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Dewi Nusraningrum
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International Class – Universitas Mercu Buana Jl. Meruya Selatan, Kembangan, Jakarta Barat Indonesia
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International Humanities and Applied Science Journal
Published by Universitas Mercu Buana
ISSN : 10.2244     EISSN : 2622580     DOI : 10.22441/ihasj
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences
International Humanities and Applied Science Journal (IHASJ), published online version, is a peer-reviewed journal published three times a year (April, August, and December) by the International Class of Universitas Mercu Buana. IHASJ is intended to be the journal for publishing articles reporting the results of research on humanities and applied science. IHASJ invites manuscripts in the humanities topics such as management, business, accounting, communication, psychology, art and design, and also applied science such as; computer science and engineering. The papers are written in English, using APA citation style and single-column layout.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 103 Documents
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THE INFLUENCE OF FEMALE LEADERSHIP STYLE, ORGANIZATIONAL CULTURE, AND WORK MOTIVATION ON EMPLOYEE DISCIPLINE AT THE FINANCE AND ASSET BUREAU, SECRETARIAT GENERAL, MINISTRY OF HOME AFFAIRS Humairo, Haliza; Affini, Dinar Nur; Darlion, Freska Lionia
International Humanities and Applied Science Journal Vol 8, No 3 (2025): VOLUME 8, ISSUE 3, 2025
Publisher : Universitas Mercu Buana

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Abstract

Abstract – This research examines the impact of female leadership styles, organizational culture, and work motivation on employee discipline within the Finance and Asset Bureau of the Secretariat General of the Ministry of Home Affairs. The study involves two types of variables: the dependent variable (Employee Discipline) and the independent variables (Female Leadership Style, Organizational Culture, and Work Motivation). The research population consists of all 73 employees at the Finance and Asset Bureau, with the entire population serving as the sample (saturated sampling). Data were collected using quantitative methods, including questionnaires and literature reviews. The data were analyzed descriptively and through Structural Equation Modeling Partial Least Square (SEM-PLS) using SmartPLS 4.0, incorporating validity and reliability tests. Findings indicate that Female Leadership Style, Organizational Culture, and Work Motivation each have a positive and significant influence on Employee Discipline at the Finance and Asset Bureau of the Secretariat General of the Ministry of Home Affairs. Keywords: Employee Discipline; Female Leadership Style; Organizational Culture; Work Motivation
THE EFFECT OF WORK MOTIVATION, WORK LOAD AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE OF PT. BARA BENTALA INDONESIA Saputro, Galih Eko; Puspitasari, Devy Mawarnie
International Humanities and Applied Science Journal Vol 8, No 3 (2025): VOLUME 8, ISSUE 3, 2025
Publisher : Universitas Mercu Buana

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Abstract

This study aims to examine the effect of work motivation, workload, and work discipline on employee performance at PT. Bara Bentala Indonesia. The research method used is a quantitative method with Partial Least Square (PLS) analysis tools. The population in this study was 40 employees of PT. Bara Bentala Indonesia using a quantitative descriptive approach. The sample of this study was all employees working at PT. Bara Bentala Indonesia. Determination of sample size using saturated samples, namely taking the entire population. The data collection method uses a survey method with a questionnaire as the research instrument. The results of the data processing show that work motivation has a significant and positive effect on employee performance and the work discipline variable has a significant and positive effect on employee performance. While the workload variable does not affect the performance of employees at PT. Bara Bentala Indonesia.  Keywords: Work Motivation, Work Load, Work Discipline, Employee Performance
THE EFFECT OF REBRANDING AND BRAND SIGNATURE ON MAKO BRAND PERFORMANCE IN TANGERANG, MEDIATED BY BRAND REPUTATION Lin, Felishia Janice; Widjaja, William
International Humanities and Applied Science Journal Vol 8, No 3 (2025): VOLUME 8, ISSUE 3, 2025
Publisher : Universitas Mercu Buana

