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TIJAB (The International Journal of Applied Business)
Published by Universitas Airlangga
ISSN : -     EISSN : 25990705     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The International Journal of Applied Business (TIJAB) (eISSN: 2599-0705) is a peer-reviewed journal that publishes original articles researching or documenting issues on applied business including, but not limited to, economics and business, taxation, banking, tourism and hospitality. It considers both theoretical and applied manuscripts for publication. However, theoretical articles must show a link to significant business applications. A wide range of research methods including analytical work, historical analysis, case studies, statistical analysis and field research is accepted.
Arjuna Subject : -
Articles 139 Documents
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Back Matter Vol 6 No 2, 2022 Back Matter
TIJAB (The International Journal of Applied Business) Vol. 6 No. 2 (2022): NOVEMBER 2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v6.I2.2022.40973

Abstract

Back Matter Vol 6 No 2, 2022
The Effect of E-commerce on People's Buying Interest in Traditional Markets Nurazila; Decky Hendarsyah; Eryana
TIJAB (The International Journal of Applied Business) Vol. 7 No. 1 (2023): APRIL 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I1.2023.38914

Abstract

Background: Traditional markets are essential to many people for shopping and fulfilling their daily needs is necessary to study people’s purchase behavior, especially regarding purchase interest, in an era of increasingly advanced technological developments including e-commerce.    Objective: This study aims to show the effect of e-commerce on people’s purchase interest in traditional markets. Method: This type of study is descriptive and quantitative, with primary and secondary data sources. The primary data is taken from questionnaires and interviews, while the secondary data is taken from some literatures. The population of the study is the people of Bengkalis Regency, Riau Indonesia in amount of 564,689 people in total. This study used random sampling. The sample measurement technique uses the Slovin approach and obtained a total of 400 respondent and for the data analysis, this study used simple linear regression.   Results: The results of the study show that e-commerce positively and significantly affects people’s purchase interest in traditional markets.  Conclusion: E-commerce positively and significantly affects the purchase interest of the Bengkalis people in traditional markets as much as 66.1% and the rest 33.9% is affected by other factors. Nevertheless, most people only use e-commerce as a catalogue to gain new information about a product, their purchase interest remains mostly buying the product in traditional markets. This study will theoretically enrich the previous existing theories and practically becomes a reference for business-persons to increase people’s purchase interest. Keywords: purchase interest; buying interest; purchase intention; e-commerce; traditional market
Effect of Work-Life Balance and Person-Organization Fit on Organizational Citizenship Behavior through Organizational Commitment on Employees of PT. Baba Rafi Indonesia Mohammad Arif Andrianto; Majang Palupi
TIJAB (The International Journal of Applied Business) Vol. 7 No. 1 (2023): APRIL 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I1.2023.39076

Abstract

Background: Well-managed human resources can be a competitive advantage for organizations. The step to creating competitive resources is organizational citizenship behavior. Organizational citizenship behavior can be obtained for every organization if employees have organizational commitment which is influenced by work-life balance and person-organization fit. Objective: This study aims to examine and analyze the effect of work-life balance and person-organization fit on organizational citizenship behavior through organizational commitment. Method: The research was conducted on employees of PT. Baba Rafi Indonesia located in Sidoarjo, East Java, and the Special Capital Region of Jakarta with a sample of 108 respondents. The analytical tool used is the Partial Least Square (PLS) quantitative method. Results: The results showed that: (1) work-life balance has a significant positive effect on organizational commitment; (2) person-organization fit has a significant positive effect on organizational commitment; (3) work-life balance has a significant positive effect on organizational citizenship behavior; (4) person-organization fit has a significant positive effect on organizational citizenship behavior; (5) organizational commitment has a significant positive effect on organizational citizenship behavior; (6) work-life balance has a significant positive effect on organizational citizenship behavior through organizational commitment; and (7) person-organization fit has a significant positive effect on organizational citizenship behavior through an organizational commitment to employees of PT. Baba Rafi Indonesia. Conclusion: Work-life balance and person-organization fit affect organizational citizenship behavior through an organizational commitment to employees of PT. Baba Rafi Indonesia. Keywords: organizational citizenship behavior; organizational commitment; person-organization fit; work-life balance
A Principles – Based Assessment of The Quality of Zimbabwe’s Direct Tax Policy for The Digital Economy Jeffry Tatendashe Ndhlovu
TIJAB (The International Journal of Applied Business) Vol. 7 No. 1 (2023): APRIL 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I1.2023.40000

