Jurnal Agribisnis Terpadu
Jurnal Agribisnis Terpadu (JAT) publishes articles directly sourced from research projects, research results/literature studies or case reports in the field of science related to agribusiness, agricultural economics, business and entrepreneurship, agricultural extension & communication and rural development. Jurnal Agribisnis Terpadu is scientific periodical publication on agribusiness and rural development issue as a media for information dissemination of research result for lecturer, researcher and practitioner. The journal publishes several topics: 1. Agricultural economics 2. Business and entrepreneurship 3. Agricultural extension & communication 4. Rural development
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<![CDATA[SISTEM JAJAR LEGOWO (JARWO) STUDI KASUS DESA KARANG TIRTA KECAMATAN LALAN KABUPATEN MUSI BANYUASIN ]]>
<![CDATA[Setiawati Setiawati]]>;
<![CDATA[Manisah Manisah]]>
<![CDATA[ JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu ]]>
Publisher : <![CDATA[Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.33512/jat.v15i2.17938
<![CDATA[This research is purposed to know: (1) How much factor production between tabela plants system dan jarwo system is used for rice farming, (2) how much rice farming revenue between tabela plants system and with jarwo plants system, (3) know difference rice farming revenue between tabela plants system and with jarwo plants system. This research hypothesizes that the suspected rice farming revenue jarwo system is not the same as the tabela system. The sampling method in this research is used stratified random sampling, this method have take samples with observed strata or levels in the population, with the following criteria: (1) farmer who used tabela plants system in Karang Tirta village, District Lalan, Musi Banyu Asin Regency, from 664 farmers have taken 20 responded (2) farmers who used jarwo system in Karang Tirta village Laland District Musi Banyuasin Regency, from 172 farmers have taken 20 respondent. The data used is primer data dan secondary, using a list question structure (questioner). The data secondary is obtained from institutions' government, literature, and other sources which connect with this research. The result of this research is no difference significant in revenue between jarwo system and tabela system. Farmers who used tabela system have got revenue Rp. 14.417.994,-/Ha in one season, which is bigger between farmers who used jarwo system and have got average revenue RP. 13.489.051,-/Ha in one season.]]>
<![CDATA[STRATEGI PEMASARAN SELADA HIDROPONIK SECARA E-COMMERCE DAN KONVENSIONAL (SUATU KASUS PADA KEBUN RIYAN FARM) ]]>
<![CDATA[Riyan Syarif Hidayatulloh]]>;
<![CDATA[Suherna Suherna]]>;
<![CDATA[Asih Mulyaningsih]]>
<![CDATA[ JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu ]]>
Publisher : <![CDATA[Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.33512/jat.v15i2.17931
<![CDATA[The Covid-19 pandemic is being felt in all sectors, including the agricultural sector and food UMKM. The agricultural sector is one of the priorities in dealing with the spread of Covid- 19 in Indonesia. The impact of the COVID-19 pandemic that was felt the most by farmers was the price of agricultural products which experienced a drastic decline due to the declining purchasing power of the people. This is not comparable to the effort and operational costs incurred by farmers when cultivating (Azamfirei, 2020). This research was conducted at the Riyan Farm Garden in Cipocok Jaya District, Serang City. This study aims to analyze the income of the hydroponic lettuce commodity as well as develop e-commerce and conventional marketing strategies that are appropriate to be implemented. The data used in this study are primary data and secondary data. Sampling was done by survey method, with 12 respondents. Collecting data using a questionnaire which is then analyzed using a SWOT analysis. The results of the calculation of the income analyst of hydroponic lettuce for the cost of production is Rp. 13,000/Kg. The profit obtained in terms of per kilogram on the sale of lettuce E-commerce is Rp. 7,000/Kg, while for conventional lettuce it is Rp. 2,603/Kg. The right strategy to be implemented based on the results of the SWOT analysis is to maintain existing potential markets and expand marketing reach. Optimizing cropping patterns according to SOPs to avoid production failures. Maintain product quality, manage product availability and increase product quantity. Innovate on products and add business partners to expand marketing.]]>
<![CDATA[DAMPAK PENGEMBANGAN JALAN USAHA TANI (JUT) PADA PENINGKATAN PENDAPATAN USAHATANI DI KABUPATEN LEBAK ]]>
<![CDATA[Erry Yanuar]]>;
