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The Management Journal of Binaniaga
Published by STIE Binaniaga
ISSN : 25274317     EISSN : 2580149x     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Arjuna Subject : -
Articles 91 Documents
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THE EFFECT OF MARKETING MIX UPON THE CONSUMER’S DECISION MAKING TO BUY A PRODUCT AT PT GRIYA PAGELARAN BOGOR Sumardjono Sumardjono; Heni Ardila
The Management Journal of Binaniaga Vol 3, No 01 (2018): June 2018
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v3i1.241

Abstract

The purpose of this study is to determine and prove whether the variables of  the marketing mix significantly has influenced  the consumer’s decision making to buy the product at PT. Griya Pagelaran Bogor. The population of this study are the number of unknown sampling determination using Maximum Likelihood estimation method by taking samples of consumers who their needs has met with the researcher requirement as many as 150 respondents. The analytical method has used is Structural Equation Modeling (SEM) using AMOS 21 program. The result of the research shows that 1) Product Variables have a significance level of 0.05 which is 1,965 > 1,96 and value (p) probability 0,49 ≤ 0.05. Then Ha is accepted and significant effect. 2) Variable Price level of significance 0.05 is 2.023 > 1.96 and has a probability of 0.43 which is below 0.05. And the value (p) probability ≤ 0.05 then Ha is accepted and significant effect. 3) Place Variables significance level of 0.05 is 2.251 > 1.96 and has a probability of 0.24 which  is below 0.05. And the value (p) probability ≤ 0.05 then Ha is accepted and significant effect. 4) Promotion Variables 0.05 level of significance is 3.435 > 1.96 and has a probability in accordance with the recommended. And the value (p) probability ≤ 0.05 then Ha accepted and significant effect.Keywords: Marketing Mix, Consumer Purchase Decision, SEM
The effect of Corporate Social Responsibility (CSR) and Word Of Mouth (WOM) upon the image of the company (case study at Hotel Whiz Prime Bogor) Vera Clara Simanjuntak
The Management Journal of Binaniaga Vol 4, No 02 (2019): December 2019
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v4i2.331

Abstract

This study aims to explain the Effect of Corporate Social Responsibility (CSR) and Word of Mouth (WOM) upon Corporate Image (Case Study of Bogor Whiz Prime Hotel). The analytical tool used in this study is Multiple Linear Regression which was first tested using validity and reliability tests. The data analysis technique used in this study is using SPSS 24.0 computer statistical software. The sampling method taken was 120 respondents. The results of this study indicate that Corporate Social Responsibility (CSR) has a significant effect on the Image of Whiz Prime Bogor Company, Word of Mouth (WOM) has a significant effect on the Image of Bogor Whiz Prime Hotels, Corporate Social Responsibility (CSR) and Word of Mouth (WOM) simultaneously has been influencing the Company Image of Bogor Whiz Prime Hotel. Keywords: Corporate Social Responsibility (CSR), Word Of Mouth (WOM), Corporate Image
Analysis of consumer behavior in buying instant noodles (case studies in the Bogor City Area) Mohammad Wartaka; Sumardjono Sumardjono
The Management Journal of Binaniaga Vol 5, No 2 (2020): December 2020
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v5i2.384

Abstract

This research aims to find out the main attributes consumers consider in instant noodle purchases, and to know their attitudes and behaviors.The data source in this study was obtained from 167 respondents in Bogor City Area.Statistical analysis used in this study includes analysis of multi-attribute models of fishbein, subjective norms and Theory of reasoned action. The result of fishbein analysis is as follows four most important evaluation attribute is the number of flavor variations of 1.56, then ease of obtaining products, product halalness and quick/practical in serving with scores of 1.53, 1.42 and 1.35 respectively.The smallest evaluation value is given to the gift-giving attribute in the sale of 0.59 packs.This illustrates that respondents consider promotional attributes in the form of gifts less important than other attributes.However, the score is still in an important category. From the behavioral model it appears that of the four brands analyzed having a value of B ~ BI positive (greater than zero) this means the consumer behavior for the above brands is good or positive.Indomie has the largest value of 30.58 compared to other brands describing the attitude of consumers inclined to make purchases against larger Indomie.Keywords: Consumer Behavior, Fishbein Analysis, Instant Noodles, Subjective Norm Analysis, Theory of Reasoned Action
THE CORRELATION ANALYSIS BETWEEN BRAND EQUITY AND THE CUSTOMER DECISION BUYING AN AUTOMOTIVE PRODUCT Fatimah Abdillah
The Management Journal of Binaniaga Vol 2, No 01 (2017): June 2017
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v2i01.53

