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TIJAB (The International Journal of Applied Business)
Published by Universitas Airlangga
ISSN : -     EISSN : 25990705     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The International Journal of Applied Business (TIJAB) (eISSN: 2599-0705) is a peer-reviewed journal that publishes original articles researching or documenting issues on applied business including, but not limited to, economics and business, taxation, banking, tourism and hospitality. It considers both theoretical and applied manuscripts for publication. However, theoretical articles must show a link to significant business applications. A wide range of research methods including analytical work, historical analysis, case studies, statistical analysis and field research is accepted.
Arjuna Subject : -
Articles 139 Documents
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Front Matter Vol 6 No 1, 2022 Amaliyah
TIJAB (The International Journal of Applied Business) Vol. 6 No. 1 (2022): APRIL 2022
Publisher : Universitas Airlangga

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Abstract

Front Matter Vol 6 No 1, 2022
Community Satisfaction Survey On "Lapak Asik Onsite" Service: BPJS Ketenagakerjaan Blitar City Amelia Nurina Syahra; Damar Kristanto; Phima Ruthia Dwikesumasari; Edwin Fiatiano
TIJAB (The International Journal of Applied Business) Vol. 6 No. 2 (2022): NOVEMBER 2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v6.I2.2022.33909

Abstract

Abstract The COVID-19 pandemic has changed the old ways of doing business. Various policies are pursued so that the industry remains able to co-op in a pandemic situation and can revive the business. Likewise, government institutions are required to always be able to provide excellent service to the community and strive to maintain the quality of their services even in a pandemic condition. BPJS Ketenagakerjaan is one of the public service institutions that also strive to innovate to be able to provide the best service even in a pandemic condition. One form of strategy that is sought is the LAPAK ASIK ONSITE Services. Blitar is a diverse and growing city. The presence of LAPAK ASIK ONSITE Services can be said to be something new and the people of Blitar are still adapting to this new service model. The new strategy must be well guarded so that the implementation of LAPAK ASIK ONSITE Services in the city of Blitar can run well, be accepted by the community, and satisfy the community following the mandate carried out by the implementation of good governance, including by conducting performance evaluations through community satisfaction surveys. This study aims to measure whether LAPAK ASIK ONSITE Services have been able to provide community satisfaction. This study uses an approach to calculating the Community Satisfaction Index based on PERMENPAN RB no.14-2017. The results of this study indicate that BPJS Ketenagakerjaan in Blitar City has been able to provide good LAPAK ASIK ONSITE Services and can generate community satisfaction.
Factors Influence Customer Churn on Internet Service Provider in Indonesia Handi Aulia Triyafebrianda; Nila Armelia Windasari
TIJAB (The International Journal of Applied Business) Vol. 6 No. 2 (2022): NOVEMBER 2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v6.I2.2022.34030

Abstract

Rapid growth of internet users in Indonesia and the Covid-19 pandemic situation has prompted the emergence of new Internet Service Providers in line with the increasing demand for internet access. Several new internet service providers are emerged leading to a more competitive environment. Churn in subscription model business become important variable since the brand of internet service provider increasing. The purpose of this study is to examine factors influence customer churn in internet service provider so company can resolve and anticipate the churn problems. By using the method SEM-PLS to 102 respondents data collected, it was concluded that customer churn was significantly influenced by complaint management and multi-brand attitude. Another result is the tendency of multi-brands attitudes moderates the price which is significantly related to customer churn.
Does Earnings Management Practice Increase Stock Return? Nico Alexander; Silvy Christina
TIJAB (The International Journal of Applied Business) Vol. 6 No. 2 (2022): NOVEMBER 2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v6.I2.2022.34050

Abstract

This research aims to get empirical evidence the effect of earnings management in increasing stock return received by investor. Earnings management is an activity to manipulated financial statement. Earnings management can be used to improve company performance when the company has a bad performance or it can be used to maintain company performance. There are 2 earnings management, accrual and real activity manipulation. This research used both to see which one can increase stock return. This research used multiple regression analysis to test the hypothesis and the samples are manufacturing companies listed on Indonesia Stock Exchange from 2017-2019. 86 companies are selected as samples using purposive sampling. The results showed that earnings management is a negative signal for investors. When a negative signal given to investors, it will cause a decrease in stock return received by investor. This research provides an overview of earnings management practice can make investor suffer losses, so that capital market supervisors can increase the monitoring of this manipulation practices.
Factors Influencing Consumer Intention to Purchase Plant-Based Milk in Indonesia: An Exploratory Research Richard Chandra; Dhiya Athaya Purwanti; Samuel Sebastian; Selia Evanny Pranata; Indria Handoko
TIJAB (The International Journal of Applied Business) Vol. 6 No. 2 (2022): NOVEMBER 2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The consumption rate of plant-based milk has been increasing in recent years. This also suggests the decreasing trend of cow milk consumption, as the consumers shift to plant-based milk. This study aims to examine what factors influence the consumers’ intention to drink plant-based milk. For this purpose, the approach-avoidance theory was adopted to explore both facilitating (positive) and inhibiting (negative) factors that influence the consumers’ intention to consume the product. This study adopts qualitative research by interviewing 15 plant-based milk consumers and comparing them with 10 cow milk consumers about their perception of plant-based milk consumption. Indonesia was chosen as one large emerging economy in Southeast Asia with a tremendous consumption rate. The research findings suggest nine factors affecting consumers' intention in purchasing plant-based milk, namely: trends, price, sickness awareness, nutrition awareness, sensory, environmental concerns, packaging, brand, and ways to consume. Keywords: plant-based milk, consumer intention, qualitative research, Indonesia
Corporate Disclosure of Sustainability Reporting and Value Relevance in Developing Countries - A Review of Literature Abdulkadri Toyin Alabi; Saheed Olanrewaju Issa
TIJAB (The International Journal of Applied Business) Vol. 6 No. 2 (2022): NOVEMBER 2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v6.I2.2022.36797