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Abstract

This study aims to identify and analyze the influence of rebranding, brand signature, and brand reputation on the performance of the Mako Cake and Bakery brand. This study uses a quantitative approach with a purposive sampling technique through a Google Forms questionnaire survey. The sample in this study was 357 Mako Cake and Bakery customers in the Tangerang area. The analysis technique used was Partial Least Square analysis using SmartPLS 3 software. The results of this study indicate that the Rebranding (X1) and Brand Reputation (M) variables have a significant positive effect on Brand Performance (Y). Conversely, Brand Signature (X2) does not have a significant effect on Brand Performance (Y). There is a significant positive indirect effect on Rebranding (X1) on Brand Performance (Y) through the mediation of Brand Reputation (M).
THE ROLE AND IMPACT OF INFORMATION TECHNOLOGY DEVELOPMENT ON THE STUDENT LEARNING PROCESS IN THE DIGITAL ERA Pangaribuan, Gunawan; Rafles, Melkisedek; Sihotang, Ester; Tomubolon, Dulles; Marbun, Mutiha; Aritonang, Augus; Napitupulu, Sotarduga; Demario, Diary; Primus, Bernadus; Lengkong, Regina; Sinaga, Dameria
International Humanities and Applied Science Journal Vol 8, No 3 (2025): VOLUME 8, ISSUE 3, 2025
Publisher : Universitas Mercu Buana

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Abstract

The rapid evolution of information technology (IT) has profoundly reshaped the educational landscape, particularly for university students. Learning processes, once confined to physical classrooms, are now accessible through diverse digital platforms with enhanced flexibility. This study aims to analyze the role and impact of IT development on the effectiveness of student learning in the digital age. Employing a literature review methodology drawing from various academic sources and scholarly articles, the findings indicate that IT plays a crucial role in facilitating information access, enhancing learning interactivity, and broadening students' intellectual horizons. Nevertheless, the advancement of IT also introduces negative consequences, such as device dependency, diminished academic focus, and the risk of information misuse. This paper explores both the advantages and the challenges, providing a comprehensive overview of IT's dual role in modern higher education
THE EFFECT OF SERVICE QUALITY AND PRODUCT QUALITY ON CUSTOMER SATISFACTION AT HAIDILAO RESTAURANTS IN JAKARTA Theophila, Bena Tria; Hapsari, Ajeng Andirani
International Humanities and Applied Science Journal Vol 8, No 3 (2025): VOLUME 8, ISSUE 3, 2025
Publisher : Universitas Mercu Buana

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Abstract

Increasingly fierce competition in the restaurant industry requires every business operator to provide superior service and product quality in order to maintain customer satisfaction and loyalty. Haidilao, as one of the hotpot restaurants, faces challenges in maintaining service and product quality amid rising consumer satisfaction.The purpose of this study is to ascertain how customer satisfaction among Haidilao consumers in Jakarta is impacted by the quality of the products and services provided. Purposive sampling and a survey method are two quantitative approaches used in this research. 391 individuals who have made purchases at Haidilao within the previous six months participated in this study. Multiple linear regression was used in the analysis to examine each variable's partial and simultaneous influence. The findings demonstrated that, partially and concurrently, service and product quality had a favorable and considerable impact on customer satisfaction. These results demonstrate that enhancing the quality of the products and services offered is a crucial tactic for raising patron satisfaction at restaurants such as Haidilao.
THE INFLUENCE OF BRAND IMAGE, PRICE, AND STORE ATMOSPHERE ON REPURCHASE INTENTION OF CAN NGOPI GADING SERPONG CONSUMERS Kenneth, Kristopher; Hapsari, Ajeng Andriani
International Humanities and Applied Science Journal Vol 8, No 3 (2025): VOLUME 8, ISSUE 3, 2025
Publisher : Universitas Mercu Buana

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Abstract

This study was conducted with the aim of analyzing the influence of brand image, price, and store atmosphere on consumers' repurchase intention at Can Ngopi Gading Serpong. The approach used in this research is a quantitative approach with purposive sampling technique. The sample consisted of 116 consumers who have previously visited Can Ngopi, and the data was collected through a questionnaire survey via Google Forms. The data analysis technique employed was Partial Least Squares (PLS) using SmartPLS 3.0 software. The results of this study indicate that the variables Brand Image (X1) and Price (X2) have a positive and significant effect on Repurchase Intention (Y). However, the variable Store Atmosphere (X3) has no significant effect on Repurchase Intention (Y).
WHEN SUPPORT MATTERS: MODERATING EFFECTS OF PERCEIVED ORGANIZATIONAL SUPPORT ON WORK-LIFE BALANCE, JOB ENVIRONMENT, AND PERFORMANCE Lestari, Nurul Sukma; Aphrodya, Cerry; Nur Afini, Dinar; Yulianti, Jessyca; Assadiyah, Dinda Emily; Triana, Ika
International Humanities and Applied Science Journal Vol 8, No 3 (2025): VOLUME 8, ISSUE 3, 2025
Publisher : Universitas Mercu Buana

