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INDONESIA
Journal of Business and Behavioural Entrepreneurship
Published by Universitas Negeri Jakarta
ISSN : -     EISSN : 25800272     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business and Behavioural Entrepreneurship |ISSN: 2580-0272 (Online)| is published by Faculty of Economics, Universitas Negeri Jakarta. It contains research result dissemination and scientific paper related to: (1) Management; (2) Business, and (3) Behavioural Entrepreneurship.
Arjuna Subject : -
Articles 144 Documents
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Analysis of Personal Financial Management, Financial Literacy, and Digital Finance in Generation Z in Supporting Sustainable Consumption Monica Dewi; Agung Dharmawan Buchdadi; Wahyu Wastuti
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.05

Abstract

This study examines the influence of personal financial management, financial literacy, and digital finance on sustainable consumption among Generation Z in Indonesia. Using a quantitative approach with purposive and convenience sampling, data were collected from 40 respondents aged 18–23 with a minimum monthly income of IDR 5,000,000. The results, analyzed using SEM-PLS, indicate that all three variables personal financial management, financial literacy, and digital finance significantly impact sustainable consumption. The findings highlight the importance of financial literacy and digital tools in promoting environmentally and socially responsible consumption behaviors. This research contributes to the literature by integrating financial literacy, digital finance, and environmental awareness into a sustainable financial decision-making model for Generation Z, offering practical implications for policymakers and educators aiming to foster sustainable consumption practices.
Determinants of Brand Equity at FPT Polytechnic College, Ho Chi Minh City Thi Ha Trang Le; Tran Phuoc Nguyen
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.09

Abstract

This research investigates the factors influencing brand equity of FPT Polytechnic College in Ho Chi Minh City, with the objective of enhancing its competitive position and student recruitment. The study aims to elevate the institution's standing among its student body and key stakeholders. The investigation addresses a gap in the current literature by identifying specific factors that influence brand equity in higher education, while proposing strategies to enhance it. It is important to note that the study has limitations, including a constrained survey scope and the absence of comparative analyses with other institutions. The research employed a mixed-methods approach, utilizing both qualitative and quantitative techniques. Data was collected from a sample of 336 valid respondents, comprising current and former students, and subsequently analyzed using various statistical methods. The study identified seven key factors impacting brand equity, with Perceived Quality and Brand Association emerging as the most significant. The research concludes that strong brand equity contributes to institutional credibility, thereby fostering increased trust among parents and prospective students.
Empowering Creative Economy MSMEs through Public–Private Partnerships and Digital Transformation Rizqy Aziz Basuki; Indra Pahala; Puji Yuniarti
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.04

Abstract

This study investigates the impact of Public–Private Partnerships (PPPs) and digital transformation on the performance of micro, small, and medium enterprises (MSMEs) in Indonesia’s creative economy sector. Using a quantitative approach with Partial Least Squares–Structural Equation Modeling (PLS-SEM), data were collected from 120 MSMEs actors participating in collaborative programs between local governments and digital start-ups. The findings reveal that PPPs and digital transformation significantly strengthen the digital capabilities of MSMEs, which subsequently enhance their business performance. Moreover, digital capability functions as a mediating variable that links PPP initiatives and digital transformation efforts to improved MSME outcomes. The results emphasize the importance of multi-stakeholder collaboration among government institutions, private enterprises, and digital innovators in fostering a resilient and competitive creative economy ecosystem. Accordingly, local governments are advised to develop non-infrastructure PPP models that prioritize digital innovation, capacity building, and literacy enhancement for MSME actors.
The Influence of Customer Relationship Management and Social Media on Customer Loyalty in E-Commerce with Brand Image as a Moderator Muhammad Junaid Kamaruddin
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.08

