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INDONESIA
The Management Journal of Binaniaga
Published by STIE Binaniaga
ISSN : 25274317     EISSN : 2580149x     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Arjuna Subject : -
Articles 91 Documents
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THE EFFECTS OF THE QUALITY SERVICE AND THE CUSTOMER LOYALTY UPON THE REVENUE OF TELKOM COOPERATION UNIT BOGOR Dede Suparman
The Management Journal of Binaniaga Vol 2, No 01 (2017): June 2017
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v2i01.51

Abstract

Objective of this research is to identify whether the quality of the product and the customers loyalty have affected the revenue of Telkom Cooperation Bogor either simultaneously or partly.The population are the customers of Telkom Cooperation Bogor which is 240 people. Sampling has applied slovin formulation with 5% error rate resulting 150 respondents.Instrument of this research is the questionnaires. Collected data has been processed using a simple regression analysis technique and multiple regression applying SPSS (Statistical Package for Social Science).The result of the research has indicated that: First, the quality of a service has positively and significantly affected the revenue refers to the regression function Y = 38.598 + 0.532X1, it explains that when the quality of service is constant or X1 = 0, the revenue will be 38.598. Coefficient beta (b1) is 0.532 indicating that when the quality of service is increased 1 point, the revenue will increase 0.532. Second, the customers’ loyality has positively and significantly affected the revenue refers to the regression function Y = 43.333 + 0.467X2, it means that when the customers loyality is constant or X2 = 0, the revenue will be 43.333. Coefficient beta (b2) is 0.467 indicating that when the customers’ loyalty is increased 1 point, the revenue will increase 0.467. Third, both the quality of a service and the customers loyalty have positively and significantly affected the revenue refers to the multiple regression function Y = 26.760 + 0.412X1 + 0.191X2 which explaining: The value of 0.412 is the coefficient value of variable X1 for b1 value refers to the equations of multiple linear regression Y = a+b1X1+b2X2 and b1 = 0.412 identifying that every increasing of 1 point of the quality of service will obviously affect the revenue of 0.412 points and other independent variables are constant. The value of 0.191 is the coefficient value of variable X2 for b2 refers to the equations of multiple linear regression Y = a+b1X1+b2X2 and b2 = 0.191, explaining that every increasing of 1 point of the customers’ loyalty will affect the revenue of 0.191 point and the other independent variables are constant. Nevertheles the value of 26.760 is constant for the a value which is Y value when X = 0. The + (positive) token on the variable of the quality of service and the customers’ loyalty. The percentage value of the quality of service variable and the customers loyalty upon the revenue has obtained the Adjusted R Square value of 0.405 or (40.5%). It has indicated that the percentage of the effect of independent variable which is both the quality of service and the customers loyalty have affected the revenue 40.5%, moreover the remaining of 59.5% has been affected by other variables which are not included in this research.Keywords : The Quality of Service, the Customer Loyalty and Revenue. 
MODEL ANALYSIS OF CUSTOMERS’ ATTITUDE AND BEHAVIOUR UPON INSTANT NOODLE PRODUCTS Eduardsah .; Mohammad Wartaka
The Management Journal of Binaniaga Vol 3, No 01 (2018): June 2018
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v3i1.183

Abstract

This research aims to figure out the attitude and behavior of theconsumers upon instant noodles, and to find out a relative value of affectingattributes. Data resources of this research have been obtained from 200respondents in south of Jakarta. The research has applied statistics analysiscovering the analysis of multi attribute model of Fishbein, subjective norms andtheory of reasoned action. The result of fishbein attitude analysis is as follows; fromthe four attributes being evaluated, the most important one is taste variety of 2.57scores, then easy to cook of 2.54 scores, ‘halal’ (free from pig substance) of 2.48scores and easy to get the product of 2.46 scores. The smallest value is given to thepackaging attribute of 1.58 scores. It has explained that the respondents haveconsidered that the packaging attribute is not as important as the other attributes.Nevertheless its scoring is still within an important category. Refers to the four randseing evaluated and refers to the ehavior model anal sis, ndomie has hadpositive ( > 0 ) category, it means that the consumers’ ehavior for this product isgood or positive, so Indomie has gained the biggest value of 76.65 comparing withother brands. Obviously the consumers prefer to buy Indomie more than the otherbrands. The marketing strategy has applied the following efforts; as a product leader,it has to maintain the most important attribute given by the respondent; as acompetitive product, it has to find out the weaknesses of the leader trustworthy value.However as the follower, it has to improve the respondents’ trust for the attri utesbeing evaluated by imitating or equalizing the product leader.Keywords: fishbein, Indomie, Mie Sedap, Alhami, Gagamie, subjective norms analysis
The effect of quality service and price upon the customers satisfaction (case study at TIKI branch at Jl. K. H. Sholeh Iskandar Bogor) Adri Wihananto
The Management Journal of Binaniaga Vol 4, No 01 (2019): June 2019
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v4i01.315

