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Yaktiworo Indriani
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Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Published by Universitas Lampung
ISSN : 26204177     EISSN : 26204177     DOI : http://dx.doi.org/10.23960/jiia.v12i2.8948
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online version started in May 2018 edition. The scopes include agribusiness, agricultural economics, agricultural development, rural sociology, agricultural extension, food security, and other subjects related to agriculture and society. This Journal is published four times a year, February, May, August, and November.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 16 Documents
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Search results for , issue "Vol. 12 No. 1 (2024)" : 16 Documents clear
ANALISIS HARGA POKOK PRODUKSI, PENDAPATAN DAN BAURAN PEMASARAN AGROINDUSTRI TEMPE DI KELURAHAN YOSODADI, KECAMATAN METRO TIMUR, KOTA METRO Andini, Gita Dhika Citra Putri; Sayekti, Wuryaningsih Dwi; Situmorang, Suriaty
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.5914

Abstract

This study aims to analyze the cost of production, income and marketing mix of tempe agroindustry. This study uses the census method for household clusters according to BPS which are classified into 3 levels, namely small, medium and large. Determination of the research location was chosen purposefully. The population in this study were 19 tempe agroindustries. Respondents in this study were the owners of the tempe agroindustry in Yosodadi, East Metro, Metro City. Field data collecting was carried out in August 2019. The data collected in this study were primary and secondary data. The data was analyzed with quantitative and qualitative descriptive methods. The results showed that the cost of production of tempe agroindustry in Yosodadi, East Metro, Metro City in the small cluster was IDR3,399.40/kilogram, while in the medium cluster was IDR3,521.97/kilogram and in the large cluster was IDR3,351.05/kilogram, tempe agroindustry in Yosodadi Village, East Metro, Metro City is a profitable industry and the marketing mix applied by tempe agroindustry in Yosodadi Village, East Metro, Metro City is not using the cluster method because the types and prices of products in all agroindustries are almost the same.Keywords: agroindustry, cost, income, marketing mix, tempe
KINERJA SISTEM AGRIBISNIS USAHA PENGGEMUKAN SAPI DI DESA ADIREJO KECAMATAN TERBANGGI BESAR KABUPATEN LAMPUNG TENGAH (STUDI KASUS DI PT INDO PRIMA BEEF) Indah, Iva Mutiara; Lestari, Dyah Aring Hepiana; Sayekti, Wuryaningsih Dwi
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.7334

Abstract

This study aims to analyze the performance of the agribusiness system of the beef cattle fattening business at PT Indo Prima Beef. The research method used is the case study method, located at PT Indo Prima Beef, Terbanggi Besar District of Central Lampung Regency. Data were collected in November-December 2022. Data were analyzed using qualitative and quantitative descriptive analysis. The results showed that the performance of the production facilities supply subsystem was good, as analyzed by the agribusiness index analysis and six right. However, there are still insufficiencies, such as locations close to settlements, feed is not in the right place, and labor is not in the right type, quality, and quantity. The performance of the cultivation subsystem is suitable for cultivation because it has an R/C ratio value of >1, but currently, the company has not conducted mating with artificial insemination. The performance of the marketing subsystem is good as analyzed by the agribusiness index and marketing mix analysis (4P). Beef cattle marketing channels are large traders (abattoirs), retailers, and consumers. The performance of the supporting service subsystem is good, the services utilized by PT Indo Prima Beef are financial institutions, research institutions, government policies, transportation facilities, communication and information technology facilities, and supply stores for production facilities. Overall, the performance of the agribusiness system at PT Indo Prima Beef has been running well with a weighted agribusiness index of 81.51%. Keywords: Agribusiness index, agribusiness system, beef cattle.
VALUASI EKONOMI DAN DAMPAK WISATA PANTAI TANJUNG PASIR TERHADAP SOSIAL EKONOMI MASYARAKAT SEKITAR DI KABUPATEN TANGERANG Futakhah, Siti; Prasmatiwi, Fembriarti Erry; Marlina, Lina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i4.7624

