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Bisma: Jurnal Bisnis dan Manajemen
Published by Universitas Jember
ISSN : 19783108     EISSN : 26230879     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima kiriman artikel berbahasa Indonesia dan bahasa Inggris yang belum diterbitkan oleh media lain. Artikel hasil penelitian dengan pendekatan survai harus dilampiri instrumen penelitian (kuesioner, daftar wawancara, dan lain-lain).
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Articles 4 Documents
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Search results for , issue "Vol. 17 No. 2 (2023)" : 4 Documents clear
PENGARUH KUALITAS INFORMASI, PROMOSI, DAN KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN PADA E-COMMERCE TRAVELOKA DI KABUPATEN JEMBER br Gurusinga, Ispha Theresia; Irawan, Bambang; Endhiarto, Tatok
Bisma: Jurnal Bisnis dan Manajemen Vol. 17 No. 2 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v17i2.41401

Abstract

This study aims to determine the effect of information quality and ease of use on purchasing decisions in Traveloka e-commerce through trust variable. This research was explanatory research. The population in this study were all consumers of Traveloka e-commerce in Jember Regency. This research technique applied non-probability sampling with a purposive sampling approach. The sample used in this study was 210 respondents who were at least 17 years and hadtransacted in Traveloka e-commerce. The method for collecting data in this study was the online survey using a questionnaire (Google Form). Path analysis was then applied as the analysis method in this study. The results show that information quality, ease of use and promotion have significant effect on trust. Moreover, the ease of use and trust have significant effect on purchashing decisions.
PENGARUH PERSPESI KEMUDAHAN, MANFAAT, RISIKO DAN KEPERCAYAAN TERHADAP EFEKTIVITAS SISTEM INFORMASI AKUNTANSI (Studi Pada Pelaku UMKM Kota Bandung) Apriwandi, Apriwandi; Christine, Debbie; Wijaya, Aida; Kartadjumena, Eriana; Sherlita, Erly; Fathonah, Andina Nur
Bisma: Jurnal Bisnis dan Manajemen Vol. 17 No. 2 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v17i2.42835

Abstract

This study aimed to determine the interest of small and medium enterprises (SMEs) in using accounting information systems. The interests of SMEs were measured by using the effectiveness of implementing accounting information systems. In addition, behavioral variables were used to bridge the relationship between the perceptions of SMEs on the ease of use, benefits, risks, and trust in the effectiveness of the information system used. The survey method involving a questionnaire was used in this study. The results showed that behavior determines the effectiveness of applying accounting information systems to SMEs. This study also found that it is essential to pay attention to the benefits of the financial accounting system created by the SME company in bringing out a positive attitude from users of accounting information systems.
FINANCIAL TECHNOLOGY PADA PELAKU UMKM: STUDI TENTANG PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN SERTA KEPERCAYAAN TERHADAP PENGGUNAAN STARTUP OVO Rifa'i, Muhamad; Yanti, Dyah Agustin Widhi; Handayati, Ratna
Bisma: Jurnal Bisnis dan Manajemen Vol. 17 No. 2 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v17i2.41580

Abstract

Financial technology is a service that is in great demand in today's society. OVO is a financial technology startup which provides electronic wallet service. The presence of OVO as a financial technology service has attracted the attention and interest of the community because of the ease of its transaction function. This study aimed to determine the effect of benefits, convenience, and confidence of micro, small, and medium enterprises on interest in using financial technology. This research was conducted using a quantitative approach. The research sample was determined using the sampling estimation method, and the sample size of 96 respondents was determined using the Lemeshow formula. Data collection techniques were conducted through questionnaires. The collected data were then analyzed using multiple linear regression techniques. The results showed that perceived benefits, perceived comfort, and business needs significantly affected interest in using financial technology.
MODEL STRATEGI PENINGKATAN DAYA SAING PRODUK BERBASIS EKONOMI KERAKYATAN DAN PANCASILA PADA UMKM TEH KELOR Karim, Kasnaeny; Yunus, Sattar; Tajibu, Muhammad Jibril
Bisma: Jurnal Bisnis dan Manajemen Vol. 17 No. 2 (2023)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v17i2.42772

Abstract

The People's economics at this time needs to be developed to increase community participation in the economic sector. For this reason, guidance is needed that comes from the state philosophy, namely Pancasila. The study aims to determine how to increase product competitiveness based on people's economics and Pancasila in Moringa Tea MSMEs in Makassar. The SWOT analysis method is used to formulate a strategy model for increasing product competitiveness by first identifying factors that can increase competitiveness by analyzing strengths and weaknesses. The research results show that the strategy model that can be implemented to increase the competitiveness of Moringa Tea MSME products based on people's economics and Pancasila is the SO model, namely the combination of strengths and opportunities through (1) Strengthening product distribution, (2) Implementing digital/online marketing, (3) Collaborating with parties who play a role in product development and marketing, (4) Implementing promotions conventionally or based on Information Technology, (5)Expanding innovations in packaging, (6) Innovating products that have more added value, (7) Improving MSME human resource capabilities, (8) Completing other permits and certifications, and (9) Improving the taste of Moringa tea.

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