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Jurnal Representamen

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Published by Universitas 17 Agustus 1945 Surabaya

ISSN : 24433942 EISSN : 26847663 DOI : -

Core Subject : Education,

Education

Arjuna Subject : -

Articles 213 Documents

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PENGARUH PELAYANAN CUSTOMER SERVICE TERHADAP PENINGKATAN CITRA PERUSAHAAN: STUDI KORELASIONAL PADA PT. ACE HARDWARE INDONESIA, TBK. DI LENMARC MALL SURABAYA Giastanti, Meta; Hamim, Hamim; Pratiwi, Ni Made Ida
representamen Vol 3 No 02 (2017)
Publisher : Universitas 17 Agustus 1945 Surabaya

Service is very important thing take precedence in the company of retail. The one that appliedis the service excellence. Basically, satisfaction and comfort comes from service excellence tocustomers. All parties who were in the company should be involved in providing service excellence.Provide service excellence to customers with good attitude, can increase the positive corporate image.This research aims to know there is not a relationship of service Customer Service against theinfluence of the improvement of corporate image in PT. ACE Hardware Indonesia, Tbk. at LenmarcMall Surabaya. The research method use is the method of quantitative research with correlationapproach. The sample use as many as 100 customers/ respondents who came to shopping at PT. ACEHardware Indonesia, Tbk. Lenmarc Mall Surabaya. Sampling technique used was Quota Samplingwith method of data collection is the spread of questionnaire. Data analysis use is simple correlationanalysis, t test and simple linear regression analysis with manual calculation. Based on the hypothesistest result where NH>NT (9,8217>1,9842) there was significant influence between service ofCustomer Service towards the improvement of the corporate image. And from the results ofcorrelation test of the 0,759 correation approach +1 with sig. 0,000>0,05 that there is a significantinfluence on relations between the service of Customer service towards the improvement of thecorporate image.Keywords: Service, Customer Service, Corporate Image.

IDENTIFIKASI FUNGSI HUMAS KEMENTERIAN PARIWISATA DALAM IKLAN PARIWISATA â€œPESONA INDONESIAâ€ UNTUK MENINGKATKAN MINAT WISATAWAN NUSANTARA N.R, Dwi Rakhmawati; Rochim, Achluddin Ibnu; Wibowo, Judhi Hari
representamen Vol 3 No 02 (2017)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v3i02.1417

The Ministry of Tourism has started working on Indonesiaâ€Ÿs tourism campaign targetingdomestic tourists through tourism ads â€žPesona Indonesiaâ€Ÿ. In the tourism ads â€žPesona Indonesiaâ€Ÿ,public relation function is being applied by the Ministry of Tourism which related to theimplementation of growth and development in tourism interest.The public relation functions must be able to represent Indonesiaâ€Ÿs image which will be shown. Thisresearch is being done to identify the Ministry of Tourismâ€Ÿs public relation functions in tourism adsâ€žPesona Indonesiaâ€Ÿ to increase domestic touristsâ€Ÿ interest. The method used for the research isCharles Sanders Peirceâ€Ÿs semiotics analysis, and the objects of the research is tourism ads â€žPesonaIndonesiaâ€Ÿ on television with Indonesia Milik Kita version, and event ads Festival Gentala Arasy 2017in pesona Indonesia travel official website. Based on the research that writer has done, it can beconcluded that the Ministry of Tourism applied the development of national tourism interest functionin tourism ads â€žPesona Indonesiaâ€Ÿ Indonesia Milik Kita version by displaying tourism objects imageas a natural and cultural tourism area. But, it will be more potential if the concept that beingdisplayed is the uniqueness inside and around the tourism objects.Keywords : public relations, advertisement, tourism, semiotics

MOTIF PENGGUNAAN SWAFOTO SEBAGAI BENTUK EKSISTENSI DIRI DALAM AKUN INSTAGRAM (STUDI DESKRIPTIF KUALITATIF PENGGUNAAN FOTO SWAFOTO DALAM MEDIA SOSIAL INSTAGRAM SEBAGAI BENTUK EKSISTENSI DIRI PADA MAHASISWA UNIVERSITAS 17 AGUSTUS 1945 SURABAYA) Oktavia, Dwi Ajeng Rindayu; Sudaryanto, Edy
representamen Vol 4 No 01 (2018)
Publisher : Universitas 17 Agustus 1945 Surabaya

Selfie activity has now become a trend for people who like to upload photos to social media,especially Instagram, so it can be seen by the other users. Most of them do not upload their selfies tosocial media Instagram for no reasons, but they want to know about how many people are going togive attention or like and comment on their selfie. Hope to get some reward as likes and commentsfrom the other users make them always try so hard to make an interesting photo.Because of the phenomenon, the writer interested in conducting a research on the motive of usingphotos selfie as a form of existence in social media Instagram. This study use qualitative researchmethods, and use Motive Maslow Theory and also the uses and gratifications theory. For collect theresearch data, the writer do some interview and observations to the students of the University 17Agustus 1945 Surabaya as informants in this research. The results of this reasearch indicate that thereare some motive for the uses of photos selfie to show self-existence on Instagram, which is hoping toreceive social responses that can affect their existence, following whatâ€™s the trending so they not lookout of date, and that their existence is recognized by people around.Keywords: Motive, Selfie, Existence, Social Media

