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INDONESIA
Journal of Business and Behavioural Entrepreneurship
Published by Universitas Negeri Jakarta
ISSN : -     EISSN : 25800272     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business and Behavioural Entrepreneurship |ISSN: 2580-0272 (Online)| is published by Faculty of Economics, Universitas Negeri Jakarta. It contains research result dissemination and scientific paper related to: (1) Management; (2) Business, and (3) Behavioural Entrepreneurship.
Arjuna Subject : -
Articles 125 Documents
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SWOT Analysis in The Indonesian Cosmetics Industry: a Systematic Literature Review with a Case Study of PT Paragon Innovation And Technology Andrea Puteri; Suci, Fijria Rahma; Arissafia, Rizka Arsya; Panjaitan, David; Nisa, Khairun
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 1 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.1.07

Abstract

The Indonesian cosmetics industry has shown significant growth in recent decades, driven by halal trends, awareness of active ingredients, and the influence of social media. This study aims to compile a Systematic Literature Review (SLR) of studies discussing the application of SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) in the cosmetics industry, with a focus on PT Paragon Innovation and Technology as a case study. By examining 86 articles from various databases, this research identifies key findings related to strengths, weaknesses, opportunities, and threats in the cosmetics industry both globally and nationally. The analysis results show that Paragon possesses strengths in innovation, distribution, and commitment to halal cosmetics, but faces challenges in global competition and limitations in international expansion. This study also reveals research gaps in the aspects of global halal certification, utilization of digital technology, and the sustainability of MSMEs. This research provides theoretical and practical contributions to business strategy in the Indonesian cosmetics industry toward more sustainable competitiveness. Purpose: To compile a Systematic Literature Review (SLR) of various studies discussing the application of SWOT analysis in the cosmetics industry, with a focus on PT Paragon Innovation and Technology as a case study. Design/methodology/approach: systematic literature review; identification and synthesis of internal and external factors of the cosmetics industry (strengths, weaknesses, opportunities, threats). Finding: Paragon possesses strengths in innovation, distribution, and commitment to halal cosmetics, but faces challenges in global competition and limitations in international expansion. Keywords: Cosmetics industry, SWOT analysis, Paragon Paper type: A systematic literature review
The Influence of Macroeconomics as a Determinant of Capital Structure in Information Technology Companies Listed on the Indonesia Stock Exchange Syah, Silvana
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 1 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.1.09

Abstract

This study aims to analyze the influence of macroeconomic variables as determinants of the capital structure of information technology companies listed on the Indonesia Stock Exchange. The population for this study consists of information technology sector companies listed on the Indonesia Stock Exchange between 2020 and 2023. The research sample was obtained using a purposive sampling method, totaling 22 companies. The capital structure is proxied by the Debt to Equity Ratio (DER). The determinants of the capital structure in this study include inflation, gross domestic product growth, interest rates, and profitability. Based on the results of the fixed effects panel regression analysis, it was found that macroeconomic variables such as GDP, inflation, interest rates, and exchange rates do not have a significant impact on the capital structure of companies in this industry. GDP, inflation, and interest rates do not show a significant influence on the capital structure of information technology companies. This suggests that capital structure decisions in this industry are more influenced by other factors. The information technology industry may be more affected by market dynamics, technological innovation, access to equity funding, and unique management strategies. The negative average profitability indicates that companies in this industry face significant financial challenges, but this does not directly affect their capital structure.
Factors Affecting Brand Love and its Implications for Marketing Strategy: A Systematic Literature Review Ritta Setiyati; Rina Anindita; Unggul Kustiawan
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 1 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.1.08

Abstract

This research examines the concept of brand love, which is increasingly important in modern marketing strategies. The concept of brand love is defined as a strong emotional connection between consumers and brands. Brand love has a significant influence on consumer behavior, including brand loyalty, purchase intention, and positive communication such as word of mouth (WoM). Through a systematic literature review, this research identifies various factors that influence brand love, such as brand personality, brand fit, consumer experience, as well as brand loyalty and brand trust. The SLR process began with formulating research questions using the PICo method, followed by identification, screening, and eligibility of articles indexed in the Scopus database from 2014 to 2024. By applying the PRISMA approach, 40 articles were obtained that were suitable for review. The methodology used is systematic literature review (SLR) with SEM analysis as the dominant method. The results showed that brand love can increase customer retention and positive communication from consumers. In addition, factors such as social media marketing, brand personality fit, and corporate social responsibility can also influence brand love. Further research is needed to understand the factors that influence brand love and how brands can utilize them for more effective marketing strategies. The findings provide valuable insights for academics and practitioners in understanding the dynamics of the relationship between consumers and brands, and the implications for more effective marketing strategies. As such, brand love is not only a valuable asset for brands, but also serves as a key driver in creating mutually beneficial long-term relationships between brands and consumers. Keywords: brand love, brand loyalty, word of mouth, Brand Personality, Consumer Experience
Exploring The Role of Grit and Self-Efficacy in Improving Teachers' Psychological Performance Jamilah, Siti; Lailla, Nor; Nugroho, Wawan Sadtyo
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 1 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.1.10

Abstract

In the world of education, work engagement is one of the important factors that determine the quality of teacher performance in carrying out their professional duties. Teachers who have a high level of work engagement tend to be more dedicated, energetic, and fully involved in teaching activities. The purpose of this study was to determine the effect of: (1) Grit on Work Engagement; (2) Self Efficacy on Work Engagement; and (3) the effect of Grit on Self Efficacy. Research method This study used a non-experimental quantitative design with a survey approach. The population in the study were teachers at SMK Negeri 9 Tangerang. Samples were taken using the census method. Data collection used Google Forms. Data was analyzed using SmartPls. This method was chosen to test variables and is more flexible for limited sample sizes. The results of the study showed that grit had an effect on work engagement and self-efficacy. However, self-efficacy did not affect work engagement.
Managing Youth Risk Behavior Through Parental Involvement and Character Education: Implications for Human Capital Development in Emerging Communities Sididi; Salju; Rismawati; Pahala, Indra
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 1 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.1.11

Abstract

This study explores how parental involvement and character education operate as strategic instruments of Human Resource Development (HRD) in preventing adolescent drug abuse. Employing a qualitative-descriptive approach, data were collected from 15 adolescents and their parents in Palopo, Indonesia. Thematic analysis revealed that peer influence, emotional neglect, and the absence of structured value education were key factors contributing to youth vulnerability. In contrast, families practicing consistent value transmission, emotional support, and dialogic parenting enhanced adolescent behavioral resilience. The findings position the family as a foundational site of early-stage HRD, where emotional intelligence, moral reasoning, and decision-making competencies are developed. The study offers practical implications for HRD policy and practice, emphasizing the integration of family-based interventions and value-oriented parenting in national strategies to strengthen youth behavior and human capital in emerging communities

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