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JRMSI - Jurnal Riset Manajemen Sains Indonesia
Published by Universitas Negeri Jakarta
ISSN : 23018313     EISSN : 23018313     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Riset Manajemen Sains Indonesia: JRMSI published since 2010. Registred with code of E-ISSN 2301-8313. JRMSI contains article related to the field of management, including financial management, marketing management, human resource management, strategic management, operations management, and also related o the theory and development that contribute to the management science. JRMSI publihed twice a year, April and September, which published by Faculty of Economics, State University of Jakarta.
Arjuna Subject : -
Articles 264 Documents
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ANALYSIS OF PRODUCT PLACEMENT AS A GLOBAL MARKETING STRATEGY OF SUBWAY SANDWICH IN DRAMA MY ROOMMATE IS GUMIHO Gabrielle Efan Hayatya Dewi; Resa Rasyidah
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 16 No. 1 (2025): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.016.1.8

Abstract

Subway is a fast food restaurant from America that uses a franchise concept. This study aims to determine the Product Placement used by Subway Sandwich as a global marketing strategy in the Korean drama My Roommate is Gumiho. In this study, the author uses a qualitative method in social phenomena by collecting data from news, journals, articles, dramas, and books to find evidence that follows product placement and global marketing strategies. However, this study focuses on analyzing Korean dramas and news articles. The findings of this study will produce a division of product placement dimensions contained in the drama My Roommate is Gumiho. The result of this study is product placement carried out by Subway in the parts contained in the drama My Roommate, which means international audiences can increasingly recognize Subway products.
THE EFFECT OF CUSTOMER EXPERIENCE AND SERVICE QUALITY ON PURCHASE DECISION OF EVENT & WEDDING ORGANIZER SERVICES (STUDY ON EVENT & WEDDING ORGANIZER SEVEN PRODUCTION) M. Eka Marshanda Pramestyan
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 16 No. 1 (2025): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.016.1.9

Abstract

Although marriage rates are decreasing, the wedding industry continues to grow due to the increasing use of event & wedding organizer services for practicality reasons. Intense competition demands companies to provide memorable experiences and high-quality services in order to be hired by consumers. The purpose of this study was to test and analyze the effect of customer experience and service quality on purchase decisions at event & wedding organizers. The study was conducted at Event & Wedding Organizer Seven Production. Research type is a quantitative research, data collection techniques using a Likert scale questionnaire. The sampling technique uses nonprobability sampling through convenience sampling method with a sample size of 130 respondents. The statistical analysis used in this study is multiple linear regression with the help of IBM SPSS Statistics 27 software. The results of this study indicate that customer experience has a significant influence on purchase decisions, and also service quality has a significant influence on purchase decisions.
THE ROLE OF SELF-EFFICACY, ENTREPRENEURIAL KNOWLEDGE, AND BUSINESS MOTIVATION ON BUSINESS SUCCESS OF CULINARY BAREFOOT ENTREPRENEUR IN BANJARBARU CITY Tuwonaung, Yoren Jhon Elvianus; Anisah, Hastin Umi
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 16 No. 1 (2025): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.016.1.10

Abstract

This study aims to determine and analyze: (1) The effect of self-efficacy on business success of culinary barefoot entrepreneur in Banjarbaru City; (2) The effect of entrepreneurial knowledge on business success of culinary barefoot entrepreneur in Banjarbaru City; and (3) The effect of business motivation on business success of culinary barefoot entrepreneur in Banjarbaru City. This study uses quantitative methods with variables of Self-Efficacy, Entrepreneurial Knowledge, Business Motivation, and Business Success. The population of this study were all owners or managers of culinary barefoot entrepreneur in Banjarbaru City. The sampling technique in this study used purposive sampling with a sample size of 80 respondents. The data were processed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS4.0 software. The results of this study prove that: (1) Self-efficacy has a positive and significant effect on business success of culinary barefoot entrepreneur in Banjarbaru City; (2) Entrepreneurial knowledge has a positive and significant effect on business success of culinary barefoot entrepreneur in Banjarbaru City; and (3) Business motivation has a positive and significant effect on business success of culinary barefoot entrepreneur in Banjarbaru City.
THE EFFECT OF BRAND AMBASSADORS, ONLINE CUSTOMER REVIEWS AND PRODUCT QUALITY ON LOCAL SHOES BRAND IMAGE Siti Amelia; Taufik Hadi Kusumah; May Dedu; Agustina
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 16 No. 1 (2025): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.016.1.7