HUBUNGAN AKSES SOSIAL MEDIA DENGAN PERILAKU PEMILIH DALAM PILKADA SERENTAK 2018 PADA MAHASISWA UNTAG SURABAYA Norhabiba, Fitri
representamen Vol 4 No 01 (2018)
Publisher : Universitas 17 Agustus 1945 Surabaya

Social media access is increasingly mushrooming among the students into a uniquething to be studied. Of these habits of students are still considered less concerned with theenvironment, especially for the election of regional heads. Students who are a reflection ofthe current generation are expected to remain one of the indicators of change agents.The type of research is descriptive quantitative. This study will examine aspects ofthe aspects in the uses and gratification associated with voter behavior. The results showedthat there was a negative relationship between the intensity of social media access and voterbehavior. The media still has a role to play as a source of political information for voters butdoes not really affect the attitude of students in their choice.Keywords: voter behavior, social media, current generation, uses gratifications

STEREOTIP ETNIS TIONGHOA TERHADAP ETNIS MADURA DI KOTA SURABAYA: STUDI KOMUNIKASI LINTAS BUDAYA Fariyanti, Riza; Handoko, Rudy; Wibowo, Judhi Hari
representamen Vol 1 No 01 (2015)
Publisher : Universitas 17 Agustus 1945 Surabaya

Surabaya city has a population of diverse ethnicities and cultures. Cross-cultural communicationis what makes interesting, because the convergence of a culture with other cultures, although there is adifference but still be able to live together. Stereotypes against ethnic, religious and ethnic particular anobstacle in building an effective intercultural communication. The study aims to determine thestereotypical view in cross-cultural communication in the Maduranese ethnic Chinese. To achieve thisgoal, this study uses descriptive qualitative research method with direct observation in the field as well asconducting interviews with respondents of the city of Surabaya native Chinese descent, determinedthrough purposive sampling which determines intentionally respondents using criteria established by theresearchers. The results showed that there is a stereotype in the Maduranese. Stigma Coarse own way,brave fight is still attached to the Maduranese. But there is another stigma that is hardworking, loyaltyand great togetherness.Keywords : Stereotypes, Chinese, Maduranese

PENGARUH IKLIM ORGANISASI TERHADAP HUBUNGAN INTERPERSONAL: STUDI KASUS BADAN EKSEKUTIF MAHASISWA 17 AGUSTUS 1945 SURABAYA Meilina, Meilina; Sumarah, Noorshanti; Soenarjanto, Bagus
representamen Vol 1 No 01 (2015)
Publisher : Universitas 17 Agustus 1945 Surabaya

This research is motivated by the growing climate in an organization and interpersonal relationshipsbetween members of an organization that is bound to happen because the real man is virtually impossibleto live without communicating. In an organization there are goals of the organization in which themembers of the organizational duties. Surely spada any organization that is therein AKN climate differentfrom the climate in other organizations. August 17, 1945 Surabaya University has six faculty that each -each have the Mahasiswa.Hal Executive Board encourages the writer to determine whether there was aneffect of organizational climate on the interpersonal relationships of its members. The influence willaffect not or achievement of the organization itself. The method used in this study is a survey method is amethod of research using a questionnaire as a data collection instrument. While this kind of research is aquantitative correlational research. This study uses a statistical formula product moment using dataprocessing SPSS 22 for windows conclusion that organizational climate (X) which includes indicatorsSense of Responsibility, Standard or expectations about quality, reward or reward, Sense of fraternityand team spirit is weak effect on interpersonal relationships (Y ) which includes indicators of thecharacteristics of individuals involved, the group properties, environmental properties Student ExecutiveBoard UNTAG Surabaya worth of 2.54 which means that the level of influence is weak.Keywords: effect, organizational climate, interpersonal relations.

EFEKTIVITAS KOMUNIKASI ANTARPRIBADI MAHASISWA DAN DOSEN PEMBIMBING SKRIPSI Prininta, Nadia; Sudaryanto, Edy; Jupriono, Jupriono
representamen Vol 1 No 02 (2015)
Publisher : Universitas 17 Agustus 1945 Surabaya

Communication between students and thesis supervisor is a form of interpersonal communication inboth directions, because the communication is done by the students with the thesis supervisor, allowingeach party either students or thesis supervisor giving each response as feedback from the message.Feedback responses can be either verbal or non-verbal language . Effective communication betweenstudents and professors pembibing thesis, is expected to be helped to overcome obstacles or problemsthat occur in the preparation of the thesis. Formulation of the problem in this research is "How can theeffectiveness of inter- personal communication students and lecturers in the process of preparation of thethesis?". This study used a qualitative descriptive method by distributing questionnaires to a samplewithdrawal . Sample in this study was the student of the Department of Social Communication August 17,1945 Surabaya University class of 2011. From this study , the authors would like to explain that byapplying interpersonal communication and equip it with the concept of the legal aspects of effectivecommunication "REACH" raised by Hardjana in Suranto, communication between students and lecturerswill be effective because it is a component of interpersonal communication that can foster one'srelationship with others of the message may give a sense of pleasure and comfort in a person .Key Words: effectiveness of communication, Department of Social Communication Untag Surabaya ,effective communication law " REACH .

