Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Lontar : Jurnal Ilmu Komunikasi

LONTAR
Website

Published by Universitas Serang Raya

ISSN : 24425109 EISSN : 25992104 DOI : -

Core Subject : Education, Social,

Social Sciences Other

This journal is published to develop the ability of lecturers in writing in accordance with the field of cultivation, including public relations and journalism, in addition to the journal LONTAR discuss social phenomena concerned with the science of communication.

Arjuna Subject : -

Articles 269 Documents

5 6 7 8 9

KONSTRUKSI IDENTITAS POSTMODERN DALAM IKLAN LA LIGHT VERSI “DON’T QUIT” Sigit Surahman
LONTAR: Jurnal Ilmu Komunikasi Vol. 2 No. 3 (2014): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Universitas Serang Raya

Era postmodern dan budaya yang tidak menentu di Indonesia saat ini, menghadirkan media baru televisi yang menghasilkan berbagai tayangan. Fenomena di dunia periklanan audio visual, iklan rokok yang ditmpilkan membawa berbagai penafsiran dan pertanyaan. Tampilan iklan yang disajikan, tidak menunjukkan hubungan apapun antara pesan yang dikirimkan dan produk yang dipasarkan. Tampilkan iklan rokok dalam tulisan ini, iklan rokok LA LIGHT versi "Jangan Berhenti", yang menjadi fokus penelitian. Pendekatan linguistik postmodern, yaitu teori semiotik, sebuah teori berasal dari teori bahasa. Antara penanda (bentuk) dan Signified (artinya) dalam tampilan iklan tampaknya tidak ada ideologis dan mapan hubungan, tapi nampaknya persepsi pengemasan cukup ironis. Secara keseluruhannya iklan ini juga menggabungkan aspek kehidupan yang berevolusi pada saat itu, jadi teks, bahasa, baik audio maupun visual (karya post modern) tidak hanya menghasilkan satu makna saja, melainkan ruang multidimensional di Indonesia yang dicampur berdifusi, berinteraksi, dan bertentangan dengan berbagai masalah. Iklan ini menunjukkan penggunaan bahasa estetika postmodern yang ada semiotika visual dan semiotika.

BUDAYA TERTIB BERLALU-LINTAS: Kajian Fenomenologis atas Masyarakat Pengendara Sepeda Motor di Kota Bandung Soni Sadono
LONTAR: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2015): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Universitas Serang Raya

The weak of public awareness of traffic regulation seen from low level of the discipline in driving, that produce undisciplined culture to the society. Lacking awareness from people in traffic rules can be seen in behavior like an increased by offense traffic motorists. This was found in many offense of the traffic signs in Bandung in 2014 by the number of 39.205 offense (Source : Polwiltabes Bandung, 2015). Undisciplined behaviour of people in traffic as driving exceeds the speed limit determined, passing traffic lights, passing marka roadblock, no complete safety equipment as well not use helmet, informer to, vehicles lights, incompleteness motor vehicles letter, disobedient pay taxes, and could not be used vehicles. A traffic violation often happens also involved in “a rider breaking the traffic congestion, driving zigzag at high speed, and even had breaking the traffic lights, and breaking the banned curvy” (Hendratno, 2009 :499). This journal trying to elaborate on literature and field research of the problems of culture orderly traffic, with a qualitative approach. Keywords : culture, traffics, discipline attitude, phenomenologyThe weak of public awareness of traffic regulation seen from low level of the discipline indriving, that produce undisciplined culture to the society. Lacking awareness from people intraffic rules can be seen in behavior like an increased by offense traffic motorists. This wasfound in many offense of the traffic signs in Bandung in 2014 by the number of 39.205 offense(Source : Polwiltabes Bandung, 2015). Undisciplined behaviour of people in traffic as drivingexceeds the speed limit determined, passing traffic lights, passing marka roadblock, no completesafety equipment as well not use helmet, informer to, vehicles lights, incompleteness motorvehicles letter, disobedient pay taxes, and could not be used vehicles. A traffic violation oftenhappens also involved in “a rider breaking the traffic congestion, driving zigzag at high speed,and even had breaking the traffic lights, and breaking the banned curvy” (Hendratno, 2009 :499). This journal trying to elaborate on literature and field research of the problems of cultureorderly traffic, with a qualitative approach.Keywords : culture, traffics, discipline attitude, phenomenology

