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Jurnal Agribisnis Terpadu

jat
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Published by Universitas Sultan Ageng Tirtayasa

ISSN : 19794991 EISSN : 25490060 DOI : http://dx.doi.org/10.33512/jat

Core Subject : Economy, Agriculture,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Jurnal Agribisnis Terpadu (JAT) publishes articles directly sourced from research projects, research results/literature studies or case reports in the field of science related to agribusiness, agricultural economics, business and entrepreneurship, agricultural extension & communication and rural development. Jurnal Agribisnis Terpadu is scientific periodical publication on agribusiness and rural development issue as a media for information dissemination of research result for lecturer, researcher and practitioner. The journal publishes several topics: 1. Agricultural economics 2. Business and entrepreneurship 3. Agricultural extension & communication 4. Rural development

Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)

Articles 8 Documents

Search results for , issue "Vol 8, No 2 (2015): Jurnal Agribisnis Terpadu" : 8 Documents clear

PERANAN PENYULUH TERHADAP PENDAPATAN INDUSTRI RUMAH TANGGA BERBASIS UBI KAYU (Manihot utillisima Pohl) Safitr Safitr; Asih Mulyaningsih; Ari Tresna Sumantri
JURNAL AGRIBISNIS TERPADU Vol 8, No 2 (2015): Jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

The study is conducted in the village of Teja Alas Pancaregang District of Serang which aims to findout how the role of agricultural extension is carried out on a group of women farmers, how theindustry earnings of cassava-based household and how the role of the extension of the income ofcassava-based industrial house. The research method used in this study is a survey method.Respondents who used the 25 women farmers or take a census. The data used in this study aresecondary and primary data. The data obtained were then analyzed with descriptive analysis, Likertscale, interval class, business income and cross tabulation. The research data generated in performingthe role of counselor duties and functions do counseling with 5 variable roles. produced the highestscores on the role of a motivator with high role category 15.2% of industry revenue score of 100 Levelof cassava-based household by 56% with the low category. Industrial household income of cassavabasedlow with the majority of roles in the high category. This dikarnakan no variables or otherfactors beyond the role of extension agents who have a relationship to the household income-basedindustries such as cassava selling prices, natural factors and capital.

KOMUNIKASI PARTISIPATIF DALAM PROGRAM PEMBERDAYAAN PEREMPUAN KEPALA KELUARGA (Kasus di Desa Dayah Tanoh Kecamatan Mutiara Timur Kabupaten Pidie Provinsi Elly Susanti
JURNAL AGRIBISNIS TERPADU Vol 8, No 2 (2015): Jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

The emerging paradigm of participatory development communication emphasizes participation andinvolvement from planning to decision-making process. PEKKA promotes the concept trough bottomupinitiative including planning, implementation and project evaluation. This study aims to investigateprocess of participatory development communication by PEKKA and economic empowerment ofwomen household. The research employs a case study of Desa Dayah Tanoh, Kecamatan MutiaraTimur, Kabupaten Pidie, Aceh Province. Data gathering was through fieldwork and in-depthinterviews in April-May 2012. The research finds that PEKKA’s approach provides an equalopportunity and access to the beneficiaries by using monologue, dialogue and combination of bothchannels. Several factors such as age, education, occupation, marital status, number of familydependent, family support, institutional support and role of field assistant contribute to efficacy ofparticipatory communication. Furthermore, the effectiveness of the strategy is a factor of successful ofthe project that is women economic empowerment.

PENGARUH PELATIHAN TEKNOLOGI PESTISIDA LIMBAH TEMBAKAU TERHADAP PERILAKU PETANI Pingkan Aditiawati; Mia Rosmiati; Dadang Sumardi
JURNAL AGRIBISNIS TERPADU Vol 8, No 2 (2015): Jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

The purpose of the training is to socialize and provide comprehension to farmers about technologyinnovation of botanical pesticide from tobacco waste. Farmer- behavior change is expected to lead tofarmers’ desire to apply technological innovation of botanical pesticide. This research useddescriptive method. Determination of respondent is conducted by a census of all the farmers whoattended training on botanical pesticide technology (20 respondents). Indicators of farmer- behaviorchanges including cognitive, affective, and psychomotor about the benefits, how to make and apply thebotanical pesticide. The indicators are measured using a Likert scale. Data were analyzed usingdescriptive statistics. The results showed that the training of botanical pesticide technology has a goodinfluence on the behavior of farmers.

