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International Research Journal of Business Studies (E-Journal)
Published by Prasetiya Mulya Publishing
ISSN : 20896271     EISSN : 23384565     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Research Journal of Business Studies (IRJBS), with registered number ISSN 2089-6271 (Print) and ISSN 2338-4565 (Online), is an open access and peer-reviewed scientific journal published by Prasetiya Mulya Publishing, Universitas Prasetiya Mulya. IRJBS published three times a year (December-March, April-July, and August-November).
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Articles 443 Documents
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The Significance Of Loyalty On Consumer Credit Profitability Aditya Galih Prihartono; Ujang Sumarwan; Noer Azam Achsani; Kirbrandoko Kirbrandoko
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 1 (2012): April-July 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.5.1.95

Abstract

The purpose of this research is to analyze and test the effect of customer loyalty on consumer credit profitability. Loyalty Index Score was developed to determine the level of customers’ loyalty level through 4 main variables; Longevity, Depth, Breadth and Referrals. The effect of Loyalty Index Score on profitability was further tested by path analysis to find out the significance direct relationship between loyalty and profitablity and the indirect relationship between the two variable through bucket. The result showed that loyalty has a significant effect on profitability either directly or indirectly. It was concluded that direct loyalty effect on profitability is lower than that of the indirect effect through bucket. The conclusion could be made by analyzing the available data from personal loan customers in one of the biggest multinational bank in indonesia during October 2010 until March 2011.
Predicting Youngster’s Attitude towards Online Food Delivery Anupama Chirag Dave; Rinky Trivedi
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 12, No 3 (2019): December 2019 - March 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Attitude has been a very significant topic in the area of consumer research owing to the role it plays in the consumer decision making process. Literatures have identified various models that can measure attitude; for this research ABC model of attitude was used. The purpose of this study was to measure the attitude of respondents for OFD and their by analyzing the impact of each component of ABC model on Attitude creation.  The data was collected from 368 youngsters using a structured questionnaire. Using SPSS 21, computer software the type of attitude was measured and for achieving second objective AMOS 21.0 software was used.  Once the model fit was achieved using AMOS 21.0 the structured equation modeling was performed. The investigation revealed that youngsters have moderately positive attitude towards Online Food Delivery (OFD) and it was the affective component of attitude that had the highest influence on attitude creation.Keywords:Affective, Attitude, Behavioral, Cognitive, SEM* Navrachana University, Vasna - Bhayli Main Rd, Bhayli, Vadodara, Gujarat 391410, India ** Marwadi University, Rajkot-Morbi Highway, Road, Gauridad, Rajkot, Gujarat 360003, India https://doi.org/10.21632/irjbs.12.3.289-299
Ownership and Determinants Capital Structure of Public Listed Companies in Indonesia: A Panel Data Analysis Arief Tri Hardiyanto, Noer Azam Achsani, Roy Sembel, Nur Ahmad Maulana
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 1 (2013): April-July 2013
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.6.1.92

Abstract

The Institution Image And Trust And Their Effect On The Positive Word Of Mouth Soni Harsono
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 7, No 1 (2014): April-July 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.7.1.1091

Abstract

Attribute Perception Mapping Services Domestic Airlines Using Correspondence Analysis Reni Heviandri Riandarini; Ujang Sumarwan; Kirbrandoko Kirbrandoko; Lilik Noor
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 8, No 1 (2015): April-July 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.8.1.1137

Abstract

True Nature of Supply Network Communication Structure Lokhman Hakim bin Osman
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 9, No 1 (2016): April - July 2016
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.9.1.1152

Abstract

The Role of Culture and Community In Developing Effective Organization Achmad Setyo Hadi
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 1, No 2 (2008): August-November 2008
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.1.2.39

Abstract

Determinants of Exporting Firm: Case of Food Processing Sector in Indonesia Amzul Rifin
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 10, No 1 (2017): April - July 2017
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.10.1.1257

Abstract

Price-Cut and Consumer Behavior A Qualitative Study Of Buying Power In The Indonesian Market Ign. Heri Satrya Wangsa
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 2, No 3 (2009): December 2009-March 2010
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.2.3.38

Abstract

Competitive Advantages of Small Medium Industry on the Islands in Indonesian Context Muslim El Hakim Kurniawan; Gatot Yudoko; Mursyid Hasan Basri
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 11, No 1 (2018): April-July 2018
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Page 24 of 45 | Total Record : 443

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