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The Management Journal of Binaniaga
Published by STIE Binaniaga
ISSN : 25274317     EISSN : 2580149x     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Arjuna Subject : -
Articles 91 Documents
 1   2   3   4   5 
THE EFFECT OF PROMOTION MIX OF THE OFF-AIR ENGLISH SERVICE PROGRAM AT RRI PRO2 FM BANDUNG UPON THE LOYALTY OF THE AUDIENCES Indra Dermawan
The Management Journal of Binaniaga Vol 3, No 02 (2018): December 2018
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v3i2.253

Abstract

This research aims to figure out how the effect of promotion mix of the Off Air English Service Program (ESP) at RRI Pro2 FM Bandung upon the loyality of its audiences, in order to communicate the Off Air English Service Program (ESP) to the audiences of at RRI Pro 2 FM Bandung, RRI has been doing the activity of promotion mix. Referring to Kotler & Armstrong (2008:166), promotion mix is also named Marketing Communication Mix, having the promotion mix the company could communicate the value of the audiences persuasively and develop the relationship with the customers. The writer has applied the theory of Kotler (2009:175) about the promotion mix (marketing communication mix) consisting of eight tools of promotion mix as the basic of the reseach which is promotion, marketing promotion, events and experiences, public relation and publicity, direct marketing, interactive marketing, mouth to mouth marketing, personal selling. Loyalty variable as Y variable, the writer has applied the theory from Grifin (2002:31) the audiences loyalty consists of four characters: (1) makes regular repeat purchase, (2) purchases across products or services line, (3) recommends other products (refers other), and (4) demonstrates on immunity to the full of the competition. Griffin (2002:31). Result of the analysis in this research has applied the method of SEM analysis (Structure Equation Models) indicating that the promotion mix has significantly affected the loyalty of audiences which is 61.9%, however the rest of 38.1% is the contribution of other variables that is not studied. Key words: Promotion Mix, Loyalty of The Audiences.
Small micro and medium entreprise empowerment strategy through stakeholder involvement to increase the performance Sri Harini; Erni Yuningsih; Susi Hambany
The Management Journal of Binaniaga Vol 4, No 02 (2019): December 2019
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v4i2.334

Abstract

The purpose of the research is to identify and mapping of Micro Small and Medium Enterprises (MSMEs) condition in Bogor area, also to recommendation the policy and empowerment the policy of SMME through the stakeholder involvement, so it can be able to increase the MSMEs performance. The research’s object is MSMEs in Bogor area. It uses the SWOT analysis with the desk study research method that is collecting data or seconder information that relevant to the research activity and approach method survey that is collecting the data or primer information with in-depth interview method and Focus Group Discussion (FGD), and the parties relating to this research. Finding this research is value of IFAS score of 2.90 and the value of EFAS score of 2.55 then obtained Matric Internal-External (IE Matric). Based on the above conditions where the relative IFAS score above average and EFAS score medium, then strategy that can be applied to that position is stability strategy or growth through horizontal integration. Key-words: strategy, empowerment, and performance.
The influence of the proportion of foreign ownership and financial ratio on banking performance in Indonesia in the period of 2017-2019 Yacobo P Sijabat; Heni Hirawati; Deni Ramdani
The Management Journal of Binaniaga Vol 5, No 2 (2020): December 2020
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v5i2.393

Abstract

This research examined the influence of foreign proportions in the shares of banking companies and financial ratios on the performance of companies listed on the Indonesia Stock Exchange in the period 2014-2018.The proportion of foreigners in a banking company uses a comparison of the total amount of foreign shares with the total share ownership.While the proxies of financial ratios are measured using several ratios, including Non-Performing Loans (NPL), Loan to Deposit (LDR), Capital Adequacy Ratio (CAR) and BOPO.Performance proxies are measured using ROA and ROE proxies. The method used is data panel regression using stata 13.0 software.The results of research on the proportion of foreign to the company's performance have a significant effect on ROA alone.Keywords: Banking Company, Financial Ratios, Proportion of Foreign Ownership
THE IMPLEMENTATION OF MATRIX SWOT STRATEGY WITHIN THE ELABORATION OF THE VISION AND MISSION AT THE PRIVATE COLLEGES IN BOGOR AND SUKABUMI (This Research Has Been Done at Binaniaga Economics College Bogor, Binaniaga Computer Science College Bogor, Academy of Computer and Information Management Bogor, and BBC Polytechnique Sukabumi) Ismulyana Djan
The Management Journal of Binaniaga Vol 2, No 01 (2017): June 2017
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v2i01.63

