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TIJAB (The International Journal of Applied Business)
Published by Universitas Airlangga
ISSN : -     EISSN : 25990705     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The International Journal of Applied Business (TIJAB) (eISSN: 2599-0705) is a peer-reviewed journal that publishes original articles researching or documenting issues on applied business including, but not limited to, economics and business, taxation, banking, tourism and hospitality. It considers both theoretical and applied manuscripts for publication. However, theoretical articles must show a link to significant business applications. A wide range of research methods including analytical work, historical analysis, case studies, statistical analysis and field research is accepted.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2019): November 2019" : 5 Documents clear
A Bibliometric Analysis on Blockchain Technology Literature in Academic Journals Riska Nur Rosyidiana; Prinintha Nanda Soemarsono; Dani Egi Raharjo
TIJAB (The International Journal of Applied Business) Vol. 3 No. 2 (2019): November 2019
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (397.034 KB) | DOI: 10.20473/tijab.V3.I2.2019.107-117

Abstract

A blockchain is a revolutionary system that connects computer networks in a decentralized and distributed manner. Blockchain allows the process of current transactions to be peer-to-peer (P2P) without relying on a single server. Once entered, information can never be erased. The blockchain contains a certain and verifiable record of every single transaction ever made. This study evaluated the development of research publications in the implementation process and future trend of Blockchain Technology. The aim of this study is to assist researchers in creating a theoretical framework and to provide a preliminary source of references in research mapping in this field. All research publications related to the implementation and future trend of Blockchain Technology in the Scopus database were analyzed using several bibliometric indicators. The authorship, number of citations, journal sources, publishers, institutions, and countries, year of publication, categories, and author keywords were examined.
A Study of Tourist Attraction Development Policy and Environmental Conservation in the Ijen Crater Natural Park Aditya Wiralatief Sanjaya; Masetya Mukti; Ayu Wanda Febrian; Holkiyah Novitasari
TIJAB (The International Journal of Applied Business) Vol. 3 No. 2 (2019): November 2019
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.118 KB) | DOI: 10.20473/tijab.V3.I2.2019.87-106

Abstract

Tourism development in Indonesia is increasing, as it is beneficial to the the social, cultural, educational, environmental and economic sectors of the country. In maintaining the sustainability of tourism, the government optimizes business in the field of ecotourism. Ecotourism as an environmentally friendly tourism can have a positive impact in the form of economic improvement, conservation, education, environmental preservation and empowerment of local communities. One ecotourism that has always been a magnet for tourists today is the Nature Tourism Park (TWA) Ijen Crater. Ijen Crater is a nature conservation area with diverse natural potential and is used as a nature conservation park. This study discusses the analysis of environmental damage prevention in the Ijen Crater Nature Park. A qualitative descriptive research approach with data collection techniques through primary data and secondary data was applied. The data were analyzed with data collection analysis, reduction, presentation and data verification. The results of this study are the natural potential of Ijen Crater TWA including the Ijen crater lake, blue fire, sulfur mining, vegetation and animals, Paltuding fun trekking, and Bunder cottage. The environmental conditions of tourist objects and attractions in Ijen Crater TWA are still in a good stage because the manager continues to strive to supervise and protect the tourist objects and attractions. The results of the analysis were interpreted by applying literary research of two regulations, namely UU No.32 of 2009 and UU No.10 of 2009. The result showed that there were three indicators that were not in accordance with UU No.10 of 2009 on Tourism, including the implementation of principles; coordination; and rights, obligations and prohibitions.  The efforts to prevent enviromental damage can be done by dividing the area blocks, designing the site and disseminating information to tourists.
The Implementation of Market Segmentation Strategy to Increase the Number of Customers of a Healthy Food and Beverage Product in Surabaya Rizka Miladiah Ervianty
TIJAB (The International Journal of Applied Business) Vol. 3 No. 2 (2019): November 2019
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V3.I2.2019.128-140

Abstract

This study aims to determine the application of marketing segmentation strategies to increase the number of customers of healthy food and beverage products. This study is conducted to analyze the phenomenon where the number of people suffering from obesity is increasing especially in urban areas in Indonesia. This phenomenon appears as one of the effects of changes in people's lifestyles today which tend to consume less healthy food and drinks which can trigger obesity in the body. The healthy food and beverage product, “X”, seeks to contribute a solution for public health problems as well as to meet the demand for food and beverage products that are healthy and practical to consume. The data of this study were obtained from a survey of respondents in Surabaya, East Java. Hence, descriptive statistical methods was applied. The results showed that the application of marketing segmentation strategies can increase the number of customers who buy healthy food and beverage products of the X brand.
Event Sponsorship Service Quality at PT Sinar Sosro East Java Region: A Gap Analysis Phima Ruthia Dwikesumasari; Rachmatullah Dwi Nugraha
TIJAB (The International Journal of Applied Business) Vol. 3 No. 2 (2019): November 2019
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.674 KB) | DOI: 10.20473/tijab.V3.I2.2019.73-86

Abstract

Traditional marketing communication media begin to be abandoned by customers; therefore, companies need to find other more effective alternatives to communicate with customers. Companies try to convince that customers not only use the the products they bought but also get unforgetable experience. Thus, companies often hold experiential marketing in the form of event as one of the alternatives. One of the efficient ways to conduct event marketing activities is by establishing an event sponsorship and building collaboration with event organizers. One of many companies which prioritizes its event sponsorship is PT Sinar Sosro East Java Region Representative Office. To be able to maintain the continuity of this program, PT Sinar Sosro East Java Region Representative Office needs to pay attention to the quality of event sponsorships services provided by company’s Marketing support Division. The purpose of this study is to analyze customer evaluation that is the event organizers, for the quality of company’s sponsorhip event services. In line with this purpose, this study used a 5-scale Likert measurement from the 5 dimension SERVQUAL measurement items with gap analysis techniques. Samples were taken using a proportional stratified random sampling method, resulted a minimum sample size of 97 respondents. Questionnaires were sent to 115 respondents but only 101 which could be analyzed further. Results showed that PT Sinar Sosro East Java Region Representative Office sponsorship event services was rated good since most of the results from gap analysis of each items of questionnaire statements showed a positive scores. Although some negative scores appeared, it did not dominate the overal result. The negative scores appeared on several items on tangibles, reliability and responsiveness dimensions. Overall positive scores were existed on assurance dimension, which consisted of the most statement items on this questionnaire, and empathy dimension. This indicated that the level of service received by customers had exceeded the service level expected by them.
Opportunity Assessment Framework for a Grocery Store in Adelaide, South Australia Ahmadi Usman; Ria Triwastuti
TIJAB (The International Journal of Applied Business) Vol. 3 No. 2 (2019): November 2019
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V3.I2.2019.118-127

Abstract

This research aims to discuss opportunity assessment framework for a grocery store business in Adelaide, South Australia. The method used in this research is that three existing opportunity assessment methodologies are initially selected and then validated to the manager of a grocery store by using a direct interview method. The result of this research is that a new and specific opportunity assessment framework with a weighted score will be formulated for the grocery store business. This new framework will be a combination of the three alternate methodologies and additional criteria suggested by the manager of a grocery.

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