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TIJAB (The International Journal of Applied Business)
Published by Universitas Airlangga
ISSN : -     EISSN : 25990705     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The International Journal of Applied Business (TIJAB) (eISSN: 2599-0705) is a peer-reviewed journal that publishes original articles researching or documenting issues on applied business including, but not limited to, economics and business, taxation, banking, tourism and hospitality. It considers both theoretical and applied manuscripts for publication. However, theoretical articles must show a link to significant business applications. A wide range of research methods including analytical work, historical analysis, case studies, statistical analysis and field research is accepted.
Arjuna Subject : -
Articles 139 Documents
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Model Of Rational And Emotional Decision Making In The First Purchase Of Cosmetics Elly Yuliandari Yuliandari; Gugus Wijonarko; Amaliyah; Mazzlida Mat Deli
TIJAB (The International Journal of Applied Business) Vol. 7 No. 2 (2023): NOVEMBER 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I2.2023.43225

Abstract

Background: Consumers face both positive and negative impacts when buying a product for the first time. Existing studies emphasize the rational aspects in making decisions to buy cosmetics. Buying cosmetics will include liking the product (emotional aspect) and the good effects obtained from buying the product, in addition to rational considerations such as product safety (rational aspect). This study aims to determine the effect of cognitive and emotional orientation models in making decisions to buy cosmetics for the first time. Objective: This study examines the rational and emotional aspects of buying a cosmetic product for the first time. Method: This research involved 131 consumers who either bought cosmetics for the first time or a new product. Consumer age ranges were from 18 to 22 years. Respondents have used cosmetics for up to 3 years. Respondents were selected using accidental sampling. Results: showed that rational and emotional considerations significantly contribute to purchasing decisions. Consumers not only consider the benefits of these cosmetics, but also pay attention to their feelings towards these products. Conclusion: Consideration of emotional and rational aspects will influence purchasing decisions. The preferences and positive expectations consumers feel will be a more dominant factor than fear of risk. Producers need to communicate information that can make consumers happy in addition to product functions. Keywords: Ratio Considerations, Emotional Considerations, Purchasing Decision-making
Photographing the Corporate Social Responsibility Program in the Field of Education Based On The Political Economy Of Accounting Theory Mariam Ulayya; Mazni Abdullah; Ayudia Sokarina; Adhitya Bayu Suryantara
TIJAB (The International Journal of Applied Business) Vol. 7 No. 2 (2023): NOVEMBER 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I2.2023.43411

Abstract

Background: Every company that establishes and conducts business must comply with all applicable legal regulations in the country, including those for coal mining companies, ranging from labor rules to rules related to environmental sustainability. Generally, companies are founded with the aim of making a profit, but nowadays many companies are not only oriented towards this but also social and educational life. As a result of this shift in orientation, the concept of corporate responsibility named Corporate Social Responsibility (CSR) emerged. Objective: The purpose of this study is to photograph the Corporate Social Responsibility program in the field of education, namely X School, based on the theory of the Economy of Accounting. Method: This is qualitative research with the type of Dicipline Comparative Studies or case studies that aim to compare the cases studied with established theories. The data collection technique is carried out through interviews, observations, and documentation. Results: The results of this study show that the implementation of CSR programs is a company's effort to link and match school education programs with the industrial world. Meanwhile, the role of mining regulation is shown through the Law on the obligation to carry out Social and Environmental Responsibility for companies whose business activities are in the field of or related to natural resources and the X Regency regional regulation, which regulates the company's obligation to hire local workers by as much as 80%. Conclusion: The distribution of education in the implementation of the X School program has been evenly distributed and fair because it reaches communities around the mining operational area and is aimed at residents who are directly adjacent to the company, so that the benefits of the company's existence can be felt directly. Keywords: Corporate Social Responsibilty, Education, Political Economy of Accounting, X School
The Factors Influencing Online Food Delivery Usage Intention on Semi-Endemic Period Albirra , Fionabella; Soesapto , Michael Joshua; Agata, Luisa; Pribadi, Adinda Marisskeputri; Istijanto; Lydia Apriliani
TIJAB (The International Journal of Applied Business) Vol. 7 No. 2 (2023): NOVEMBER 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I2.2023.44104

