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INDONESIA
Journal of Business and Behavioural Entrepreneurship
Published by Universitas Negeri Jakarta
ISSN : -     EISSN : 25800272     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business and Behavioural Entrepreneurship |ISSN: 2580-0272 (Online)| is published by Faculty of Economics, Universitas Negeri Jakarta. It contains research result dissemination and scientific paper related to: (1) Management; (2) Business, and (3) Behavioural Entrepreneurship.
Arjuna Subject : -
Articles 125 Documents
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Is the Institutional Budget Effective to Enhance The Work Achievement of Certified Teachers? – Mediating Role of Work Commitment Prasetyo, Gaguk Tri; Ariwibowo, Agung; Budiyanto; Hariyati, Nunuk; Panjaitan, David
Journal of Business and Behavioural Entrepreneurship Vol. 8 No. 2 (2024): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.008.2.06

Abstract

Certified educators play an important role in improving the quality of education because certification shows that a teacher has adequate competence, both in knowledge and teaching skills. Therefore, a budget policy that supports certified teachers is crucial, including a good take home pay and incentive mechanism, so as to support the achievement of teachers' basic needs and improve their work performance. This study then aimed to explore the role of take-home pay and incentives on teacher work performance through their commitment. This study was conducted with a quantitative approach, with the selected sample being Elementary School and Junior High School Teachers in Mojokerto City, Indonesia. The research data were analyzed using path analysis with the help of the SPSS program. From data analysis, it was showed that the relationships between Take Home Pay, Incentives, and Work Commitment towards Teacher Work Achievement, as well as between Take Home Pay and Incentives towards Teacher Work Commitment, all show t-statistics that are well above the critical t-values of 1.98 at the 5% significance level and 2.63 at the 1% significance level. This suggests that both financial incentives (Take Home Pay and Incentives) and non-financial factors (Work Commitment) are important drivers of teacher performance and commitment of certified teacher in Mojokerto City. Overall, these findings reinforce the importance of supporting teachers with both financial and non-financial incentives to enhance their work achievement and commitment.
Analysis of Determinants of Financial Management Behavior as Social Capital of Millennial and Gen Z Women in Bekasi Regency Apriani, Erna; Latif, Abdul; Permana, Indra
Journal of Business and Behavioural Entrepreneurship Vol. 8 No. 2 (2024): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.008.2.05

Abstract

The role of women is vital as social capital; women's financial behaviour is an important capital in the future economic journey; women's financial management behaviour will have an impact on the level of children's education and finance, thereby reducing the level of low education in the context of the golden Indonesia 2045. The research objectives are formulated in the following specific objectives: (1) Analyzing the role of financial knowledge on education level and financial management behaviour and financial knowledge on financial management behaviour through the mediation of education level. (2) Analyzing the role of personality traits on education level and financial management behaviour, as well as personality traits on financial management behaviour through the mediation of education level. (3) Analyzing the role of education level on women's financial management behaviour. The data analysis method in this research is associative causality with a quantitative approach. The analysis method uses Structural Equation Modeling (SEM) with SmartPLS software. The sample in the study was the female gender of the millennial generation and Gen Z, who were already working with a focus on the Bekasi district. The research sampling technique used purposive sampling, as many as 100 samples of the female labour force over 15 years of age who work. The results showed that financial knowledge has no effect on financial management behaviour, financial knowledge on education level has no effect, personality traits on financial management behaviour have a positive effect, personality traits on education level has a positive effect, and education level on financial management behaviour has a positive effect. Financial knowledge on financial management behaviour through mediation Education level does not affect financial management behaviour. Personality Traits on financial management behaviour through mediation Level of Education affects financial management behaviour.
Religiosity Mediates the Influence of Entrepreneurial Orientation and Digital Financial Literacy on The Performance of Kudus District MSMEs Hamidah; Buchdadi, Agung Dharmawan; Pebianti, Vina; Suprayogi, Wahyu; Prameswari, Rita
Journal of Business and Behavioural Entrepreneurship Vol. 8 No. 2 (2024): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.008.2.11

