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Journal of Entrepreneurship, Management and Industry (JEMI)
Published by Universitas Bakrie
ISSN : -     EISSN : 2620777X     DOI : https://doi.org/10.36782/JEMI
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Entrepreneurship, Management and Industry (JEMI) merupakan jurnal ilmiah yang menyajikan artikel orisinal dari Multi dan lintas disiplin dalam bidang dunia usaha, bisnis, entrepreneurship, dan industri dengan format Bauran (mix) Artikel : Hasil Riset (full reaserch), mini riset, novelty, journey, best practice, resensi/review books; iklan dan produk kemitraan lainnya. Journal of Entrepreneurship, Management and Industry (JEMI) dikelola oleh Program Studi Manajemen Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB)
Arjuna Subject : -
Articles 134 Documents
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Analisis Atribut Layanan Kursus Terhadap Kepuasan Konsumen Menggunakan Metode Kano dan Value Stream Mapping (Studi Kasus Alifia Institut, Kampung Inggris Pare)
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 6, No 1 (2023): Januari - Maret 2023
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v6i1.2416

Abstract

Meningkatnya permintaan dan ketatnya persaingan dalam bisnis kursus Kampung Inggris Pare, Kediri, Jawa Timur menjadi tantangan bagi lembaga kursus yang sudah lama berdiri seperti salah satunya ALIFIA Institute. Berdatangannya banyak pesaing baru di Kampung Inggris menyebabkan ALIFIA Institute mencoba menerapkan strategi jemput bola yaitu dengan bisnis model B2B (Business to Business) dimana ALIFIA Institute menawarkan kerjasama dengan sekolah, universitas dan lembaga pendidikan formal lainnya baik negeri maupun swasta. Tujuan dari penelitian ini yaitu menganalisis atribut mengenai pelayanan yang diberikan oleh ALIFIA Institute untuk mengetahui sejauh mana kepuasan pelanggannya. Metode yang digunakan yaitu Model Kano dan Value Stream Mapping. Hasil dari penelitian ini Berdasarkan Grafik Koefisien Kepuasan Kano, seluruh prioritas berada dalam kategori attractive. Hal ini berarti keberadaan atribut ini dapat menambah kepuasan konsumen, tetapi bila atribut ini tidak tersedia tidak menyebabkan penurunan kepuasan konsumen/ siswa. Berdasarkan Importance Performance Analysis, diketahui Atribut F dan I yaitu adanya English area dan Farewell Party menjadi prioritas yang paling rendah untuk dikembangkan oleh lembaga. Sedangkan atribut A, B, D dan G yaitu Kerapihan dan kebersihan tutor dalam berpakaian; Pengetahuan dan kecakapan tutor dalam menerangkan materi; Keramahan tutor dan Metode pembelajaran yang menyenangkan harus dipertahankan kinerjanya untuk mempertahankan kepuasan siswa sebagai konsumen. Sedangkan terdapat atribut C, E dan H yaitu Kedisiplinan tutor dalam melaksanakan jadwal program; Ketersediaan modul pembelajaran dan Adanya program learning outside/ diluar kelas. Ketiga atribut tersebut harus lebih konsen lagi untuk dikaji dan dikembangkan supaya kepuasan konsumen lebih meningkat lagi terhadap pelayanan yang diberikan oleh ALIFIA Institute.
Analisis Gaya Kepemimpinan Presiden Joko Widodo di Masa Pandemi Covid-19
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 6, No 1 (2023): Januari - Maret 2023
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v6i1.2419

Abstract

Every country needs a capable leader. One of the duties of a leader is to become a character and represent his team, but in this case his background is to represent his team or can be called the president of the people. This study will discuss the leadership style of Joko Widodo, who is the 7th president of Indonesia who has served from 2014 until now. Since 2019 until now, the global community is experiencing the Covid-19 pandemic. In the face of the Covid-19 pandemic, the Joko Widodo government is trying to solve the country's problems through its leadership style. The results of the study concluded that President Joko Widodo is a leader who has a transformational leadership style. Joko Widodo tends to have a proactive attitude, applies moral values ​​to his work, and inspires his subordinates and the community to pursue common interests. However, in the face of the Covid-19 outbreak which has become a global crisis, a leader with a transactional leadership style is also needed. Because transactional leaders can react more quickly or be responsive to changes, can confidently evaluate the performance of subordinates, and have good communication skills, they can absorb stakeholders from both external and internal sources.
Pemilihan Vendor Dalam Proyek Mud Removal Pada Tambang Batu Bara (Studi Kasus PT. Darma Henwa)
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 6, No 1 (2023): Januari - Maret 2023
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v6i1.2422

