Journal of Entrepreneurship, Management and Industry (JEMI)
Journal of Entrepreneurship, Management and Industry (JEMI) merupakan jurnal ilmiah yang menyajikan artikel orisinal dari Multi dan lintas disiplin dalam bidang dunia usaha, bisnis, entrepreneurship, dan industri dengan format Bauran (mix) Artikel : Hasil Riset (full reaserch), mini riset, novelty, journey, best practice, resensi/review books; iklan dan produk kemitraan lainnya. Journal of Entrepreneurship, Management and Industry (JEMI) dikelola oleh Program Studi Manajemen Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB)
Articles
134 Documents
<![CDATA[Analisis Forecasting Erratic Demand Dan Safety Stock Laptop Dan Notebook User (Studi Kasus Di PT Bank YXZ) ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 2 (2022): April - Juni 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen ]]>
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DOI: 10.36782/jemi.v5i2.2334
<![CDATA[This research was conducted based on a case study with the objective of determining the prediction of demand and the factors causing the demand for laptops and notebooks at PT Bank YXZ. Quantitative approaches gained from historical data of erratic demand and qualitative methods obtained from the findings of surveys and interviews comprise the study methodology. It is common knowledge that the procurement procedure at PT Bank YXZ is lengthy due to challenges in estimating the number of requests and budget planning uncertainties. Thus, operational tasks inside the Work Units are impeded as a result of the user not receiving a laptop or notebook on time. In addition, the safety stock will have a significant impact on the fulfillment of laptop and notebook demand. An excessive amount of laptop and notebook safety supply will result in waste. Conversely, too little will result in a scarcity. This forecasting study and safety stock is anticipated to aid PT Bank YXZ in making procurement and budgetary decisions.]]>
<![CDATA[Handbook of Financial Risk Management: Simulations and Case Studies ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 3 (2022): Juli - September 2022 ]]>
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DOI: 10.36782/jemi.v5i2.2371
<![CDATA[The United States subprime mortgage crisis was a multinational financial crisis that occurred between 2007 and 2010 that contributed to the global financial crisis. It demonstrated that widely adopted risk management instruments, such as Credit Default Swaps (CDS), Collateralized Debt Obligation ( CDO), and other CDO’s, can be amplifiers instead of mitigators of risk. Headlines such as “Did a mathematical formula really blow up Wall Street...?” and “Living on the edge” became the norm. What really happened in 2008...? The answer and verdict are yet to be found.]]>
<![CDATA[Event Pop Up Market Event as a Marketing Strategy for Online Purchasing Decisions in Elevenia.co.id ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 3 (2022): Juli - September 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen ]]>
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DOI: 10.36782/jemi.v5i3.2379
<![CDATA[This study aims to find out an overview of online purchasing decisions of visitors to the Pop-Up Market event and to find out the Pop-Up Market event as Elevenia's marketing strategy. To find out this overview of online buying decisions, researchers use a qualitative approach, which aims to explore the extent of online purchasing decisions of visitors to the Pop-Up Market event. The data used for this study are primary data and secondary data. The results of the research analysis using in-depth interviews of actors involved in Pop Market events (organizers, sellers and visitors) in the Seller Zone Elevenia. The success of the Pop-Up Market event is due to the increasing number of customers who visit this event as well as make transactions. In terms of marketing strategy, this Pop-Up Market event was also successful. Elevenia needs an effective and efficient marketing strategy with the limitations they have, it turns out that this event provides new things while helping Elevenia in terms of visitors and transactions.]]>
<![CDATA[Analysis of Sustainable Business Performance in Staple Food Traders in West Java Province: An Empirical Analysis ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 3 (2022): Juli - September 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen ]]>
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DOI: 10.36782/jemi.v5i3.2384