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Allium Tangerang Hotel Basit, Abdul; Handayani, Rizky
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

In the current era of globalization, companies are required to have a competitive advantage in order to be able to compete and survive amid the tight of the competition. Therefore, companies need good human resources and able to compete. The background of this research is to find out whether the dimensions of service quality (tangible, reliability, assurance, responsiveness, and emphaty) affect customer satisfaction at Allium Tangerang Hotel. the goal is to find out how much the influence of the independent variable toward the dependent variable, either partially or simultaneously. This research is a quantitative-explanatory research with the research subject Allium Tangerang Hotel. The population in this study were the guests who held an event at Allium Tangerang Hotel. The samples taken were 80 respondents using purposive sampling probability technique. The results show that service quality (X), which includes five variables (Physical Evidence, Reliability, Responsiveness, Assurance, and Attention) is simultaneously related to Customer Satisfaction (Y).Keywords: Service quality, tangible, reliability, responsiveness, assurance, emphaty, customer satisfaction

Investigasi Niat Belanja Ulang Ke Toko Pakaian: Peran CRM, Kepuasan Dan Loyalitas Pelanggan Savitri, Aidha; Suhud, Usep
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

In this era of globalization the fashion industry in Indonesia is growing rapidly because public awareness for personal appearance is increasing. From many fashion brands, companies must have a strategy to stay afloat in business. Companies from various fashion industries must stay in touch with customers, through CRM or Customer Relationship Management in order to increase customer satisfaction that will make loyal customers that can affect repurchase intention. This study was conducted to find information from Customer Relationship Management to customer satisfaction and customer loyalty and how it impacts repurchase intention in a clothing store. This research was conducted by spreading questionnaires to 200 respondents using nonprobability sampling, convenience sampling. This research uses Exploratory Factor Analysis to test its validity and cronbach alpha to test the reliability. This research also uses a Structural Equation Model to test the hypothesis by using AMOS. From 5 hypotheses, in this research, 4 hypotheses have a positive and significant influence.Keywords: customer relationship management, customer satisfaction, customer loyalty, repurchase intention.

Peran Kapitalisme Global Dalam Penyebaran Ideologi Radikal Di Media Sosial Senaharjanta, Ignasius Liliek
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

The rapid development of information technology throughout the last few decades brings about a new color in the spread of information pattern. The availability of internet supported by the latest information technology, enables the media to spread information without limitation of space and time. Some issues addressed in this paper: how is the role of global capitalism in the spread of radical idelogy through social media? Furthermore, how is the inter-countries relation with regard to the spread of radical ideology? And what form of economy is created by the capitalisation of radical idelogy? Last but not least, what kind of actions being done by global network in order to advance security and to prevent the spread of radical ideology? The spread of radical ideology through social media has become study in contemporary global issues. This is because the relation of economy and political globalization is hardly separated. The economic gain of the global spread of radical ideology through social media will be qualitatively described in this paper. The act of spreading radical ideology using information technology brings benefit to the capitalist. Moreover, revolution of communication technology which also promotes globalization has raised awareness among nations: there is a problem that cannot be solved independently. Lastly, globalization also makes problem solving possible with the support of other countries.Keywords: Globalization, Radical Ideology, Social Media, Capitalism Global

Proses Penetrasi Sosial Antar Pemain Pada Game Mobile Legends Permassanty, Tanty Dewi; Irawan, Cornelius Hans
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

