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JURNAL MANAJEMEN MOTIVASI
Published by Universitas Muhammadiyah Pontianak
ISSN : 20851596     EISSN : 24075310     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen yang memiliki kontribusi signifikan terhadap perkembangan ilmu pengetahuan, pemikiran, profesi dan praktik manajemen
Arjuna Subject : -
Articles 140 Documents
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Pengaruh Produk, Harga, Promosi, Tempat, Proses, Orang dan Bukti Fisik Terhadap Loyalitas Nasabah Tabungan Simpedes Pada PT. Bank Rakyat Indonesia (Persero) Tbk. Cabang Sintang Safitri Anabas
JURNAL MANAJEMEN MOTIVASI Vol 12, No 1 (2016): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.653 KB) | DOI: 10.29406/jmm.v12i1.440

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisa seberapa besar pengaruh bauran pemasaran jasa yaitu produk, harga, promosi, tempat, orang, proses dan bukti fisik terhadap loyalitas nasabah oleh nasabah yang menggunakan Tabungan Simpedes di PT. Bank Rakyat Indonesia (Persero) Tbk. Cabang Sintang.Metode yang digunakan dalam penelitian ini adalah metode observasi, wawancara, kuesioner dan studi kepustakaan dengan menggunakan skala likert dan metode penentuan sampel yang digunakan adalah purposive sampling sebanyak 100 sampel. Teknik pengumpulan data yaitu data primer dan data sekunder. Metode analisis yang digunakan adalah metode regresi linear berganda (multi linear berganda).Hasil penelitian menunjukkan bahwa bauran pemasaran jasa yang terdiri dari produk(X1), harga (X2), tempat (X3), promosi (X4), orang (X5), proses (X6) dan bukti fisik (X7) secara bersama-sama memiliki pengaruh yang positif. Dimana persamaan regresiỲ= 0,240+0,155X1-0,026X2+0,024X3+0,120X4+0,493X5+0,094X6+0,082X7. Koefisien determinasi (R2) menunjukkan bahwa sebanyak 96,80% loyalitas nasabah tabungan Simpedes dipengaruhi oleh bauran pemasaran yaitu produk, harga, promosi, tempat, orang, proses dan bukti fisik dan sisanya sebanyak 3,20% dipengaruhi oleh variabel lain diluar penelitian ini. Hasil uji simultan (Uji F) menunjukkan bahwa produk, harga, promosi, tempat,orang, proses dan bukti fisik secara simultan berpengaruh terhadap loyalitas nasabah tabungan Simpedes.  Pada uji parsial (Uji t) menunjukkan bahwa variabel produk sebesar 2,064, variabel tempat sebesar 2,109, variabel proses sebesar 7,966, variabel orang sebesar 2,546 variabel bukti fisik sebesar 3,644 secara parsial berpengaruh terhadap loyalitas nasabah tabungan Simpedes. Sedangkan harga dan promosi secara parsial tidak berpengaruh terhadap loyalitas nasabah tabungan Simpedes. Kata kunci: Produk, Harga, Tempat, Promosi, Orang, Proses, Bukti Fisik dan Loyalitas
Pengaruh Brand Image Terhadap Keputusan Nasabah Bank Kalbar Dalam Memilih Produk Tabungan Simpeda Firman A
JURNAL MANAJEMEN MOTIVASI Vol 10, No 3 (2014)
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v10i3.51