<![CDATA[Climate change has resulted in an increase in global temperatures, causing an increase in the frequency of extreme weather events such as floods and hurricanes which then give rise to a chain of exposure to infectious diseases. Business and trade are also exposed to transitional risks arising from society's response to climate change. One way for traders to address the impacts of climate change is to create operating performance to improve sustainable business performance. Sustainable business performance also helps traders define their goals, measure their performance, and manage any changes to ensure their operational are more sustainable. In this study, SEM-PLS testing on staple food traders in West Java Province was used to find that sustainable business performance was influenced by operational performance using strategic supplier partnerships and quantity discounts.]]>
<![CDATA[The Influence of the Korean Wave Phenomenon on Male Customer Purchase Decisions for Korean Skincare Products in Indonesia ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 3 (2022): Juli - September 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen ]]>
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DOI: 10.36782/jemi.v5i3.2382
<![CDATA[This study aims to experimentally analyze how the Korean wave affects male customers' decisions to buy Korean skincare products. The hypotheses, investigations of the Korean wave, and four variables—the Korean wave, brand trust, celebrity worship, and consumer purchasing decision—were all identified by a thorough literature review. Data are gathered through a nationwide, male-focused online survey distributed throughout Indonesia. Factor analysis and multiple regression analysis are carried out to determine how the Korean wave is related to consumer buying decisions. The findings show that the Korean wave has a considerable impact on brand trust and celebrity worship and these two variables have a positive significant impact on purchasing decisions. Although not statistically significant, the Korean wave was shown to have a positive influence on buying decisions. The study finishes with the research's practical implications.]]>
<![CDATA[Penerapan Data Mining untuk Menganalisis Faktor-Faktor yang Mempengaruhi Terhadap Kenaikan Harga Minyak Goreng ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 4 (2022): Oktober - Desember 2022 ]]>
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DOI: 10.36782/jemi.v5i4.2401
<![CDATA[Minyak goreng saat ini merupakan salah satu jenis minyak yang umum digunakan oleh masyarakat Indonesia. Harga dari minyak goreng sering mengalami perubahan sehingga fluktuasi dari harga minyak goreng menjadi sangat sulit diprediksi karena pergerakan yang tidak stabil. Keterbatasan stok minyak goreng dalam negeri mengakibatkan tingginya harga minyak goreng domestik. Berdasarkan permasalahan tersebut, maka penelitian ini dilakukan dengan penerapan data mining untuk mendapatkan hubungan atau pola yang mungkin memberikan indikasi yang bermanfaat. Proses data mining menggunakan metode Cross-Industry Standard Process for Data Mining (CRISP-DM) dengan algoritma regresi linear berganda dengan menghimpun data selama 5 tahun dari Januari 2017 sampai dengan April 2022 yang diperoleh melalui website resmi atau official instagram dari data relevan dan diakses melalui internet. Teknik regresi linear berganda yang digunakan untuk mengetahui pengaruh antara 5 variabel bebas, yaitu produksi CPO, produksi minyak goreng, total konsumsi minyak goreng domestik, total ekspor minyak goreng, harga CPO dunia terhadap variabel Y yaitu harga rata-rata minyak goreng domestik. Hasil penelitian menunjukkan bahwa 5 variabel mempengaruhi 63.3% terhadap variabel Y (harga rata-rata minyak goreng domestik) sedangkan sisanya sebesar 36.7% dipengaruhi oleh faktor lain yang tidak dihitung dalam penelitian.]]>
<![CDATA[Analisis Jalur Menentukan Dampak Content Marketing Terhadap Customer Engagement Pada Repurchase Intention ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 4 (2022): Oktober - Desember 2022 ]]>
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DOI: 10.36782/jemi.v5i4.2409
<![CDATA[This study analyzes the influence of content marketing, customer engagement and repurchase intention using path analysis. This study uses a quantitative approach method, with data collection methods using surveys through online questionnaires distributed to Instagram followers @hijoo.id. Data collection was carried out by simple random sampling with a sample of 102 respondents. The data analysis technique used was Path Analysis, which was previously instrument tested, descriptive statistical analysis, classical assumption test, correlation analysis. The test was carried out using SPSS Software. The results of the study show that content marketing has a significant and positive effect on customer engagement; customer engagement has a significant and positive effect on repurchase intention and so does content marketing have an effect on repurchase intention which is mediated by customer engagement.]]>