Abstract

 This study aims to examine the factors that influence the number of tourists who visit Tanjung Pasir Beach, the economic value of tourism, and the impact of tourism on Tangerang Regency's economy. A survey was used in this study, with 77 visitors, 15 businessmen, and a tourism manager responding to the survey. The Tanjung Pasir Beach was selected intentionally as the location for the research. The collection of data was conducted in January - February 2023. This study employed the travel cost, multiple linear regression, and Keynesian multiplier effect as data analysis techniques. The findings revealed that visitors spent IDR102,493.51 per individual per visit on transportation. Distance, age, income, travel costs, facilities, and infrastructure are all factors that influence the number of tourist visits. The result of the calculation of travel cost using TCM on Tanjung Pasir Beach has a yearly economic value of IDR 44,801,325,052. The multiplier effect is used to estimate the economic impact of Tanjung Pasir Beach tourism, which has a direct impact of IDR 193,031,663.83 per month, an indirect impact of IDR 116,505,417.50 per month, and a secondary impact of IDR 80,166,666.67 per month. Tanjung Pasir Beach tourism still has a low impact on the economy because the Keynesian income multiplier value is 0.04. Key words: economic impact, economic value, tourism, travel cost
BAURAN PEMASARAN DAN STRATEGI PENGEMBANGAN SUSU KAMBING (STUDI KASUS PADA KARYA ETAWA FARM BANYUWANGI) Ton, Sefri; Rahayu, Ninik Sri; Slamet, Risky
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.7638

Abstract

The purpose of this study was to analyze the marketing mix and development strategy of goat milk at Karya Etawa Farm, Kalipuro District, Banyuwangi Regency. The research method is a case study using descriptive analysis data and SWOT analysis. Data were collected in April - July 2021. The results of the study showed that the marketing mix in Karya Etawa Farm includes (a) goat milk products produced have various flavors and good quality, (b) product prices follow competitors, (c) milk distribution is carried out either directly to consumers or through retailers, (d) promotional activities are carried out through face-to-face and sales promotions. The business development strategy can be carried out through (a) business owners utilizing and maintaining business locations to produce quality products and improve marketing networks, b) maintaining product quality by utilizing support and supervision from the government, (c) maintaining product quality and setting competitive market prices, (d) strengthening and expanding marketing network cooperation through resellers of goat milk products, (e) using more modern technology to produce quality products and raise interest in goat milk consumption. Keywords: marketing mix, goat milk, development strategies
SIKAP, KEPUASAN DAN LOYALITAS KONSUMEN SUSU SEGAR YU-ONE MILK DI KOTA BANDAR LAMPUNG Fitri, Ayu Aulia; Indriani, Yaktiworo; Rufaidah, Erlina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.7746

Abstract

This research aims to determine the attitudes, purchasing patterns, satisfaction, and loyalty of fresh milk consumers of Yu-One Milk at Jalan Sultan Agung, Way Halim, Kedaton District of Bandar Lampung City.  The research method is a survey.  The number of respondents in this research are 60 people, selected by non-probability sampling technique, namely accidental sampling.  The research data are analyzed by quantitative descriptively using the Fishbein multi-attribute model, Customer Satisfaction Index (CSI) and the loyalty pyramid. Data collection was carried out in October-November 2022.  The results showed that the consumers’ attitude toward multi-attribute of Yu-One Milk fresh milk was in the good category, in which score was 181.72 and the most favored attribute by consumers was friendliness services. Most of Yu-One Milk consumers (25%) bought fresh milk with chocolate flavor variants.  The average frequency of purchasing Yu-One Milk fresh milk was twice per month with a purchase expenditure of IDR 51,883.00/month.  The average purchases amount of Yu-One Milk fresh milk was 1,377 ml/month with the purpose of purchasing to eliminate hunger/thirst (46.67%).  Yu-One Milk fresh milk consumer satisfaction was in the very satisfied category with a CSI value of 83.61.  Yu-One Milk consumer loyalty was quite good in the form of an inverted pyramid.  The switcher buyer value was 46.67%, the habitual buyer value was 48.83%, the satisfied buyer value was 90.00%, the liking the brand value was 86.67% and the committed buyer value was 83.33%.  Keywords: attitude, consumer loyalty, fresh milk, purchase pattern, satisfaction.
NILAI EKONOMI DESTINASI WISATA MINAT KHUSUS KEE PULAU MASAKAMBING BERBASIS CONTINGENT VALUATION METHOD Musyafak, Musyafak; Ihsannudin, Ihsannudin
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.7766

