cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
redaksi.representamen@untag-sby.ac.id
Editorial Address
Jalan Semolowaru no 45 Surabaya
Location
Kota surabaya,
Jawa timur
INDONESIA
Jurnal Representamen
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : 24433942     EISSN : 26847663     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 224 Documents
 19   20   21   22   23 
KONSTRUKSI WACANA AGAMA DI MEDIA KOMIK DIGITAL Rahmatika, Arina; Mu’afa, Maimunatul
representamen Vol. 12 No. 01 (2026): Jurnal Representamen Volume 12 No. 01 April 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of digital technology has significantly influenced various aspects of human life, including the construction and dissemination of religious discourse. Digital media no longer function merely as channels of information, but also as spaces for meaning-making that shape how society understands religious values. One platform contributing to the construction of religious discourse in the digital sphere is LINE Webtoon. This study aims to analyze the representation of Islamic preaching (da’wah) messages in the slice-of-life Islamic-themed Webtoon KURMA using the semiotic approach of Roland Barthes, particularly his concept of two orders of signification (denotation and connotation). This research employs a qualitative descriptive method with semiotic analysis of selected scenes from the first episode of Webtoon KURMA. The findings reveal that the webtoon embeds Islamic values through the representation of everyday actions performed by its characters, such as caring for others, giving charity to those in need, sincerity in performing good deeds, and demonstrating social empathy. At the denotative level, these scenes depict ordinary acts of sharing and social interaction. However, at the connotative level, they convey religious meanings related to compassion, sincerity, and social solidarity rooted in Islamic teachings. At the level of myth, the webtoon constructs a cultural image of the ideal Muslim as generous, empathetic, and humanistic. Thus, Webtoon KURMA functions not only as entertainment media but also as a form of cultural da’wah in the digital era. Its light narrative style and visual storytelling enable Islamic values to be conveyed effectively without appearing doctrinal or didactic. This study highlights the strategic potential of digital comics as contextual and relevant media for communicating Islamic messages within contemporary digital society.
Bahasa INGGRIS: bahasa inggris Adha, Ikhsan Fauzi; Alim Putri, Rahma Novita; Adzka, Nadia
representamen Vol. 12 No. 01 (2026): Jurnal Representamen Volume 12 No. 01 April 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Competition in the private higher education sector and the shift in Generation Z's digital preferences demand innovative recruitment strategies that go beyond conventional social media. This study aims to analyze the marketing communication strategy of Mercu Buana University Yogyakarta (UMBY) through live streaming activities on TikTok and Instagram platforms using the Customer Engagement Theory framework. The research method used is a qualitative case study approach, involving in-depth interviews with policymakers, operational staff, and live streaming hosts, as well as participant observation over four months at UMBY Campus 3. The results show that the routine implementation of live streaming effectively activates the cognitive, emotional, behavioral, and social dimensions of the audience, with technology as a determining dimension that mediates these interactions. This synchronous interaction successfully reduces uncertainty for prospective students through real-time registration guidance. This strategy has a significant impact on increasing the number of registrants by 15% in the special wave of 2025. This research provides a theoretical contribution in the formulation of the "Algorithmic-Mediated Parasocial Intimacy" model that defines interpersonal relationships in the AI ​​era through three pillars: Algorithmic Discovery, Technological Richness, and Human-Centered Intimacy. These findings confirm that the success of customer engagement in the digital era depends on a hybrid symbiosis between platform algorithms and communicator authenticity in creating intimacy that is systematically measured but authentically felt.
Analysis of Integrated Marketing Communication (IMC) Based Marketing Communication Strategies in Driving Generation Z's Purchase Intention for Eco-Friendly Sea Pandan Leaf Woven Products: A Case Study of Paraakar Indonesia Dwi Salsabila, Alya; Novita Alim Putri, Rahma
representamen Vol. 12 No. 01 (2026): Jurnal Representamen Volume 12 No. 01 April 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the application of Integrated Marketing Communication (IMC) strategies by Paraakar Indonesia in encouraging Generation Z's purchase intention towards eco-friendly sea pandan leaf woven products. The appropriate use of IMC on digital platforms, especially Instagram, is expected to increase the engagement of young audiences who are highly influenced by visual content and sustainability values. The method used is a descriptive case study by collecting data through observation of digital content from the @paraakar Instagram account and online documentation related to the brand. Data analysis techniques use content analysis and descriptive qualitative analysis to evaluate the quality of visual communication, message consistency, and interaction with the audience. The results of the study show that although Paraakar has integrated messages of sustainability and empowerment of local artisans, there are still shortcomings in terms of visual quality, interactivity, and consistency of the messages conveyed. This has resulted in low audience engagement and purchase intention among Generation Z. It is recommended that Paraakar strengthen its visual branding, increase the frequency of posts, and utilize interactive features to increase engagement and encourage purchasing decisions. Keywords: Sea pandan leaf weaving, Generation Z, Integrated Marketing Communication (IMC), Paraakar, Purchase intention.
Intercultural Articulation and the Production of Symbolic Capital: The Cheng Yu Column in Indonesian Media Discourse Widhiandono, Doan; Subiakto, Henri; Sugihartati, Rahma
representamen Vol. 12 No. 01 (2026): Jurnal Representamen Volume 12 No. 01 April 2026
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines how the Cheng Yu column in Harian Disway operates as an arena for the production of symbolic capital through the intercultural articulation of Chinese cultural values in representing Indonesian public figures. Drawing on Pierre Bourdieu’s theory of symbolic capital, intercultural communication theory, and Norman Fairclough’s critical discourse analysis, the research investigates both institutional strategy and discursive practice behind the column’s production. The analysis is based primarily on qualitative data obtained through an in-depth interview with the newspaper’s Chief Executive Officer, complemented by a close reading of selected column texts. The findings demonstrate that the column functions not merely as a cultural literacy feature but as a structured mechanism of symbolic production within the media field. By associating classical Chinese idioms (cheng yu) with contemporary political leaders, corporate figures, and cultural personalities, the column symbolically elevates these individuals through culturally loaded moral narratives. In this process, traditional Chinese philosophical values—such as wisdom, perseverance, and ethical leadership—are strategically mobilized to frame public figures within a discourse of virtue and prestige. Furthermore, the study finds that the symbolic capital generated through such intercultural representation is not purely cultural. It is convertible into relational and economic capital through strengthened networks, audience engagement, and brand differentiation in a competitive media market. The column thus illustrates how cultural knowledge can be strategically deployed as a resource in media institutions. By situating the Cheng Yu column within the broader dynamics of symbolic exchange, this study contributes to media and intercultural communication scholarship. It conceptualizes the media not only as a channel of information but also as a field of symbolic governance where cultural narratives, institutional interests, and market considerations intersect. Keywords: symbolic capital; intercultural communication; Bourdieu