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Abstract

This study investigates the effects of work-life balance and the workplace environment on job performance, with perceived organizational support (POS) serving as a moderating variable. The study addresses a research gap by focusing on staff members at locally branded five-star hotels in Jakarta and integrates these variables into a single model within a local organizational framework. A quantitative approach was employed using a standardized online questionnaire. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to examine the data, and bootstrapping was used for moderation analysis. The findings show that job environment and work-life balance significantly impact job performance. Furthermore, the association between work environment and job performance is strongly moderated by POS, but not between work-life balance and job performance. These findings suggest that organizational support has a contextual influence and is more effective at improving job performance through working conditions than through personal balance variables.  The study contributes to the literature by exploring how internal and perceived external factors influence employee performance, particularly within locally branded hotel settings
Analysis of Price, Brand Awareness, and Brand Image to The Purchase Intention of Pregnancy Pillow (Case Study of Surya Bedsheet) Delita Kusuma Gading; Dewi Nusraningrum
International Humanities and Applied Science Journal Volume 4, Issue 3, 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2021.v4i3.04

Abstract

This study was conducted to determine analysis of price, brand awareness, and brand image to the purchase intention of pregnancy pillow (case study of Surya Bedsheet). The object of the research is the mothers and pregnancy women in Indonesia. The data was obtained by using a questionnaire distributed online to 115 respondents. The data was examined with Partial Least Square (PLS) by testing the outer and inner model with a significance level of 0.05 (5%=1.96). The results indicated that price (t-stats=1.134) positive but has no significant influence toward purchase intention, brand awareness (t-stats=2.239), and brand image (t-stats=4.709) are positive and have influences on purchase intention. The highest impact is from brand (t-stats=4.709). It shows that product innovation for pregnancy pillow is an essential consideration for consumers to buy pregnancy pillow. In overview, Surya Bedsheet is a small medium enterprise engaged in the production of baby and mother products that continually upgrade their product and customer service for better serve the customers.Keywords: Price; Brand Awareness; Brand Image; Purchase Intention.
The Influences OF Intrinsic Motivation, Training, and Work Engagement on Employee Performance in DKI Jakarta Adeline Anugrah Raphani
International Humanities and Applied Science Journal Volume 4, Issue 3, 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2021.v4i3.01

Abstract

The purpose of this research is to examine the influence of Intrinsic Motivation, Training, and Work Engagement toward Employee Performance for employees in DKI Jakarta. 107 respondents were collected as the research sample using Slovin’s formula with 10% error tolerance and purposive sampling method. The data is analyzed using Structural Equation Modeling approach. The research findings indicate that Intrinsic Motivation has positive and significant relationship toward Employee Performance. On the other hand, Training and Work Engagement have negative and insignificant relationship toward Employee Performance.
Revisit Intention to Destination Image, eWOM, and Destination Personality: Kuta Beach Bali, Indonesia Winda Lestari
International Humanities and Applied Science Journal Volume 4, Issue 3, 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2021.v4i3.02

Abstract

Tourism in Bali is magnificent in the eyes of the international world. This beautiful island could attract millions of tourists both foreign and domestic. However, Bali recently has caught both national and international attention due to the huge amount of accumulation of marine litters that were frequently accumulated in the touristic area of the island especially in Kuta Beach Bali. Therefore, in this study, the author did research in regards to know what factors affect tourist’s intention to spend their time in Bali. The objectives of this research are (1) to analyze the influence of destination image towards tourists’ intention to revisit the destination (2) to analyze the influence of eWOM towards tourists’ intention to revisit the destination (3) to analyze the influence of destination personality towards tourists’ intention to revisit the destination. This type of research is quantitative ex post facto. The research sample was 129 tourists who had visited Kuta Beach Bali, Indonesia. Through the path analysis from PLS for version 3.0, it can be concluded that (1) the destination image has a positive and significant positive effect on revisit intention (2) eWOM has a positive and insignificant effect on revisit intention (3) the destination personality has a positive and significant effect on revisit intention. The implication of the results of the research are that efforts must be made to establish the destination reputation through overseeing the waste in tourist sites that could affect the destination itself.

Page 9 of 11 | Total Record : 103

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