Journal of Entrepreneurship, Management and Industry (JEMI)
Journal of Entrepreneurship, Management and Industry (JEMI) merupakan jurnal ilmiah yang menyajikan artikel orisinal dari Multi dan lintas disiplin dalam bidang dunia usaha, bisnis, entrepreneurship, dan industri dengan format Bauran (mix) Artikel : Hasil Riset (full reaserch), mini riset, novelty, journey, best practice, resensi/review books; iklan dan produk kemitraan lainnya. Journal of Entrepreneurship, Management and Industry (JEMI) dikelola oleh Program Studi Manajemen Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB)
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134 Documents
<![CDATA[Business Plan Clothing Business “The X Aksha” in Bali ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 1 (2022): Januari - Maret 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen ]]>
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DOI: 10.36782/jemi.v5i1.2256
<![CDATA[This research aims to evaluate all aspects of the business viability of the clothing business "The X Aksha". With the increasingly rampant competition in Indonesia, especially in terms of dress. Here "The x Aksha" offers summer casual style-themed clothing designs with good quality and affordable prices. The purpose of establishing "The x Aksha" is to provide several models of clothing that are environmentally friendly and comfortable to use during this pandemic with attractive designs and affordable prices. From the results of calculations on the financial aspect for 5 years, the NPV is Rp. 1,198,996,338 and the IRR is 68%, where the payback period is 1 year 2 months, so from these results it can be concluded that this clothing business project is feasible to run.]]>
<![CDATA[Pengaruh Kepemimpinan Transformasional, Kepuasan Kerja, Pengembangan Karir, Pelatihan Terhadap Kinerja Karyawan Di Pt. Topsell Rahardja Indonesia ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 1 (2022): Januari - Maret 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen ]]>
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DOI: 10.36782/jemi.v5i1.2257
<![CDATA[Penelitian ini bertujuan untuk menguji pengaruh kepemimpinan transformasional, kepuasan kerja, pengembangan karir, dan pelatihan terhadap kinerja tes bakat. Rahardja adalah buku terlaris di Indonesia. Dalam penelitian ini digunakan metode analisis data yang disebut Lisrel Structural Equation Modeling (SEM). Dalam penelitian ini penulis membagikan kuisioner dalam bentuk google form dan berhasil menerima jawaban sebesar 307 dari 450 karyawan PT. Topsell Raharja adalah salah satu contoh survei yang dilakukan di Indonesia dalam penelitian ini. Hasil penelitian menunjukkan bahwa kepemimpinan transformasional tidak berpengaruh signifikan terhadap kinerja karyawan. Tujuan karir, pengembangan karir dan pelatihan memiliki pengaruh yang signifikan terhadap kinerja karyawan. Berdasarkan hasil penelitian, peneliti mendorong perusahaan untuk meningkatkan pelatihan bagi seluruh karyawan yang ada di perusahaan agar dapat berprestasi dengan baik dan memberikan dampak positif bagi perusahaan.]]>
<![CDATA[Era Baru Perilaku Konsumen : Pengaruh Kepribadian dan Motivasi Terhadap Pengambilan Keputusan Pembelian Ulang Tiket Akomodasi Pesawat di Era COVID-19. ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 1 (2022): Januari - Maret 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen ]]>
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DOI: 10.36782/jemi.v5i1.2268
<![CDATA[Penelitian ini bertujuan mengetahui apakah kepribadian dan motivasi berpengaruh terhadap pengambilan keputusan pembelian ulang tiket pesawat untuk bepergian disaat pandemi covid-19. Selain itu ingin diuji pula apakah masing-masing kepribadian atau motivasi berpengaruh terhadap pengambilan keputusan pembelian ulang tiket pesawat untuk bepergian disaat pandemi covid-19. Data yang dipergunakan adalah data dari hasil kuesioner yang dilakukan oleh 127 responden, responden ini merupakan responden yang menggunakan akomodasi pesawat minimal satu kali disaat pandemi. Model penelitian adalah kuantitatif dengan analisis yang digunakan dimulai dengan pembentukan portofolio optimal dan dilanjutkan Untuk menguji masing-masing variabel yaitu kepribadian dan motivasi terhadap pengambilan keputusan bepergian digunakan uji t, sedang untuk menguji pengaruh secara bersama-sama menggunakan uji f. Hasil penelitian menunjukkan bahwa kepribadian berpengaruh namun tidak signifikan terhadap pengambilan keputusan pembelian ulang tiket pesawat, hal ini didasari oleh perbedaan sudut pandang dan individual different yang dimiliki. Sedangkan motivasi berpengaruh signifikan terhadap pengambilan keputusan pembelian ulang tiket pesawat, berdasarkan penelitian hal ini dipengaruhi besar oleh keterlibatan media. Secara bersama-sama berdasarkan penelitian, kepribadian dan motivasi secara parsial berpengaruh signifikan terhadap pengambilan keputusan pembelian ulang tiket pesawat untuk bepergian disaat pandemi covid-19.]]>
