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INDONESIA
Journal of Business and Behavioural Entrepreneurship
Published by Universitas Negeri Jakarta
ISSN : -     EISSN : 25800272     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business and Behavioural Entrepreneurship |ISSN: 2580-0272 (Online)| is published by Faculty of Economics, Universitas Negeri Jakarta. It contains research result dissemination and scientific paper related to: (1) Management; (2) Business, and (3) Behavioural Entrepreneurship.
Arjuna Subject : -
Articles 134 Documents
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Analysis of Personal Financial Management, Financial Literacy, and Digital Finance in Generation Z in Supporting Sustainable Consumption Dewi, Monica; Buchdadi, Agung Dharmawan; Wastuti, Wahyu
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.05

Abstract

This study examines the influence of personal financial management, financial literacy, and digital finance on sustainable consumption among Generation Z in Indonesia. Using a quantitative approach with purposive and convenience sampling, data were collected from 40 respondents aged 18–23 with a minimum monthly income of IDR 5,000,000. The results, analyzed using SEM-PLS, indicate that all three variables personal financial management, financial literacy, and digital finance significantly impact sustainable consumption. The findings highlight the importance of financial literacy and digital tools in promoting environmentally and socially responsible consumption behaviors. This research contributes to the literature by integrating financial literacy, digital finance, and environmental awareness into a sustainable financial decision-making model for Generation Z, offering practical implications for policymakers and educators aiming to foster sustainable consumption practices.
Determinants of Brand Equity at FPT Polytechnic College, Ho Chi Minh City Le, Thi Ha Trang; Nguyen, Tran Phuoc
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.09

Abstract

This research investigates the factors influencing brand equity of FPT Polytechnic College in Ho Chi Minh City, with the objective of enhancing its competitive position and student recruitment. The study aims to elevate the institution's standing among its student body and key stakeholders. The investigation addresses a gap in the current literature by identifying specific factors that influence brand equity in higher education, while proposing strategies to enhance it. It is important to note that the study has limitations, including a constrained survey scope and the absence of comparative analyses with other institutions. The research employed a mixed-methods approach, utilizing both qualitative and quantitative techniques. Data was collected from a sample of 336 valid respondents, comprising current and former students, and subsequently analyzed using various statistical methods. The study identified seven key factors impacting brand equity, with Perceived Quality and Brand Association emerging as the most significant. The research concludes that strong brand equity contributes to institutional credibility, thereby fostering increased trust among parents and prospective students.
Empowering Creative Economy MSMEs through Public–Private Partnerships and Digital Transformation Rizqy Aziz Basuki; Indra Pahala; Puji Yuniarti
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.04

Abstract

This study investigates the impact of Public–Private Partnerships (PPPs) and digital transformation on the performance of micro, small, and medium enterprises (MSMEs) in Indonesia’s creative economy sector. Using a quantitative approach with Partial Least Squares–Structural Equation Modeling (PLS-SEM), data were collected from 120 MSMEs actors participating in collaborative programs between local governments and digital start-ups. The findings reveal that PPPs and digital transformation significantly strengthen the digital capabilities of MSMEs, which subsequently enhance their business performance. Moreover, digital capability functions as a mediating variable that links PPP initiatives and digital transformation efforts to improved MSME outcomes. The results emphasize the importance of multi-stakeholder collaboration among government institutions, private enterprises, and digital innovators in fostering a resilient and competitive creative economy ecosystem. Accordingly, local governments are advised to develop non-infrastructure PPP models that prioritize digital innovation, capacity building, and literacy enhancement for MSME actors.
The Influence of Customer Relationship Management and Social Media on Customer Loyalty in E-Commerce with Brand Image as a Moderator Kamaruddin, Muhammad Junaid
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.08

Abstract

This study was conducted to test the effect of customer relationship management and social media on customer loyalty with brand image as a moderator. This study shows that customer loyalty has a strong relationship with customer relationship management, social media, and brand image. This study describes how relationships with customers can be managed well so that customer loyalty is achieved. The sample that has been tested is 155 people who have shopped in e-commerce. This research was carried out by utilizing the structural equation modeling analysis method on Smart PLS (Partial Least Square) software. The results presented that Customer Relationship Management has a positive and significant effect on Customer Loyalty, Socia Media has a positive and significant effect on Customer Loyalty, Brand Image has a positive and significant effect on Customer Loyalty, Brand Image Moderation strengthens the positive and significant effect of Customer Relationship Management on Customer Loyalty, Brand Image Moderation weakens the positive and significant effect of SocialMedia on Customer Loyalty. It is hoped that further research can add new variables to make it better.

Page 14 of 14 | Total Record : 134

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