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International Humanities and Applied Science Journal
Published by Universitas Mercu Buana
ISSN : 10.2244     EISSN : 2622580     DOI : 10.22441/ihasj
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences
International Humanities and Applied Science Journal (IHASJ), published online version, is a peer-reviewed journal published three times a year (April, August, and December) by the International Class of Universitas Mercu Buana. IHASJ is intended to be the journal for publishing articles reporting the results of research on humanities and applied science. IHASJ invites manuscripts in the humanities topics such as management, business, accounting, communication, psychology, art and design, and also applied science such as; computer science and engineering. The papers are written in English, using APA citation style and single-column layout.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 103 Documents
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Comparison of Imbalanced Data Methods on Logistics Regression (Case Study: Poverty in Indonesia In 2018) Pardomuan Robinson Sihombing
International Humanities and Applied Science Journal Volume 4, Issue 3, 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2021.v4i3.05

Abstract

Poverty is still one of the main problems in economic development and inequality, unemployment, and economic growth. This study aims to model poverty directly by using a discrete choice model using binomial regression. The data used is imbalanced data, where one of the value categories is relatively small. In this study, the logistic regression method applies several resample techniques. They include undersampling, oversampling, a combination of both, and Cost-Sensitive Learning (CSL). The results obtained that both sampling techniques provide optimal results when viewed from the indicators of accuracy, specificity, sensitivity, and AUC. In addition, the results show that in households in rural areas, the head of the household is female, unmarried, has low education, married at an early/old age, and has a large household size, has a greater chance of being poor than other categories. So that targeted and comprehensive policy is needed so that the poverty rate can continue to be reduced and welfare increases
Analyze The Influence of Current Ratio, Debt to Equity Ratio, Earning Per Share, Return on Asset on Stock Return at Coal Mining Company Listed on Indonesia Stock Exchange Period 2013-2016 Isma Khairani Sinaga; Rina Astini
International Humanities and Applied Science Journal Volume 4, Issue 3, 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2021.v4i3.06

Abstract

This research conducted to analyze and to know the influence of Current Asset (CR), Debt to Equity Ratio (DER), Earning Per Share(EPS) and Return On Asset (ROA) on Stock Return at coal mining company listed on Indonesia Stock Exchange period 2013-2016. The population used in this research is all coal mining companies listed in Indonesia Stock Exchange 2013-2016. The sample of this research are 17 coal mining companies that appropriate the criteria. The analysis technique used in this research is panel data regression with using Eviews 9. Based on Chow test and Hausman test Panel Data Regression Model selected Is Fixed Effect Model. Based on t-test the result showed that Current Ratio (CR) has a significant effect on Stock Return, Debt to Equity Ratio (DER) has no significant effect on Stock Return, Earning Per Share(EPS) has no significant effect on Stock Return, and Return On Assets (ROA) has no significant effect on Stock Return. Based on F-test the result show that Current Ratio, Debt to Equity Ratio, Earning Per Shareand Return On Asset has a significant effect on Stock Return.Keywords : Stock Return, CR, DER, EPS, ROA
The Effect of Work Environment and Reward on Employee Engagement: Palmerah Urban Village, West Jakarta Firda Rahmawati
International Humanities and Applied Science Journal Volume 4, Issue 3, 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2021.v4i3.03

Abstract

Urban Village is part of the government service office, especially the West Jakarta government. The main task of the government apparatus is to serve the people. The good and bad services provided by the apparatus will reflect the individual performance which will determine the good and bad performance of the organization as a whole. In this study the authors conducted research to determine what factors influence employee engagement in Palmerah Village. The purpose of this study is (1) to analyze the effect of work environment on employee engagement (2) to analyze the effect of reward on employee engagement. This type of research is quantitative. The sample of this research is 93 employees who work in the village of Palmerah. Through the path analysis of PLS version 3.0, it can be concluded that (1) the work environment has a positive and significant effect on employee engagement (2) rewards have a positive and insignificant effect on employee engagement. The implication of the results of this study is that it is necessary to maintain employee engagement in the Palmerah village will increase.
The Impact of Content Marketing on Purchase Intentions: An Empirical Study of Jamuin.co's Instagram Marketing Strategy Irwanto Prasetyo; Rashaky Arya Vito; Afara Ross Prawidya; Dhea Putri Aulia; Ridho Satya Dwi Putra; Silvia Nurissaifah; Shofiyatun Khasanah; Maya Aulia Wulan; Devy Mawarnie Puspitasari
International Humanities and Applied Science Journal Vol. 9 No. 1 (2026)
Publisher : Universitas Mercu Buana

