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Jurnal Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : 22523294     EISSN : 25484923     DOI : 10.14710
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Bisnis (JAB), accredited SINTA 3 by Kemenristek Dikti, is published by Diponegoro University, Semarang. This publication contains various scientific writings in the form of research result, theoretical and conceptual studies, practical applications from academics and business practitioners. We welcome novel, innovative, and ground-breaking contributions, the focus of authors’ work must be on addressing the Business Administration issues. The following are suggested areas of interest: Marketing Human resources Financial Management information system Entrepreneurship Operation Management Consumer behavior Service marketing Corporate Governance Business Ethics Leadership Strategic Management Knowledge Management Taxation
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol 14, No 1 (2025)" : 8 Documents clear
Factors Influencing E-Banking Adoption in Rural Communities: A Case Study of Batang Kuis Prayogo, Irgi; Sugianto, Sugianto; bi rahmani, Nur ahmadi
Jurnal Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i1.69936

Abstract

Banking adoption in rural communities, specifically in the Batang Kuis area. The results of data analysis indicate that perceived profit and security are the dominant factors encouraging e-banking adoption among the rural community in Batang Kuis. This research contributes to the existing literature by aligning with Utility Theory and TAM Theory , which posits that perceived benefits and actual benefits are key drivers of individual technology adoption. Based on these findings, this study recommends improving security measures, enhancing financial literacy through education programs, and improving infrastructure in rural areas to foster greater e-banking adoption. This necessitates collaboration between financial institutions and government agencies. However, this research has limitations, including a limited sample size and a restricted scope of variables. Future research could expand the sample and incorporate a wider range of variables for a more comprehensive understanding of e-banking adoption in rural settings.
Exploring Embedded Finance in Digital Marketing Impact on Marketing Strategy, User Experience and Customer Loyalty Galib, Mukhtar; Rijal, Syamsul
Jurnal Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i1.65309

Abstract

Penelitian ini mengeksplorasi dampak embedded finance terhadap strategi pemasaran digital, pengalaman pengguna, dan loyalitas pelanggan. Dengan menggunakan metode tinjauan pustaka sistematis (SLR), penelitian ini menganalisis bagaimana integrasi layanan keuangan ke dalam platform non-keuangan memengaruhi ketiga aspek tersebut. Hasilnya menunjukkan bahwa embedded finance meningkatkan efektivitas kampanye pemasaran dengan memanfaatkan data untuk meningkatkan relevansi, yang tercermin dalam peningkatan konversi hingga 20%. Selain itu, integrasi ini meningkatkan pengalaman pengguna dengan mengurangi gesekan transaksi dan meningkatkan kepuasan, yang dapat meningkatkan loyalitas pelanggan hingga lima kali lipat. Penelitian ini juga menemukan bahwa program loyalitas berbasis embedded financial dapat meningkatkan retensi pelanggan hingga 30%, meskipun ada tantangan dalam hal keamanan data. Temuan ini menekankan perlunya strategi pemasaran yang inovatif dan praktik keamanan data yang ketat untuk sepenuhnya memanfaatkan potensi embedded finance. Integrasi layanan keuangan ke dalam platform non-keuangan memungkinkan perusahaan untuk mengumpulkan dan menganalisis data pengguna secara lebih mendalam untuk menciptakan strategi pemasaran yang lebih personal dan efektif. Namun, seiring bertambahnya data yang dikumpulkan, risiko kebocoran data dan pelanggaran privasi juga meningkat, sehingga perusahaan harus memastikan sistem keamanan yang kuat dan kepatuhan terhadap peraturan untuk melindungi data pengguna. Secara keseluruhan, penelitian ini memberikan wawasan yang komprehensif tentang manfaat dan tantangan keuangan tertanam dalam konteks pemasaran digital serta pentingnya menyeimbangkan inovasi dan keamanan.
Driving Factors The Buddhist Community’s Intention to Boycott Israeli-Affiliated Products in Indonesia Saifudin, Saifudin; Kusumawati, Dyah; Hartiningsih, Sepia
Jurnal Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i1.65037

Abstract

The spirit of caring for fellow humans is a lantern whose light can penetrate ethnic, racial, national and religious boundaries. This research is motivated by the war between Israel and Palestine. This paper's goal is to identify the variables that affect of the willingness of Buddhists to boycott Israeli-affiliated products. This paper investigates the influence of subjective norms, positive anticipated emotions and product judgment on the boycott of Israeli-affiliated products. The data sample used in this research was 142 respondents from 17 provinces in Indonesia. Samples are taken using purposive sampling, namely taking samples with certain conditions. To analyze survey data and interpret research results, Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for the model that was created. This test aims to compare the direct and indirect effects the relationship between the dependent and independent variables. The test results show the favorable and strong impact of subjective norms on the willingness to boycott. Positive anticipated emotions also have a positive and significant effect on willingness to boycott. However, product judgment does not affect willingness to boycott.
Demographic and Job Burnout Analysis on Working Mothers in Indonesia Wulandari, Jeni; Djausal, Gita Paramitha; Destalia, Mediya; Defitasari, Intan
Jurnal Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i1.66601

