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INDONESIA
Journal of Business and Behavioural Entrepreneurship
Published by Universitas Negeri Jakarta
ISSN : -     EISSN : 25800272     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business and Behavioural Entrepreneurship |ISSN: 2580-0272 (Online)| is published by Faculty of Economics, Universitas Negeri Jakarta. It contains research result dissemination and scientific paper related to: (1) Management; (2) Business, and (3) Behavioural Entrepreneurship.
Arjuna Subject : -
Articles 125 Documents
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Business Cluster and Entrepreneurship Growth in Nigeria: A Systematic Review. Isiaka Mustapha; Zubairu Umaru Mustapha; Sakariyau Busra
Journal of Business and Behavioural Entrepreneurship Vol 5 No 1 (2021): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.005.1.06

Abstract

The research in business clusters (BC) system of entrepreneurship development has increased in the recent year. A plethora of research has explored; entrepreneurship and urban growth, the entrepreneurial attitudes on the structure of support for entrepreneurship in an ecosystem, the effect of business clusters on firm performance and more recently, the dimension of agglomeration, institution and environment on business clusters. With the aid of Systematic Qualitative Assessment Techniques (SQAT), we review 79 business cluster journal articles published over the last 11 years (2010 – 2020) that sought to provide BC antecedent and impact on entrepreneurship and economy growth to provide a point for future research. Also, the review provides the geographic distribution, time distribution, underlying drivers of previous research, types and method of data collection used by these BC articles. Our findings shed light on the key themes including the evolution of BC, the impact of BC on the economy, application of BCs and the public policy maker roles. Furthermore, there is a dearth of BC research in Africa, South America and Australasia with most BC research are empirical and this represents gaps for future researchers to explore.
The Effect of Situational Factor, Visual Merchandising, and Electronic Word of Mouth on Impulsive Buying Behavior on Video on Demand Services Current The Covid-19 Pandemic Crisis Muhammad Saif Furqan Abdullah; Yessy Artanti
Journal of Business and Behavioural Entrepreneurship Vol 5 No 1 (2021): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.005.1.05

Abstract

The COVID-19 pandemic situation makes people tend to consume video on demand as an alternative for home entertainment. This makes video on demand service providers compete by taking advantage of this situation. Sometimes the existing stimulus can lead people to buy products impulsively. This study aims to examine the effect of situational factor, visual merchandising, and electronic word of mouth on impulse buying behavior. This study used non-probability sampling techniques and the method used was judgmental sampling. This study focuses on Netflix consumers aged 18-39 who bought Netflix products impulsively during the COVID-19 pandemic. 200 respondents collected using the online bilingual questionnaire in English and Indonesian and spread over 32 countries. Data were analyzed using a multiple linear regression method. The results showed that situational factor and electronic word of mouth significantly influence on impulse buying behavior. Meanwhile, visual merchandising has no influence on impulse buying behavior. This can be used as a reference in increasing sales by maximizing consumer impulse buying behavior.
The Effect of Corporate Social Responsibility (CSR), Food Quality, and Perceived Value on Repurchase Intention Through Customer Satisfaction as Intervening Variables in The Pandemi Covid-19 Era (Study On "Chatime" Bubble Drink Products) Mohc. Velian Muhajir; Tias Andarini Indarwati
Journal of Business and Behavioural Entrepreneurship Vol 5 No 1 (2021): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.005.1.04

Abstract

Bubble drink products are one of the beverage trends that have developed this year, even during the Covid 19 pandemic. One of the bubble drink brands that is in demand by the public especially teenagers in Indonesia is Chatime, in which consumers do not buy Chatime just once. The purpose of this paper is to study the effect of corporate social responsibility, food quality, customer satisfaction, on repurchase intention, through customer satisfaction. The research sampling techniques used are nonprobability sampling by judgmental sampling. This study focuses on Chatime consumers who bought Chatime products during a pandemic Covid-19. The data analysis technique is used path analysis. The results show that CSR has a negative effect on repurchase intention and customer satisfaction, food quality has a positive effect on repurchase intention and customer satisfaction, perceived value has a negative effect on repurchase intention, but has a positive effect on customer satisfaction.
The Effect of Perceived Organizational Support on Work Engagement Through Job Crafting (Study At General Division Employees Of Bank Jatim Head Office Surabaya) Lady Oktafia Alfatekha W; Budiono
Journal of Business and Behavioural Entrepreneurship Vol 5 No 1 (2021): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.005.1.07

Abstract

Bank Jatim or PT Bank Pembangunan Daerah Jawa Timur Tbk , on august 17, 1961 Bank Jatiwas establised in Surabaya. as a BUMD, Bank Jatim is the largest bank in East Java. The goal of this research is to examine and analyze the impact of employee’s perceived organizational support on work engagement through job crafting at the General Division in Bank Jatim Surabaya. This study is a causal research of quantitative approach. A total of 56 respondent are used for the sampling technique. With the support of SmartPLS v.3.6.2 software, the statistical analysis used in this research is Partial Least Square (PLS). The analysis outcomes indicate that perceived organizational support has a significant positive effect on work engagement, perceived organizational support has a significant positive effect on job crafting, job crafting has a significant positive effect on work engagement, and job crafting has successfully mediated the effect of perceived organizational support on work engagement.
Analysis of E-Advertising on Sales Tatik Rohmawati; Senny Luckyardi
Journal of Business and Behavioural Entrepreneurship Vol 5 No 2 (2021): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.005.2.01