Abstract

The determination of Masakambing Island as an Essential Ecosystem Area (KEE) was motivated by the existence of endemic animals such as the Yellow-crested Little Cockatoo which needs to be conserved. This conservation is needed within the ecotourism activities. The appropriate ecotourism planning requires an economic assessment of an ecotourism destination. This study aims to determine the economic value of the KEE ecotourism destination of Masakambing Island and the factors that influence it. The approach used is the Willingness to Pay (WTP) with the Contingent Valuation Method (CVM). The results show that the economic value of Masakambing Island KEE is IDR 28,364,167/individual. The cumulative value of the economic value of Masakambing Island KEE is IDR 1,276,387,515/year. The factor that significantly influence is the cost incurred by visitors. This condition implies the need to improve the quality of attraction content in order to increase the value of its services. The potential for cultural attraction that is minimalist can be further developed towards local cultural performance event.Keywords: Cockatoos, CVM, Ecotourism, Masakambing, WTP
ANALISIS KELAYAKAN FINANSIAL DAN DAYA TERIMA INOVASI PRODUK MOCHI NANAS (MONAS) Safitri, Laras Sirly; Mukminah, Nurul; Rahayu, Wiwik Endah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.7868

Abstract

This research aims to analyze the financial feasibility of the pineapple mochi product innovation (Monas) and determine its acceptability based on sensory quality. This research was conducted in May - August 2023 using a quantitative descriptive research design. The financial feasibility of Monas products was analyzed based on the NPV, IRR, Payback Period and R/C ratio values, while acceptability was analyzed using hedonic quality testing on 20 semi-trained panelists. The research results show that Monas product innovation is feasible to be developed with NPV value of IDR 24,505,289.00,  IRR value of 51 percent,  payback period of 1.79 years, and an R/C ratio value of 1.10. The acceptance of Monas product innovation showed the quality of the bright yellow color, chewy texture, slightly strong aroma typical of pineapple, and the sweet and sour taste typical of pineapple.Keywords:   financial feasibility, hedonic quality, pineapple mochi, product innovation
ANALISIS PERILAKU KONSUMEN DIEVHA CAFÉ DI KECAMATAN SUMBER JAYA KABUPATEN LAMPUNG BARAT Muslimah, Putri Ayu; Indriani, Yaktiworo; Adawiyah, Rabiatul
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.8105