Abstract

This research aims to study the effect of quality service and price either simulatenously or partially upon the customers satisfaction at PT TIKI Branch at Jl. K. H. Sholeh Iskandar Bogor. Analytical technique of this research has applied multiple linear regression analysis to figure out to which extent the quality service and price either simultaneously or partially has affected the customers satisfaction. The result has indicated that quality service and price simultaneously have affected significantly the customers satisfaction. This result has depicted that the value of F-count is 71.270 , however Ftable df: α, (k-1), (n-k) = 0.05, (2-1), (146-3) is 4.60 due to F-count > Ftable (71.270 > 4.60) and its sig.value of 0.000 < 5% (0.05). Keywords: Quality Service, Price, Customers Satisfaction
The effect of product quality, price and product availability upon the purchasing decision to buy electricity cable of kabel metal brand in the area of DKI Jakarta (Case Study at PT. KMI Wire and Cable Tbk.) Supriyatno .; S. Hartoyo
The Management Journal of Binaniaga Vol 5, No 01 (2020): June 2020
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v5i01.374

Abstract

This research aims to figure out the effect of Product Quality, Price and Stock Availability upon the Decision to Purchase Cable of Kabelmetal brand in DKI Jakarta. (Case Study at PT KMI Wire and Cable Tbk). Sampling technique of this research is sampling probability using Simple Random Sampling. This research has applied 100 respondents using quantitative descriptive approach and is located in DKI Jakarta. Therefore, data analysis has applied statistical analysis of multiple linear regression test. Data is processed by using SPSS Version 21. Result of analysis using SPSS version 21 indicates that only two of the three hypotheses have affected significantly. Result of the research has identified that Product Quality has affected significantly the Purchasing Decision which is 0.005 < 0.05 and Price has affected the Purchasing Decision which is 0.000 < 0.05. However, the hypothesis that has not affected the Purchasing decision is Product availability which value is 0.529 > 0.05. Keywords: Product Quality, Price, Product Availability, Purchasing Decision.
THE EFFECTS OF THE ECONOMICS, SOCIAL, ENVIRONMENT, LAY-OUT OF THE CITY AND PUBLIC ORDER UPON THE PERFORMANCE OF THE PUBLIC CULINARY STALLS / PKL Erni Yuningsih; Dwi Gemina; Sri Harini
The Management Journal of Binaniaga Vol 1, No 02 (2016): December 2016
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v1i02.17

Abstract

The public culinary stalls (PKL) are an informal economic sector that have been evolving in big cities especially in Bogor. The Government is obliged to manage and arrange the public culinary stalls in order not to disturb the society, lay-out of the city, and public order. Public Cullinary Stalls have been increasing the society economics and supporting the government relating to jobs opportunities. This research aims to discover: 1) the profile of public culinary stalls 2) a simultaneous effects of the aspects of economics, social, environment, lay-out of the city and public order aspects upon PKL performances, and 3) a partial effects of the aspects of economics, social, environment, lay-out of the city and public order upon PKL performance The research has been applying a qualitative and quantitative approach. Data collection has been obtained through the questionnaires distribution, the observation and depth interview. The research has determined that the economics, society, environment, lay-out of the city an, public order factors have been affecting simultaneously and partially the performance of PKL.Key-words : Economics, Social, Environment, Lay-out, public order and Performance of PKL. 
CORPORATE SOCIAL RESPONSIBILITY FOR MICRO, SMALL AND MEDIUM ENTERPRISE (MSME / UMKM) AS A FORM OF ECONOMIC JUSTICE IN BANTEN PROVINCE Hamdani .
The Management Journal of Binaniaga Vol 2, No 02 (2017): December 2017
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v2i02.131

Abstract

The purpose of the study is to give an idea relates to the policy of corporate social responsibility (CSR) in actualize economic justice for MSME in Banten Province. This research used descriptive explorative approach by analyzing the empowerment strategies for MSME. The study conducted by using literature review referring on the relevant studies and applicable legislations product including local regulation about CSR. To actualize the economic justice, strategies and policies in supporting the populist economic movement MSME based. The existence of the government is crucial to connect the companies to MSME. The ease of access to funding and business assistance as a strategy to increase the competitiveness MSME in Banten Province. As a commitment to MSME empowerment, the local government could issue the regulation about CSR as a funding sources for MSME. Therefore, the synergic relationship with all parties especially the government, MSME and company need to be developed. The implementation of CSR has been arranged in Perda No 5 of 2016. Technically the used of funding CSR as a source of funding for MSME need to be explained. The goal is that MSME could grow independently. The MSME that grows independently gives people opportunities to work, it means that its existence consistent with the government’s program in addressing the issue of unemployment and poverty. If all parties has the same concern to support the populist economy by using the CSR funding allocation for MSME, the aims of equity and the economic justice for people can be reached.Keywords:  CSR, MSME, and Economic Justice 
THE IMPLEMENTATION OF LOGIC FUZZY MAMDANI METHOD AS THE DECISION SUPPORT ON THE GRADUAL SELECTION OF NEW STUDENTS Dedy Mulyadi
The Management Journal of Binaniaga Vol 3, No 02 (2018): December 2018
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v3i2.256