<![CDATA[Business Plan Laundry Sepatu Berbasis Online “Barlutions” ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 3 (2022): Juli - September 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen ]]>
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DOI: 10.36782/jemi.v5i3.2195
<![CDATA[Indonesia adalah negara dengan tingkat penduduk terbesar ke 4 di dunia, diketahui 269 juta jiwa atau 3,49% dari total populasi dunia. Khususnya Ibukota negara Indonesia, DKI Jakarta merupakan wilayah dengan tingkat penduduk terpadat di Indonesia. Pertumbuhan penduduk yang pesat sangat berdampak terhadap perekonomian suatu wilayah. Apalagi pertumbuhan teknologi dan media digital di era global yang terus meningkat memberikan dampak yang positif terhadap para pengusaha UMKM di Jakarta. Laundry sepatu online Barlutions merupakan usaha dibidang jasa perawatan sepatu didaerah Jakarta timur. Barlutions panggilannya telah memanfaatkan media sosial untuk strategi pemasaran dengan melalui Instagram, Whatsapp, Website dan lainnya. Barlutions juga menggunakan media e-cash (Ovo, Go-pay, Shopee pay, Link-aja, M-banking) ataupun secara tunai melalui pembayaran nya. Penelitian ini, Barlutions menggunakan analisis SOSTAC® sebagai instrument untuk penerapan dan pengembangan strategi bisnis ke depannya. Penilaian kelayakan rencana bisnis Barlutions dilakukan dengan parameter analisis ratio B/C dan Payback Period. Hasil penilaian Barlutions menunjukan ratio B/C sebesar 2,53 dengan payback period 9 bulan 6 hari, yang diartikan bisnis usaha layak dilakukan karena benefit lebih besar dari pengeluaran.]]>
<![CDATA[Analisis Perbandingan Traffic Generation Pada Streamer Esports Dan Self Streamer Di Aplikasi Live Streaming Video Games ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 1 (2022): Januari - Maret 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen ]]>
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DOI: 10.36782/jemi.v5i1.2170
<![CDATA[Penelitian ini bertujuan untuk mengetahui ada atau tidaknya perbedaan dalam perbandingan traffic generation yang signifikan antara streamer eSports dan self streamer pada aplikasi live streaming video game. Penelitian ini menggunakan metode komparatif, dengan menyebarkan kepada 62 responden streamer yang aktif atau pernah mempunyai riwayat live streaming video game. Hasil dari penelitian ini menunjukkan bahwa antara streamer eSports dan self streamer sama-sama streamer baik. Dari kedua streamer tersebut, tidak terdapat perbedaan yang signifikan untuk variabel pengikut (followers) dengan indikator jumlah pengikut (followers), rata-rata penonton (viewers) yang menonton per live streaming dan ACU (Average Concurrent Users) atau popularitas dalam sebulan, sedangkan untuk variabel durasi live streaming dengan indikator WHR (Watch Hour Rate) atau durasi di tonton viewers dalam sebulan tidak terdapat perbedaan yang signifkan namun untuk indikator jumlah durasi live streaming dalam sebulan terdapat perbedaan tetapi kurang signifikan.]]>
<![CDATA[Social Media Optimization in the Young Small Medium Enterprise ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 2 (2022): April - Juni 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen ]]>
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DOI: 10.36782/jemi.v5i2.2265