ANALISIS KEPUASAN DAN LOYALITAS KONSUMEN TERHADAP ATRIBUT TAHU TOP SUMEDANG (Suatu Kasus di Kedai Tahu Top Sumedang) Nuraida Faradhilla; Meutia Meutia; Sri Mulyati
JURNAL AGRIBISNIS TERPADU Vol 8, No 2 (2015): Jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Sumedang Tofu is one of the special food Sumedang city is starting cultivated in various citiesparticular region. This study aims to analyze the level of customer satisfaction and customer loyalty tothe attribute level the top Sumedang tofu. Attributes analyzed are taste, color, aroma, and texture. Thisstudy uses survey methods, site selection purposively selected with the consideration that the shop topSumedang tofu producer strategic places of business. The selection of respondents using accidentalsampling method by the number of respondents was 100 respondents. Acquisition of data derived fromprimary data and secondary data. Analysis tool is Importance Performance Analysis (IPA), CustomerPerformance Analysis (CSI) and pyramid loyalty. Importance Performance Analysis Based on theanalysis, attributes that should be maintained is the taste and texture, while the attributes in terms ofcolor and aroma should be further enhanced performance. Based on the analysis of CSI, store of toptofu Sumedang able to satisfy customers by 95.53%. The results showed that consumer loyaltypyramids that reach the highest levels is Satisfied Buyer with a percentage of 87%. The value of eachlevel of the Buyer Price by 58%, Liking the brand by 62%, 53% Habitual Buyer and Buyer Commitedby 28%. Overall respondents were satisfied and loyal with the attributes provided by the shop topSumedang tofu, it is evidenced by CSI and satisfied buyers value high.

PEMAHAMAN PESERTA PADA PROGRAM MODEL KAWASAN RUMAH PANGAN LESTARI (MKRPL) (Kasus pada peserta program MKRPL di Desa Singamerta) Irfan Setiawan; Asih Mulyaningsih; Ari Tresna Sumantri
JURNAL AGRIBISNIS TERPADU Vol 8, No 2 (2015): Jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Model Kawasan Rumah Pangan Lestari (M-KRPL) is an empowerment program for people inIndonesia. There need good comprehension from the participants to realize the goals of theempowerment program. The main purpose of this research is to analyze the comprehension of MKRPLparticipants in Singamerta. Respondents of this research were taken by census method withaggregate as much as 39 respondents. To measure the comprehension of M-KRPL participants is bygiving interview test including purpose, goal and limitation of program M-KRPL. This research useddescriptive analysis with making cross-tabulation. The census results showed that most of M-KRPLparticipants in Singamerta are productive women. Characteristic according to education, most of MKRPLparticipants just graduated elementary school by percentage as much as 61.54 percent.Characteristic according to main job, most of M-KRPL participants are homemakers even the rest asmuch as 25.64 percent are trading. M-KRPL participants in Singamerta have differentcomprehensions including purpose, goal and limitation. Most of M-KRPL participants in Singamertahave good comprehensions. It was showed by the percentage as much as 58.97 percent for purposeand goal, even 61.54 percent for limitation.

PENGEMBANGAN PASAR LELANG FORWARD KOMODITAS BAHAN OLAH KARET (BOKAR) DI PROVINSI SUMATERA SELATAN Heri Rahman
JURNAL AGRIBISNIS TERPADU Vol 8, No 2 (2015): Jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

World rubber demand increased continuously in line with the increase in global rubber industry needsfor the countries like US, Japan, Europe, and China. The potential and opportunity should boostIndonesia's natural rubber exports, provide to increase the income of farmers that producing MaterialRubber (Bokar), indirectly. However, the lack of reference prices of rubber smallholder at thenational level, made of the farmers always disadvantaged, because the prices tend to be determined bythe traders and manufacturers, and made weak the bargaining position of farmers, so the developmentof forward auction market into the potential and opportunities for Bokar’s sales that can benefit thefarmers. The results showed that the forward auction market of Bokar has the potential andopportunities as a good place for transaction that more profitable for farmers. Through the forwardauction market, the farmers were required to be willing and able to associated, produced good qualityof Bokar, so that the Bokar’s value of sale was higher, because it sold by the association in a auctionway.