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Abstract

This study examined the effect of content marketing on consumers’ purchase intentions through Instagram, using Jamuin.co as the research object. The rapid growth of social media usage has encouraged businesses, particularly micro and small enterprises, to adopt content marketing strategies to influence consumer behavior. A causal quantitative approach was employed, and data were collected through an online survey distributed to Instagram users who had previously viewed Jamuin.co’s content. A total of 55 valid responses were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Content marketing was measured based on its relevance, accuracy, value, clarity, accessibility, and consistency, while purchase intention was assessed through consumers’ interest, desire, and willingness to purchase. The results demonstrated that content marketing had a positive and significant effect on purchase intentions, with a path coefficient of 0.736 and a coefficient of determination (R²) of 0.542. This indicates that content marketing explained 54.2% of the variance in consumers’ purchase intentions. The findings confirmed that informative, engaging, and visually appealing Instagram content played a crucial role in shaping consumers’ psychological responses and encouraging purchase intentions. This study provided empirical evidence that effective content marketing strategies on social media could significantly enhance purchase intentions for local brands in the modern herbal beverage industry.
Comparative Analysis Of Stock Prices and Trading Volume of Pharmaceutical Companies Before and After The Covid-19 Pandemic (Case Study Of Companies Listed on The IDX 2018-2023) Indri Kusuma Wardani
International Humanities and Applied Science Journal Vol. 9 No. 1 (2026)
Publisher : Universitas Mercu Buana

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Abstract

Global financial markets, particularly in Indonesia, were significantly affected by the COVID-19 pandemic, and the pharmaceutical sector attracted heightened investor attention during this period. This study compares stock prices and trading transaction volumes of pharmaceutical companies listed on the Indonesia Stock Exchange before and after the COVID-19 outbreak. Using a comparative quantitative approach with purposive sampling, seven firms were selected from a population of eleven over the 2018–2023 period. Because the data were not normally distributed, hypotheses were tested using the non-parametric Wilcoxon Signed Rank Test. The results indicate statistically significant differences in both stock prices and trading transaction volumes between the pre-pandemic and post-pandemic periods. Stock prices increased in the post-pandemic period, reflecting improved valuation of pharmaceutical firms during the crisis, while trading volume also changed significantly, indicating a shift in market participation and liquidity conditions. These findings suggest that the pandemic carried information content that reshaped investor behavior toward pharmaceutical stocks. This study contributes to understanding sectoral market dynamics during global health crises and provides insights for investors, regulators, and corporate managers regarding valuation and liquidity considerations. Keywords: Stock Price, Trading Transaction Volume, Covid-19, Wilcoxon Signed Rank Test   
The Effect of Workload, Work Stress, and Work Environment on Employee Performance Ardyansyah Ardyansyah; Dinar Nur Affini
International Humanities and Applied Science Journal Vol. 9 No. 1 (2026)
Publisher : Universitas Mercu Buana

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Abstract

This study aims to analyze the influence of workload, job stress, and the work environment on employee performance at PT. Permata Prima Teknologi. The study population included all 42 employees of the company. A saturated sampling technique was used. The sample size consisted of all 42 employees of PT. Permata Prima Teknologi. This quantitative study used a survey as the data collection method, with a questionnaire using a Likert scale as the research instrument. The data were analyzed using multiple linear regression and processed with Partial Least Squares (PLS) 4.0. The results showed that workload had a significant negative effect on employee performance, job stress had a significant negative effect on employee performance, and the work environment had a significant positive effect on employee performance.  Keywords: Workload, Work Stress, Work Environment, Employee Performance
The Effect of Profitability, Liquidity, Leverage, and Firm Size on Firm Value in The Automotive and Component Subsector Listed on The Indonesia Stock Exchange For The Period 2015–2024 Mutiara Rachma Putri; Mansyur Hirdinis
International Humanities and Applied Science Journal Vol. 9 No. 1 (2026)
Publisher : Universitas Mercu Buana