Abstract

Gradual selection of new students at the program of Accountancy Diplome III STIE Binaniaga Bogor thru scholarship procedure using the average method. Minimum expectation of STIE Binaniaga is that the higher the gradual selection result, the better academic performance of the students will be. Applying the average method has not indicated yet the minimum expectation required since there is still the fluctuative academic achievement of the students happened. The research aims to implement the method of logic fuzzy Mamdani accordingly in order to deterimine whether this method can be applied for each gradual selection of new students. Analytical tools have used the comparison one based on the correlation between the academic achievement and the implemention of logic fuzzy Mamdani method at the end of each selection, The correlation between the cumulative achievement index and the final result of the implemention of average method is 0.559. Correlation between the cumulative achievement index and the final result of the implementation of logic fuzzy Mamdani Method is 0.487 which is still less than 0.559. Nevertheless, the conclusion of this result is that the implementation of logic fuzzy Mamdani Method has not yet been able to replace the existing average method. Keywords: gradual selection, comparison, linear correlation, logic fuzzy Mamdani.
The influence of job motivation and work environment upon job performance of the employees of trade and industry office in Bogor district Sumardjono Sumardjono; Rizki Adiatama
The Management Journal of Binaniaga Vol 4, No 02 (2019): December 2019
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v4i2.336

Abstract

This study aims to explain the effect of job motivation and work environment upon job performance of the employees of Trade and Industry Office in Bogor District. The analytical instrument used in this study is Multiple Linear Regression which is first test using validity and reliability tests. The data analysis technique used in this study is using SPSS 22.0 computer statistical software. The sampling method taken is 121 respondents. The results of this study indicate that Job Motivation has a significant effect on job performance of the employees of (Dinas Perdagangan dan Perindustrian Kabupaten Bogor) Trade and Industry Office in Bogor District, Work Environment has no significant effect on the job performance of the employees of Trade and Industry Office in Bogor District. Job Motivation and Work Environment simultaneously does not affect job performance of the employees of Trade and Industry Office in Bogor Office. Keywords: Job Motivation, Work Environment, Employees Job Performance
The development of social entrepreneur through family empowerment (Posdaya) in the Bogor City Ratno Ratno; Adri Wihananto; Syarief Gerald Prasetya
The Management Journal of Binaniaga Vol 5, No 2 (2020): December 2020
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v5i2.401

Abstract

Unemployment in urban areas is a social problem that must be resolved immediately. One way to overcome these social problems is community empowerment through social entrepreneurship or better known as social entrepreneur. The purpose of this research is to provide input in policy making related to handling economic and social problems and also as a medium for increasing knowledge as well as a reference source for further research related to Posdaya. The research method uses Qualitative Interactive analysis, namely the process of searching, compiling and analyzing data obtained from interviews in a systematic manner so that it is easy to understand and of course can be informed to others. Research results: the characteristics of Posdaya cadres in Bogor City based on individual characteristics are mostly female, aged 25 to 45 years, have the highest education equivalent to SMU (Senior High School), work as entrepreneurs and have been administrators for 4 to 6 years. In a qualitative analysis, it is found that sociopreuner and social innovation have a relationship with the success of the Posdaya (Social Entrepreneur), where sociopreneurs and social innovation tend to have a positive relationship with Social Entrepreneurs.Keywords: Social Entrepreneur and Family Empowerment
ANALYSIS OF QUALITY OF WORKLIFE (QWL) IMPLEMENTATION AGAINST JOB SATISFACTION AND COMMITMENT OF THE EMPLOYEES. Indah Kusuma Hayati
The Management Journal of Binaniaga Vol 1, No 01 (2016): June 2016
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v1i01.106

Abstract

Abstract. Increased productivity needs being in line with the increase in employee performance. To be able to improve employee performance, companies must create working conditions that offer incentives for employees to satisfy them with the system running in the company(????). The purpose application of Quality of Work Life (QWL) in an enterprise is to improve employee satisfaction on the job(???). Employee job satisfaction is one important aspect to consider in efforts to improve the human resources quality of an enterprise. Employees who have high job satisfaction, will generally have a high commitment to the company. High employee commitment will give beneficial contribution to the company to increase productivity of both employees and companies. This study aims to analyze the effect of the QWL application on job satisfaction and employee commitment as well as analyzing the effect of job satisfaction on employee commitment. The study is conducted by giving questionnaire to 120 employees SBU (Strategic Business Unit) 1 PT. PGN, which is present in three areas, namely Hosbun, Bogor and Jakarta East. Hypothesis testing method using the model Structural Equation Model (SEM) with PLS.The results of the analysis indicate that the application of QWL hypothesis has no effect on job satisfaction of employees. Application of QWL and job satisfaction significantly influence employee commitment. The better implementation of QWL and the higher levels of job satisfaction will increase employee commitment to the company.Keywords : Quality of work life, job satisfaction and employee commitment, SEM PLS 

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