Abstract

In many countries, sustainability reporting has now become popular and necessary, as well as the impact of sustainability implementation and disclosures on firm value remains mixed. As a result, the focus of this study is primarily on the impact of sustainability reporting on the value relevance of firms in developing countries. This paper draws on arguments from a variety of theoretical frameworks; stakeholders' theory and legitimacy theory. A systematic approach was adopted in this study to form the basis for the study’s conclusion and recommendations. The results of the evaluated existing literature revealed that the influence of sustainability reporting on business value was contradictory. A vast number of studies, on the other hand, showed a favourable association between sustainability reporting and business value. Second, the research discovered that the degree of sustainability disclosure in emerging countries was lower than in other industrialized countries. It was discovered that existing research on the industry analysed and sample size utilized had certain methodological issues. This paper adds to the field by providing crucial insights into the influence of sustainability reporting on company value using samples from developing countries. As a main proposal in the report, implementing sustainability disclosure methods may increase the value relevance of firms.
Effect of Aaker’s Model of Brand Personality on Customer Choice of Branded E-Retailing Outfits. Patrick Kunle Ladipo; Ayodele Oniku; Janet Oluwasey Bankole; Olushola Solomon Akeke
TIJAB (The International Journal of Applied Business) Vol. 6 No. 2 (2022): NOVEMBER 2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v6.I2.2022.37447

Abstract

The current global pandemic has forced many customers to carry most of their purchases and other transactions to the virtual environment. The patronage of the online retailers will be affected by how they are perceived by the customers. It is on this basis that the researcher intends to study the effect of Aaker’s Model of brand personality on customer choice of branded e-retailing outfits. The researcher adopted a cross-sectional research design using the descriptive method to explain the analysis of the data administered. Primary data were gathered through online survey administered to the sample size of 397 undergraduate and postgraduate students of the University of Lagos, participating on a voluntary basis. However, 274 responses were fit and analysed using the Social Statistic package for Social Sciences (SPSS 20). The result revealed that four of the five dimensions of the Aaker’s model which are sincerity, excitement, competence and ruggedness have significant effect on consumers’ choice decision for electronic retailers while sophistication have no relationship whatsoever with customer choice of e-retailing outfits. The findings show that majority of University of Lagos students perceived Jumia to be competent, Jiji.Ng as rugged, Konga as competent, Olx.com.ng as rugged, SME Market Hub as competent, Slot.ng as competent, Obeezi as rugged and Payport as competent. Based on the findings, it is recommended that e-retailing outfits in order to sustain customer choice will need to improve on the four identified variables which are excitement, competence, ruggedness and sincerity to ensure sustainability.
The Influence of Guerrilla Marketing on Buying Interests in Indonesian Fashion Local Brands Karen Millennia Puspa Nugroho; Daniel Hermawan
TIJAB (The International Journal of Applied Business) Vol. 6 No. 2 (2022): NOVEMBER 2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v6.I2.2022.37580

Abstract

The modern age has had an impact on commercial sectors, particularly the fashion industry. There are already an increasing number of local brands that are in demand from the general public, particularly ladies. But the local fashion brand's marketing strategy is not wholly responsible for its success. The typical marketing strategy is now less effective due to technology innovation. Thus, a non-traditional strategy using digital marketing tools like web hunt can make it simpler for Indonesian fashion local products to be noticed and purchased by many people in various places. Therefore, the goal of this study is to analyse how guerrilla marketing has an impact on Indonesian consumers' shopping habits and local fashion brands. The quantitative approach combined with a descriptive analysis was the research methodology employed in this study. A survey of 103 respondents who fit the requirements for the data collecting process—product owners and potential customers of a regional fashion brand in Indonesia—was utilized to gather the information. The study's findings show that guerrilla marketing has an impact on Indonesian local fashion brands' consumer behaviour at the same time. However, in part, the emotional arousal factor has the greatest impact on consumers' purchasing decisions. Therefore, it may be said that guerrilla marketing has little effect on consumer behaviour.
Analyzing Customer Satisfaction’s Effect as Intervening Variable of Service Quality Influencing Customer Loyalty: Indonesian Perspective Novyandri Taufik Bahtera; Vina Firkiyatul Munawaroh
TIJAB (The International Journal of Applied Business) Vol. 6 No. 2 (2022): NOVEMBER 2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v6.I2.2022.38567

Abstract

Service quality is defined as a performance offered by a company to customers providing customer satisfaction and, in turn, can earn their loyalty. This study aims to analyse service quality effect on customer satisfaction, customer satisfaction on customer loyalty, and customer satisfaction as mediating service quality on customer loyalty. The method used inferential quantitative research. The data were collected by distributed online questionnaires on 43 customers of Islamic bank in East Java, Indonesia as the respondents. The data were processed by using the SmartPLS 3.0. The study’s result show a positive effect for service quality on customer satisfaction, a positive effect for customer satisfaction on customer loyalty, and a positive effect on customer satisfaction as mediating variable on service quality with customer loyalty. A company can get customer satisfaction if it provides excellent service quality and ultimately gets customer loyalty.
Front Matter Vol 6 No 2, 2022 Front Matter
TIJAB (The International Journal of Applied Business) Vol. 6 No. 2 (2022): NOVEMBER 2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v6.I2.2022.40972

Abstract

Front Matter Vol 6 No 2, 2022

Page 8 of 14 | Total Record : 139

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