Abstract

Women's participation in the world of work today is quite high. This condition is a challenge for mothers to work in carrying out domestic roles and roles in their work that impact emotional and physical fatigue, as conditions termed the job burnout. In this study, specifically associating job burnout with demographic factors such as age, level of education, tenure, salary, marriage age, and the number of children, who in previous studies did not always show consistent results. As for the measurement of job burnout using the Maslach Burnout Inventory (MBI). Data collection techniques are carried out by distributing questionnaires online to 260 respondents working in Indonesia. The data were then analysed using descriptive analysis and Kruskal-Wallis analysis. The results showed differences in age, education, marriage age, and the number of children to the job burnout response. Meanwhile, there are no differences based on tenure and salary amount. Whatever the tenure and salary amount received, the job burnout response is in a fairly high to low range. The results of the study provide managerial implications in managing work situations that reduce the potential of job burnout in working mothers, as well as support for further study development in understanding the social and psychological dynamics of the mother working comprehensively.
Food Quality, Price Fairness, and Service Quality as Drivers of WoM Intention through Customer Satisfaction on Mie Gacoan in Indonesia Adnina, Farah; Ishamiyya, Rasya Safira; Dewi, Silvia Rahma
Jurnal Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i1.69527

Abstract

The F&B industry faces intense competition, with the Business Competition Index reaching 4.91% (Komisi Pengawas Persaingan Usaha, 2024). Strategies in food quality, price fairness, and service quality are key to competitive advantage, especially for Gacoan Noodles as the market leader in spicy noodles. This study analyzes the effect of food quality, price fairness, and service quality on customer satisfaction and its impact on word-of-mouth (WoM) intentions, with customer satisfaction as a mediating variable. The respondents of this study were 177 customers of Mie Gacoan. The data were analyzed using the Partial Least Squares (PLS) method with SmartPLS version 3. The results showed that food quality, price fairness, and service quality have a positive and significant effect on customer satisfaction. Customer satisfaction also mediates the relationship of the three variables with WoM intention. The practical implication of this study is that Mie Gacoan needs to improve food quality, set fair prices, and optimize services to increase customer satisfaction and encourage positive WoM. Future research is suggested to expand the sample coverage by comparing similar restaurants and considering other factors such as customer experience and involvement in online communities.
The Role of Work Engagement and Customer Service Orientation in Driving Employee Performance Handayani, Tria; Nabhan, Faqih
Jurnal Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i1.63051

Abstract

This study aims to examine Perceived Organizational Support (POS) in improving employee performance, which is strengthened by work engagement and customer service orientation. The sample used was 92 respondents from microfinance institutions in Salatiga, using a purposive sampling technique, and then distributing questionnaires directly. Data processing with SmartPLS 4.0 software. This research concludes several findings, first, POS is proven to encourage increased employee performance, strengthen work engagement, and increase customer service orientation. Second, work engagement and customer service orientation have a strong influence on improving employee performance. Third, work engagement and customer service orientation that are well managed are proven to be able to mediate the success of POS in improving employee performance. This research further clarifies the Social Exchange Theory (SET) perspective and provides further evidence regarding the role of POS in encouraging increased employee performance.
Implementation of the Content Marketing Process to Build Customer Engagement Through Instagram Social Media at Raja Pisang Keju Arjuna Pusat MSME Kirana, Anggita Fadia; Hambalah, Febrina
Jurnal Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i1.70438

Abstract

The role of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia is highly impactful on the economy. In 2023, MSMEs experienced significant growth, indicating increased competition within the sector. To remain competitive, utilizing social media as a marketing tool is crucial. Social media nowadays is not only being used for entertainment but has also become a key platform for business promotion. One commonly adopted strategy is content marketing. An example of an MSME applying this strategy on Instagram is Raja Pisang Keju Arjuna Pusat. This study aims to analyze the implementation of content marketing by Raja Pisang Keju Arjuna Pusat in building customer engagement. The research applied a qualitative method with a case study approach. Data were collected through in-depth interviews on 12 informants consisting of  the management of  Raja Pisang Keju Arjuna Pusat MSME and  its customers, observation, and document analysis. The findings reveal that the content marketing process is conducted through ten stages: Identifying the Goal or Objective, Defining the Audience, Understanding How the Audience Buys, Choosing Your Content Niche, Developing Your Content Marketing Mission Statement, Building an Editorial Calendar, Creating and Distributing the Content, Promoting the Content, Measuring Content Performance, and Optimizing Content. This strategy effectively fosters customer engagement, which includes affective, cognitive, and behavioral dimensions. Affective engagement stems from consumer enthusiasm and satisfaction, cognitive engagement from an interest in the content and its information, while behavioral engagement is reflected in actions such as sharing and supporting the content.
Analysis of the Health Level of Financial Services State-Owned Enterprises (Study on Insurance Business Field Companies during the Period 2018 - 2022) Chantika, Shakira Ratu; Zaki, Ahmad; Indarwanta, Didik
Jurnal Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i1.64857

Abstract

This study aims to determine the level of health of SOE financial services companies in the insurance business sector for the period 2018-2022 through financial aspects, operational aspects, and administrative aspects that refer to the Regulation of the Minister of BUMN Number: PER-10 / MBU / 2014. This type of research uses analytical descriptive research with a quantitative approach. This research uses secondary data, namely in the form of company financial reports with collection techniques using documentation studies. The sampling technique used in this research is purposive sampling non-random sampling. The samples used include PT Jasa Raharja, PT Asuransi Kredit Indonesia, and PT Reasuransi Indonesia Utama. The data analysis technique used, namely using the financial statement ratio analysis method which refers to the Regulation of the Minister of BUMN Number: PER-10 / MBU / 2014. The results showed that the health level of BUMN financial services companies in the insurance business sector for the period 2018 - 2022 was at the level of "Less Healthy" BBB category with a score of 63.33.  Based on the results of the analysis, it is known that the company is experiencing poor performance in ROA, ROE, YOI, and company premium growth.

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