Abstract

The tremendous growth of the regional footwear industry in Indonesia is increasing consumer interest in home-made goods. Ventela is a well-known brand that can compete in the domestic market and overseas. The purpose of this study is to examine how the brand image of local Ventela shoes is influenced by brand ambassadors, online customer reviews, and product quality. Quantitative research using a survey approach was the methodology used. A questionnaire approach was used to collect data, and multiple linear regression analysis was used for analysis. The study findings show that brand image is significantly influenced by the three independent variables. By working with famous actors and artists who have a large fan base, brand ambassadors help increase customer trust. Consumer perceptions of product quality and longevity are influenced by online user reviews. The main element affecting consumer happiness and loyalty to the Ventela brand is product quality. The competitiveness of local products in the global market and brand image can be improved by marketing methods centered on product quality, online customer reviews, and brand ambassadors.
Financial Behaviour And Distress: The Impact of Religiosity, Family Influence, and Locus of Control Kasanah, Roisatun
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 16 No. 2 (2025): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.016.2.4

Abstract

This study aims to determine the factors that influence financial behavior and financial distress in Muslim families in the city of Surabaya. The variables selected in this study are religiosity, family financial socialization, and locus of control. The research method used in the study is a survey method using a questionnaire as an instrument to obtain data. Data analysis was carried out using the SMART PLS application with a sample size of 100. The results of the study showed a positive and significant relationship between family financial socialization and locus of control on financial behavior while religiosity was found to have a positive but insignificant relationship on financial behavior. This study also found that the variables of religiosity, family financial socialization, locus of control, and financial behavior did not have a significant relationship on financial distress.
The Role of Dynamic Capability and Organizational Agility in Improving MSMEs Performance Islamuddin, Wahyu
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 16 No. 2 (2025): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.016.2.3

Abstract

Entrepreneurial dynamics encounter significant challenges in a competitive and fast-changing environment. This research aims to explore the role of dynamic capability and organizational agility in enhancing the performance of micro, small, and medium enterprises (MSMEs), particularly within the batik and embroidery sectors in Pasuruan Regency, specifically in the Bangil, Beji, Gempol, and Pandaan areas. Data was gathered from 48 MSMEs owners through questionnaires, and the analysis was performed using quantitative methods with SmartPLS 4.0 software to test the research hypotheses. The findings revealed that dynamic capability is essential for enhancing the MSMEs performance, while organizational agility also positively influences performance. Additionally, the study indicated that both dynamic capability and organizational agility positively impact the performance of batik and embroidery MSMEs in the Bangil, Beji, Gempol, and Pandaan regions. This research provides valuable insights for decision-making and strategy formulation in the face of market uncertainties, offering practical recommendations for MSMEs owners to enhance their efficiency and competitiveness.
Digital Transformation And E-Commerce Adoption: A Comparative Study Jabbi, Ebrima
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 16 No. 2 (2025): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.016.2.5

Abstract

Global business landscapes were fundamentally changed by the advent of digital transformation, particularly in the e-commerce sector. In two culturally and economically distinct nations (Indonesia and The Gambia), this cross-country comparative study examines the implementation of digital transformation and its impact on the adoption of e-commerce. The foundation of this study is the examination of government programs, technological infrastructure, consumer behavior, and business adaptability, all of which clearly illustrate the factors that contributed to the development of the major e-commerce companies in these two countries. However, Indonesia has already benefited from large investments in fintech, mobile technology, and digital infrastructure, all of which have fueled its e-commerce environment as a developing Southeast Asian economy. The Gambia, a West African country with limited internet coverage and low digital literacy, is improving with Youth-Driven Digital Engagement and Mobile Banking innovations. This study analyzes digital readiness, socio-economic barriers, consumer behavior trends, public-private partnerships, regional trade policies, and ICT education, providing actionable insights for promoting inclusive digital economies.
The Effect of Ambidextrous Leadership on Employee Performance: The Mediating Role Of Innovative Behavior and Work Engagement Javeid, Muhammad Saad
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 16 No. 2 (2025): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.016.2.1

