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All Journal JURNAL BISNIS STRATEGI International Research Journal of Business Studies (E-Journal) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Asri Sekar Mawar Firdausi
Universitas Pembangunan Nasional "Veteran" Yogyakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences

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Determining Consumers’ Willingness to Buy Halal Meat Firdausi, Asri Sekar Mawar; Farahdiba, Dea; Munthe, Abdillah Menri
JURNAL BISNIS STRATEGI Vol 29, No 2 (2020): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.29.2.143-162

Abstract

The halal food industry is no longer underrated. Since consumers became very concerned about their daily consumption considering the hygiene that should be maintained. This research was aimed to measure the Indonesian consumers’ willingness to buy halal food, especially meat products, based on trust, awareness, packaging information, and food safety. However, Indonesian consumers’ demand for halal food is not proportional comparing to a large number of the Muslim population. Contrast to previous similar studies that adopting the Theory of Planned Behavior (TPB) or Theory of Reasoned Action (TRA) that focused more on halal awareness and halal labels, this study was adopting Hedonic Theory. This research using 186 data that were collected by online questionnaires. Data then analyzed using multiple linear regression and Ordinal Least Square (OLS). Results showed that only halal awareness and food safety are proven to have significant positive effects on willingness to buy. Regardless of Muslim and non-Muslim, halal awareness and food safety attract consumers’ willingness to buy halal-labeled meat products. To increase the willingness to buy halal meat products in Indonesia, the government and producers must be able to encourage awareness of the importance of eating halal food. Furthermore, they also must ensure the safety of that food. Hopefully, these findings can become input for stakeholders.
Pelatihan Pengelolaan Keluhan Pelanggan dengan Metode H.E.A.T pada Pengusaha Muda Kota Yogyakarta (Home Business Camp) Asri Sekar Mawar Firdausi; Shely Rizki Hardiana; Budi Purnomo Saputro; Hafidh Rifky Adiyatna; Nina Fapari Arif
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 3 No. 2 (2023): Maret 2023 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/altifani.v3i2.381

Abstract

Berakhirnya pandemi Covid-19 membuka berbagai peluang bagi para pelaku usaha, khususnya UMKM. Penataan kembali pada sektor UKM guna mendukung pertumbuhan ekonomi Indonesia dirasa penting. Terlepas dari berbagaimacam aspek yang harus diperhatikan saat pra penjualan, pelaku usaha juga harus memahami pentingnya pelayanan pasca penjualan. Hal ini dimaksudkan agar para pelaku usaha dapat memberikan pelayanan prima bagi konsumennya. Oleh karena itu penyelenggarakan pelatihan terkait pelayanan pasca penjualan menjadi penting. Metode pelatihan yang dilakukan berupa penyuluhan terkait konsep dasar terkini cara mengelola pelanggan pasca penjualan. Pelatihan ini dihadiri oleh 26 pengusaha muda Kota Yogyakarta yang seluruhnya tergabung dalam Home Business Camp (HBC). Secara umum, peserta dapat mengikuti pelatihan ini dengan baik yang ditunjukkan oleh antusiasme saat melakukan diskusi. Melalui pelatihan ini diharapkan peserta mampu memiliki pemahaman mendasar terkait pengelolaan konsumen. Selain itu, pelatihan ini juga ditujukan agar peserta mampu melakukan pengelolaan yang baik apabila mendapati keluhan pelanggan.
Consumers’ Intention to Switch from Green and Conventional Cosmetics Asri Sekar Mawar Firdausi; Resita Septia Rahma; Lita Ningrum Afriani
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 16, No 1 (2023): April - July 2023
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.16.1.83-98

Abstract

Consumers play an essential role in consuming activities since it can impact environmental preservation. However, previous research stated that the ineffectiveness of green products resulted in consumers choosing to use conventional products. Hence, this study aims to determine the factors that cause consumers to switch from green products to conventional products in cosmetics. The theory applied in explaining the phenomenon is migration theory by using the push-pull-mooring framework. The subjects of this study were 205 green cosmetics consumers who collected the data using questionnaires. Based on the results of data analysis, the pull factor and push factor are the most decisive factors that influence the consumers switching intention to conventional cosmetics. Meanwhile, the mooring factor does not moderate the push and pull factors on the customers’ switching intentions to conventional cosmetics.
Co-Authors Arif, Nina Fapari budi purnomo saputro Fahreza Sitompul, Ibnu Rasyid Munthe, Fitri Aini nasution, Yona Melia, Abdillah Menri Munthe Farahdiba, Dea Hafidh Rifky Adiyatna Lita Ningrum Afriani Resita Septia Rahma Shely Rizki Hardiana