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INDONESIA
JURNAL BISNIS STRATEGI
Published by Universitas Diponegoro
ISSN : 14101246     EISSN : 25801171     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis Strategi ( P-ISSN : 1410-1246, E-ISSN : 2580-1171 ) is an open access and peer-reviewed published by Department of Magister Management, Faculty of Economics and Business, Universitas Diponegoro, Indonesia. This journal published twice a year (juli and desember). The scope of journal is Business Strategy, Strategic Management, Financial Management, Organization, Human Resource Management, Organizational Behavior, Marketing, Marketing Strategy.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 29, No 2 (2020): Desember" : 7 Documents clear
Isu Proses Bisnis Berbasis Artificial Intelligence untuk Menyosong Era Industri 4.0 Siregar, Herbert; Setiawan, Wawan; Dirgantari, Puspo Dewi
JURNAL BISNIS STRATEGI Vol 29, No 2 (2020): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.29.2.89-100

Abstract

Changes in business processes that are running very fast in the industrial era 4.0 have positive and negative impacts on the business world. For those who want to continue to progress and develop, then these changes become a necessity. This study aims to uncover various types of business process models that are currently developing. We conduct investigations from various international journal articles and classify articles according to the field of study. The results of the investigation can provide an overview of the issues that are currently developing in the international world and become one of the references for those engaged in the business world and academia.
Interaksi Pengguna dan Jasa Pernikahan di Instagram Sebagai Alternatif Pencarian Informasi Setyawati, Nur Janah Dwi
JURNAL BISNIS STRATEGI Vol 29, No 2 (2020): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.29.2.101-118

Abstract

Instagram usability is to search for a person's profile, expand friendships, and offer a product between people. The study focused on the interaction between the user and the marriage provider to explain the process of acceptance of technology especially Instagram. The research question that is formed was “how the interaction of East Jakarta brides and the wedding vendors on Instagram in planning their wedding so that behind the alternative wedding reference online?”. The method used a netnography, and interviews, the informant has chosen in the East Jakarta area were five people. The research aims to understand how social media helps brides working in East Jakarta to plan weddings and construct diverse contributions from audiences. The results obtained Instagram is useful for all informant in making it easier to search for information related to wedding services. The information is
Peran Local Celebrity Endorsement Pada Iklan di Media Sosial Terhadap Pembelian Produk Kuliner di Provinsi Bali Pada Masa Stay Home Akibat Pandemi Covid-19 Wijaya, Putu Yudy; Suasih, Ni Nyoman Reni
JURNAL BISNIS STRATEGI Vol 29, No 2 (2020): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.29.2.119-133

Abstract

The pandemic of COVID-19 takes the community to do physical distance and do more activities at home (stay home). More is expelled from work, more than people working in the tourism sector, such as in Bali. Many are turning from jobs to culinary traders because they think the sector is still waiting for a pandemic, and they are using online marketing techniques through local celebrity support services. The purpose of this study was to analyze the influence of local celebrity endorsement through social media on buying interest, impulsive buying, and consumer loyalty of culinary products during their stay at home during the COVID-19 pandemic. This study was conducted on consumers of culinary products in Bali. Data were collected using an online questionnaire instrument for 174 respondents. The analysis technique uses SEM-PLS. The analysis shows that local celebrity support directly influences significantly on buying interest, and indirectly influences significance on impulsive buying and consumer loyalty of culinary products.
Larry Page’s Styles of Leadership Rachmanantya, Anggita; Wahyuni, Sari; Nurrohman, Andi; Ralia, Anansya; Martono, Aniek
JURNAL BISNIS STRATEGI Vol 29, No 2 (2020): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.29.2.134-142