Abstract

Some reasons have made the customer buying an automotive product, and one of it is a brand. Brand image is the power increasing the total sales of automotive products in Indonesia, so that more aspects affecting the power of the brand image need to be analyzed. This research is different with the previous one. It aims to recognize the effect of brand equity (brand awareness, brand association, quality perception, and brand loyalty) upon the consumer decision buying Toyota Kijang Innova which is one of the family premium high involvement products at Auto 2000 – Yasmin Branch in Bogor. This research has applied a descriptive quantitative approach refers to a survey upon 85 respondents as the customers of Auto 2000 Yasmin Branch in Bogor. Data analysis has implemented a multiple linear analysis using SPSS 16.0. The result of this research has identified partially that only the variable of brand loyalty has significantly affected the customer decision, though simultaneously all the dimensions of brand equity have affected the customer decision buying the product. Furthermore, the result can be used as a basic of marketing strategy regarding a high involvement product.Keywords: brand equity, loyalty, and buying decision.
THE EFFECTS OF THE LEADERSHIP AND THE HUMAN RESOURCE CAPABILITY UPON THE SERVICE EFFECTIVENESS OF THE CERTICATION OF LAND OWNERSHIP AT THE AGRARIAN AFFAIRS OFFICE OF TANGERANG Dudung Hadiwijaya
The Management Journal of Binaniaga Vol 3, No 01 (2018): June 2018
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v3i1.236

Abstract

The purpose of the research is to examine the influence of the leadership and HR ability upon the service effectiveness of the land property rights at the Agrarian Office of Tangerang City. The result of the research has indicated that the leadership and HR ability are simultaneously having a significant effect upon the service effectiveness. The result also has indicated that the leadership is having more dominant and significant effect rather than HR ability towards the service effectiveness of the land property rights at the Agrarian Office of Tangerang City.Keywords: the leadership, HR ability, service effectiveness 
Analysis of yogurt raw materials control using MRP method at PT. Heavenly Nutrition Indonesia Yustiana Wardhani; Ikbal Indrawan
The Management Journal of Binaniaga Vol 4, No 01 (2019): June 2019
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v4i01.316

Abstract

The aim of this research is going to find out the inventory level of yogurt raw materials at PT HNI. Running MRP method is to make sure that the production process is working good which can increase the efficiency of yogurt raw materials control at PT HNI. Result of the research has indicated that the method of calculation is based on the average of the last three months period, and also based on the forecast coming from Marketing Department, though some products calculated are based on the historical periode (the previous year), nevertheless the forecast of raw materials purchase is obtained. Keywords: MRP Method
Relationship between transformational leadership and personality with the commitmment to the organisation (Case study at food and drugs administration republic of Indonesia) Ratno .
The Management Journal of Binaniaga Vol 5, No 01 (2020): June 2020
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v5i01.375

Abstract

The purpose of this study is to study whether there is a relationship between Transformational Leadership and Personality with the coommitment to Organization both partially and simultaneously. The population of this study are head office employees which is 1,413 employees. The formula determines the number of samples based on Slovin, after the calculation, it is obtained a sample of 312 samples. The research instrument is a questionnaire. The collected data are tested by using correlation analysis techniques. The results has showed that: 1. Transformational leadership partially relates to the commitment to the organization, 2. Partial personality has related to the commitment,to the organization 3. Transformational leadership and personality simultaneously correlate positively to the commitment organization having the ratio of 0.770, then the functional relationship is obtained by equation = 27,589 + 0,725X1 + 0,17 X2 and the coefficient of determination or contribution of transformational leadership and personality simultaneously to the commitment to the organization is 59,3%. Keywords: Transformational Leadership, Personality and Commitment to Organizations.
ANALYSIS THE EFFECTIVENESS OF WOMEN EMPOWERMENT THROUGH A NATIONAL PROGRAM OF COMMUNITY EMPOWERMENT (PNPM) VILLAGE SINARSARI, DRAMAGA - BOGOR Wartoyo Hadi; Siti Noeraeni
The Management Journal of Binaniaga Vol 1, No 02 (2016): December 2016
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v1i02.18