<![CDATA[Recently, this is an era in which social media has been widely used as a communication channel, specifically by certain parties in building their business and promoting their products through the dissemination of existing content. Almost all companies now have social media that post new innovations in the form of new products or services, as well as company activities carried out. Small Medium Enterprises (SMEs) continue to be aggressive with marketing as one thing that can be done is social media marketing through social media. Entrepreneurs have started to look at how to market their products online, but in practice it is still not optimal. Entrepreneurs still have other problems, one of which is the visual technique they have to show when they want to share product photos or videos, it must be attractive and have good competitiveness on social media. To create a good image and attract attention and product competitiveness, entrepreneurs must be creative and innovative in creating products. An attractive product is a different from products already on the market. Currently, there are many entrepreneurs who do marketing through social media. However, most young entrepreneurs only focus on selling without thinking about the quality of their marketing communication strategy. With the quality of good marketing communications, a product will be easier for the audience to remember. So the opportunity to increase sales results are even greater.]]>
<![CDATA[The Effect of Enviromental, Social, Governance (ESG) Disclosure on Company’s Profitability & Value in The Sri-Kehati Index 2015-2020 ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 2 (2022): April - Juni 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen ]]>
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DOI: 10.36782/jemi.v5i2.2271
<![CDATA[The aim of this research is to examine the impact of environmental, social, and governance (ESG) disclosure on company profitability and value in the SRI-KEHATI index from 2015 to 2020. The methodology used is a quantitative technique based on secondary data. Statistical software was used to do the data analysis. The study data is derived from the Thomson Reuters ESG Database and the financial reports of seven Indonesia Stock Exchange nonfinancial firms chosen with purposive sampling method. The research includes three independent factors (environmental score, social score, and governance score), as well as control variables (leverage) and dependent variables (profitability with return on equity as a proxy and company value with Tobin’s Q as a proxy). This research concludes that company with good corporate governance had a beneficial effect on both dependent variables in this research. Meanwhile, the environmental score has a negative impact on return on equity and company value. In addition, the social score has a negative impact on company value and gives no effect on return on equity. Stakeholders may utilize the implications of this finding to assess the company's performance. The outcome of this research can be used to present a successful model for non-financial companies in Indonesia listed in the SRI-KEHATI Index to implement the role of ESG disclosure in performance.journal. The authors must follow the instructions given in the document for the papers to be published. You can use this document as both an instruction set and as a template into which you can type your own text.]]>
<![CDATA[Hubungan Antara Rasio Keuangan Dan Risiko Kecurangan Laporan Keuangan Dimoderasi Oleh Kualitas Auditor Dan Kebijakan Standar Keuangan Dan Fiskal ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 3 (2022): Juli - September 2022 ]]>
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DOI: 10.36782/jemi.v5i3.2300
<![CDATA[Penelitian ini membahas apakah risiko kecurangan pada laporan keuangan dipengaruhi oleh rasio keuangan dan apakah suatu perusahaan yang telah di audit oleh auditor berkualitas yang terafiliasi dengan Big Four bisa meminimalisirkan risiko kecurangan tersebut. Kebijakan standar keuangan dan fiskal juga menjadi salah satu faktor kualitas dari auditor untuk meminimalisikan risiko kecurangan pada laporan keuangan. Teknik pengambilan sampel yang dipakai dalam penelitian ini adalah menggunakan purposive sampling. Sampel penelitian ini menggunakan 6 perusahaan manufaktur yang sudah terdaftar di Bursa Efek Indonesia (IDX) dari tahun 2014 sampai dengan tahun 2018. Sampel adalah 6 perusahaan manufaktur yang terdaftar pada Bursa Efek Indonesia (IDX) selama periode 2014 sampai dengan 2018. Variabel dependent dalam penelitian ini adalah risiko kecurangan laporan keuangan, sedangkan variabel independentnya yaitu rasio profitabilitas dengan menggunakan Return on Asset, rasio leverage dengan menggunakan Debt to Equity Ratio, rasio likuiditas dengan menggunakan Current Ratio, dan varibel moderasi kualitas auditor yang dipengaruhi oleh kebijakan standar keuangan dan fiskal. Metode yang dipakai pada penelitian ini menggunakan regresi linear. Hasil penelitian menunjukkan bahwa risiko kecurangan laporan keuangan dapat dipengaruhi oleh rasio profitabilitas, leverage, likuiditas, kualitas auditor yang dipengaruhi oleh kebijakan standar keuangan dan fiskal.]]>