<![CDATA[Analysis of Green Purchase Intention in Coffee Shops and Restaurants: An Empirical Analysis ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 4 (2022): Oktober - Desember 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen ]]>
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DOI: 10.36782/jemi.v5i4.2391
<![CDATA[Customers are now familiar with terms such as ozone-friendly, eco-friendly, recycled materials and green products. Due to the perception of high value that costumers associate with the concept of green, green marketing strategy and green supply chain management trends have developed among companies that want to remain competitive in their respective businesses. Likewise, in terms of the café and restaurant business, it has grown significantly over the past decade, but is currently facing another challenge in meeting the modern need for products that fit the requirements of the new eco-friendly concept. In this study, researchers want to know what variables affect Green Purchase Intention in Coffee Shops and Restaurants in Bandung City. The results of this study found that Green Supply Chain Management affects the main determinant of this research to encourage the increase of Green Purchase Intention.]]>
<![CDATA[The Impact of LINKS (Local and Indigenous Knowledge Systems) on Human Resources Innovation Capability Strategy and Business Performance of Food and Beverage MSMEs ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 4 (2022): Oktober - Desember 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen ]]>
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DOI: 10.36782/jemi.v5i4.2403
<![CDATA[The low innovation capability of a country is in line with the low innovation capabilities of economic institutions and organizations including MSMEs in it. For companies such as MSMEs, innovation has the power to build competitive advantages in sources of prosperity and economic growth. One of the factors driving the creation of an innovation climate in organizations is culture. Therefore, it is necessary to have a LINKS (Local and Indigenous Knowledge Systems) based approach which refers to the understanding, skills, culture, and philosophy developed by the community with a long history of interaction with the natural environment of the community itself. This paper aims to analyze the impact of LINKS on Human Resources Innovation Capability Strategy and Business Performance of Food and Beverage MSMEs. This research shows that LINKS (Local Indigenous Knowledge System) indicators had a positive and significant effect on all factors of Innovation Capabilities. Therefore, this study shows that LINKS (Local and Indigenous Knowledge Systems) can encourage Human Resources Innovation Capability Strategy and has implications for increasing Innovation Activities and Innovation Performance to improve the Business Performance of food and beverage MSMEs in Jogjakarta.]]>
<![CDATA[Analisis Komparatif Kinerja Keuangan Industri Makanan dan Minuman pada Perusahaan yang Terdaftar di Bursa Efek Indonesia sebelum dan masa Pandemi Periode 2019 – 2021 ]]>
<![CDATA[ Journal of Entrepreneurship, Management and Industry (JEMI) Vol 5, No 4 (2022): Oktober - Desember 2022 ]]>
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DOI: 10.36782/jemi.v5i4.2410
<![CDATA[Penelitian ini bertujuan untuk menganalisis penurunan kinerja keuangan dalam bentuk profitabilitas yaitu rasio hasil pengembalian atas aset/return on assets (ROA), rasio hasil pengembalian atas ekuitas/return on equity (ROE), rasio margin laba kotor/gross profit margin (GPM), rasio margin laba operasional/operating profit margin (OPM), dan rasio margin laba bersih/net profit margin (NPM) pada periode Covid-19 terhadap periode sebelum Covid-19. Populasi penelitian ini berupa laporan keuangan perusahaan industri makanan dan minuman yang listing di Bursa Efek Indonesia/Indonesia Stock Exchange (BEI/IDX) tahun 2019-2021. Teknik pengambilan sampel menggunakan metode purposive sampling dan diperoleh ukuran sampel berjumlah 24. Penelitian ini menggunakan analisis Uji T Paired (program SPSS versi 24) untuk metode analisis datanya. Hasil penelitian memaparkan bahwa rasio hasil pengembalian atas aset/return on assets (ROA), dan rasio hasil pengembalian atas ekuitas/return on equity (ROE) mengalami penurunan signifikan, sedangkan rasio margin laba kotor/gross profit margin (GPM), rasio margin laba operasional/operating profit margin (OPM), dan rasio margin laba bersih/net profit margin (NPM) tidak mengalami penurunan signifikan pada periode Covid-19 terhadap periode sebelum Covid-19.]]>
