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JRMSI - Jurnal Riset Manajemen Sains Indonesia
Published by Universitas Negeri Jakarta
ISSN : 23018313     EISSN : 23018313     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Riset Manajemen Sains Indonesia: JRMSI published since 2010. Registred with code of E-ISSN 2301-8313. JRMSI contains article related to the field of management, including financial management, marketing management, human resource management, strategic management, operations management, and also related o the theory and development that contribute to the management science. JRMSI publihed twice a year, April and September, which published by Faculty of Economics, State University of Jakarta.
Arjuna Subject : -
Articles 274 Documents
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The Influence of E-Service Quality and Price Fairness on E-Loyalty through E-Satisfaction among Shopee Sellers Vera Deyana Cindy; Ryna Parlyna; Adnan Kasofi; Munawaroh
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 17 No. 1 (2026): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.017.1.1

Abstract

Due to the swift expansion of e-commerce in Indonesia, Shopee has become the most dominant marketplace. However, Shopee faces strategic difficulties in retaining seller loyalty due to the rise of new rival, especially with regard to thoughts about administrative costs and the standards of services provided. This study uses the theory of S-O-R to examine price fairness and e-service quality influence on Shopee sellers' e-loyalty through e-satisfaction as a mediating variable. Using a judgmental sampling approach, 205 Shopee sellers that run businesses in the Greater Jakarta region and have been actively selling during the last six months represent the study's sample. A six-point Likert scale questionnaire was used to gather the data, and Microsoft Excel and SmartPLS 4 were used for analysis. The findings indicate that e-service quality positively and significantly influenced e-satisfaction and e-loyalty. Price fairness, on the other hand, positively and significantly affects e-satisfaction but has insignificant influence on e-loyalty. Moreover, e-satisfaction positively and significantly influenced e-loyalty. E-satisfaction indirectly mediates the relationship between price fairness and e-loyalty, but not the relationship between e-service quality and e-loyalty.
Integration of Artificial Intelligence (AI) in Human Resource Performance Assessment Systems to Support Good University Governance in Higher Education Institutions Jauzaa Marva Ondrea Sugiyarto; Shinta Ratnawati; Azzahra Putri Harinda
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 17 No. 1 (2026): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.17.1.8

Abstract

Higher education institutions face complex challenges in managing and evaluating human resource (HR) performance objectively, accountably, and sustainably. The urgency of developing technology-based assessment systems is increasing, especially in supporting the implementation of good university governance. This study aims to analyze the integration of Artificial Intelligence (AI) in HR performance evaluation systems in higher education institutions. The study employs a descriptive qualitative approach using a systematic literature review of relevant national and international scientific sources. The findings indicate that the use of AI in HR performance evaluation can enhance transparency, efficiency, and accuracy of evaluations while reducing subjective bias in decision-making. Several AI models employed include machine learning for performance prediction, natural language processing for qualitative data analysis, and algorithm-based decision support systems. AI integration also enables real-time performance monitoring and personalized HR development. The implications of these findings suggest that the adoption of AI in HR performance management supports the principles of good governance, such as accountability, participation, and effectiveness in university governance.
ANALYSIS OF THE FACTORS DRIVING TEACHER PERFORMANCE AT SENIOR HIGH SCHOOL 1 PAMOTAN Faradisa Aharna Putri; Susanti Dwi Ilhami
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 17 No. 1 (2026): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.17.1.9

Abstract

Education is the basic key to innovative superior human resources. Teachers are a vital aspect that aids the educational journey and plays a direct role in boosting how well students learn. This study focuses on identifying and analyzing the effect of work environment, work discipline, work motivation, and job satisfaction on teachers’s performance at Pamotan 1 Public High School. This study uses quantitative approach. The study subjects involved 41 civil servant and PPPK teachers at SMA Negeri 1 Pamotan. The sampling strategy used was a saturated sample. To investigate the relationships between various factors, the study utilized a techique khow as multiple linear regression analysis. The results of this research show that the work atmosphere greatly effect teacher performance in a positive way. In contrast, work discipline appears to negatively effect teacher performance, but this effect is not significant. Furthermore, work motivation shows a considerable positive effect on theacher performance, while job satisfaction demonstrates a minor positive effect that is not significant. In the evaluation teaching effectiveness, 83,9% of teacher’s performance can be attributed to factors such aexplained by the variables of work environment, work discipline, work motivation, and job satisfaction. Meanwhile, the residual 16.1% is attributable to additional variables that were not detailed within the confones of this research.
DIGITAL MARKETING STRATEGIES AND DIGITAL LITERACY AS DETERMINANTS OF SOCIAL COMMERCE PURCHASE INTENTION: EVIDENCE FROM HIGHER EDUCATION STUDENTS Setia Brilianita; Raya Sulistyowati
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 17 No. 1 (2026): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.17.1.10

Abstract

The rapid advancement of the internet has reshaped social media into a key medium for marketing communication and audience engagement. Its growing influence has significantly contributed to the expansion of e-commerce, leading to the emergence of social commerce as a relevant and appealing area of study. However, limited research addresses social commerce purchase intention, particularly from the perspectives of digital marketing and digital literacy in Indonesia. This study therefore investigates how content marketing, viral marketing, and affiliate marketing as prominent digital marketing strategies alongside digital literacy, affect purchase intention in social commerce, with a specific focus on the TikTok Shop platform. Employing a quantitative design, the research targets active students from the Faculty of Economics and Business at Universitas Negeri Surabaya. A purposive sampling method was applied, producing data from 344 respondents. Analysis was carried out using Structural Equation Modeling with Partial Least Squares (PLS-SEM) via SmartPLS 3. The findings reveal that content marketing, viral marketing, and affiliate marketing each exert a positive and significant influence on social commerce purchase intention, whereas digital literacy shows no significant effect.

Page 28 of 28 | Total Record : 274

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