Abstract

This study was conducted to test the effect of customer relationship management and social media on customer loyalty with brand image as a moderator. This study shows that customer loyalty has a strong relationship with customer relationship management, social media, and brand image. This study describes how relationships with customers can be managed well so that customer loyalty is achieved. The sample that has been tested is 155 people who have shopped in e-commerce. This research was carried out by utilizing the structural equation modeling analysis method on Smart PLS (Partial Least Square) software. The results presented that Customer Relationship Management has a positive and significant effect on Customer Loyalty, Socia Media has a positive and significant effect on Customer Loyalty, Brand Image has a positive and significant effect on Customer Loyalty, Brand Image Moderation strengthens the positive and significant effect of Customer Relationship Management on Customer Loyalty, Brand Image Moderation weakens the positive and significant effect of SocialMedia on Customer Loyalty. It is hoped that further research can add new variables to make it better.
The Influence of Business Development Strategies, Social Media Marketing, and Brand Image on Consumer Purchase Decisions with Consumer Trust as a Moderator Muhammad Junaid Kamaruddin
Journal of Business and Behavioural Entrepreneurship Vol. 10 No. 1 (2026): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.010.1.01

Abstract

This study aims to examine the influence of business development strategies, social media marketing, and brand image on consumer purchasing decisions, with consumer trust as a moderating variable. This research provides an in-depth understanding of how these three key factors affect consumer buying behavior, especially in the evolving context of digital marketing. Business development strategies, including product innovation, promotion, pricing, and distribution adjustments, are believed to enhance purchasing decisions with the support of consumer trust. Effective social media marketing through content creation and community building also plays a vital role in increasing brand awareness and consumer purchase intention. Furthermore, a positive brand image significantly boosts consumer trust and perception towards products, thereby encouraging purchasing decisions. The study employed a quantitative approach using Structural Equation Modeling-Partial Least Squares (SEM-PLS) analyzed through SmartPLS software. The sample consisted of 150 respondents, with data tested for validity, reliability, and hypothesis testing. The results reveal that social media marketing, brand image, and consumer trust have a positive and significant impact on consumer purchasing decisions, whereas business development strategy does not have a direct effect. Consumer trust moderates the relationship between business development strategies and purchasing decisions but does not moderate the effects of social media marketing and brand image. These findings emphasize the importance of building consumer trust through effective digital marketing strategies to enhance purchasing decisions.
Transformation of Digital Strategy in The E-Commerce Ecosystem: The Role of Digital Literacy as a Moderator of Shopee Users' Purchase Decisions in Indonesia Harisuddin; Muhammad Junaid Kamaruddin
Journal of Business and Behavioural Entrepreneurship Vol. 10 No. 1 (2026): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.010.1.02

Abstract

In Indonesia's fiercely competitive e-commerce market, strategies need to be modified to take customers' cognitive capacities and feature complexity into consideration. This study attempts to assess how Shopee customers' purchasing decisions are influenced by digital business models, digital innovation, and digital marketing capabilities, with digital literacy serving as a moderating variable. Purposive sampling was used to gather data from 100 active Shopee users in an explanatory quantitative approach. Variance-based Structural Equation Modeling (SEM) utilizing SmartPLS 4 software was used to evaluate the data. The results of the study show that purchasing decisions are greatly improved by digital innovation and digital business models. Nonetheless, an instance was found in which digital marketing capabilities have no discernible direct impact; this implies that consumers can view promotional content as redundant or oversaturated. This study's originality shows that digital literacy is an essential mediator that can increase the efficacy of digital tactics. The findings indicate that Shopee should change its emphasis from aggressive promotion to user education about features and cybersecurity in order to boost long-term sales conversions.
Diversity, Equity, and Inclusion in Platform Labor: A Systematic Literature Review Rutinaias Haholongan; Dewi Susita; Rd Tuty Sariwulan; Widya Parimita; Hania Aminah
Journal of Business and Behavioural Entrepreneurship Vol. 10 No. 1 (2026): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.010.1.07

Abstract

Diversity, equity, and inclusion (DEI) are key concerns in labor platforms and the gig economy because the work flexibility they offer is often accompanied by new forms of inequality for workers. Guided by the PRISMA 2020 framework, this systematic literature review (SLR) synthesizes the literature on DEI in the context of labor platforms. Articles were collected from Scopus, Google Scholar, forward citation searching, and reference-list screening. After deduplication and title, abstract, and full-text screening, 64 studies were analyzed using descriptive and thematic approaches. This study examines various forms of DEI-related inequality, the platform mechanisms that shape them, and the contextual factors that support or hinder DEI implementation. The findings suggest that although labor platforms can expand access to work, they may also reinforce inequality through algorithmic control, rating-based discrimination, unclear employment status, income instability, and limited social protection. Key issues identified include gender, race, ethnicity, migration, disability, algorithmic bias, worker representation, regulation, and employment equity. This study proposes a research and policy agenda to promote fairer, more transparent, inclusive, and sustainable digital labor platforms.
Communication Strategies for Digital Payment Adoption in Traditional Markets: Evidence from Indonesia Diva Diamantiara Dynessa; Susan Febriantina; Nayla Putri Muzdalifah; Fahra Asri Dyta
Journal of Business and Behavioural Entrepreneurship Vol. 10 No. 1 (2026): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.010.1.05