Abstract

This research aims to examine the role of religiosity in mediating the influence of entrepreneurial orientation and digital financial literacy on the performance of MSMEs. This research method uses quantitative methods. The object of this research was the UMKM Embroidery, Convection and Batik Cluster in Kudus Regency, Central Java. By using primary data sources by distributing questionnaires to MSME players, the collected data is then processed using the alternative partial least squares (PLS) structural equation modeling (SEM) method with the smartPLS program. The results of the research indicate that 1) Entrepreneurial Orientation does not affect Performance, 2) Financial Digital Literacy affects Performance, 3) Religiosity affects Performance, 4) Entrepreneurial Orientation affects Religiosity, 5) Financial Digital Literacy affects Religiosity, 6) Entrepreneurial Orientation does not affect Performance through Religiosity, and 7) Financial Digital Literacy affects Performance through Religiosity.
Mobile Money Adoption, Financial Inclusion, and Hedonism in SMEs Maricar, Rezvanny; Paerah, Ambo; Hastuti, Puji
Journal of Business and Behavioural Entrepreneurship Vol. 8 No. 2 (2024): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.008.2.07

Abstract

This study investigates the role of hedonism as a mediating variable in the relationship between mobile money adoption and financial inclusion among small and medium-sized enterprises (SMEs). The research explores how intrinsic satisfaction derived from using mobile money influences its adoption and impacts financial inclusion, providing a novel perspective on the psychological drivers of financial technology uptake. Utilizing a quantitative approach, data were collected from SMEs via standardized questionnaires, with relationships analyzed through regression and mediation techniques. The findings demonstrate that mobile money adoption significantly enhances financial inclusion, while hedonism partially mediates this relationship. Emotional satisfaction is shown to amplify the impact of mobile money adoption, underscoring the importance of user experience alongside functionality in driving technology adoption. The study concludes that incorporating hedonistic aspects into mobile money platforms can increase adoption rates and enhance the financial inclusion of SMEs. The results provide actionable insights for policymakers and service providers, highlighting the importance of user-centered design and tailored support. Future research should explore additional mediating factors and broader sample populations to further validate and expand on these findings.
The Dynamics of Parasocial Relationships in the Age of Social Media: A Systematic Review and Future Research Agenda Muhmin, Andi Hidayat; Syah, Tantri Yanuar Rahmat; Anggraeni, Adilla
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 1 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.1.01

Abstract

Examining the evolving dynamics of parasocial relationships (PSRs) in social media, this in-depth systematic literature review utilizes the TCM framework to analyze 40 articles. The goal is to evaluate the influences on the development and persistence of PSRs and the one-sided bonds individuals create with media personalities. The importance of source credibility, attractiveness, and interactivity in promoting PSRs is emphasized in the research findings. These factors can influence consumer behaviors, brand attitudes, and psychological well-being. Quantitative methods were mainly used in the research, and the most studied platform was Instagram, while the most widely used framework was the source credibility theory. The review underscores the need for further research to explore the long-term implications of PSRs, the impact of emerging technologies, and ethical considerations in influencer marketing, advocating for a multi-method approach to understand the complexities of PSRs in the digital age.
The Influence of Service Quality on Customer Loyalty with Customer Satisfaction as a Mediation Variable and Customer Perceived Value as a Moderation Variable Ria Atmaja, Dodi; Razelina , Vanesa
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 1 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.1.02

Abstract

This research aims to assess how service quality influences customer satisfaction, loyalty and repurchase intentions on the Shopee e-commerce application in Indonesia. Shopee as one of the largest e-commerce platforms in the country has millions of users with various experiences regarding its services. The method used in this research is quantitative by collecting data through questionnaires distributed to Shopee users. The data obtained was then analyzed using SEM to determine the relationship between the variables studied. The findings from this research show that service quality has a positive and significant effect on customer satisfaction, which then has a positive impact on loyalty and repurchase intentions. This research provides important insights for Shopee management to continue to improve service quality to increase customer satisfaction, loyalty and repurchase intentions. Additionally, companies need to understand how customers assess the benefits and costs associated with using the Shopee application to design effective strategies to increase customer perceived value and ensure long-term business sustainability.
The Influence of Customer Relationship Management and Digital Marketing on Customer Satisfaction in the E-Commerce Industry with Customer Experience as a Moderator Kamaruddin, Muhammad Junaid
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 1 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.1.03

