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DIJB (Diponegoro International Journal of Business)
Published by Universitas Diponegoro
ISSN : 25804987     EISSN : 25804995     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Diponegoro International Journal of Business (DIJB) is a biannually peer-reviewed journal issued by Department of Management, Faculty of Economics and Business, Universitas Diponegoro. DIJB aims to be the media for publishing empirical issues related to business studies. DIJB invites manuscripts in the various topics, but not limited to, functional areas of management, including marketing management, finance management, operation management, human resource management, innovation management, knowledge management, organizational behavior, organizational development, and change management.
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Articles 7 Documents
 1 
Search results for , issue "Vol 4, No 1 (2021)" : 7 Documents clear
The effects of brand equity, price, and brand proliferation on new product performance through product trial: evidence from FMCG industry in Indonesia Winson Sinurat; I Made Bayu Dirgantara
Diponegoro International Journal of Business Vol 4, No 1 (2021)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.4.1.2021.58-68

Abstract

Business competition in fast-moving consumer goods (FMCG) products in Indonesia has increased due to industry growth in this sector. Companies must create new marketing strategies to maintain and gather a broader market share. The purpose of this study is to analyze the effects of brand equity, price, and brand proliferation on new product performance of FMCG products through product trial. This study uses quantitative analysis, which uses data analysis tools SPSS 26) to analyze the data with PROCESS macro analysis to analyze the mediator variables. This study showed that brand equity, product quality, and brand proliferation had a positive and significant effect on new product performance. The PROCESS analysis results also show mediating effects between brand equity, price, and brand proliferation on new product performance through product trial. These results also show that brand equity, price, and brand proliferation can predict new product performance in the FMCG industry in Indonesia.
Technology adoption on online learning during Covid-19 pandemic: implementation of technology acceptance model (TAM) Tri Lestari Wahyuning Utami
Diponegoro International Journal of Business Vol 4, No 1 (2021)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.4.1.2021.8-19

Abstract

Individual behavior in technology adoption can be predicted by perception and belief. Implementing TAM, this study aims to analyze the behavioral teaching staff in using Google Apps for online learning. This study examined the effect of perceived usefulness, perceived ease of use, and user training and support on behavioral intention to use technology. We analyzed 108 samples using SPSS Process Model 4 and Model 15 to examine the mediation effect and moderated mediation effect. Our results show that perceived usefulness is confirmed to mediate the perceived ease of use behavioral intention to use technology. However, moderated mediation effect is not supported. This study contributed to advance the empirical evidence on the implications of TAM in analyzing technology adoption.
Can information be too much? the moderating role of Covid-19 information on the effect of job stress on job performance Adra Rida Mahila; Rosaly Franksiska
Diponegoro International Journal of Business Vol 4, No 1 (2021)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.4.1.2021.20-29

Abstract

During the Covid-19 pandemic, many governments require companies to promote a work from home policy. However, many occupations cannot be done at home, putting the employees at increased health risk and increasing job stress. The purpose of this study is to examine whether job stress negatively affects job performance. Furthermore, we also examine the moderating effect of Covid-19 information on the relationship between job stress and job performance. Our respondents are employees who work in manufacturing firms in Salatiga and still have to work from the office during the pandemic. The data were collected using an online questionnaire, and the total number of respondents is 105. Our analysis using moderated regression analysis founds that job stress negatively influences job performance. We also found that Covid-19 information moderates the relationship between job stress and job performance.
Multi-layer agility: a proposed concept of business agility in organizational behavior perspective Nopriadi Saputra; Endang Chumaidah; Riza Aryanto
Diponegoro International Journal of Business Vol 4, No 1 (2021)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.4.1.2021.30-41

Abstract

Turbulence in the business environment imposed large companies or market leaders to become more agile in doing business. Developing business agility can be implemented in many levels of business organization. This paper proposes a multi-layer perspective of business agility construct by examining construct validity through structural equation modelling. Based on organizational behavior theory, this paper proposes combining construct from three different perspectives of business agility: strategic agility from an organizational perspective, leadership agility from a group perspective, and learning agility from an individual perspective. The paper involved 477 supervisors and managers of Indonesian oil palm plantations as respondents. The data was analyzed by using Lisrel version 9.30. The result explains that the second-order construct is the best-fit construct for defining multi-layer agility as a measurement model.
Employee involvement, job satisfaction, and in-role performance Nikodemus Hans Setiadi Wijaya; Diaz Haryokusumo; Muhammad Dian Akbar
Diponegoro International Journal of Business Vol 4, No 1 (2021)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.4.1.2021.42-48

Abstract

This study examines the relations among employee involvement, job satisfaction, and in-role performance. Job satisfaction is posited as a mediator. A total of 102 respondents filled out a self-administrated survey. The hierarchical regression analysis was performed to test the direct influence hypotheses. To carry out the mediation test, the procedures proposed by Baron and Kenny and the Sobel Test to strengthen were both used. It was found that the influence of employee involvement variables was positive on job satisfaction and in-role performance. Results also showed a positive of job satisfaction on in-role performance. Job satisfaction partially mediated the relationship between employee involvement and in-role performance.  Implications of the findings, implications, and limitations are discussed.
Purchase intention toward sustainable fashion brand: analysis on the effect of customer awareness on sustainability on willingness to pay Siauw Gabriella Tiffany Wijaya; Eristia Lidia Paramita
Diponegoro International Journal of Business Vol 4, No 1 (2021)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.4.1.2021.49-57

Abstract

Customer awareness of sustainable products has increased very rapidly during the last few years. This phenomenon has encouraged international fast-fashion brands to develop a new line which is a more sustainable line. This paper aims to examine the effect of customer awareness on sustainability and willingness to pay on purchase intention toward sustainable fashion brands. This study obtained 211 respondents with the sampling method of purposive sampling with the criteria as follow: (1) Men and women who are Indonesians, (2) Men and women who enjoyed clothes-shopping at international fast-fashion brands stores, also (3) Men and women who aged 15 – 36 years old. Multiple regressions were used as a method to conduct hypotheses test of this study. The findings of this study stated that sustainability movement awareness and willingness to pay contributes a positive and significant effect towards the purchase intention of Indonesian customers. Furthermore, this study has found that the Indonesian market is already very aware of the sustainability movement and the concerns toward environmental health.
Implementation of servant leadership in profit and non-profit context: is it different? Diah Astrini Amir; Claudius Budi Santoso; Rasistia Wisandianing Primadineska
Diponegoro International Journal of Business Vol 4, No 1 (2021)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.4.1.2021.1-7

Abstract

The purpose of this study is to examine the differences between servant leadership (SL) in the profit and non-profit organization sectors. This study also examines the effectiveness of SL on the subordinate performance in profit and non-profit organizations. A total of 254 subordinates from profit and non-profit organizations participated in this study. This study used non-probability sampling, purposive sampling technique. This study uses MANOVA to examine the differences between SL in profit and non-profit organizations and uses simple regression to examine the effect of SL on employee performance. The results of the study report that there are no significant differences between servant leadership in profit or non-profit organizations. Servant leadership also consistently has a positive and significant effect on subordinate Organizational Citizenship Behavior (OCB) for both profit and non-profit organizations. This research was measured using perceptions of subordinates and using a quantitative approach. The early emergence of SL was associated with religious organizations (non-profit) so that SL was attached to leadership that was more appropriate in non-profit organizations. However, some argue that SL effective in the profit organization sector. This study is expected to provide empirical evidence regarding the application of servant leadership in profit vs non-profit organizations in servant leadership studies.

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