Abstract

This study aims to evaluate the effectiveness of the communication strategy implemented by the management of Pal Meriam Market, Perumda Pasar Jaya, located in East Jakarta, in socializing the digital payment (QRIS) program to traditional merchants. A digital divide phenomenon was found, where non-food merchants reached a 90% adoption rate, while food produce merchants, representing the majority population (78% or 548 merchants), only reached 30%. This study used a qualitative descriptive approach through in-depth interviews and observations. The informants consisted of market management and traditional merchants. The results show that despite limited human resources, management optimized face-to-face interpersonal communication conducted by the Market Head during quiet hours. Furthermore, management utilized the observability principle of innovation diffusion theory by placing QRIS stickers in the stalls of successful digital adopters. This micro-visual attribute triggered social learning and reduced the passive resistance of elderly merchants who frequently cited signal disruption concerns when declining non-cash transactions. Although the persuasive approach and use of social capital effectively reduced psychological barriers, communication management still lacked an independent internal data system to guide future data-based socialization policies.
Reimagining Leadership in the Digital Era: A Systematic Literature Review of Digital and Transformational Leadership Muhammad Ikhwan; Izyan Notowicaksono; Bunga Dahayu; Faizya Ghanya Nurelsetya; Jihan Adelia; Najwa Adlina; Natasya Naulia Malau
Journal of Business and Behavioural Entrepreneurship Vol. 10 No. 1 (2026): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.010.1.03

Abstract

The goal of this studies is to systematically evaluate and synthesize the present literature concerning transformational leadership and virtual management in current corporations. This look at pursuits to become aware of dominant themes, methodological developments, theoretical trends, and unresolved studies gaps inthe current literature to provide a complete understanding of how those leadership paradigms make contributions to organizational sustainability and effectiveness. The method employed is a qualitative-descriptive Systematic Literature assessment (SLR) technique presenting thematic analysis and qualitative synthesis strategies. The population sample of this look at accommodates a dedicated literature dataset including peer-reviewed journal articles, convention complaints, instructional evaluations, and conceptual research posted as much as 2026, which especially cognizance on management transformation, digital abilities, and enterprise 4.zero environments. The outcomes exhibit that digital and transformational leadership are an increasing number of interconnected strategic requirements that at once aid enterprise model innovation, organizational agility, and revolutionary paintings conduct. but, the synthesis also well-knownshows tremendous conceptual fragmentation, a lack of standardized operational metrics, and an urgent need for longitudinal research regarding follower reviews in virtual work systems. The look at concludes that current corporations require an included framework combining transformational values with virtual competencies to preserve moral governance and long-term sustainability.
The Empirical Impact of Leadership Style and Motivation on Employee Work Productivity: A Case Study of CV. Dian Persada Rotarindo in Mojokerto, East Java Ulfah; R. Andy Oetario P; Bambang Eko Prabowo
Journal of Business and Behavioural Entrepreneurship Vol. 10 No. 1 (2026): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.010.1.04

Abstract

This study examines the effects of Leadership Style and Motivation onProductivity. Using random sampling, data were collected from 132 respondents andanalyzed via simple linear regression using Minitab 15. The results show thatLeadership Style and Motivation simultaneously have a significant positive effect onProductivity ($f_{\text{value}} = 17.83 > f_{\text{table}} = 3.07$; $p = 0.000 < 0.05$).$H_0$ is rejected, and $H_a$ is accepted. However, both variables exhibit a weakrelationship correlation ($R = 0.466$) and account for only 21.7% of the variance inProductivity, while the remaining 78.3% is influenced by unexamined factors. Toenhance work productivity, organizations should focus on improving leadership andmotivation dimensions, specifically through integrity, fairness, socialization, anddiscipline.

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