Abstract

This study aims to identify the criteria used in determining vendors for the mud removal project in a coal mine using the Analytical Hierarchy Process (AHP) method. Another objective is to determine the best vendor for the project based on the AHP method. PT. Darma Henwa, Tbk, as one of the leading mining contractor services in Indonesia, needs to improve efficiency and effectiveness in carrying out coal mining operations in order to remain competitive and increase business revenue.The results of the study show that the criteria used for selecting mud removal project service providers in the coal mine are Service/Experience, Contract and Commercial, and Machine/Manufacturing. Based on the overall calculations, Alternative 3 obtained the highest score of 23.273% and ranked first. Alternative 2 obtained a score of 23.089% and ranked second, followed by Alternative 4 with a score of 17.190% and ranked third. Alternative 1 obtained a score of 16.686% and ranked fourth, while Alternatives 5 and 6 scored 11.147% and 8.616% respectively, ranking fifth and sixth. This indicates that PT. Darma Henwa, Tbk prefers Alternative 3 as the best vendor based on all the criteria used.In this study, the Analytical Hierarchy Process (AHP) method was successfully applied to determine the best vendor for the mud removal project in the coal mine. The AHP method was used to calculate the weights of criteria and vendor alternatives based on expert assessments. The criteria used were Service/Experience, Contract and Commercial, and Machine/Manufacturing. The evaluated vendor alternatives were Alternative 1 to Alternative 6. This study used the Analytical Hierarchy Process (AHP) method to determine the best vendor for the mud removal project in the coal mine. The criteria used were Service/Experience, Contract and Commercial, and Machine/Manufacturing. Based on the AHP analysis results, Alternative 3 was selected as the best vendor with an AHP value of 23.273%. Alternative 2 ranked second with a value of 23.089%. The Service/Experience criterion had the highest weight with a value of 0.568, followed by the Contract and Commercial criterion with a weight of 0.334, and the Machine/Manufacturing criterion with a weight of 0.098. The recommendation provided is to choose Alternative 3 as the best vendor while considering other relevant aspects for the company.Keywords: Vendor Selection; Mud Removal Projects; Analytical Hierarchy Process (AHP)
Analisis Strategi Promosi untuk Meluncurkan New Product Development pada Brand Pikopi (Studi Kasus di PT Santos Jaya Abadi)
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 6, No 1 (2023): Januari - Maret 2023
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v6i1.2421

Abstract

PT Santos Jaya Abadi experienced a decrease in volume share from 2020 to 2021, due to a decrease in the sales volume of established brands that position themselves as high quality ground coffee products at higher prices. The PIKOPI brand is the newest brand that acts as a fighting brand with low end entry level product segmentation to compete with direct competitors with the aim of increasing SJA's competitive price and volume share in 2022. This study aims to determine Segmentation, Targeting, and Positioning, Marketing 4P's mix, and promotional strategies implemented for the Launch of New Products on the PIKOPI Brand to increase the company's volume share. The research method uses a qualitative approach with a single explorative case study. The promotion strategy carried out by PIKOPI by implementing 360 degree integrated marketing communications through Above The Line, Below The Line Activity, and Online Activity activities at each stage of the customer experience journey with several stages that must be passed, namely: discovery experience, purchasing experience, successful usage experience supports PIKOPI's performance to increase consumer appeal, so that SJA's volume share increases in 2022.
Green Procurement Analysis Factors on the Procurement of Alternative Plastic Bag Substitutes in Modern Retail
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 6, No 1 (2023): Januari - Maret 2023
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v6i1.2418