Abstract

The research objective was to examine the influence of brand image on the customer's decision to choose products Savings Bank of West Kalimantan Simpeda. This type of research is descriptive. All customers who have the Savings Bank of West Kalimantan Simpeda the population, while the sample is 100 respondents who have Simpeda Savings Bank of West Kalimantan using incidental sampling technique. Analysis of the data used is simple linear. This research data obtained through observation, interviews and the results of a questionnaire distributed to respondents. The study's findingsindicate that the test results of multiple linear regression, it is known that the variable image producers and image of the products have a significant impact on customer decisions in choosing products Simpeda Savings Bank of West Kalimantan, while for consumer image variable has no effect, while the most influential variable is a variable the image of the product. From the test results simultaneously (F test) andpartial (test T) turns research results prove that all dimensions (image producers, consumers imagery and imagery products) of a brand image variables simultaneously have significant influence on customers' decisions in choosing Savings Simpeda, whereas in partial image of the consumer does not have a significant influence on brand image for variables that most influence on customers' decisions in choosing a savings product Simpeda is the image of the product.
Analisis Kepuasan Konsumen Dalam Menggunakan Jasa Pengiriman Paket Pos Optima Pada PT. Pos Indonesia (persero) Cabang Pontianak Syarifah Arini
JURNAL MANAJEMEN MOTIVASI Vol 9, No 3 (2013): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (47.494 KB) | DOI: 10.29406/jmm.v9i3.212

Abstract

Research to analyze customer satisfaction at optimal postal parcel delivery service at PT Pos Indonesia (Persero) Branch Pontianak. Dimension-imensi examined are reliability, responsiveness, assurance, empathy, and tangibles. This study used survey methods, data collection techniques, namely: observation, interviews, questionnaires, and documentation study. Samples used as many as 100 people by using purposive sampling. analysis using Cartesian diagram. The results of this study indicate that the majority of respondents were satisfied with the service of PT Pos Indonesia (Persero) Branch Pontianak with an average satisfaction level of 3.91 and the value of the average rate of interest of 4.34 dimension of service quality the most satisfied customers is assurance dimension and physical evidence, where the majority of respondents' votes are in quadrant B, which means that the interest and customer satisfaction are at a high level and in accordance with the wishes of the consumer. Dimensional quality of services that they are in quadrant A, which means the consumer is not satisfied then it should be further enhanced by the company. While the dimensions of the quality of services that are in quadrant C and D in which the interests of consumers are at a low level is considered normal practice even though consumers are satisfied because it is not very important.Keywords: Satisfaction, Service Quality Dimensions Services
Pengaruh Tingkat Pendidikan, Usia, Dan Peringkat Penggajian (Grading) Terhadap Kinerja Pegawai Kantor Wilayah Direktorat Jenderal Perbendaharaan Provinsi Kalimantan Barat Muhammad Nur
JURNAL MANAJEMEN MOTIVASI Vol 10, No 2 (2014)
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.041 KB) | DOI: 10.29406/jmm.v10i2.31

Abstract

This study aimed to determine the effect of education level, age, rank and payroll (grading) on employee performance DJPB Regional Office of West Kalimantan Province. The method used is descriptive method, while data collection technique consists of observation, interviews, and questionnaires. Object of this research is all that exists in the Regional Office DJPB West Kalimantan which amounts to 67 employees. The analysis used was the Anova test and Independent Sample T Test. The results of this study showed that the mean performance is 104.31. For the ANOVA test of the level of education shows that F count larger than F table (4.313> 3.140) which means that H0 is rejected and it can be concluded that the average performance for the level of education is not the same or there is a difference. As for the differences found in employee education level education level S2 S2 which differ significantly with education level below the S1 and S1. For the ANOVA test for age showed that the F table Bigger than F count (3.140> 0.658) which means that H0 is accepted and it can be concluded that the average performance for the same level or age is no difference. To test for independent samples t grade indicates that the arithmetic ≤ t table ≤ t, ie -2.281 <1.997 <2.281, which means that H0 is accepted and it can be concluded that there is no difference between the average performance level of high grade and low grade.
Analisa Aplikasi Hedging Sebagai Perlindungan Transaksi Ekspor Oleh Eksportir Di Sulawesi Selatan Usman Adami
JURNAL MANAJEMEN MOTIVASI Vol 10, No 1 (2014)
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v10i1.12