Abstract

The purpose of this research is to analyse the increase in product sales using social media advertising. The research was conducted using literature study method and questionnaires that distributed to sellers who used social media advertising in marketing their products. The results show that selling products on social media using advertisements can generate more sales and cunsomers. With social media advertising, sellers can choose the type of potential customers according to the product being sold. The sellers can determine the type of prospective customer based on thier age, residence, and/or hobbies to it easier for the seller to divert the sale of their product. Therefore, social media advertising helps sellers who market their products to generate more sales.
The Role of E-Commerce in the Success of Small and Medium Enterprises Z N P Andeka; Berny Indrawan
Journal of Business and Behavioural Entrepreneurship Vol 5 No 2 (2021): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.005.2.03

Abstract

This study aims to analyze the role of e-commerce in business success in Coblong District. The method in this study used a qualitative analysis method with a case study model. This study used four micro-scale entrepreneurs who use e-commerce in conducting their business as research objects. The analysis process is based on the role of e-commerce in Small and Medium Enterprises (SMEs) in Coblong District. Based on the results of the study, it can be concluded that in general e-commerce has a role that can help entrepreneurs including small and medium businesses to improve their business development. These roles include the ease of communication, marketing, minimal capital, and time efficiency. The analysis also shows that the respondents still use e-commerce for the role they have.
Marketplace’s Role Effectiveness in Women in Lamongan City as a Means of Increasing Sales in The New Normal Era Levia inggrit sayekti; Muhammad Taufik
Journal of Business and Behavioural Entrepreneurship Vol 5 No 2 (2021): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.005.2.04

Abstract

As a result of the Covid-19 pandemic, everyone is obliged to follow the rules New Normal, new habits, new routines, keep your distance, don't crowd and of course the effect of the Covid-19 pandemic has a big impact on entrepreneurial actors, the minimum number of buyers who come to shops or trade stalls which causes a decrease in turnover. In the New Normal Era , entrepreneurs are required to think smart and innovative so that their businesses will continue to run and not lose money, one of the solutions for the New Normal Era is to use the Marketplace Platform as a means of selling online such as Shope, Tokopedia, Bukalapak etc. The research was conducted only on women entrepreneurs in the city of Lamongan with the aim of finding Marketplace Platforms which were the most effective in increasing sales in the era New Normal. The research method was carried out by distributing questionnaires and determining the number of respondents used the snowball sampling method with a total of 100 respondents. The results show that the independent variables X1, X2, X3, X4 and X5 are effective as a Marketplace Platform in increasing sales in the New Normal Era, where f-count has a value of 11.335 at the 5% real level, and a significance value of 0.000. Whereas based on the results of the t test X2 (Shope) has a value of 0.587 or 58.7% and X3 (Tokopedia) has a value of 0.309 or 30.9% the coefficient is positive and significant, which can be stated that the variables X2 (Shope) and X3 (Tokopedia) have an effect. on the variable Y1 (Sales Level Effectiveness).
Analysis of e-Advertising Influence Case Study on Culinary Product S Luckyardi; C N Albar; N N Supriatna
Journal of Business and Behavioural Entrepreneurship Vol 5 No 2 (2021): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.005.2.02

Abstract

The purpose of this research is to analyse the influence of e-advertising on consumers. The case study was conducted on culinary product by performing literature study method and questionnaires. Purposive sampling technique was used with two criteria namely age and location of residence. The questionnaires was distributed among 100 respondents with age ranging from 18 to 24 years old and resided in Bandung. The results show that advertisement in social media or e-advertisements is effective to influence consumers, this is indicated by most of respondents stated that they know the product from social media, not only conventional media. In addition, the coverage of e-advertisement exposure is very extensive. This is also supported by the fact that young adults tend to use social media and other online platforms to find information regarding product. This research contribute recommendation to integrate online means in their advertisement method.
E-Commerce, The Digital Trend in Transaction Wati Aris Astuti; M A Ramayani
Journal of Business and Behavioural Entrepreneurship Vol 5 No 2 (2021): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.005.2.06

Abstract

E-commerce is one of the most important media that companies always used today. Therefore, the development of business today is very influential in e-commerce. The purpose of this research is to find out how much the influence of e-commerce media use in the business field today as a practical online promotion media for buying and selling a product. The method used in this research is a descriptive method with a qualitative approach and data collection techniques in the form of a literature study. Research informants in this study have 2 informants namely Internal Public (Employees) and External Public (Consumers). The results of this study are the importance of the development of technology and information at this time. In this case, e-commerce makes it easy for a variety of human activities which is easily done anywhere and by anyone in meeting their needs and desires. With e-commerce, entrepreneurs will also find it easier to get profits because it can increase business connections and expand global networks that spread to all circles.
E-Transaction in Digital Era T Rohmawati; H Zulkipli
Journal of Business and Behavioural Entrepreneurship Vol 5 No 2 (2021): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.005.2.07

Abstract

The purpose of this study is to analyze the habits of students in the information technology in conducting transactions either in cash or by using e-money. Questionnaire was a method used in this study by distributing selected questionnaires only to students. Analysis of the results showed that the students preferred to use e-money for transactions because it was more effective and more efficient than paying in cash. It could be also because it was influenced by their shopping habits through social media and the globalization era. On the other hand, they needed cash and relatively bigger wallet for cash payments. Consequently, e- money was preferred by students compared to cash payments.

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