Abstract

Background: In 1998, under the Ottawa framework, the OECD and non-OECD countries agreed that any new taxation rules should adhere to the guiding principles, namely Neutrality, efficiency, certainty and simplicity, effectiveness, fairness flexibility (Cockfield, 2006). In the absence of an international consensus-based – taxation framework for the digital economy, a question arises on whether unilateral measures adopted by countries such as Zimbabwe comply with the principles of a good tax policy. Objective: The study aimed to examine the quality of Zimbabwe's direct tax policy for the economy based on the principles of a good tax policy prescribed by the Organisation for Economic Cooperations and Development (OECD). Method: The study was carried out under a pragmatic philosophical view and adopted a quantitative cross-sectional survey as the research design. Data collection was done using closed-ended questionnaires. The study population comprised 250 tax experts drawn from the Zimbabwe Revenue Authority (ZIMRA) representing tax administrators and private sector tax practitioners representing the taxpayers. Quantitative data was collected from a sample of 146 respondents. Systematic random sampling was used to select the respondents. Chi-squared test was used to analyze the data in SPSS. Results: The study revealed that among the overarching principles of a good tax policy, namely (1) Fairness; (2) Certainty and Simplicity; (3) Neutrality; (4) Efficiency, and (5) Effectiveness, Zimbabwe's tax policy for the digital economy only complies with the principles of Fairness, Certainty and Simplicity. Conclusion: The study established that, to a greater extent, Zimbabwe's tax policy for the digital economy needs to comply with the principles of a good tax policy.  Keywords: digital economy; OECD, principles; taxation; Zimbabwe
Innovative Response Cultural Fashion SMEs Towards Sustainable Business Dewi Deniaty Sholihah; M. Ilham Naufal; Reiga Ritomiea Ariescy
TIJAB (The International Journal of Applied Business) Vol. 7 No. 1 (2023): APRIL 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I1.2023.42210

Abstract

Background: Research aims to identify the critical challenges and marketing strategies faced by cultural fashion SMEs and how they adapt to global changes to sustainable businesses. This research is descriptive qualitative. The data collection technique of this research used the interview method. The selection of informants in this study used a non-probability sampling method with a snowball sampling approach. Objective : This study aims to review the strengths and weaknesses, opportunities and threats based on information obtained from 7 informants Such as crafters, local communities, entrepreneur Udeng Pacul Gowang and representatives of the Sidoarjo Regency Education and Culture Office Method : The strategic factors of Udeng Pacul Gowang obtained are entered in the form of Internal Strategic Factors Analysis Summary (IFAS) and External Factor Analysis Strategic (EFAS) tables, where each factor of the company's strategy is weighted. Giving internal and external weights is based on the calculation of the category value of the assessment of each strategic factor, from here it is seen which one has the greatest influence and the smallest influence to provide an assessment. Next, the researchers matched internal strengths and weaknesses with external opportunities and threats based on the information obtained at the input stage. The analytical tools used in this study are the IE matrix (internal-external), the SWOT Quadrant Matrix, and the SWOT Matrix SWOT Analysis is able to identify the potential and barriers of the cultural fashion industry. Result : Innovative responses by SMEs in the cultural fashion industry are crucial for achieving sustainable business practices. The result of this study found that SMEs can use a range of strategies, including engaging in social and environmental responsibility practices, developing innovative products, and utilizing digital technologies to reach broader markets. Collaboration between SMEs, government, and other stakeholders is also important in developing sustainable business practices. These efforts can lead to positive outcomes, such as improved financial performance, enhanced social and environmental impacts, and increased competitiveness in the global market. Conclusion : (SMEs) play a crucial role in the socioeconomic development of a country. They create job opportunities, empower women, expand rural livelihoods, reduce poverty, contribute to GDP, develop businesses, and enhance entrepreneurial institutions. Among these SMEs are those in the creative industry of cultural fashion, such as Udeng Pacul Gowang products, which have global competitiveness. Udeng Pacul Gowang, made from batik cloth, is a product of state identity that can be used for cultural diplomacy. The development of this business potential requires the support of the government, the private sector, academics, and practitioners. The government can open up opportunities for UKM Udeng Pacul Gowang through policy regulations, while academics and practitioners can collaborate to conduct research and innovation for sustainable business continuity. The younger generation can also practice directly in understanding the business and culture of Udeng Pacul Gowang to regenerate craftsmen. The Sidoarjo Regency government's current support for local culture-based products requires evaluation and follow-up to provide capital grants, soft skills training, and appropriate technology for the digital era's challenges. Keywords: marketing strategy; cultural fashion; smes; sustainable business
The Use of Social Media in Improving Literacy in Rural Village Dian Yulie Reindrawati; Ferry Setiawan; Muhammad Ditya Satrianto; Jiwangga Hadi Nata
TIJAB (The International Journal of Applied Business) Vol. 7 No. 1 (2023): APRIL 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I1.2023.43259

