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INDONESIA
JURNAL MANAJEMEN MOTIVASI
Published by Universitas Muhammadiyah Pontianak
ISSN : 20851596     EISSN : 24075310     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen yang memiliki kontribusi signifikan terhadap perkembangan ilmu pengetahuan, pemikiran, profesi dan praktik manajemen
Arjuna Subject : -
Articles 528 Documents
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Utilization of Artificial Intelligence in Improving Products and Services of Bank Syariah Indonesia (BSI) in Tanjung Balai in the Era of Society 5.0 Fanny Julia Putri; Bi Rahmani, Nur Ahmadi; Syahriza, Rahmi
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8955

Abstract

This study analyzes the use of Artificial Intelligence (AI) to improve products and services at Bank Syariah Indonesia (BSI) in Tanjung Balai in the Society 5.0 era. Using a qualitative approach involving field observations, employee interviews, and document review, the study finds that AI can enhance product personalization, accelerate customer service through chatbots and automated data analysis, and strengthen risk management and transaction security. However, implementation faces challenges related to infrastructure, human resources, data integration, and customer digital literacy. Sharia compliance requires human and supervisory oversight. Thus, AI can support inclusive and welfare-oriented Sharia banking transformation. Keywords: Artificial Intelligence; Bank Syariah Indonesia; Service Quality; Product Innovation; Digital Transformation; Sharia Compliance
Pengaruh Transformational Leadership dan Quality of Work Life terhadap Organizational Citizenship Behavior melalui Organizational Commitment sebagai Variabel Mediasi pada Karyawan Food & Beverage Generasi Z Kota Semarang Aditya Dwi Kurniawan; Desti Ranihusna
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8958

Abstract

This study examines the effects of transformational leadership and quality of work life on organizational citizenship behavior (OCB), with organizational commitment as a mediator among Generation Z employees in the food and beverage sector in Semarang City. Using a quantitative approach and purposive sampling, data were collected from 195 respondents and analyzed using SmartPLS4. Results show that transformational leadership and organizational commitment significantly affect OCB, whereas quality of work life has no direct effect. Organizational commitment acts as partial and full mediation. These findings highlight the importance of transformational leadership and commitment in promoting sustainable employee behavior. Keywords: Transformational Leadership; Quality of  Work Life; Organizational Commitment; Organizational Citizenship Behavior; Generation Z Employees; Food and Beverage Industry; Semarang City
The Influence of Brand Equity and Internet Banking Services on the Decision to Become a Customer of an Indonesian Islamic Bank Saputri, Khana; Laurence, Calvin Audie; Winata, Frederick; Andrian Cuaca, Albert; Fauzi Rambe, Muis
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8966

Abstract

This study aims to analyze the effect of brand equity and internet banking service quality on the decision to become a customer of Bank Syariah Indonesia (BSI). This quantitative study involved 100 active users of BSI Internet Banking selected through simple random sampling. Data were analyzed using SEM-PLS with SmartPLS 4.0 software. The results show that brand equity (β = 0.476; p < 0.05) and internet banking service quality (β = 0.406; p < 0.05) have a positive and significant effect on the decision to become a BSI customer. The R-square value of 0.656 indicates that both variables explain 36% of customer decisions. These findings highlight the importance of strengthening brand value and improving digital banking service quality to increase customer decisions in Islamic banking institutions.
Beyond Communication Constructing Horenso As An Employee Performance Metric In Indonesia’s Garment Manufactur Kuswara, Galuh Boga Kuswara; Suryana, Suryana; Rofaida, Rofi
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8999