Abstract

Plastic bags are containers that are often used by many customers in modern retail because they can accommodate heavy, hygienic, and waterproof goods. However, this plastic bag is an item that can pollute the environment because according to research this plastic bag is difficult to decompose because it is made from raw materials for petroleum products. According to research, this plastic bag is most found in modern retail because it is widely used by modern retail customers as a grocery transport bag. Therefore, alternative steps are needed to replace these plastic bags by procuring alternative bags from plastic bags using the Green Procurement concept. This research uses survey results on modern retail in Bandung City using the SEM PLS method. From the survey of factors that affect Green Procurement against plastic bag substitutes, it was found that Organizational Support and Knowledge (OSK), Industry Awareness (IA), Government Policies and Stakeholder Commitment (GPSC), Corporate Factors (CF), Market Factors and Techniques (MFT), Transformational Leadership (TFL), Innovation Capability (IC), and Transactional Leadership (TSL) affect Green Procurement (GP) in modern retail in Bandung City.
Identify the CAPM and company return to determine efficient or non-efficient in the Business Support Services Industry putri, riau setyaning; Heikal, Jerry
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 7, No 1 (2024): Januari - Maret 2024
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v7i1.2445

Abstract

Investment is an effective way to develop wealth and long-term financial goals, so investors must make the right decisions for the shares that want to be managed in order to get profitable returns. In making investment decisions, investors must consider various factors such as market conditions, company performance, and economic trends. The objectives of this research are: (1) To help investors choose efficient and inefficient stocks, (2) Investors know the stocks that have optimal returns and appropriate risks, (3) Investors learn about CAPM methods in determining the best investment decisions. A CAPM is a model for estimating the rate of return obtained from risk securities or as a measure in evaluating the return rate of an investment. The population in this study is a company listed on the Indonesian Stock Exchange, i.e. with sub-industry shares of Business Support Services. These stocks are Astra Graphia Tbk (ASGR), Dyandra Media International Tbk (DYAN), Island Concepts Indonesia Tbk (ICON), and Multifiling Partners Indonesia Tbk (MFMI). The selection criterion in this study is to select efficient stocks where individual return rate > expected return rate Ri>E(Re). Efficient stock collection should be a priority in investment decisions, only efficient shares can be purchased. The results of this research show that: There are 1 shares that are efficient in the business support services industry sector namely ASGR. These shares have a value of Ri>E(Re), the investment decision that must be taken by the investor is to buy efficient shares. Based on data analysis, there is a non-linear relationship between systematic risk and expected share returns.
Dampak Kepuasan Pengunjung sebagai Mediasi antara Hubungan Experiental Marketing terhadap Revisit Intention ( studi kasus pada pariwisata di Pantai Carocok dan Kawasan Mandeh) Juwanda, Vidella; Widiastuti, Dominica Arni
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 6, No 2 (2023): April - Juni 2023
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v6i2.2430

Abstract

Industry pariwisata memiliki potensi untuk berkembang. Pengalaman seseorang mengunjungi suatu tempat dapat berdampak positive untuk masa depan pada suatu tempat wisata. Saat pengunjung datang ke tempat wisata dan menyukai tempat tersebut, kemungkinan besar pengunjung datang kembali juga sangat besar. Oleh sebab itu, pihak manajemen dituntut untuk meningkatkan jumlah wisatawan karena keberhasilan sektor pariwisata dapat ditunjukkan dengan adanya kunjungan berulang (revisit intention). Penelitian ini bertujuan untuk Mengetahui “Pengaruh Experiential Marketing Terhadap Revisit Intention Melalui Tourist Satisfaction Pada Objek Wisata Di Kabupaten Pesisir Selatan dengan Objek Penelitian Pada Pariwisata Di  Pantai Carocok Dan Kawasan Wisata Mandeh”. Sampel Penelitian Ini adalah para pengunjung tempat wisata. Metode penelitian yang digunakan adalah metode kuantitatif, dengan menggunakan analisis jalur (Path Analysis) dengan menggunakan program software SPSS.
Penerapan Metode AHP ( Analytical Hierarchy Process) Dalam Penentuan Supplier Pada PT. XYZ Aratusya, Zana Chobita; Budipriyanto, Adi
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 6, No 2 (2023): April - Juni 2023
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v6i2.2431