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Abstract

The purpose of this research is to find out how profitability, liquidity, leverage and firm value affect firm value. The correlations among the variables were examined using a causal study design and a quantitative technique. Eighteen firms, all involved in the automotive and component industries, that were listed on the IDX between 2015 and 2024 make up the study's population. Five firms selected through purposive sampling consistently published full financial statements over the course of the ten-year study. A total of 50 observations were included in the research and evaluated using EViews 13. The primary technique for analysis was panel data regression. Firm value is positively and significantly impacted by profitability and leverage, according to the data. Firm value is significantly and negatively impacted by firm size. On the other hand, liquidity doesn't seem to have much of an impact on company valuation.  Keywords: profitability, liquidity, leverage, firm size, firm value
The Effect of Liquidity, Solvency, Activity, and Profitability on Financial Distress in Textile Companies Listed on the Indonesia Stock Exchange Riska Amelia; Hirdinis Mansyur
International Humanities and Applied Science Journal Vol. 9 No. 1 (2026)
Publisher : Universitas Mercu Buana

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Abstract

This study aims to examine the effect of liquidity, solvency, activity, and profitability on financial distress. This research employs a causal research design. The population consists of textile companies listed on the Corporations registered on the Indonesia Stock Exchange during 2015 and 2024 were examined, with five entities chosen through purposive criteria. Panel regression techniques were employed to process the dataset. The findings indicate that liquidity, , solvency, and activity do not exhibit a meaningful influence on financial distress, whereas profitability measured through Return on Assets (ROA) indicates a negative correlation suggesting that increased profitability lowers distress probability. This research enriches academic discourse by offering data-driven findings derived from the Indonesian textile sub-sector using a longer observation period (2015–2024), capturing financial dynamics before, before, throughout, and following the COVID-19 outbreak, as well as offering insights for management and investors in assessing financial conditions. Keywords: Liquidity; Solvency; Activity; Profitability; Financial Distress
THE INFLUENCE OF BRAND IMAGE, SERVICE QUALITY, AND CUSTOMER TRUST ON PURCHASING DECISIONS FOR BUKALAPAK VIRTUAL PRODUCTS Farras Apikmumtazah
International Humanities and Applied Science Journal Vol. 9 No. 1 (2026)
Publisher : Universitas Mercu Buana

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Abstract

This study was conducted with the aim of analyzing the influence of brand image, service quality, and customer trust on purchasing decisions for Bukalapak virtual products. The approach used in this research is a quantitative approach with purposive sampling technique. The sample consisted of 300 consumers who have purchased Bukalapak virtual products in the Tangerang area, and the data was collected through a questionnaire survey via Google Forms. The data analysis technique employed was Partial Least Squares (PLS) using SmartPLS 4.0 software. The results of this study indicate that the variables Brand Image (X1), Price (X2), and Customer Trust (X3) have a positive and significant effect on Purchase Decisions (Y). 
The Influence of Health Consciousness, Ecological Motives, and Environmental Knowledge on Purchase Intention Toward Green Cosmetic Products Shofiyatun Khasanah; Mas Wahyu Wibowo
International Humanities and Applied Science Journal Vol. 9 No. 1 (2026)
Publisher : Universitas Mercu Buana

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Abstract

This study examines the influence of health consciousness, ecological motives, and environmental knowledge on purchase intention toward green cosmetic products. The study focuses on consumers residing in Jakarta who demonstrate an intention to purchase environmentally friendly cosmetics A quantitative method was utilized with purposive sampling, leading to 195 valid participants. Data was gathered using a structured survey and subsequently analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) aided by SmartPLS 4.0. The results show that health consciousness, ecological motives, and environmental knowledge all significantly and positively influence purchase intention. These outcomes suggest that both personal health factors and awareness of environmental issues are crucial in determining consumer preferences for eco-friendly cosmetic products. Keywords: Health Consciousness, Ecological Motives, Environmental Knowledge, Purchase Intention

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