This study discusses the stage of development of social penetration relationship in Mobile Legends game which is seen through three factors of relationship development. The stage of interpersonal relationship development is the stage where two individuals who have not known each other to have an intimate relationship. Mobile Legends is a mobile game that is played in groups and requires interaction to work together. This interaction can be used to build interpersonal relationships. The theory used in this research is Social Penetration Theory. Social Penetration Theory is used to explain how the development of interpersonal relationships between Mobile Legends players. This research uses qualitative approach with constructivist paradigm. This research method is depth interview, observation, and literature study. The study looks at the stage of relationship development through three factors that influence the escalation of relationships, namely the attitude of trust, supportive attitude, and open attitude between players Mobile Legends. Open attitudes, supportive attitudes, and trust among Mobile Legends players have reached the affective exchange stage, that is, they are already open about personal information, romance, and family. Keywords: Developmental Stage of Interpersonal Relationship, Social Penetration Theory, Mobile Legends.

Komunikasi Instruksional Di Kelas Yoga Club Health Fatimah Kota Serang Firdausi, Indrianti Azhar
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Yoga is a sport that is much in demand by sports lovers today even though yoga is always identified with meditation and religious rituals. Moreover, the emergence of yoga in the city of Serang could bring concern to the local community which is thick with a devout Islamic religion, but over time yoga was accepted and had space by opening a yoga class at the Fatimah Health Club in Serang City. The implementation of the vinyasa yoga exercise instruction prioritizes breathing arrangements with the aim of harmony of body and soul. This study uses the concept of instructional communication and cognitive learning theory to find out how to think, instruction to interpret yoga and the implementation of yoga instruction through breathing, posture of movement to the use of the language of yoga instruction. Use The research method is a case study with data collection techniques through interviews, observation and documentationKeywords: Yoga, Instructional communication, cognitive learning

IInterpretasi Dan Makna Kritik Sosial Dalam “Komik Strip Untuk Umum (Kostum)” Periode 1 Desember – 31 Desember 2017 Salam, Babus; Prasetyo, Iwan Joko; Susilo, Daniel
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Theres many ways can be done to appreciate the voices of messages and criticisms through creative ways, one of them through comics. One of the Indonesian comic artists who used comics as a medium of social criticism was Haryadhi through his "Komik Strip Untuk Umum (KOSTUM)” creation. KOSTUM Comics record the events that are happening and pour them into comic strips spread through social media. This research is a qualitative descriptive type using Roland Barthes' semiotics theory with two-stage significance (two orders of signification). From the results of the study, researchers found the implicit meaning that is to criticize and satirize the behavior of Indonesian people in a subtle way. Criticism expressed to comics is directed directly at the actors but is delicately wrapped with humorous portrayals through their characters. From the KOSTUM comics examined can be concluded that the social criticism described in the comic is an expression of the condition of the community related to the values that are used as a guideline for living in community groups.Keywords: Comics, Social Criticism, Semiotics, Roland Barthes

Mempertanyakan Kembali Bhinneka Tunggal Ika Di Era Post Truth Melalui Media Sosial Parani, Rizaldi; Pramesuari, Astrid; Maldiva, Daffa Muhammad; Felicia, Edlyn
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

The phenomenon of post-truth appears, in which a view believed to be true is inverted and made contradictory as a new form of truth. This phenomenon appears to occur in several countries such as the United States, North Korea, the Philippines and also Indonesia. This can be seen from various actions carried out by radical organizations that question the values of Bhinneka Tunggal Ika with the desire to change these values by referring to religious values. This activity is increasingly growing in terms of followers, and further builds up on the blasphemy case accusations towards former Jakarta Governor, Basuki Tjahaja Purnama.This research focuses on how the social media has an influence in expanding the spread of hoaxes and hate speech as an effort to destabilize the values of Bhinneka Tunggal Ika. Information and data were obtained from interviews with mass organizations often labeled radical, non-governmental organizations and social observers.The results of this study confirm the need for capacity building both in the form of media literacy and also the socialization of Bhinneka Tunggal Ika values through social institutions and the Government. This is intended to create strong social capital, especially in fostering a sense of trust in the context of a pluralist society in Indonesia.Keywords: Post truth, Bhinneka Tunggal Ika, Social Media, Social Capital, Trust.

