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Bisma: Jurnal Bisnis dan Manajemen
Published by Universitas Jember
ISSN : 19783108     EISSN : 26230879     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima kiriman artikel berbahasa Indonesia dan bahasa Inggris yang belum diterbitkan oleh media lain. Artikel hasil penelitian dengan pendekatan survai harus dilampiri instrumen penelitian (kuesioner, daftar wawancara, dan lain-lain).
Arjuna Subject : -
Articles 7 Documents
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Search results for , issue "Vol 5 No 1 (2011)" : 7 Documents clear
EKUITAS MEREK PRODUK MINUMAN SERBUK BUAH INSTAN Suryaningsih, Ika Barokah; Prayogo, Hary
BISMA: Jurnal Bisnis dan Manajemen Vol 5 No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

This research seeks to identify consumer’s response toward brand equity instan soft drink fruit-powder Nutrisari and Marimas. This is a descriptive research based on primary data collected from respondent throughout questionaire. To test validity and reliability this study uses Pearson product moment, avarage and standard deviation, Cohran test, performance importance diagram, brand loyalty piramida and brand switching patern matrix. Result shows that Nutrisari is abrand that has ability to top of mind while Marimas has only able to be brand recall from the costumer’s mind. In a specific brand association, only Marimas passes all association test. In term of brand perceived quality, all of those three brands have higher performance compared to their importancenya. In the brand loyalty level, Nutrisari and Marimas have ideeal piramid for brand loyalty that is rolled back triangle.
ANALISIS SENSITIVITAS RESPON KONSUMEN PADA EKSTENSIFIKASI MEREK PEMBERSIH LANTAI MEREK SO KLIN Lubis, Arlina Nurbaity; Rahmawati, Magdalena
BISMA: Jurnal Bisnis dan Manajemen Vol 5 No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

The Objective of this research is to know and to examine the degree of consumer response sensitivity and direction on brand extension for So Klin floor cleaner. This research used the descriptive method, method of sensitivity response and statistical methods, namely validity test and reliability test. The results of examination showed that sensitivity consumer response for brand extension from So Klin detergent to So Klin floor cleaner was 1.04 which included in sensitive category. The stimuli has changed due to brand extension from So Klin detergent to So Klin floor cleaner. Based on product attribute and phase from hierarchical effect, it showed that there were a positive score of 35. This positive sign meant that the stimuli from So Klin floor cleaner had a higher consumer response.
HUBUNGAN CITRA HOTEL DAN KEPERCAYAAN PELANGGAN: SURVEI PELANGGAN HOTEL MELATI DI SULAWESI TENGAH Rombe, Elimawaty
BISMA: Jurnal Bisnis dan Manajemen Vol 5 No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

This research designed as quantitative method using explanatorysurvey while verification is the main objective. The aim of this study is to examine the relationship of customer image and trust of Hotel Melati III and IV in Middle Sulawesi. Hypothesis testing was conducted through data collection directly from the field. Thus, this research can be classified as field study. The results showed that image and trust has a strong positive correlation. The positive sign indicated that the increase in image would be followed by increase in trust and vice versa.
ANALISIS VARIABEL YANG BERPENGARUH TERHADAP RELATIONSHIP INTENTION DEBITUR BANK SUMUT CABANG UTAMA MEDAN Rini, Endang Sulistya
BISMA: Jurnal Bisnis dan Manajemen Vol 5 No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

The objective of the research was tested the effect of economiccontent, resource content, and social content toward trust, satisfaction andcustomer commitment as well as relationship intention of Bank Sumut branchoffice Medan. The population was debtors of Bank Sumut branch office Medanwho took its product for business activities. The purposive sampling methodwas used to determine the samples. The technical analysis applied to test theresearch hypothesis was Structural Equation Modeling (SEM). The result of theresearch prevailed that there were positive and significant relationships amongeconomic content and trust, economic content and satisfaction, resourcecontent and trust, resource content and satisfaction, social content and trust,social content and satisfaction, trust and commitment, satisfaction andcommitment, and commitment and relationship intention.
CITRA HOTEL BERBINTANG DI DAERAH ISTIMEWA YOGYAKARTA Sutomo, Maskuri
BISMA: Jurnal Bisnis dan Manajemen Vol 5 No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

This study aims to describe identity and analyze reputation, socialresponsibility and physical environment of star hotels in Yogyakarta Province.Research methodology employed survey method. Respondent of this researchwere customers/guests of the three, four, and five star hotels in YogyakartaProvince. Result of the study shows that image of the three, four and five starhotel was influenced by their company’s identity, reputation, socialresponsibility, and physical environment. Among these factors, company’sidentity has dominantly influenced image of hotel. Marketing communicationthrough promotional mix is considered as main role in order to increaseresponds of customers toward company’s identity. Therefore, actualization ofmarketing communication performance must be good. Better promotionalmarketing management will develop understanding and respond of customersthat affect increasing of hotel’s image.
PENGARUH PENGETAHUAN PRODUK, NILAI, DAN KUALITAS YANG DIPERSEPSIKAN TERHADAP KEPUASAN PELANGGAN MOBIL TOYOTA Kussujaniatun, Sri; -, Wisnalmawati
BISMA: Jurnal Bisnis dan Manajemen Vol 5 No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

This study indicated to examine effect product knowledge,percieved value, and percieved quality for customer satisfaction. Sample in thisstudy are the owner the Toyota number of sample count up 100 owner,technique conception of sample using. Accidental sampling. Data analyze todispose of multiple regression. The study result the product knowledge,perceived value of customer and perceived quality influential to customersatisfaction. Contribution in the knowledge to develop model concept ofmarketing, and for marketing strategy developing.
PEMERINGKATAN KOPERASI DALAM KONTEKS PEMBERDAYAAN KOPERASI Prihatini, Dewi
BISMA: Jurnal Bisnis dan Manajemen Vol 5 No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

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Abstract

This paper provides an overview of the recent development incooperative empowerment policy in Indonesia. Objectically, cooperatives need to be empowered as an engine for improving social welfare, at the same time to force poverty alleviation. After explaining the growing awareness of the importance of cooperative, the paper discusses the current system ofcooperative classification and highlights its aims, criteria, indicators, and benefits. In the case of classifying cooperatives in Situbondo District, the result shows that 11 cooperatives classified as qualified, 51 cooperatives categorized as fairly qualified, and 8 cooperatives indified as less qualified cooperatives.

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