Abstract

This research aims to make the vision and mission created by the college come true refers to the job program of each authority person and executor applying SWOT (Threats, Opportunities, Weaknesses, Strengths) matrix strategy. The research based on the implementation of the theory determined which has been applied practically obtaining the vision and mission that should have to be elaborated accordingly which is in compliance with the mechanism of the theory completed and integrated. Elaborating the vision and mission to achieve the objectives, goals and strategy as well as a clear job program of the college as the guideline for the people in charge to perform their duties accordingly refers to the budget, scope of the responsibility, coordination with their superior due to the time-line of their duties.Keyword: SWOT Matrix
THE EFFECT OF MURABAHAH, MUDHARABAH AND IJARAH EARNINGS UPON THE PROFIT OF BANK BRI SYARIAH, BRANCH OFFICE SUKABUMI Dwi Gemina; Dedy Supriyadi
The Management Journal of Binaniaga Vol 3, No 01 (2018): June 2018
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v3i1.239

Abstract

The purposes of this research are: 1) Analysing the development of murabahah, mudharabah and ijarah earnings at PT Bank BRI Syariah, Branch Office Sukabumi; 2) Analysing the effect of murabahah, mudharabah and ijarah earnings simultaneously upon the profit of PT Bank BRI Syariah Branch Office Sukabumia: 3) Analysing the effect of murabahah, mudharabah and ijarah earnings partially upon the profit of PT Bank BRI Syariah Branch Office Sukabumi. Research method has applied associative research method. Research data has applied financial data of PT Bank BRI Syariah Branch Office Sukabumi for the periode of 2014 up to 2015 using classical assumption test, multiple regression, F test and T test. Result of the research has determined that overall murabahah, mudharabah and ijarah earnings have been increasing. In 2015 earnings increasing had reached 125 % more than the previous year and the most contribution is given by murabahah earnings. Variable of murabahah earnings, mudharabah earnings and ijarah earnings simultaneously have been affecting positively and significantly the Profit. And partially murabahah and ijarah earnings have positively and significantly affected the profit, nevertheless, variable of mudharabah earnings has not affected significantly the profit.Keywords :  Murabahah earnings, Mudharabah earnings, Ijarah earnings, profit Bank BRI Syariah, Branch office Sukabumi. 
The effect of personal capital and loan capital upon net revenue at KSPPS BMT Binaul Ummah Bogor City Endang Silaningsih; Vivih Rahmayanti
The Management Journal of Binaniaga Vol 4, No 01 (2019): June 2019
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v4i01.319

Abstract

The purpose of the research is to analyze: 1) personal capital, loan capital, and net revenue at the KSPPS BMT Binaul Ummah; 2) the effect of personal capital and loan capital simultaneously upon net revenue at KSPPS BMT Binaul Ummah; 3) the effect of personal capital and loan capital partially upon net income at KSPPS BMT Binaul Ummah. The design of the quantitative research has used descriptive method and verification one and secondary data. Subject of this research is KSPPS BMT Binaul Ummah Bogor City and the object of this research is the annual report of KSPPS BMT Binaul Ummah from 2013-2017 regarding net revenue, personal capital and loan capital. The analysis tool uses multiple regression F test and t test with a probability level of five percent. The results of the research show that the description of personal capital, loan capital and net revenue in general is fluctuating annually. Net revenue has significantly decreased every year. Simultaneously personal capital and loan capital have a positive and significant effect upon net revenue at the Cooperative Business Unit of KSPPS BMT Binaul Ummah. Partially personal capital does not have a positive and significant effect upon net revenue of the co-operative business unit. However, loan capital has a positive and significant effect upon net revenue at KSPPS BMT Binaul Ummah. Keywords: Personal Capital, Loan Capital, Net Revenue, Co-operative business unit
Analysis of performance appraisal system with 360 degree feedback method in PT. PERTAMINA RU IV (PERSERO) Cilacap Dina Prasetyaningrum; Yudi Agus Setiawan
The Management Journal of Binaniaga Vol 5, No 2 (2020): December 2020
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v5i2.399