Abstract

The development of micro business mother household in Sinarsari village districts Dramaga Bogor districts is part village economic potential due it was a significant change, saw income housewives fueled the family income, then should to have competent involved in coaching. Based on two different test mean in pairs, the results of the analysis showed that they have had different the average income and profit has increased after there are PNPM program Mandiri Perdesaan through. Thus the increase in earnings from the effort is mean the empowerment of women had been operating effectively, hence then it is suggested that continue to be increased again guidance and the granting of loans revolving funds to housewives and for those who have no sector needed to have the information on the program, but within consideration of the community capacity concerned.Keywords: Effectiveness, empowerment of women, PNPM Mandiri. 
BANKRUPTCY PREDICTION OF THE COMPANY USING ALTMAN Z–SCORE METHOD FOR THE CONVENTIONAL BANKS REGISTERED IN THE INDONESIA STOCKS EXCHANGE (BEI) Irwansyah .
The Management Journal of Binaniaga Vol 2, No 02 (2017): December 2017
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v2i02.132

Abstract

This study was conducted to prove the accuracy of bankruptcy prediction of Altman Z-Score model on conventional banks listed on the Indonesia Stock Exchange. The data used in this study is secondary data obtained from the annual financial statements of conventional banks during the period of 2013-2016 mentioned on the official website of the Indonesia Stock Exchange. The data analysis technique used is bankruptcy prediction of Altman Z-Score model, using five variables representing liquidity ratios X1, profitability ratios X2 and X3, and activity ratios X4 and X5. The formula Z-score = 1.2X1 + 1.4X2 + 3.3X3 + 0.6X4 + X5. When Z-Score criteria is Z > 2.90 it is categorized as a healthy company. Z-Score between 1.23 to 2.90 is categorized as a company in area. While Z-Score Z < 1.23 is categorized as a potential bankrupt company. Based on the results of the research, Z-Score analysis that has been done in the period of 2013-2016 indicating that most conventional banks are predicted bankrupt. The lowest score of the Z-Score is 1.23. Only one Bank Jtrust Indonesia Tbk (BCIC bank code) is in a healthy category. Bank Mandiri (Persero) Tbk with BMRI bank code, has been increasing from the prediction of bankruptcy category to the prediction of gray area category.Keywords: Altman Z-Score, Conventional Banks Listed on BEI 2013-2016, Prediction of Bankruptcy.
RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP AND MOTIVATION WITH WITH EMPLOYEE JOB PERFORMANCE AT KPU BOGOR CITY AND BOGOR REGENCY Ratno .
The Management Journal of Binaniaga Vol 3, No 02 (2018): December 2018
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v3i2.257

Abstract

The purpose of this study is to determine whether there is a relationship between transformational leadership and work motivation with employee job performance partially and simultaneously. The population of this study is all employees at KPU Bogor City, Bogor Regency and Cianjur regency which is 80 employees. The sampling technique using the census is all the population used for research data. So the number of samples taken in this study as many as 80 respondents who are employees at KPU Bogor, Bogor and Cianjur.The research instrument is the questionnaire. The collected data is then processed using correlation analysis techniques with the help of SPSS (Statistical Package for Social Science) software. The results showed that: Firstly, transformational leadership has a positive relationship with employee’s job performance with a value of 0.652, this relationship fall into the category of strong relationships. While the influence of transformational leadership on employee job performance of is 42.5%. Secondly, work motivation has a positive relationship with employee job performance with a value of 0.892, this relationship is categorized very strong relationships. While the influence of work motivation on employee job performance is 79,5%. Thirdly, transformational leadership (X1) and work motivation (X2) simultaneously have a positive relationship with employee job performance (Y) of 0, 0.894, this relationship shows a very strong relationship between transformational leadership variable and work motivation simultaneously with employee job performance variable . Influence of transformational leadership (X1) and work motivation (X2) simultaneously has affected employee job performance (Y) of 80,0%. Keywords: Transformational Leadership, Work Motivation and Employee Performance

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