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Dewi Nusraningrum
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International Class – Universitas Mercu Buana Jl. Meruya Selatan, Kembangan, Jakarta Barat Indonesia
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International Humanities and Applied Science Journal
Published by Universitas Mercu Buana
ISSN : 10.2244     EISSN : 2622580     DOI : 10.22441/ihasj
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences
International Humanities and Applied Science Journal (IHASJ), published online version, is a peer-reviewed journal published three times a year (April, August, and December) by the International Class of Universitas Mercu Buana. IHASJ is intended to be the journal for publishing articles reporting the results of research on humanities and applied science. IHASJ invites manuscripts in the humanities topics such as management, business, accounting, communication, psychology, art and design, and also applied science such as; computer science and engineering. The papers are written in English, using APA citation style and single-column layout.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 103 Documents
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The Influence of Brand Image, Brand Trust, and Product Quality on Repurchase Intention for Aqua Bottled Drinking Water in DKI Jakarta Amalia Nur Laili; Tine Yuliantini
International Humanities and Applied Science Journal Vol. 9 No. 1 (2026)
Publisher : Universitas Mercu Buana

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Abstract

This research aims to analyze the effects of Brand Image, Brand Trust, and Product Quality on Repurchase Intention of AQUA bottled drinking water products in DKI Jakarta. The subjects in this study were consumers who had purchased and consumed AQUA products in the DKI Jakarta area. The sample used in this study consisted of 280 respondents. This research employed a quantitative approach with a causal research design. The sampling technique used was non-probability sampling with purposive sampling method. Data were collected through the distribution of questionnaires using Google Form as the primary data source. The data analysis technique applied in this study was Structural Equation Modeling Partial Least Square (SEM-PLS) using SmartPLS 4.0. The results of this study indicate that (1) Brand Image has a positive and significant effect on Repurchase Intention, (2) Brand Trust has a positive and significant effect on Repurchase Intention, and (3) Product Quality has a positive and significant effect on Repurchase Intention. Keywords: Brand Image, Brand Trust, Product Quality, Repurchase Intention, AQUA
The Effect of Profitability, Leverage, Firm Size, and Liquidity on Firm Value in The Processed Food Subsector Listed on The Indonesia Stock Exchange for The Period 2015-2024 Rani Indriawati; Hirdinis Mansyur
International Humanities and Applied Science Journal Vol. 9 No. 1 (2026)
Publisher : Universitas Mercu Buana

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Abstract

The purpose of this study is to examine how firm value in the processed food subsector listed on the Indonesia Stock Exchange between 2015 and 2024 is affected by profitability, leverage, business size, and liquidity. This study uses a quantitative technique and a causality research design. Purposeful sampling was used to choose ten of the 19 processed food companies listed on the Indonesia Stock Exchange as the sample. EViews 13 software was used to process 100 observations of secondary data from annual financial statements. Panel data regression analysis is the data analysis technique used in this study to look at the association between variables. The findings demonstrate that business value as determined by Tobin's Q is positively and significantly impacted by profitability as determined by ROA. However, company size has a substantial negative impact on firm value. However, the DER and CR, which are stand-ins for leverage and liquidity, have no effect on corporate value. Keyword: profitability, leverage, firm size, liquidity, firm value
The Concept and Implementation of Contracts in Sharia Insurance Products: A Study at PT Asuransi Jiwa Syariah Bumiputera Serang Fitriah Fitriah; Lailatul Uyun
International Humanities and Applied Science Journal Vol. 9 No. 1 (2026)
Publisher : Universitas Mercu Buana

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Abstract

Abstract – This study aims to analyze the conformity between the concept and implementation of contracts in sharia insurance products at PT Asuransi Jiwa Syariah Bumiputera, located at the AJB Bumiputera Building, 2nd Floor, Jalan Veteran No. 11, Serang, Banten, with a focus on the application of tabarru’ and wakalah bil ujrah contracts in individual life insurance, group life insurance, and bancassurance products in accordance with sharia principles and DSN-MUI fatwas. The novelty of this study lies in its examination of various individual life insurance products such as Mitra Iqra Plus, Mitra BP Link Syariah, Mitra Mabrur Plus, and AJSB Assalam Family; group life insurance products such as Mitra Ekawarsa, Mitra Personal Accident Protection, and Mitra Ta’awun Fixed-Benefit Financing; as well as bancassurance products developed in collaboration with Islamic banks. This research employs a descriptive qualitative approach using interview and observation techniques. The findings indicate that, conceptually, all products have implemented contracts in accordance with sharia principles, including the separation of participants’ funds and company funds; however, gaps remain between the provisions stated in the policy documents and actual practices, particularly concerning the management of underwriting surplus and the transparency of ujrah.Keywords: Sharia Insurance; Tabarru’ Contract; wakalah Bil Ujrah; Mudharabah; Surplus Underwriting

Page 11 of 11 | Total Record : 103

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