Abstract

This study aimed to examine the effect of exchange rate value of the forward rate hedging transactions carried out by the exporter. Transaction data used are five export commodities of 6 exporter in Southern Sulawesi with the number of transactions was 612 times. To calculate the multiple regression equation used method OLS (Ordinary Least Square). Results are transasksi value hedging is done by 6 to 5 export commodity exporters in South Sulawesi was very influenced significantly by Value Forward Spot Rate (X), with regard to indicators of external factors before deciding to make Hedging Export.
PENGARUH BUDAYA ORGANISASI, KEPEMIMPINAN DAN KOMPENSASI MELALUI MOTIVASI KERJA TERHADAP KINERJA PEGAWAI. Djoko Setyo Widodo
JURNAL MANAJEMEN MOTIVASI Vol 13, No 2 (2017): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.571 KB) | DOI: 10.29406/jmm.v13i2.723

Abstract

ABSTRAKPenelitian ini bertujuan untuk menguji pengaruh kompensasi, kepemimpinan dan budaya organisasi melalui motivasi kerja terhadap kinerja pegawai. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner terhadap pegawai di lingkungan pemerintahan Depok. Penelitian ini menunjukkan hasil yang positif dan siginifikan secara parsial dari pengaruh variabel kompensasi, kepemimpinan, budaya organisasi dan motivasi pada kinerja pegawai. Disisi lain, penelitian ini juga menemukan bahwa budaya organisasi tidak berpengaruh pada motivasi kerja. Berdasarkan hasil penelitian dapat disimpulkan, bahwa semua hipotesis terdukung kecuali satu hipotesis yang menguji pengaruh budaya organisasi tidak berpengaruh pada motivasi kerja.Kata Kunci: kompensasi, kepemimpinan, budaya organisasi, motivasi kerja, kinerja pegawai ABSTRACTThis study aimed to examine the effect of compensation, leadership and organizational culture through work motivation on employee performance. This study uses a quantitative method by distributing questionnaires to employees in the Depok Government. This study shows a positive and significant results partially from the effect of variable compensation, leadership, organizational culture and motivation on employee performance. On the other hand, the study also found that organizational culture had no effect on work motivation. Based on the results of this study concluded that all hypothesis are supported but one hypotheses that examine the influence of organizational culture had no effect on work motivation.Keywords: compensation, leadership, organizational culture, work motivation, employee performance
Pengaruh Produk, Harga Dan Promosi Terhadap Keputusan Konsumen Dalam Pembelian Rumah Tipe 36 Pada Pt Usratu Busri Kota Pontianak Siti Azizah
JURNAL MANAJEMEN MOTIVASI Vol 12, No 3 (2016): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.543 KB) | DOI: 10.29406/jmm.v12i3.460

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh produk, harga, dan promosi terhadap keputusan konsumen membeli rumah tipe 36 pada PT.Usratu Busri Kota Pontianak. Penelitian ini dilakukan dengan menggunakan metode desriptif kuantitatif, Data dikumpulkan melalui penyebaran kuesioner, wawancara, dan dokumentasi. Kuesioner disebarkan kepada 100 orang sebagai sampel penelitian yang dipilih menggunakan teknik Accidental Sampling  yaitu Data yang terkumpul kemudian dianalisis menggunakan analisis regresi linier berganda, analisis koefisien korelasi (R), analisis koefisien determinasi (R²), uji pengaruh simultan (uji F), dan uji pengaruh parsial (uji t). Hasil penelitian menunjukkan bahwa produk, harga, dan promosi berpengaruh positif terhadap keputusan konsumen membeli rumah tipe 36 pada PT.Usratu Busri Kota Pontianak. Ketiga faktor tersebut memberikan kontribusi yang besar dalam meningkatkan keputusan pembelian konsumen. Produk, harga, dan promosi secara simultan dan parsial berpengaruh signifikan terhadap keputusan konsumen membeli rumah tipe 36 pada PT.Usratu Busri Kota Pontianak. Kata Kunci: Produk, Harga, Promosi, Keputusan Pembelian Konsumen, dan Perumahan
Pengaruh bauran pemasaran terhadap keputusan konsumen menggunakan jasa angkutan bis trayek Pontianak-Sintang kelas executive pada PT. ADAU KAPUAS Sinhan 01; Hajijah A
JURNAL MANAJEMEN MOTIVASI Vol 11, No 2 (2015)
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.606 KB) | DOI: 10.29406/jmm.v11i2.65

