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INDONESIA
JURNAL BISNIS STRATEGI
Published by Universitas Diponegoro
ISSN : 14101246     EISSN : 25801171     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis Strategi ( P-ISSN : 1410-1246, E-ISSN : 2580-1171 ) is an open access and peer-reviewed published by Department of Magister Management, Faculty of Economics and Business, Universitas Diponegoro, Indonesia. This journal published twice a year (juli and desember). The scope of journal is Business Strategy, Strategic Management, Financial Management, Organization, Human Resource Management, Organizational Behavior, Marketing, Marketing Strategy.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 32, No 2 (2023): December" : 7 Documents clear
The Influence of Servant Leadership and Interpersonal Communication on the Organizational Commitment of Astra Dealer Employees Padang Jati Bengkulu City Ratnawili, Ratnawili; Arini, Eti; Fitri, Marliza Ade
JURNAL BISNIS STRATEGI Vol 32, No 2 (2023): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.2.14-20

Abstract

The research aimed to explore the impact of Leadership and Interpersonal Communication on the Organizational Commitment of Astra Motor Padang Jati employees in Bengkulu City. The study employed a quantitative approach, encompassing all 40 employees of Astra Motor Padang Jati Bengkulu City, chosen through total sampling. Data collection involved observation and questionnaires, and analysis was performed using the Multiple Linear Regression Test. The results highlighted the significant influence of Leadership on organizational commitment, supported by t-test findings (t_hit> t_ (α / 2) (3.493> 2.026, sig α = 0.001 <0.050), rejecting H_0 and accepting H_a. Similarly, Interpersonal Communication had a significant impact on organizational commitment, confirmed by t-test results (t_hit> t_ (α / 2) (2.689> 2.026, sig α = 0.011 <0.050), rejecting H_0 and accepting H_a. Furthermore, the combined effect of Servant Leadership (X_1) and Interpersonal Communication (X2) on Organizational Commitment (Y) at Astra Motor Padang Dealer, Bengkulu City was significant (F_count> F_Tabel, 53.112> 2.249, sig α = 0.000 <0.050), rejecting H_0 and accepting H_a. The coefficient tests revealed R = 0.864 and R ^ 2 = 0.742, indicating that 74.2% of Organizational Commitment (Y) at Astra Motor Dealer Padang Jati Bengkulu City was influenced by Servant Leadership (X_1) and Interpersonal Communication (X2), leaving 25.8% influenced by other unexamined variables.
The Influence of Dynamic Capabilities, Entrepreneurial Orientation, and Quality of Strategy on Increasing Business Performance (Empirical Study on Batik MSMEs in Semarang City) Shofwani, Siti Aniqoh; Santoso, Aprih; Armiella, Adestya Ayu; Wahdi, Nir Setyo; Nurhidayah, Fitriyah
JURNAL BISNIS STRATEGI Vol 32, No 2 (2023): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.2.21-30

Abstract

This study aims to examine and analyze the effect of dynamic capabilities, entrepreneurial orientation, and strategic quality on improving business performance (Empirical Study on Batik SMEs in Semarang City). The 3,256 MSME actors are the population. The 97 respondents selected were batik MSME actors who were active for a period of 5 years. The dynamic capability variable partially has a positive and significant effect on business performance. This is evidenced by the value of the regression coefficient value of 0.231 (positive) with a significance value of 0.000 <0.05, then H1 is accepted. The entrepreneurial orientation variable partially has a positive and significant effect on business performance. This is evidenced by the regression coefficient value of 0.345 (positive) with a significance value of 0.000 <0.05, then H2 is accepted. The strategic quality variable partially has a positive and significant effect on business performance. This is evidenced by the value of the regression coefficient of 0.179 (positive) with a significance value of 0.014 <0.05, then H3 is accepted. The variables of dynamic capability, entrepreneurial orientation and strategic quality simultaneously affect business performance. This is evidenced by the calculated F value of 14.328 > F table of 3.09 and a significance value (Sig.) 0.000 <0.05, then H4 is accepted.
The Influence of Organizational Culture, and Work Motivation on Employee Performance with Job Satisfaction as an Intervening Variable Faturrahman, Satria; Yuniawan, Ahyar
JURNAL BISNIS STRATEGI Vol 32, No 2 (2023): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.2.31-44