Abstract

This study positions Horenso, which consists of hokoku, renraku, and sodan, as an indicator of employee performance rather than merely an organizational communication pattern in the garment industry. The research was conducted at PT Hini Daiki Indonesia, Tasikmalaya Regency, which has experienced a decline in productivity during the 2024–2025 period. A quantitative approach with a causal design was applied, involving 100 lower management employees selected as respondents. Data were collected using a five-point Likert scale questionnaire and analyzed through Partial Least Squares Structural Equation Modeling with the SmartPLS application. The findings indicate that the measurement model demonstrates good validity and reliability, while the structural model shows strong explanatory power. The analysis confirms that Kaizen work culture has a significant effect on Horenso performance, as does work competence, which includes technical, managerial, social, cognitive, and innovative aspects. Furthermore, Kaizen work culture significantly influences morality and spirituality, which in turn enhance Horenso performance. Mediation testing reveals that morality and spirituality play an essential role in channeling the influence of Kaizen work culture and work competence on Horenso performance. These findings emphasize the necessity of synergy between Kaizen, competence enhancement, and the internalization of moral and spiritual values in Horenso practices through reporting, information sharing, and responsive consultation.
Reconstructing the Paradigm of Destination Development Through the Concept of Regenerative Tourism: A Phenomenological Study on Ecotourism Practices in the Jatigede Reservoir Pijar Dwi Istio Prameswara; Andari, Rini; Puspito Diyah Setiyorini, Heri
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9008

Abstract

Tourism destination development remains dominated by sustainability approaches that focus on minimizing impacts rather than restoring socio-ecological systems. This study aims to reconstruct a destination development paradigm through regenerative tourism in the Jatigede Reservoir, Indonesia. Using a qualitative phenomenological approach, data were collected from 15 ecotourism actors through interviews, observation, and documentation, and analyzed using Moustakas’ framework. The findings reveal five dimensions of regenerative development: ecosystem restoration, local economic empowerment, cultural revitalization, multi-stakeholder collaboration, and community adaptation. These findings provide a locally grounded regenerative tourism framework and practical guidance for developing resilient and restorative destinations
Analysis of Financial Behavior and Motivation of Generation Z in Decision-Making for Gold Installment Products at Bank Syariah Indonesia (Case Study: Gen Z Customers in Medan City) Tasya Nadilla; Anggraini, Tuti; Perdana Indra, Ahmad
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9025

Abstract

This study analyzes the financial behavior and intrinsic motivation of Generation Z in Medan City in choosing Gold Installment products at Bank Syariah Indonesia (BSI). Using a descriptive qualitative method with a phenomenological approach, data were obtained through in-depth interviews with 11 active customers. The findings show that customers perceive installment margins as a “disciplinary cost” that helps control consumptive behavior and encourages forced savings. The product also demonstrates vertical inclusivity, attracting both formal and informal workers. Motivation differs by gender and life-cycle, where men prepare marriage dowries, while women seek financial independence. Islamic economic rationality includes material and spiritual satisfaction
Analisis Pengaruh Harga, People, dan Servqual terhadap Kepuasan Pelanggan Jasa Armada Travel Sport di Kota Samarinda Odja, Melkior Mbotu Odja; Yudhyani, Eka; Reza, Faizal
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9026

Abstract

This study examines shifting preferences toward executive travel services due to the efficiency of the Balikpapan–Samarinda toll road, which has intensified competition. It analyzes the effects of Price, People, and Servqual on Travel Sport customer satisfaction in Samarinda. Using a quantitative causal-associative approach, data were collected through questionnaires from 41 purposively selected respondents and analyzed using multiple linear regression in SPSS. The results show that Price, People, and Servqual have positive and significant partial and simultaneous effects, with Price as the dominant determinant. Management should maintain competitive pricing, staff competence, and fleet reliability. Keywords: Customer Satisfaction; Loyalty; People; Price; Servqual
Pengaruh Content Marketing dan Brand Trust Terhadap Keputusan Pembelian Produk Otomotif Studi Kasus Sumber Jaya Automotive Center Tahun 2025 Egi Sapitri Ramadhani; Kemala Puji; Ade Candra
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9042

Abstract

This study aims to analyze the effect of content marketing and brand trust on purchasing decisions of automotive products at Sumber Jaya Automotive Center through Instagram. The research used a quantitative approach with questionnaires distributed to 155 respondents. Data analysis employed multiple linear regression, t-test, and F-test. The results show that content marketing and brand trust partially and simultaneously have a positive and significant effect on purchasing decisions. The coefficient of determination is 62%, indicating that both variables explain purchasing decisions, while the remaining is influenced by other factors.

Page 53 of 53 | Total Record : 528

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