Abstract

The 360 degree feedback method is one of the performance appraisal methods which implementation takes an assessment of the parties around the employee being assessed. The 360 degree feedback method performance appraisal system conducted at PT. Pertamina RU IV (Persero) Cilacap aims to determine the implementation of the performance appraisal system using the 360 degree feedback method, determine employee performance with what variables are used in performance appraisal, and obtain performance optimization. The research method used in this research uses qualitative methods with a quantitative approach. The 360 degree feedback method is used to find data from respondents, namely from superiors, colleagues, themselves and subordinates. Based on the research that had been done, it had succeeded in determining the best workers from each discipline and position based on the calculation of variables and indicators used. The 360 degree feedback performance assessment can help the company appropriately to provide rewards for workers with the highest percentage and provide punishment for workers with lowest percentage. The calculation of these variables and indicators helps the company to find the right solution in an effort to optimize the performance of its employees.Keywords: performance, performance appraisal, 360 degree feedback method
THE INFLUENCE OF HUMAN RESOURCE COMPETENCY ON EMPLOYEES PERFORMANCE Indah Kusumah Hayati
The Management Journal of Binaniaga Vol 2, No 01 (2017): June 2017
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v2i01.50

Abstract

Competition requires every organization to increase the quality in their competitiveness by using high quality and competent human resources. The competency should be beyond academic and working skills alone, and should include attitude as well. Inefficient quality and competency of human resources results in declination of work effectiveness. The goal of this research is to elicit whether there is positive impact on the increase of competency toward working effectiveness. The object of this research is employees at the Secretariate Directorate General of Human Resources and Post and Informatic Devices (Secretariat General SDPPI). Variable indicator of the competence studies includes knowledge, ability and attitude. Data analysis to test the hypothesis is done using multiple linear regression, determination coefficient, F-test and T-test analysis. From the three independent variables that were individually tested, the most dominant compensation that affects work effectiveness of workers is knowledge, with a coefficient of 0.366. F-test analysis showed that knowledge, ability and attitude, all together has positive effect toward workers’ work effectiveness.Keyword: competency, work effectiveness
ANALYSIS OF COMMUTER LINE TICKET PURCHASE QUEUING SYSTEM IN BOGOR STATION Resista Vikaliana
The Management Journal of Binaniaga Vol 2, No 02 (2017): December 2017
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v2i02.141

Abstract

Queue is a situation that happen to people, goods, and components that need to wait to get a service. The good quality of service will satisfy the customers and decrease the queue line. Queue often happens in a station especially in weekdays. A long queue line happens in the station is one of the problems that need to be solved. Instead of manual ticket purchasing that served by the operator, today PT KAI Commuter Line also serve ticket purchasing using THB machine. The purpose of this study is to compare the performance of queuing model that happen in Bogor station locket and to determine if the queuing model is efficient by comparing the service standard, between the manual and the one that used THB machine. The method used in this research was descriptive method by using queuing theory calculation. The model of locket queuing using THB machine in Bogor Station is Multi Channel-Multi Phase, in ticket purchasing using THB machine. Besides, in the operator locket service, the queuing model is Single Channel-Single Phase. Both s ticket purchasing service use First In First Out (FIFO) disciple. The maximum amount of the queue line and the source of customers’ arrival are infinite. Based on the value of system performance can be concluded that queuing system and the service given already great and effective (based on the performance measure and probability or passengers’’ chances), passengers who are waiting to buy tickets, either manual or using machine less than 1, or assumed 1 person. From the observation, the use of THB machine decrease the queue line, but need to be socialized because passengers does not know how to use THB machine to buy ticket independently.Keywords: queue, queuing model, commuter line ticket purchasing, Bogor station
ANALYSIS OF THE EFFECT OF NET PROFIT MARGIN, RETURN ON ASSETS AND RETURN ON EQUITY ON STOCK PRICE (Case Study on Consumption Industrial Sector Companies Listed in Indonesian Sharia Stock Index at Indonesia Stock Exchange in 2016) Wartoyo Hadi
The Management Journal of Binaniaga Vol 3, No 02 (2018): December 2018
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v3i2.261

Abstract

This study aims to analyze the effect of Net Profit Margin, Return On Assets, and Return On Equity on Stock Price of consumption industrial sector companies listed in Indonesian Sharia Stock Index at Indonesia Stock Exchange. The method of growth analysis which used is quantitative descriptive method. Whereas to find out the effect of Net Profit Margin, Return On Assets, and Return On Equity for Stock Price partially or simultaneously use descriptive method and multiple linear regression analysis technique. The study results that obtained show that partially Net Profit Margin and Return On Assets do not affect stock price, whereas Return On Equity effects on stock price. Simultaneously Net Profit Margin, Return On Assets, and Return On Equity affect stock prices. Key words: Net Profit Margin, Return On Assets, Return On Equity, and Stock Price

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