Abstract

Background: Social media, in the form of chatting platforms such as WhatsApp and various other social media widely used by Generation Y today, can help to increase literacy and information dissemination in a rural village. With the involvement and contribution of Generation Y, social media has what it takes to improve literacy among people in rural areas, allowing them to obtain information as fast and as precisely as the urban communities do while also making advancements to the area itself. Objective: This study attempts to investigate the use of social media in increasing literacy in eight villages on Madura Island. Method: This study uses a descriptive analysis method with a qualitative approach. Results: The results show that there are still several problems caused by the use of social media among generation Y in making decisions, taking action, behaving, communicating, and socializing. Another issue is that, generally, Generation Y tends to disseminate information directly without checking its veracity. Conclusion: The lack of digital literacy worries many people because it causes the spread of disinformation that threatens the bond of kinship and disperses national unity. Therefore, there is a need for education on how to use social media healthily, provision of rural village and city-level libraries, and the need for attention from clerics, parents, and the government. Keywords: literacy; rural village; social media
The Effect of Electronic Word of Mouth, Destination Image on Tourist Visiting Decisions at Nagari Tuo Pariangan Tourism Object Hardiana Widyastuti; Yomi Satifa Putri
TIJAB (The International Journal of Applied Business) Vol. 7 No. 1 (2023): APRIL 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I1.2023.43333

Abstract

Background: Tourism at this time has become one of the critical needs for most people, this can be seen from the increased interest in tourism which is side by side with digital promotion through EWOM in the tourism sector which is rampant on social media. With the high intensity of internet use, especially on social media platforms, making digital promotions through social media provides excellent tourism marketing opportunities. Objective: This study aims to analyze the effect of electronic word of mouth and destination image on the decision to visit tourists at the Nagari Tuo Pariangan tourist attraction. Method: The data used in this study were obtained from primary data and secondary data. The data analysis method used is descriptive analysis and SEM-PLS analysis with a sample of 130 respondents, using a non-probability sampling method. Results: The results of this study indicate that electronic word of mouth has a positive and significant effect on destination image, destination image has a positive and significant effect on visiting decisions, and electronic word of mouth has a positive but not significant effect on visiting decisions. However, there are mediating variables that can influence. Conclusion: The results of the SEM-PLS analysis also show a positive and significant effect between the electronic word-of-mouth variables on the destination image and decision visit. Keywords: destination image; electronic word of mouth; the decision to visit; SEM-PLS
The Influence of Financial Literacy and Financial Inclusion on Saving and Investment Behaviour for Millennial Generation in DKI Jakarta Alfiana Farah; Budi Purwanto; Eka Dasra Viana
TIJAB (The International Journal of Applied Business) Vol. 7 No. 1 (2023): APRIL 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I1.2023.43436

