desember Vol 4, No 1 (2017): Juni Vol 3, No 2 (2016): Desember Vol 3, No 1 (2016): Juni Vol 2, No 2 (2015): Desember Vol 2, No 1 (2015): Juni Vol 1, No 2 (2014): Desember Vol 1, No 1 (2014): Juni More Issue