Abstract

This research aims to analyze decision making, attitude, satisfaction and customer loyalty of Dievha Café in Sumber Jaya District, West Lampung Regency.  The method used in this research is a survey method by conducting direct interviews using questionnaires to 60 respondents who have made at least 2 purchases during the last 3 months and are at least 17 years old.  Data collection was carried out in January-February 2023.  The Data are analyzed descriptively using Fishbein's multiattributes, Customer Satisfaction Index (CSI), and loyalty pyramid.  The results of this research showed that the first reason consumers buying were because they wanted to try the products, they got the location information from their friends and their main consideration for purchases was the taste.  The consumers would switch to other menus when the product was run out and they decided to buy themselves on purpose.  All of the consumers were interested in repurchases and 63.33 percent of them were satisfied.  From the analysis of Fishbein’s  multiattributes showed the score was 136.95 or in a good category.  The most preferred attribute was taste with score of 18.13, followed by the location attribute and the employee service attribute.  The level of consumer satisfaction on Dievha Café products obtained a value of 82.77 percent or categorized as very satisfied with the highest score attribute was the taste.  The level of consumer loyalty to Dievha Café based on the loyalty pyramid analysis was in the satisfied buyer category (73.33%), followed by liking the brand (71.67%), committed buyer (70.00%), switcher buyer (40.00%), and habitual buyer (36.67%).Keywords: coffee shop, consumer attitudes, decisions making, loyalty, satisfaction. 
SKENARIO PENINGKATAN PENDAPATAN DALAM USAHATANI JAGUNG MELALUI ADOPSI TEKNOLOGI DI DESA TULABOLO BARAT, PROVINSI GORONTALO Tahir, Nur Safitri; Baruwadi, Mahludin; Sirajuddin, Zulham
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.8301

Abstract

This research aims to examine several scenarios in maize farming by increasing the income generated by maize farming for rural communities in West Tulabolo Village. This increase in income is aimed at through the adoption of advanced agricultural technologies. The research involved interviewing 26 corn farmers using a structured interview guide to assess their current farming practices. The method used in this study is quantitative descriptive data analysis using saturated sampling techniques. The data collected indicates that these farmers have not yet embraced technological advancements, especially when it comes to using hybrid corn cultivation methods like planting a single seed per hole and utilizing organic fertilizers. As a result, these farmers are currently earning low incomes, which amount to Rp. 4.402.090. To maximize profitability, it is crucial to implement improved agricultural methods by integrating technology into the Good Agricultural Practices (GAP) framework. This integration is expected to lead to a significant increase in seasonal revenue, potentially reaching IDR. 19.712.700Keywords:  agricultural technology adoption, hybrid corn cultivation, income, maize farming
VALUASI EKONOMI DENGAN METODE TRAVEL COST DAN KEPUASAN PENGUNJUNG OBYEK WISATA GRAND ELTY KALIANDA RESORT KABUPATEN LAMPUNG SELATAN Reynaldo, Wahyu Gusri; Murniati, M.T.A., Dr. Ir. Ktut; Firdasari, Firdasari
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.8311

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi frekuensi kunjungan wisatawan ke Grand Elty Kalianda Resort, nilai ekonomi Grand Elty Kalianda Resort, dan kepuasan pengunjung terkait atribut 4A atraksi, aktivitas, aksesibilitas, dan fasilitas. Lokasi penelitian dipilih secara purposif dengan pertimbangan bahwa Grand Elty Kalianda Resort merupakan salah satu tempat wisata terbaik di Kabupaten Lampung Selatan. Metode yang digunakan dalam penelitian ini adalah survei yang melibatkan 76 responden. Pengumpulan data dilakukan dengan wawancara langsung pada bulan November 2022 hingga Desember 2022. Metode analisis data yang digunakan adalah analisis regresi linier berganda, metode biaya perjalanan (TCM), analisis Indeks Kepuasan Pelanggan (CSI), dan Analisis Importance Performance (IPA). Hasil penelitian menunjukkan bahwa berbagai faktor yang mempengaruhi jumlah kunjungan ke Grand Elty Kalianda Resort adalah pendapatan, biaya perjalanan, lama perjalanan, sarana dan prasarana, dan kepuasan pengunjung. Nilai ekonomi objek wisata Grand Elty Kalianda Resort sebesar Rp12.501.262,00 per tahun. Sedangkan tingkat kepuasan pengunjung terkait atribut 4A sebesar 91,60 persen menunjukkan pengunjung sangat puas. Pengukuran kepuasan pengunjung dengan metode IPA diperoleh hasil kepuasan pada atribut pantai, rekreasi dan fotografi. Kata kunci: Penilaian ekonomi, metode biaya perjalanan, kepuasan pengunjung.

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