Page 23 of 23 | Total Record : 224

 19   20   21   22   23 

Filter by Year

2015 2026


Reset
Filter By Issues
All Issue Vol. 12 No. 01 (2026): Jurnal Representamen Volume 12 No. 01 April 2026 Vol. 11 No. 02 (2025): Jurnal Representamen Volume 11 No 02 Oktober 2025 Vol 11 No 01 (2025): Jurnal Representamen Volume 11 No 01 April 2025 Vol 10 No 02 (2024): Jurnal Representamen Volume 10 No 02 Oktober 2024 Vol 9 No 02 (2023): Jurnal Representamen Volume 9 No 02 Oktober 2023 Vol 9 No 01 (2023): Jurnal Representamen Volume 9 No 01 April 2023 Vol 8 No 01 (2022): Jurnal Representamen Volume 8 No 01 April 2022 Vol 8 No 2 (2022): Jurnal Representamen Volume 8 No 02 Oktober 2022 Vol 7 No 02 (2021): Jurnal Representamen Volume 7 No 02 Oktober 2021 Vol 7 No 01 (2021): Jurnal Representamen Volume 7 No 01 April 2021 Vol 6 No 02 (2020): Jurnal Representamen Volume 6 No 02 Oktober 2020 Vol 6 No 01 (2020): Jurnal Representamen Volume 6 No 01 April 2020 Vol 5 No 02 (2019): Jurnal Representamen Volume 5 No 02 Oktober 2019 Vol 5 No 1 (2019) Vol 4 No 02 (2018) Vol 4 No 01 (2018) Vol 3 No 02 (2017) Vol 3 No 01 (2017) Vol 2 No 02 (2016) Vol 2 No 01 (2016) Vol 1 No 02 (2015) Vol 1 No 01 (2015) More Issue