ANALISIS SEMIOTIKA LAGU-LAGU SUPORTER PERSEBAYA BONEK MANIA Setyadi, Anugerah; Sudaryanto, Edy; Novaria, Rachmawati
representamen Vol 1 No 02 (2015)
Publisher : Universitas 17 Agustus 1945 Surabaya

Frenetic football competition in Indonesia led to a phenomenon that exceeds the fame ofcompetition itself , the existence of Supporters at the stadium raises the attractiveness and uniquenessfootball competition in Indonesia . Football supporters in Indonesia arguably is the main attraction ofthe competition. Inside the stadium supporters such doings into separate entertainment for footballlovers nationwide . Large groups of supporters in Indonesia appears to creativities different , rangingfrom Viking or Bobotoh Persib Bandung team supporters group , The Jak Mania , supporters teamPersija Jakarta , Aremania , Arema Malang supporter group , and Bonek Mania , nickname forPersebaya team supporters . Especially for Bonek Mania , this group of supporters often synonymousby the Media and Society with violent , brutal and can not be set , but behind it all was Bonek Maniahas tremendous creativity . Obviously still remembered phenomenal song that was sung Iwak dentgroup Trio Macan , turns the song Iwak dent is Bonek sing songs while supporting Persebaya lyricsare simple was able to attract many people to sing Iwak tiger trio created Bonek dent , researchers feelattracted by the uniqueness of the song is actually what makes the fans make a song for the teamsupported . Surely there is a meaning contained in songs Bonek that, in this study the meaning of thesong will try to be studied more deeply.Keywords : Supporters , songs, Bonek Mania , meaning

DAYA TARIK BAHASA ALAY DALAM KOMUNIKASI DI KALANGAN REMAJA PENGGUNA BLACBERRY MESSENGER WONOKROMO, SURABAYA Anbertu, Elysabeth; Darmawan, Arif; Wibowo, Judhi Hari
representamen Vol 2 No 01 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

This alay language is not only a communication tool, but also an identification tool. Teenagers usingthis alay language may be to identify themselves as alay. The use of alay language can also be useful tocultivate self-existence. One language application as a communication tool is the use of language inelectronic media applications Blacberry Messenger (BBM). The purpose of the study to determine thephenomenon of alay language attraction in communication among adolescents on the use of fuel in thedistrict Wonokromo Surabaya. drag rational alay language as communication among adolescents to the useof fuel in sub-district Wonokromo Surabaya, alay language users, alay language can provide other benefits,as a means of non-formal communication among teenagers alay and other teenagers alay language alsoprovide benefits, especially for their community especially. The emotional appeal of the alay language as acommunication among teenagers in the use of fuel in Surabaya, the motivation of adolescents to use alaylanguage in BBM is essentially to search for self-identity, self-existence according to cultural developmentand recognition of the outside world of their existence (alayers) in adolescents today. Many activities can bedone using alay language, among others, SMS, chat with fellow alay community on Facebook, yahoomessenger, or just write a wall or coment on Facebook either with fellow users alay or with other BBMusers. The attractiveness of the alay language is diverse ranging from alay language writing that looksunique that can be modified or mixed with the letters, besides that alay language can also be a codelanguage for them (alayers) in communicating within their community in particular.Keywords: Alay Language, Communication, BBM

PERSEPSI ANGGOTA CLUB MOTOR TERHADAP GAYA HIDUP KOMUNITAS DI SURABAYA Nurbaity, Fitri; Bungin, Burhan; Satvikadewi, AAI Prihandari
representamen Vol 2 No 02 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

This research is motivated as a means of transportation that is integral lifestylefor society. As well as Motor Gede become the image of itâ€™s owner, become a hobby forthe owner, and in this case the owner or user of the big motorcycle start looking for acontainer or a place to channel his hobby which later formed the club MoGe. This studyaims to determine the perceptions of the lifestyle community in the march MoGe. Theoryused is the theory S-O-R is a reaction that is spesific to spesific stimuli so that one canexpect and compatibility between the message and the reaction communicant. Researchfound that club motor gede classified as fancy or high class club as a lifestyle and itâ€™smembers have the perceptions that the club motor gede must have solidarity and highloyalty to fellow members.Keywords: PERCEPTION, LIFESTYLE, CLUB MOGE

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