ANALISIS SALURAN PEMASARAN GULA AREN (Sebuah Kasus di Industri Rumah Tangga di Desa Cigemblong Kecamatan Cigemblong Kabupaten Lebak) Lili Gojali; Aris Supriyo Wibowo; Ari Tresna Sumantri
JURNAL AGRIBISNIS TERPADU Vol 8, No 2 (2015): Jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

This research aims to know the marketing channels of Palm Sugar, knowing the functions that areperformed by each agency marketing, and to figure out the most efficient marketing channel in themarketing of Palm sugar from the Village of Cigemblong Sub-District of Cigemblong Regency ofLebak. Areas of research in the specified purpose of the Village Cigemblong and respondents takendone by stratified random marketing agencies with a method and snowball sampling. Manufacturersof as many as 28 people, merchants, merchant 2 collectors big 2 and 19 people retailers. The dataused in the form of primary data and secondary data. This research method using descriptive andquantitative methods. Results of the study showed that there were three Palm sugar marketingchannels is, Channel I : producer – merchant retailers – consumers, marketing Chanel II : producer -Middle-men – wholesalers - merchant retailer – consumer and marketing Chanel III : producer –wholesalers – consumer.

EFEKTIVITAS PELAKSANA KEGIATAN SL-PTT PADI SAWAH DI PROVINSI BANTEN Kartono Kartono; Eko Sri Mulyani; Kardiono Kardiono; Asih Mulyaningsih; Hari Soesanto; Iin Setyowati; Retno Umiarsih; Pipit Apifah
JURNAL AGRIBISNIS TERPADU Vol 8, No 2 (2015): Jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Effectiveness of SL-PTT activity requires dynamic creativity in concocting the use of various methodsof learning appropriate. Effectiveness is the relationship between the objectives and results to beachieved, as the effects caused by their activities. The purpose of this study wanted to clarify theeffectiveness of the activities of rice based SL-PTT on the increase in the competencies (knowledge,skills and attitudes) learning objectives (farmers) in the province of Banten. Location of the studyconducted in four districts in Banten province, namely : Serang, Pandeglang, Lebak and Tangerang.respondents and the research informants purposively determined in accordance with the problems andresearch objectives. Data collection through focus group discussions and interviews. Data wereanalyzed by descriptive analytical to explain the effectiveness of SL-PTT activity as measured by theparameters level of knowledge, skills and attitude of the respondent farmers. The level of learningeffectiveness SL-PTT rice in Banten province there is a gap between the level of competence of thefarmer participants and non participants SL-PTT rice.

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Reviewer

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Contact Name
Tatang Sutisna

Contact Email
tatangsutisna@untirta.ac.id

Phone
+6281514586936

Journal Mail Official
jat@untirta.ac.id

Editorial Address
Jl. Raya Palka KM. 03 Sindangsari, Kecamatan Pabuaran, Kabupaten Serang, Provinsi Banten 42163

Location
Kab. serang,

Banten

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Tatang Sutisna

Contact Email tatangsutisna@untirta.ac.id

Phone +6281514586936

Journal Mail Official jat@untirta.ac.id

Editorial Address Jl. Raya Palka KM. 03 Sindangsari, Kecamatan Pabuaran, Kabupaten Serang, Provinsi Banten 42163

Location Kab. serang, Banten INDONESIA

Abstract

Abstract

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Abstract

Contact Name
Tatang Sutisna

Contact Email
tatangsutisna@untirta.ac.id

Phone
+6281514586936

Journal Mail Official
jat@untirta.ac.id

Editorial Address
Jl. Raya Palka KM. 03 Sindangsari, Kecamatan Pabuaran, Kabupaten Serang, Provinsi Banten 42163

Location
Kab. serang,

Banten

INDONESIA