<![CDATA[Asep Mulya Hidayat]]>;
<![CDATA[Agus M Tauchid S]]>;
<![CDATA[Tubagus Bahtiar Rusbana]]>;
<![CDATA[Asih Mulyaningsih]]>;
<![CDATA[Siti Widiati]]>
<![CDATA[ JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu ]]>
Publisher : <![CDATA[Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.33512/jat.v15i2.17939
<![CDATA[Farm Business Road (JUT) is a road that is usually known as an agricultural road, this road is one of the tools and types of infrastructure needed in the agricultural sector, especially in supporting agribusiness activities. The application of JUT is one of the strategies in developing agricultural areas, JUT can facilitate the distribution of agricultural products, especially in lowland rice commodities. JUT is a form of supporting adequate agricultural infrastructure in farming activities, such as road access for the transportation of agricultural products, this is very much needed to support effective and efficient agricultural development. The application of JUT to lowland rice farming in Wanasalam District can have a positive impact on farming including: 1) Reducing transportation costs/increasing farmers' profits. 2) Facilitate transportation during the rainy season where usually the grain is not transported because of the rainy season so the grain turns black and the grain grows into seeds. 3) With the JUT, quality, quantity and continuity can be achieved because the means of transportation are smooth. The application of JUT shows a difference in production efficiency because JUT is 14.3% more efficient than before the existence of JUT. The greater the efficiency ratio, the more efficient rice production in Wanasalam. Production is more efficient when production input has been minimized in the same amount of production]]>
<![CDATA[ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN KERIPIK PISANG SUSU LAMPUNG ]]>
<![CDATA[Cindy Cilvia Christianti]]>;
<![CDATA[Tri Endar Suswatiningsih]]>;
<![CDATA[Resna Trimerani]]>
<![CDATA[ JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu ]]>
Publisher : <![CDATA[Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.33512/jat.v15i2.17927
<![CDATA[The over production of banana in Lampung province makes processing business of milk banana chips in this area growing rapidly,either in Metro City. Because of that, in order to win the competitive market competition, the businessmen of milk banana chips must have marketing strategy as weapons to compete. One of the applied marketing strategy is marketing mix. The purpose of this study is to describe the marketing mix (product, price, place, and promotion) implemented by Home Industry Keripik Pisang Tunas Metro. The method used in this study is descriptive quantitative and the determination of the study location is by case study. The sampel definition is using Key Person method, which is the owner, secretary, exchequer, and the employee of the marketing department of the Home Industry Keripik Pisang Tunas Metro. This study uses secondary data for 2014-2021. The result of the study show that the marketing mix strategy which consist of product, price, place, and promotion simultaneously or partially affect the Keripik Pisang Tunas sales volume significantly, where the product variable has the most dominant influence compered to price, place, and promotion variable.]]>
<![CDATA[HUBUNGAN MOTIVASI DAN PERILAKU DENGAN TINGKAT PARTISIPASI PEREMPUAN PADA PROGRAM PEKARANGAN PANGAN LESTARI (Suatu Kasus pada Kecamatan Curug Kota Serang Provinsi Banten) ]]>
<![CDATA[Azkiah Fikra]]>;
<![CDATA[Ari Tresna Sumantri]]>;
<![CDATA[Sri Mulyati]]>;
<![CDATA[Aris Supriyo Wibowo]]>;
<![CDATA[Sulaeni Sulaeni]]>
<![CDATA[ JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu ]]>
Publisher : <![CDATA[Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.33512/jat.v15i2.17932
<![CDATA[This study aims to determine the participation level of women farmers, analyze the relation between motivation and behavior with the participation level of women farmers in the P2L program. This research was conducted in the district of Curug Serang City, starting in May – June 2021. This type of research used a quantitative approach with a survey method. The sampling technique used was the saturated sampling method with 52 people as the sample population. The data used are primary and secondary data. In this study, the data were analyzed using descriptive analysis and spearman rank correlation test. The result showed the level of women farmers participation in Curug District in the program P2L which is considered quite active. Based on result rank spearman correlation test showed that there is a significant and positive relation between motivation with the level of participation has a moderate correlation strength, and there is a significant and positive relation between behavior with the level of participation has a moderate correlation strength.]]>