Abstract

This study investigates the critical link between human capital and organizational success by examining the influence of organizational culture and work motivation on employee performance. We hypothesize that job satisfaction plays a  mediating role in this interplay. Employing a quantitative approach with 90 respondents at Hotel Grandhika Pemuda Semarang, Indonesia, we analyze data using multiple linear regression. Our findings reveal a significant positive influence of both organizational culture and work motivation on job satisfaction. Furthermore, all three variables demonstrate a robust impact on employee performance. Notably, job satisfaction emerges as a significant mediator, underscoring its crucial role in translating positive organizational factors into improved performance. These findings highlight the multifaceted nature of human capital management. To optimize employee performance, organizations like Hotel Grandhika Pemuda Semarang should prioritize fostering a positive organizational culture, nurturing employee motivation, and cultivating a sense of job satisfaction among their workforce.
The Effect of Service Quality, Product Quality, and Pricing on the Level of Customer Satisfaction at PT. IT Matsuoka Winner Industry Wulandari, Romadona Ayu; Yuniawan, Ahyar
JURNAL BISNIS STRATEGI Vol 32, No 2 (2023): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.2.45-54

Abstract

This study aims to understand the level of customer satisfaction with service quality, product quality, and price at PT. Ti Matsuoka Industry Winner. This study uses variables of service quality, product quality and price as independent variables and consumer satisfaction as the dependent variable. The population in this study used all consumer data of PT. Ti Matsuoka Industry Winner. With a sample of 118 individuals using the purposive sampling method. The data analysis method used in this study is multiple linear regression technique. The results of the analysis show that the variables of service quality, product quality and price have a positive and significant effect on consumer satisfaction at PT. Ti Matsuoka Winner Industry. And in this study price has a dominant influence on consumer satisfaction.
Development of Vegetable Export Business Model Based on Farmer Partnerships Sunandar, Muhammad Prayoga; Hasbullah, Rokhani; Asnawi, Yudha Heryawan
JURNAL BISNIS STRATEGI Vol 32, No 2 (2023): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.2.1-8

Abstract

This study examines the development of company's business model, which initially relied on a single supplier to source vegetables, later evolved into a new business model through the introduction of partnerships with farmers, including direct purchasing and growing cabbage on the farm. Financial analysis shows a significant improvement in the company's performance, highlighted by increased revenue and greater social impact. Additionally, the company is now able to meet market demand by shipping 300 containers per year, an unprecedented achievement for the Taiwanese market. Management implications and strategic recommendations include expanding partnerships, capacity building for farmers, commitment to sustainable agricultural development, active market research and diversification of agricultural products.
The Influence of Leadership Style, Work Motivation, and Compensation on the Performance of MSME Center Employees in Semarang City Suheri, Kasih Febrina; Raharjo, Susilo Toto
JURNAL BISNIS STRATEGI Vol 32, No 2 (2023): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.2.55-65

Abstract

This study aims to test and analyze the influence of leadership style, work motivation, and compensation on employee performance at the Semarang City MSME Center. This research was motivated by the emergence of employee dissatisfaction during the reorganization. Many factors trigger employee dissatisfaction in carrying out work, including those related to leadership qualities that have not been in line with expectations. In addition, the turmoil that arises comes from leadership that is less capable. The purpose of this study is to analyze the influence of leadership, work motivation and compensation on job satisfaction of MSME Center employees in Semarang City. The population determined in this study is UMKM Center Semarang. This study involved 75 respondents using census / saturated sample techniques. The instrument used in this study was in the form of a questionnaire and in its measurement in the form of a Likert scale, by testing it using the help of SPSS. Data testing techniques used in this study include validity test with factor analysis, reliability test with Alpha Cronbach. Test classical assumptions and multiple linear regression analysis, to test and prove research hypotheses. The results of this study show that leadership has a positive and insignificant effect on employee performance. Meanwhile, work motivation and compensation have a positive and significant effect on the performance of MSME Center employees in Semarang City.
The Influence of Brand Equity, Brand Experience, and Brand Reputation on Brand Loyalty (Study of DANA E-Wallet Application users in Semarang City) Pangestika, Teta Kirana; Indriani, Farida
JURNAL BISNIS STRATEGI Vol 32, No 2 (2023): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.2.9-13

Abstract

The increasingly rapid development of technology has an impact on the use of e-wallet transactions. E-wallet is an innovation supported by technological developments as a digital wallet that can be accessed easily and cheaply. One e-wallet that is often used by people is DANA. This application provides many benefits to its users such as providing free transfer services and payments to various other platforms. The aim of this research is to determine the influence of brand equity, brand experience and brand reputation on brand loyalty among DANA e-wallet users. The method used in this research is a quantitative method with a sample of 100 respondents. The data analysis method used is multiple linear regression analysis. The results of this research show that brand equity has a significant influence on brand loyalty as evidenced by the calculated t value being greater than the t table (8.011>1.660). Likewise, brand experience has a significant influence on brand loyalty as evidenced by the calculated t value being greater than the t table (4.004>1.660). The influence of independent variables such as brand equity and brand experience simultaneously influences dependent variables such as brand loyalty by 73%, while 27% is influenced by factors not discussed in this research.

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