Determinasi Teknologi Komunikasi Dan Tutupnya Media Sosial Path Febriana, Ajeng Iva Dwi
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

The focus of this research is the influence of communication technology on the existence of social media. Determinism of technology makes humans as objects of technology itself which shapes humans both in terms of thinking, opinion and acting in a society. As a new media, online media and social media are required to continuously present the speed of information and make the audience able to easily interact with anyone and with anything. The novelty of features and the speed of information in social media (social networking) become a benchmark for the existence of social media. The closure of Path's social media services because social media cannot meet the needs of its users and the lack of new features in the application so that users are limited in accessing what information will be consumed and the loss of private space for social media users Path makes Path slowly begin abandoned by its users because it is considered to have no advantage anymore.Keywords: Determinism of Technology, Existence, Social Media

Page 7 of 27 | Total Record : 269

5 6 7 8 9

Filter by Year

2013 2025

Filter By Issues

All Issue Vol. 13 No. 2 (2025): Lontar : Jurnal Ilmu Komunikasi (In Press) Vol. 13 No. 1 (2025): Lontar : Jurnal Ilmu Komunikasi Vol. 12 No. 2 (2024): Lontar : Jurnal Ilmu Komunikasi Vol. 12 No. 1 (2024): Lontar: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi Vol. 11 No. 1 (2023): Lontar : Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2022): Lontar : Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2021): Lontar : Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2021): Lontar: Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2020): Lontar: Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2020): Lontar: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2019): Lontar: Jurnal Ilmu Komunikasi Vol 7, No 2 (2019): Lontar: Jurnal Ilmu Komunikasi Vol 7, No 1 (2019): Lontar: Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2019): Lontar: Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2018): Lontar: Jurnal Ilmu Komunikasi Vol 6, No 2 (2018): Lontar: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi Vol. 6 No. 1 (2018): LONTAR: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2017): JURNAL LONTAR Vol 5, No 2 (2017): JURNAL LONTAR Vol 5, No 1 (2017): LONTAR JURNAL ILMU KOMUNIKASI Vol. 5 No. 1 (2017): LONTAR JURNAL ILMU KOMUNIKASI Vol 4, No 3 (2016): LONTAR JURNAL ILMU KOMUNIKASI Vol. 4 No. 3 (2016): LONTAR JURNAL ILMU KOMUNIKASI Vol. 4 No. 2 (2016): LONTAR JURNAL ILMU KOMUNIKASI Vol 4, No 2 (2016): LONTAR JURNAL ILMU KOMUNIKASI Vol 3, No 3 (2015): LONTAR JURNAL ILMU KOMUNIKASI Vol. 3 No. 3 (2015): LONTAR JURNAL ILMU KOMUNIKASI Vol. 3 No. 2 (2015): LONTAR JURNAL ILMU KOMUNIKASI Vol 3, No 2 (2015): LONTAR JURNAL ILMU KOMUNIKASI Vol 3, No 1 (2014): LONTAR JURNAL ILMU KOMUNIKASI Vol. 3 No. 1 (2014): LONTAR JURNAL ILMU KOMUNIKASI Vol. 2 No. 3 (2014): LONTAR JURNAL ILMU KOMUNIKASI Vol 2, No 3 (2014): LONTAR JURNAL ILMU KOMUNIKASI Vol 2, No 2 (2013): LONTAR JURNAL ILMU KOMUNIKASI Vol. 2 No. 2 (2013): LONTAR JURNAL ILMU KOMUNIKASI Vol. 2 No. 1 (2013) Vol 2, No 1 (2013) More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota serang,

Banten

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name -

Contact Email -

Phone -

Journal Mail Official -

Editorial Address -

Location Kota serang, Banten INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota serang,

Banten

INDONESIA