Abstract

This study aims to prove whether there is an influence of customer relationship management and digital marketing on customer satisfaction in the e-commerce industry with customer experience as a moderator. In the context of e-commerce, customer satisfaction can maintain loyalty and increase sales. This study involved 150 respondents. The analytical method used is Structural Equation Modeling (SEM) with Smart PLS (Partial Least Square) software. The research results show that customer relationship management has a positive and significant effect on customer satisfaction in the e-commerce industry, where a good relationship between the company and customers can improve the shopping experience. Apart from that, digital marketing has also proven to be significant in customer satisfaction by utilizing digital channels to interact. Thus, customer experience as a variable does not strengthen as a moderator in the relationship between customer relationship management and digital marketing on customer satisfaction in the e-commerce industry. This shows that although customer experience is important in building positive interactions with e-commerce platforms, this factor is not strong enough to strengthen the influence of customer relationship management and digital marketing directly on customer satisfaction.
Unveiling the Link Between Leverage and Firm Performance: A Comparative Analysis of Sharia and Non-Sharia Compliant Firms in the Indonesia Stock Exchange Mahfirah, Titis Fatarina; Suherman, Suherman; Widyastuti, Umi; Mohidin, Rosle; Sari, Maylia Pramono; Heryana, Toni; Wastuti, Wahyu; Dewi, Monica
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 1 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.1.06

Abstract

This study investigates the influence of leverage on the performance of non-financial sector companies listed on the Indonesia Stock Exchange between 2012 and 2021. The analysis is segmented into three subsets: all companies, Sharia-compliant firms, and non-Sharia-compliant firms. Leverage is gauged through four metrics: debt to total asset ratio (DAR), debt to total equity ratio (DER), short-term debt to total assets (STD), and long-term debt to total assets (LTD). Firm performance is evaluated using return on assets (ROA), return on equity (ROE), and Tobin's Q. The study employs a quantitative approach, utilizing data from publicly listed companies. Leverage and performance are quantified using the specified metrics. Statistical analyses, including regression models, are conducted to examine the relationship between leverage and performance in each of the three subsets. The primary findings indicate a negative and statistically significant correlation between leverage and firm performance, as measured by ROA and ROE, across all company subsets. However, there is a positive and statistically significant impact of leverage on Tobin's Q. A more detailed analysis within the Sharia-compliant subset reveals a negative impact of leverage on all leverage indicators concerning ROA and ROE. In contrast, within the non-Sharia-compliant subset, leverage has a negative and statistically significant influence on ROA and ROE, but a positive and statistically significant effect on Tobin's Q. These empirical findings suggest that leverage has a detrimental and statistically significant association with a firm's accounting performance, as evidenced by ROA and ROE. However, it exerts a positive and statistically significant effect on the firm's market performance, as indicated by Tobin's Q. This underscores the importance of carefully managing leverage, particularly for firms operating within the Indonesian non-financial sector, to strike a balance between accounting and market performance objectives.
Technological Innovations in Auditing: A Systematic Literature Review on the Use of AI and Digitalization Lubis, Porkas Sojuangon; Kesuma, Sambas Ade; Muda, Iskandar
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 1 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.1.05

Abstract

This study explores the adoption of Artificial Intelligence (AI), Blockchain, and Robotic Process Automation (RPA) in the field of auditing, focusing on their impact on audit efficiency and transparency. The main issue addressed is how these emerging technologies can transform traditional auditing practices and the challenges related to their integration. The objective is to examine the benefits and challenges associated with the implementation of these technologies and how they can enhance the accuracy, transparency, and speed of audits. The research employs a systematic literature review (SLR) method, analyzing findings from 33 studies to synthesize key insights into the adoption of AI, Blockchain, and RPA in auditing. Key findings reveal that AI enhances decision-making and data analysis, Blockchain ensures data integrity and transparency, and RPA automates routine tasks, improving the overall audit process. The research identifies challenges, including ethical concerns, high implementation costs, and the need for skilled professionals. In conclusion, while these technologies offer significant improvements in auditing, successful adoption requires overcoming barriers such as regulatory challenges, data privacy issues, and ensuring adequate training for auditors.
Analyzing The Role of Content in Building Brand Image The Digital Era: a Systematic Literature Review Asvina; Kurniawan, Muhammad Agus; Panjaitan, David; Nisa, Khairun
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 1 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.1.04

Abstract

The digital era has driven a significant transformation in brand marketing strategies, with content marketing emerging as a key approach in building brand image. This study aims to analyze the role of content marketing in shaping brand image in the digital age using the Systematic Literature Review (SLR) method, based on the PRISMA 2020 framework. A total of 31 journal articles published between 2020 and 2025 were thoroughly reviewed. The findings indicate that content marketing not only directly influences brand perception but also strengthens brand image through the mediating roles of brand awareness, electronic word-of-mouth (e-WOM), and user-generated content (UGC). Content strategies that are emotional, informative, and personalized have been shown to enhance consumer engagement and stimulate purchase intention. This study concludes that the success of content marketing lies in its ability to build a strong brand image through relevant, consistent, and long-term value-driven digital communication.

Page 12 of 13 | Total Record : 125

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