Abstract

Supplier menjadi salah satu bagian penting dalam sebuah perusahaan manufaktur. Supplier berperan untuk memasok bahan baku serta bahan lainnya untuk mendukung kegiatan produksi. Supplier yang baik adalah supplier yang mampu memenuhi kebutuhan  perusahaan. Untuk menentukan supplier terbaik, perusahaan melakukan seleksi terhadap beberapa supplier yang mengajukan penawaran untuk mensuplai barang yang dibutuhkan perusahaan. Supplier selection merupakan sebuah proses yang penting dalam manajemen rantai pasok karena dapat memberikan dampak jangka panjang. Penetapan supplier yang dilakukan oleh PT. XYZ hanya dilakukan berdasarkan hanya dua faktor, yaitu penawaran harga termurah dan metode atau termin pembayaran yang terlama. Dengan menggunakan dua faktor, perusahaan masih merasa belum maksimal dalam melakukan pemilihan supplier. Untuk mengatasi permasalahan tersebut perlu ditambahkan beberapa faktor yang relefan untuk dipertimbangkan. Sebanyak 23 faktor  dikumpulkan dari berbagai sumber dan referensi. Faktor tersebut kemudian dikonfirmasi melalui focus group discussion (FGD) dan indepth interview dan diperoleh 13 faktor yang akan digunakan sebagai dasar pemilihan supplier. Setiap faktor selanjutnya ditentukan bobot masing-masing dengan menggunakan metode Analytical Hierarchy Process (AHP). Untuk setiap faktor terpilih atau faktor final, selanjutnya dibuatkan indikator dan rentang penilaian. Berdasarkan hasil evaluasi, faktor-faktor terpilih serta indikator penilaian untuk setiap faktor dapat digunakan dan dioperasikan di PT. XYZ tanpa mengalami kendala. Dengan demikian faktor dan indikator penilaian supplier dapat digunakan di PT. XYZ.
Customer Engagement Dalam Membantu Keputusan Pembelian Spotless di Instagram @Madformakeup.co Aryawan, Adinia Bunga; Valdez, Mohammad Alppy
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 6, No 4 (2023): Oktober - Desember
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v6i4.2433

Abstract

One of marketing strategies on Instagram is to implement customer engagement (CE). CE is a process created by companies to retain customers by providing the best interactions and experiences to influence purchasing decisions. Mad For Makeup is a local Indonesian brand that applies customer engagement through Instagram. This study aims to examine how customer engagement can influence potential customers' purchasing decisions regarding the "Spotless Concealer" product promoted on the @Madformakeup.co account. The study uses a qualitative descriptive method with the 4C social media dimension theory (Context, Communication, Collaboration, Connection). The study found that the practice of customer engagement has yielded potential factors such as value, trust, community involvement, and word-of-mouth, which can influence Spotless purchasing decisions.
Analisis Penerapan Live Streaming Shopee dan Digital Marketing terhadap Peningkatan Penjualan Azalia, Diva; Amin, Muhamad
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 6, No 2 (2023): April - Juni 2023
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v6i2.2435

Abstract

Penggunaan teknologi menjadi semakin erat dan tidak dapat dilepaskan dari proses bisnis. Kebutuhan terhadap teknologi digital menjadi aspek krusial, sehingga perusahaan tidak lagi dapat bertahan hanya dengan mengandalkan strategi-strategi tradisional. Termasuk misalnya salah satu yang saat ini menjadi sarana bisnis yang efektif digunakan pada era digital adalah live streaming dengan Shopee dan digital marketing. Adapun tujuan penelitian ini adalah untuk mengetahui dan menjabarkan penerapan live streaming Shopee dan digital marketing dalam upaya peningkatan penjualan pada PT Erju Dermatologi Indonesia. Pendekatan penelitian yang ditetapkan adalah kualitatif, dengan data diperoleh dari pelaksanaan wawancara, observasi, dan dokumentasi. Data penelitian yang diperoleh kemudian diolah melalui proses reduksi, penyajian, dan verifikasi data. Hasil penelitian menunjukkan bahwa baik live streaming Shopee maupun digital marketing memiliki peran dalam mekanisme peningkatan penjualan PT Erju Dermatologi Indonesia. Live streaming Shopee yang dilakukan PT Erju Dermatologi Indonesia dianggap memiliki beberapa karakteristik inti yang meliputi jangkauan dan aksesibilitas; biaya; efisiensi; fleksibilitas; mudah diprediksi, dan; interaktif dan informative. Sedangkan digital marketing yang dilakukan melalui berbagai media sosial oleh PT Erju Dermatologi Indonesia memiliki karakteristik inti digital marketing yang terdiri atas targeting; penyesuaian biaya; jangkauan luas; media sosial, dan; website.

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