<![CDATA[The Policy of Operational Procedures of Agri Product Marketers Recruitment and Training in PT. Asuransi Jasa Indonesia ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 2 (2022): April - Juni 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen ]]>
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DOI: 10.36782/jemi.v5i2.2303
<![CDATA[This research aims to analyze important and necessary components in the SOP development and to formulate the development in the agri recruitment and product marketers training procedures in PT. Asuransi Jasa Indonesia Company. This research type is descriptive research with qualitative approach. The objects in this research are agri recruitment and product marketers training procedures in PT. Asuransi Jasa Indonesia Company. Meanwhile, the subject of this research is human resource department of PT. Asuransi Jasa Indonesia Company. The data collection methods consist of interviews, observations and documentations. Data sources consist of primary and secondary data. The data analysis technique used is SWOT and ISM analysis. The research results showed that the obtained SWOT strategy alternatives are (1) maintaining both external and internal procedures because both recruitment and training models selected in the recruitment and training are very important to recruit the total of prospective employees needed by the company, (2) optimizing company’s resources namely fund readiness and HR, and (3) having a conducive work environment to improve the performance in recruiting prospective employees. From 6 factors of Human Resource Needs, the classification of sub-elements that fulfilled the entry requirement of 4 sectors, of which 6 factors are divided into all sectors. Where sector 1 (Autonomous) has 1 factor namely (1) Strategic Planning and Operation Planning namely in predicting the HR needs. From 6 factors of Main Obstacles, the classification of sub-elements that fulfilled the entry requirement of 4 sectors, of which 6 factors are divided into all sectors. Where sector 1 (Autonomous) has 2 factors namely (1) Underestimating the HR Training, Taking the time to provide on-the-job training to employees is one of the form of investments which definitely will be valuable for the company and (2) Insufficient HR Policy, underestimating the importance of HR audit in company internal scale. From 6 factors of Possible Changes, the classification of sub-elements that fulfilled the entry requirement of 4 sectors, of which 6 factors are divided into all sectors. Where sector 1 (Autonomous) has 1 factor namely (1) Aligning All Processes to Support and Empower Change by carrying out work culture change followed by work ethic.Keywords— SOP Development, Recruitment, Training, Product Marketers. ]]>
<![CDATA[Entrepreneurial Orientation and Innovation in Micro-Enterprises East Jakarta Culinary Sector ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 2 (2022): April - Juni 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen ]]>
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DOI: 10.36782/jemi.v5i2.2333
<![CDATA[Micro-enterprises in the culinary sector are the most vulnerable sector to being affected by Pandemic COVID-19. One of the ways to improve the performance of micro-enterprises in the culinary sector is by improving entrepreneurial orientation skills and always innovating. This study aims to analyze the level of entrepreneurial orientation and innovation on the performance of micro-enterprises in the culinary sector in East Jakarta during the current pandemic. This study examined the effect of entrepreneurial orientation and innovation on the performance of micro-enterprises in the culinary sector in East Jakarta. This study uses the Probability Sampling technique with the Random Sampling method to analyze 44 micro-enterprises in the culinary sector in East Jakarta who have been in business for two years or more. The results indicate that partially entrepreneurial orientation had an effect on the performance of micro-enterprises in the culinary sector in East Jakarta, while innovation partially had no effect on the performance of micro-enterprises in the culinary sector in East Jakarta, but based on the F test, entrepreneurial orientation and innovation simultaneously affected the performance of micro-enterprises in culinary sector in East Jakarta.]]>