Abstract

This study aims to determine the effect of marketing mix consisting of product, price, promotion, place, people, process, physical evidence, the consumer decision to use bus transportation services PT.ADAU KAPUAS route Pontianak-Sintang. The population in this study are all passengers using bus transportation services route Pontianak-Sintang class executive at PT. Adau KAPUAS. While the sample is part of the number and characteristics of being owned by the population. The samples used were asmany as 100 people with sampling techniques. The sampling technique used is incidental sampling is according Sugiono (2003: 65)  "sampling technique based on the chance that anyone who by chance met the researchers used as a sample. Simple Linear Regression Test results indicate the following matters, or the estimated regression equation explains the data processing is written Y = 1.062 + 0,796X that if the marketing mix of zero (0), then the decision of consumers using bus transportation services route Pontianak-Sintang executive class PT. Adau KAPUAS of 1,062.Uji coefficient of determination (R²) indicate that as many as 23.8% (1 x 0.238 x 100%)  the decision of consumers using bus transportation services route Pontianak-Sintang influenced by the marketing mix and the remaining 76.2,% (1 - 0.238 x 100%)  influenced by factors or other variables out of the study. From the results of regression analysis showed that test the feasibility of the model independent variables have an effect on the dependent variable. This is evident from the calculated F value of 30.636> F table 2,10 and has a significant value (sig)  of 0.000 which is less than 0.05, meaning that the simple linear regression model can be used to predict consumer decisions are influenced by the marketing mix.
Pengaruh Pelatihan Terhadap Produktivitas Kerja Karyawan Bagian Distribusi Pada PT. PLN (Persero) Area Sanggau Helman Fachri; Wahyu Maulana
JURNAL MANAJEMEN MOTIVASI Vol 12, No 2 (2016): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.988 KB) | DOI: 10.29406/jmm.v12i2.447

Abstract

Penelitian ini menganalisis Pengaruh Pelatihan Terhadap Produktivitas Kerja Karyawan Bagian Distribusi pada PT. PLN (Persero) Area Sanggau. Penelitian dilakukan pada seluruh Karyawan Bagian Distribusi PT. PLN (Persero) Area Sanggau yang berjumlah 50 orang karyawan. Metode analisis yang digunakan adalah uji Chi-Square dengan dua kategori. Berdasarkan hasil analisa Chi-Square, maka dapat diketahui bahwa pelatihan berpengaruh terhadap produktivitas kerja. Hal ini ditunjukkan dengan nilai hitung Chi-Square sebesar 8,916 yang lebih besar dari nilai tabel Chi-Square sebesar 3,841 dan nilai probabilitas sebesar 0,003 yang lebih kecil dari nilai alpha sebesar 0,05 yang berarti Ho ditolak dan Ha diterima, dengan demikian hasil uji hipotesis menunjukkan bahwa terdapat pengaruh antara Jumlah Pelatihan terhadap Produktivitas Kerja Karyawan Bagian Distribusi pada PT. PLN (Persero) Area Sanggau. Kata Kunci :  Pelatihan dan Produktivitas Kerja
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Kue Lapis Legit Di Le Gita Cakes Pontianak Hendi Efendi
JURNAL MANAJEMEN MOTIVASI Vol 11, No 1 (2015)
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (170.353 KB) | DOI: 10.29406/jmm.v11i1.56

Abstract

The research objective was to determine the effect of the marketing mix to purchasing decision Lapis Legit cake at Le Gita Cakes Pontianak. This type of research used in this study is a survey research. Data collection using questionnaires, observation, and secondary data. A sample of 100 respondents selected from the population coming from all consumers who buy legit layer cake at Le Gita Cakes. The sampling technique uses accidental sampling. Analysis of data using simple regression with the variables of the marketing mix (X)  and the purchase decision (Y). The results showed that the regression equation is Y = 0.825 + 0.759 X. The coefficient of determination (R2) was 0.543 and the correlation coefficient (R) is equal to 0.737 or very strong, and F count larger than F table (116.216> 2.473)  so it can be concluded that the regression model can be used to predict the marketing mix.

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