Abstract

Background: In 2019, financial literacy level in Indonesia was only 38,03%, while the financial inclusion rate was 76,19%. Financial literacy and inclusion levels related to saving that are identical to the banking sector have the highest values, with 36,12% and 73,88%, while investment in capital market has the second lowest values, at 4,92% and 1,55%. However, the ratio of gross savings to gross domestic product in Indonesia was reported only at 31,01%, while several other Asian countries reached more than 40%. Objective: This study aims to measure the level of financial literacy and inclusion of millennial generations in DKI Jakarta. It analyses the influence of financial literacy and inclusion on saving and investment behaviour, the influence of financial literacy on financial inclusion, and the influence of saving behaviour on investment behaviour. Method: The data analysis used descriptive and SEM-PLS analyses. Results: The results show that the financial literacy rates and the average of inclusion rates of millennial generation in DKI Jakarta are 50% and 60% respectively. Financial literacy and inclusion have an influence on saving and investment behaviour. Also, financial literacy affects financial inclusion, while the saving behaviour does not influence investment behaviour. Conclusion: Financial literacy and inclusion have a positive and significant effect on saving behaviour and investment behaviour. Financial literacy also has a positive and significant effect on financial inclusion. However, saving behaviour does not have a significant effect on investment behaviour. Keywords: financial inclusion; financial literacy; investment behaviour; millennial generation; saving behaviour
The Effect of Electronic Payment Instruments on the Lifestyle of the Millennials in the Jabodetabek Septina Puspitasari; Rindah Febriana Suryawati; Izmi Dwira Eriani
TIJAB (The International Journal of Applied Business) Vol. 7 No. 1 (2023): APRIL 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I1.2023.44342

Abstract

Background: Electronic payment instrument provides easier medium of daily transaction among millennial. The ease of use of electronic payment leads to a need to investigate whether it has an impact on millennial generation lifestyle. Objective: This study aims to analyze the effect of using electronic payment instruments on millennial lifestyles. Method: Survey questionnaires were distribute in this study and resulted in 191 questionnaires to be analyzed using Structural Equation Modelling. Results: The results showed that there are positive and significant effect of convenience on activities, interests, and opinions, usefulness on activities and ideas, and the development of usage attitudes on claims and statements. Meanwhile, efficacy's effect on interest and usage attitude's impact on activities has a positive but not significant effect. Conclusion: Three manifest variables: perceived ease of use, perceived usefulness, and attitude toward using, are factors that affect the use of electronic payment instruments. The electronic payment use was also proves as millennial lifestyle. Further, factors affecting millennial activity of using such payment method are: perceived ease of use and perceived usefulness. While factors affecting millennial interest to use such payment method are attention toward using and perceived ease of use. Factors affecting millennial opinion of using such payment method are perceived ease of use, attention toward using, and perceived ease of use. This research implies that the development of electronic payment instruments should consider and improve the security, backup systems and database recovery to support the activity and interest of using electronic payment instruments. Keywords: electronic payment; lifestyle; millennial; sem; technology acceptance model
Factors Affecting Employee Engagement of Generation Z during the Transition from COVID-19 Pandemic to Endemic Laiman, Benedict; Erika; Laurensia, Katarina; Sun, Pannavaro; Djoenarko, Reinaldo Hadisurya
TIJAB (The International Journal of Applied Business) Vol. 7 No. 2 (2023): NOVEMBER 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I2.2023.42947

Abstract

Background: Employee engagement is an important factor for companies to consider as it can increase net profit margin by 6% (Kruse, 2015). Based on previous literature, there are thirteen major factors that influence employee engagement, such as: transformational leadership, transactional leadership, corporate social responsibility (CSR), work-life balance, technology, autonomy, respect, growth and development, job significance, having a creative and challenging job, perceived self-worth, performance evaluation and recognition, and organizational bureaucracy. Objective: This research aimed to investigate the factors that influence employee engagement of Generation Z in Indonesia, during the transition from the COVID-19 pandemic to the endemic period. Method: This study collected data through an online survey, which was distributed to service industry employees in Indonesia. The sampling method used was convenience sampling. A total of 94 valid questionnaires were obtained, and all items were graded on a seven-point scale. In addition, 334 people participated in this study. To identify factors that influence employee engagement, exploratory factor analysis was used. Following that, multiple regression analysis was used to investigate the impact of these dimensions on employee engagement. Results: Thirteen factors that influence employee engagement of Generation Z were identified, namely, transformational leadership, transactional leadership, corporate social responsibility (CSR), work-life balance, technology, autonomy, respect, growth and development, job significance, having a creative and challenging job, perceived self-worth, performance evaluation and recognition, and organisational bureaucracy. Regression analysis shows that the factors influencing employee engagement had positive and significant effects on influencing employee engagement of Generation Z, such as: work-life balance, perceived self-worth, transformational leadership, respect and organizational bureaucracy. Conclusion: This study revealed that five main factors were identified as crucial for employee engagement in Generation Z, namely: work-life balance, perceived self-worth, transformational leadership, respect and organisational bureaucracy. Keywords: Employee engagement, Endemic, Generation Z, Pandemic, Workplace

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