Abstract

This study investigates the influence of ambidextrous leadership on employee performance in Pakistan’s retail sector, with a focus on the mediating roles of innovative work behavior and work engagement. Ambidextrous leadership, which involves balancing exploratory (innovation-oriented) and exploitative (efficiency-oriented) behaviors, is increasingly recognized as vital for organizational success in dynamic environments. Drawing on organizational behavior and leadership theories, this research adopts a quantitative approach, utilizing a structured questionnaire to gather primary data from 161 employees across various hierarchical levels in retail organizations. The survey incorporates validated scales for ambidextrous leadership, innovative work behavior, work engagement, and employee performance. Data were analyzed using Structural Equation Modeling (SEM) to examine the direct and indirect relationships among the variables. The findings reveal that ambidextrous leadership significantly enhances employee performance both directly and indirectly through increased engagement and innovation. This highlights the critical role of leadership in fostering a proactive and committed workforce. The study contributes to leadership and organizational behavior literature by providing empirical evidence from an emerging market context. Furthermore, it offers practical insights for managers aiming to improve performance by adopting a flexible leadership style that encourages both innovation and task efficiency. Limitations and future research directions are also discussed.
The Impact of Transformational Leadership on Employee Performance: Mediating Roles Of Employee Engagement and Job Satisfaction Yaseen, Muhammad
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 16 No. 2 (2025): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.016.2.2

Abstract

The hotel industry in Pakistan encounters continuous challenges, such as elevated personnel turnover, variable service quality, and diminishing engagement levels, which impede its growth potential despite its substantial contribution to the national GDP. This study investigates the influence of transformational leadership (TL) on employee performance (EP) and job satisfaction (JS), highlighting the mediating effect of employee engagement (EE) via a dual mediation model.A quantitative cross-sectional design was employed, collecting data 151 employees from hotels and resorts in Pakistan by stratified random sampling. Data was gathered using structured questionnaires that incorporated validated instruments, such as the Multifactor Leadership Questionnaire (MLQ), the Utrecht Work Engagement Scale (UWES), and adapted measures for work satisfaction and employee performance. Data analysis was conducted using SPSS and AMOS, employing descriptive statistics, reliability assessments, correlation analysis, and structural equation modeling (SEM) to investigate both direct and indirect impacts.The findings validated that transformative leadership positively affects employee engagement and job satisfaction, hence improving employee performance. The dual mediating role of engagement and satisfaction underscores the psychological mechanisms by which leadership enhances employee outcomes in the hospitality industry.The results indicate that hotel managers ought to develop transformational leadership behaviors to strategically enhance staff engagement and happiness, consequently improving service quality and operational performance. This study enhances the leadership literature by offering empirical insights into the psychological mechanisms that mediate the impact of transformative leadership on employee outcomes, particularly within a non-Western hospitality context.
From Mindset to Behavior: Analyzing the Determinants Entrepreneurial Intention of Students Kiagus Azhar Ansori; Ika Febrilia; Sri Novalia; Rizal Syarief
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 16 No. 2 (2025): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.016.2.10

Abstract

Entrepreneurship plays a strategic role in fostering economic independence among the younger generation, yet many students have not realized their entrepreneurial intentions. This study aims to analyze the influence of internal factors (entrepreneurial mindset and fear of failure) and external factors (entrepreneurial knowledge and institutional support) on the entrepreneurial intention of students at the Faculty of Economics and Business, Universitas Negeri Jakarta (FEB UNJ). Using a quantitative explanatory approach, this study involved 138 respondents who had taken an entrepreneurship course. The research instrument was developed based on prior literature and analyzed using multiple linear regression through SPSS. The results indicate that entrepreneurial mindset, entrepreneurial knowledge, and institutional support have a significant positive effect on entrepreneurial intention, while fear of failure has a significant negative effect. The regression model explains 36.7% of the variability in students’ entrepreneurial intention. These findings reinforce the Theory of Planned Behavior, emphasizing the critical role of mindset, knowledge, and supportive environments in shaping students’ entrepreneurial intentions in higher education.

Page 26 of 27 | Total Record : 264

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