Abstract

Leaders are very important for organizations and businesses. The various characters of leaders can determine the success of an organization due to their role and responsibility for planning, organizing, and decision-making of organizational strategies to achieve their goals. One of the leaders whose characteristic is quite interesting and possibly become our role models is Larry Page, a co-founder of Google Inc. The researchers used qualitative research methods by descriptive research in explaining Larry Page style of leadership in leading Google Inc. Result of this study shows that Larry Page has a very open and equal way of leading, making him a democratic and transformational leader for an instance Larry believe in crazy ideas of their employees since he believes that insane ideas could change the world whereas not all the leaders can trust their subordinate. To hear the ideas, Larry always encourages his subordinate to speak up at every opportunity and instantly give them constructive feedback.
In Search of Stock Market Proxy to Calculate Systematic Risk (Beta) of Stocks in Indonesia Stock Exchange Chabachib, Mochammad
JURNAL BISNIS STRATEGI Vol 29, No 2 (2020): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.29.2.80-88

Abstract

The calculation of beta stock in Indonesia is still debatable to this day. Though many researchers who have used sophisticated methods mathematically, the assumptions applied in developing the methods are impossible to happen in the real world, such as the ability of stock market return the day after (lead) affects the market return today. This study was conducted to assess the stock price index in Indonesia Stock Exchange that can be used as a proxy of stock market in Indonesia. The results of this study showed that there was a gap between beta stocks counted with JCI return as a market proxy with beta stocks counted with index returns of LQ-45, SRI-KEHATI, PEFINDO-25, BISNIS-27, IDX-30 and KOMPAS-100. This study has also found that the beta counted by using KOMPAS-100 return produced the smallest standard error of the estimate (SEE) that it was more applicable compared to the other stock index returns.
Determining Consumers’ Willingness to Buy Halal Meat Firdausi, Asri Sekar Mawar; Farahdiba, Dea; Munthe, Abdillah Menri
JURNAL BISNIS STRATEGI Vol 29, No 2 (2020): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.29.2.143-162

Abstract

The halal food industry is no longer underrated. Since consumers became very concerned about their daily consumption considering the hygiene that should be maintained. This research was aimed to measure the Indonesian consumers’ willingness to buy halal food, especially meat products, based on trust, awareness, packaging information, and food safety. However, Indonesian consumers’ demand for halal food is not proportional comparing to a large number of the Muslim population. Contrast to previous similar studies that adopting the Theory of Planned Behavior (TPB) or Theory of Reasoned Action (TRA) that focused more on halal awareness and halal labels, this study was adopting Hedonic Theory. This research using 186 data that were collected by online questionnaires. Data then analyzed using multiple linear regression and Ordinal Least Square (OLS). Results showed that only halal awareness and food safety are proven to have significant positive effects on willingness to buy. Regardless of Muslim and non-Muslim, halal awareness and food safety attract consumers’ willingness to buy halal-labeled meat products. To increase the willingness to buy halal meat products in Indonesia, the government and producers must be able to encourage awareness of the importance of eating halal food. Furthermore, they also must ensure the safety of that food. Hopefully, these findings can become input for stakeholders.
Pengaruh Kepuasan Kerja dan Kontrak Psikologis Terhadap Intention To Quit dengan Komitmen Organisasi Sebagai Variabel Intervening (Studi Pada Pt. Krakatau Steel, Tbk) Fitriyah, Fita; Djastuti, Indi
JURNAL BISNIS STRATEGI Vol 29, No 2 (2020): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.29.2.163-171

Abstract

The purpose of this study is to analyze the effect of job satisfaction and psychological contracts on intention to quit with organizational commitment as an intervening variable. The population used in this study are operational employees of PT Krakatau Steel Tbk. who have become permanent employees with a minimum work period of 1 year and a minimum education level of high school and equivalent. The number of samples used in this study were 190 respondents. Data collection using a questionnaire. This study uses structural equation modeling (SEM) analysis with AMOS software as an analysis tool. The results showed that job satisfaction had a negative and significant effect on intention to quit, psychological contracts had a negative and insignificant effect on intention to quit, job satisfaction had a positive and significant effect on organizational commitment, psychological contracts had a positive and significant effect on organizational commitment and organizational commitment had a significant effect on organizational commitment. negative and significant on the intention to quit.

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