Abstract

Background: In 2021, food delivery apps users in Indonesia reached the world highest number amounting 74.4% users. The main reason is the implementation of COVID-19 health protocol in Indonesia which limits outdoor activities. However, the COVID-19 pandemic situation in Indonesia indicates that COVID-19 is in the final phase of moving towards endemic or can be called a Semi-endemic phase since Indonesia government regulations, regarding COVID-19 health protocol, are getting loose by allowing people to do outdoor activities. Objective: This study aims to examine the relationship between the variables in Theory of Planned Behavior (TPB), which consists of; attitude, subjective norms, perceived behavioral control and trust, and perceived risk in predicting online food delivery behavioral intention during the Semi-endemic period in Indonesia. Method: This study adopts a quantitative research which employs 303 respondents who filled out an online questionnaire about food delivery applications usage for three months starting in July 2022. Results: Attitude, perceived behavioral control, and trust are positively and directly influencing the usage intention, while subjective norms do not. There were two risk variables, namely privacy risk and COVID-19 risk, which had a significant impact on consumers' online food delivery usage intention. Conclusion: Based on TPB, trust, and risk, this study showed that attitude, perceived behavioral control, trust, COVID-19 risk and privacy risk are significant in influencing online food application usage intentions in Indonesia during the semi-endemic period.   Keywords: online food delivery; online food delivery usage intention; perceived risk; semi endemic; theory of planned behavior.
Innovation Performance of Nursing: Competence, Motivation and Organizational Commitment as Mediating Saryadi; Liss Dyah Dewi Arini; Asri Maharani
TIJAB (The International Journal of Applied Business) Vol. 7 No. 2 (2023): NOVEMBER 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I2.2023.44677

Abstract

Background: Attention to open innovation is more important for future research. The impact of the globalization era in health care means that nursing staff are required to be competitive and more professional with the use of increasingly developing technology. Innovation performance is an important determinant of organizational success. Objective: The substantial for this study is analysing key factors which effect the relationship between competence, motivation to innovate the performance of nursing with organizational commitment as mediating. Method: This research adopted cross-sectional research. The total respondents in this study was 60 nurses at Jasmine Room RSST Klaten with a census. This study used a hypothesis for applying path analysis, validity reliability for questioner, Statistic-test, and also coefficient determination with correlation. Results: Path 1 show that competence (Co) and motivation (Mt) have positive significance on organizational commitment (Z).  Path 2 shows that competence (Co), motivation (Mt), and organizational commitment (Z) have positive significance. Highlighting the findings, nurse behaviour in innovation is based on competence. The support of hospital organizational commitment has an impact on strengthening nurses' ability in innovation behaviour. Improving the behaviour of nursing personnel in innovating will realize public health needs, and the need for understanding in healthy behaviour. In nursing staff, both those at a young or old age who will retire, competence becomes a factor that cannot be ruled out by funds to innovate. For the motivation, it does not have much meaning for nursing personnel who are old and about to retire. Conclusion: The spotlight on findings shows the behaviour of nurses in innovation is based on competence. The support of hospital organizational commitment has the impact of strengthening the ability of nurses in innovation behaviour. Increasing the behaviour of nursing personnel in innovating will realize public health needs, and the need for understanding healthy behaviour. Keywords: Innovation performance, multicultural competence, motivation, organizational commitment.
Impact of Social Media Quality and Brand Awareness on Purchase Decision Mediated by Role of Brand Image I Gusti Agung Ayu Mas Suariedewi; I Gusti Ayu Athina Wulandari
TIJAB (The International Journal of Applied Business) Vol. 7 No. 2 (2023): NOVEMBER 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I2.2023.46718

Abstract

Background: Social media's digital technology revolution has already taken place and is steadily altering consumer expectations and behavior. Currently, social media is used as a strategic communication tool by many corporate divisions. Consequently, social media as a collection of online media platforms, offers new opportunities for both individuals and organizations focused on business to promote and express their values to their target audience. Objective: The study aims to elucidate the impact of social media quality and brand awareness on purchase decisions, with brand image serving as a mediating variable. Method: The sampling technique in this research uses a purposive sampling method and a questionnaire instrument for data collection. The study included a sample of 100 respondents and was conducted on all Endek customers who purchase clothing from Galeri Endek and live in Denpasar City. The quantitative Partial Least Square (PLS) approach is the analytical tool that is employed. Results: The findings show that social media quality and brand awareness has a significant positive influence on brand image. Brand image has a statistically significant positive influence on purchase decisions, however social media quality has no statistical significance on purchase decisions. Additionally, social media quality influences consumer purchase decisions in a notable and positive way, with some degree of the brand image serving as a partial mediator. Conclusion: The contribution of the research findings suggested that Galeri Endek Bhumimi could potentially enhance its brand awareness and brand image by expanding its use of social media. Galeri Endek Bhumimi should improve their social media quality so that it can improve brand image and have an impact on purchasing decisions. The empirical evidence suggests that the selection of products by consumers is impacted by their recognition and perception of the brand. Keywords: brand awareness, brand image, purchase decision, social media quality
Learning Goal Orientation (LGO) and Mentor Function Effect on Entrepeneurship Self-Efficacy in Medium Small Enterprises Bojonegoro Eriani, Izmi Dwira; Nurul, Mochammad; Rosyidiana, Riska Nur; Chen, Yanning
TIJAB (The International Journal of Applied Business) Vol. 7 No. 2 (2023): NOVEMBER 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I2.2023.50038