<![CDATA[ANALISIS BIAYA USAHATANI KACANG TANAH DI PROVINSI JAWA BARAT ]]>
<![CDATA[Neneng Nur Aida]]>;
<![CDATA[Lilis Imamah Ichdayati]]>;
<![CDATA[Iwan Aminudin]]>
<![CDATA[ JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu ]]>
Publisher : <![CDATA[Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.33512/jat.v15i2.17928
<![CDATA[The research was conducted to analyze cost of production and labor in peanut farming in West Java. The research was conducted in June-September 2021, in 6 (six) districts (Garut, Cianjur, Sumedang, Tasikmalaya, Subang and Purwakarta) in West Java province. The sampling method in this research is grouping based on area (proportional cluster sampling), with the number of respondents being peanut farmers as many as 507 people. The research used descriptive analysis with a Pivot Table Excel calculation tool. The results showed that the cost of peanut farming in West Java was influenced by the cost of labor and production inputs, namely the labor cost of 52.28%; seed cost of 35.04%; and the cost of fertilizers and pesticides by 7.61%. Where labor costs are the largest and dominate in peanut farming. The highest percentage ratio is in Cianjur Regency as the center of peanuts]]>
<![CDATA[FAKTOR-FAKTOR YANG MEMPENGARUHI PENGEMBANGAN PRODUKSI JAGUNG DI KABUPATEN SERANG ]]>
<![CDATA[Anton Eka Prasetia]]>;
<![CDATA[Yuli Saputra]]>;
<![CDATA[Zaldi Dhuhana]]>
<![CDATA[ JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu ]]>
Publisher : <![CDATA[Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.33512/jat.v15i2.17936
<![CDATA[Corn is one of the commodities whose trade balance is still experiencing a deficit, this indicates that interest in the development of corn is still low. One of the efforts made to increase corn production is to increase the planting area. Research Objectives To analyze the factors that influence the development of corn production and examine the problems faced by farmers in increasing corn production in Serang district. This research uses a descriptive method. Where the collected data and information is processed and analyzed and presented in a descriptive form. The data processing and analysis method used in this study uses descriptive analysis. Data obtained from farmers and related stakeholders that influence the development of corn production. The research locations are in three sub- districts which are centers of corn crops with a total of 60 farmers who are spread across three sub-districts. The research results state that the factors that influence the development of corn production in Serang Regency are the existence of government agencies, the draft agricultural management plan, especially the development of hybrid corn, the existence and interest of farmer groups and combined farmer groups to develop hybrid corn, and the arrangement of hybrid corn areas continues to be encouraged, and wide-open market opportunities. Serang District are the lack of completeness of potential hybrid corn data, the utilization of corn is still limited to physical production (seeds), the regional distribution of hybrid corn has not been conceptualized accurately and sustainably, the role assignment to farmer groups and farmers is still limited. lacking, the results of research and science and technology have not been implemented in the construction and development of hybrid corn]]>
<![CDATA[ANALISIS INTEGRASI PASAR BERAS DI PROVINSI BANTEN ]]>
<![CDATA[Najiatul Musarofah]]>;
<![CDATA[Suherman Suherman]]>;
<![CDATA[Andjar Astuti]]>;
<![CDATA[Ratna Mega Sari]]>
<![CDATA[ JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu ]]>
Publisher : <![CDATA[Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.33512/jat.v15i2.17929
<![CDATA[The instability of rice prices in Banten Province is relatively large, the factor causing price fluctuations is because rice production still depends on the season. The distribution of price information in the reference market often experiences a large price difference from the price at the follower market level. This study aims to analyze the pattern of rice price movements at the retail level, rice prices at the wholesaler level and rice prices at the producer level in the province of Banten; analyze the integration that occurs between the rice market at the retail level, the rice market at the wholesaler level, and the rice market at the producer level. This study uses secondary data in the form of time series data. Market integration analysis is carried out using the Vector Error Correction Model (VECM). The results of the pattern of price movements show that the price of rice in the producer market has fluctuated compared to the market price of rice at the retail level and the price of rice at the wholesaler level. The results of the VECM analysis in this study show that between the retail market and wholesaler market there is long-term and short-term integration, in the wholesaler market and producer market there is no long-term or short-term integration, in the retail market and producer market there is long-term and integrated integration. one-way short term. ]]>
<![CDATA[EMPOWERMENT OF WOMEN FARMERS INDIGENOUS PEOPLES OF KASEPUHAN BANTEN KIDUL ]]>
<![CDATA[Mirajiani Mirajiani]]>;
<![CDATA[Siti Widiati]]>;
<![CDATA[Gugun Gunawan]]>
<![CDATA[ JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu ]]>
Publisher : <![CDATA[Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.33512/jat.v15i2.17937
<![CDATA[The Kasepuhan Indigenous Peoples of Banten Kidul are one of the Indigenous communities in Banten Province, Lebak Regency, which are spread over several Traditional Villages including Kasepuhan Ciptagelar, Cisungsang, Cisitu, Cicarucub, Citorek, and Cibedug. Indigenous people of Banten Kidul still apply beliefs according to local wisdom- based traditional customs in their lives. The research aims to explore the role of Kasepuhan women farmers within the framework of Kasepuhan customs and examine how to empower women farmers in Kasepuhan The research uses descriptive techniques and a qualitative approach. The research location is in Kasepuhan Banten Cicarucub which is one of the Indigenous People of Kasepuhan Banten Kidul in Lebak Regency, Banten Province. The importance of the role of women in the Kasepuhan traditional framework shows the significance of empowering women on the basis of existing rules and culture which is local wisdom that must be preserved for generations. The role of women in household and family domestic activities makes women play a very important role in independence to meet family food needs, both in quantity and quality of food consumed by the family. Empowerment of Women Farmers in Kasepuhan Cicaracub should not violate customary rules that are maintained for generations, can increase knowledge and skills capacity in domestic affairs and household productive activities, be able to generate participation and initiatives to increase women's independence, can improve the standard of living of the Kasepuhan indigenous people in harmony with efforts to maintain traditional uniqueness, local wisdom, and preserve the environment and cultural customs that have been well-maintained so far]]>
<![CDATA[PERSEPSI PETANI TERHADAP PENDAPATAN USAHATANI BENIH SUBSIDI DAN NON SUBSIDI DI DESA SEMULI JAYA, KECAMATAN ABUNG SEMULI, KABUPATEN LAMPUNG UTARA ]]>
<![CDATA[Helvi Yanfika]]>;
<![CDATA[Tubagus Hasanuddin]]>;
<![CDATA[Muhammad Ibnu]]>;
<![CDATA[Yulita Kurnia Sari]]>
<![CDATA[ JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu ]]>
Publisher : <![CDATA[Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.33512/jat.v15i2.17930
<![CDATA[The food crops sub-sector has an important role in food security, there are four types of crops that are prioritized in development in the agricultural sector, namely: rice, corn, soybeans and cassava. The food crop commodity that is widely cultivated by farmers and whose productivity is continuously improved is rice. This study aims to determine: 1) the level of perception of farmers on subsidized and non-subsidized seeds, 2) the level of income of rice farming using subsidized and non-subsidized seeds and 3) the relationship between perceptions and income of rice farming using subsidized and non-subsidized seeds. This research was conducted in Semuli Jaya Village, Abung Semuli District, North Lampung Regency in March-April 2022. Sampling was carried out purposively with a total of 70 people, namely 35 farmers each using subsidized and non-subsidized seeds. The type of research, namely quantitative research with survey methods. Analysis of the data used, namely partial correlation analysis. The results of this study indicate that: 1) rice farmers' perceptions of non-subsidized and subsidized seeds in Semuli Jaya Village are in the fairly good category. This is because farmers consider that subsidized seeds are not suitable for farmers' land conditions, have weak resistance to pests and diseases, low production and require greater maintenance costs, 2) rice farming income with non-subsidized seeds is higher than subsidized seeds. , 3) There is no relationship between farmers' perceptions of subsidized and non-subsidized rice seed farming income.]]>