Abstract

Background: The role of an entrepreneur's internal dispositions and external support mechanisms in influencing self-efficacy remains a subject of keen interest. The Bojonegoro region, with its unique entrepreneurial landscape, provides a rich context for such exploration. Objective: To unravel the intricate relationships which shape an entrepreneur's self-efficacy, focusing primarily on the contributions of Learning Goal Orientation (LGO) and Mentoring Function (MF). Method: A questionnaire-based approach was employed targeting 30 small and medium-sized enterprises (SMEs) in Bojonegoro, using the purposive sampling method. The gathered data was meticulously analyzed using SPSS's 25th edition under multiple linear regression analysis. Results: Findings highlighted the significant positive effect of LGO on Entrepreneur Self-Efficacy. While MF alone did not directly influence self-efficacy, its combined effect with LGO showcased a synergistic positive impact. Conclusion: The research underscores the importance of both an entrepreneur's learning mindset and effective mentoring in shaping self-efficacy. Emphasizing these factors can offer a  more holistic approach to entrepreneurial training and development programs, especially in regions akin to Bojonegoro. Keywords: Entrepreneur Self-Efficacy, Learning Goal Orientation (LGO), Mentoring Function (MF), Small and Medium-sized Enterprises (SMEs)
Justice, Trust, Perceived of Risk and Voluntary Tax Compliance in MSME Nitami Galih Pangesti; Bani Alkausar; Prinintha Nanda Soemarsono; Hanifiyah Yuliatul Hijriah; Azrul Abdullah
TIJAB (The International Journal of Applied Business) Vol. 7 No. 2 (2023): NOVEMBER 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I2.2023.50103

Abstract

Background: Tax compliance has become a focused problem in various countries. Especially for developing countries with inadequate law enforcement, tax systems, and taxpayer awareness, this will indirectly impact high rates of taxpayer non-compliance. The issue of low taxpayer compliance is not a significant problem to solve, considering that the domino effect will cause more critical issues in the future. Objective: This study tries to demonstrate additional elements that affect tax compliance, such as the psychological factors of taxpayers and to find out the motives that influence taxpayers. It becomes essential to consider how a person's behavior is influenced by self-perception regarding the system, beliefs, and sanctions before the taxpayer finally voluntarily fulfills their tax obligations. Method: Through the use of a survey, this study employs a quantitative methodology. The poll was conducted via distributing Google forms with questionnaires for respondents to complete on their own. Then, using AMOS Graphic, structural equation modeling (SEM) analytic techniques were used to analyze the data. Results: This study demonstrates that trust and voluntary tax compliance are unaffected by conceptions of fairness (procedural justice, distributive justice, and retributive justice).  Meanwhile, perceptions of risk and trust affect voluntary tax compliance. Conclusion: This shows that MSME taxpayers carry out voluntary tax compliance because they believe that the tax authority can detect non-compliance. In addition, MSME taxpayers increase voluntary tax compliance to avoid penalties due to tax risks arising from the internal and external risks they have. Keywords: voluntary tax compliance; perceptions of justice; trust; perception of risk; MSME
Back Matter Vol. 7 No. 2, 2023 Back Matter
TIJAB (The International Journal of Applied Business) Vol. 7 No. 2 (2023): NOVEMBER 2023
Publisher : Universitas Airlangga

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Abstract

Back Matter Vol. 7 No. 2, 2023
Front Matter Vol. 7 No. 2, 2023 Front Matter
TIJAB (The International Journal of Applied Business) Vol. 7 No. 2 (2023): NOVEMBER 2023
Publisher : Universitas Airlangga

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Front Matter Vol. 7 No. 2, 2023
Agent Banking, Mobile Money Operation and Financial Inclusion in Nigeria: Supply Side Perspective Quadri, Yusuf Olamilekan; Ayorinde Olutimi Akinwumi; Kudirat Mopelola Malik-Abdulmajeed; Ifedolapo Oluwasolape Omotosho
TIJAB (The International Journal of Applied Business) Vol. 8 No. 1 (2024): APRIL 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v8.I1.2024.43814

Abstract

Background: The inability to achieve optimum financial inclusion in Nigeria has necessitated the review of various policies and instruments meant to reduce the level of financial exclusion. Objective: Hence this study investigates the impact of agent banking and mobile money operation on financial inclusion in Nigeria, focusing on the supply side. Method: Descriptive research design was adopted and secondary data ranging from 2013 to 2021 were obtained from the World Bank Global Financial database and e-payment statistics of the Central Bank of Nigeria. Ordinary least squares repression was used to analyse the data. Results: Findings revealed that at 5% significance level, point-of-sale and mobile money operations have a positive impact on financial inclusion while web/internet banking plays a limited role in achieving financial inclusion. Conclusion: The study concluded that both agent banking and mobile money operations impact on financial inclusion in Nigeria; the study, therefore, recommends that more off-site automated teller machine and licensed agents should be encouraged to cater for the rural residents and ultimately improve financial inclusion. Keywords: Agent Banking, Financial inclusion, Mobile Money Operation

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