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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 973 Documents
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CINA DENGAN KETERBUKAANNYA Sundoro, Panggih
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 5, No 20 (2007)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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CINA DENGAN KETERBUKAANNYA
ASPEK ASPEK POLITIK HUKUM DARI UNDANG UNDANG NOMOR 40 TAHUN 1999 TENTANG PERS DANKODE ETIK JURNALISTIK Abdikoro, HM
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 2, No 7 (2004)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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ASPEK ASPEK POLITIK HUKUM DARI UNDANG UNDANG NOMOR 40 TAHUN 1999 TENTANG PERS DANKODE ETIK JURNALISTIK
REPRESENTASI SIKAP OPTIMISME DALAM TAMPILAN IKLAN NIVEA MEN Nugroho, Yosia Kurnia; Hamzah, Radja Erland
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 17, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Iklan tak hanya bersifat komersial, kini iklan pun juga berorientasi membangun realitas.Penelitian ini bertujuan untuk mengetahui representasi optimisme pada iklandan mengidentifikasi makna-makna denotasi, konotasi, dan mitos yang terdapat dalam Iklan Nivea Men: The Untold Story of Bepe #preparetoinspire di youtube dengan menggunakan model Roland Barthes, yang mencakup juga unsur-unsur visual yang terlihat dan juga suara narasi dari iklan tersebut. Peneliti mencoba mengupas satu demi satu tanda dan petanda yang ada pada iklan Youtube Nivea Men dengan menggunakan model semiotika Roland Barthes dan pendekatan kualitatif. Hasil dari penelitian ini menyimpulkan bahwa terdapat tanda dan makna optimisme pada iklan Nivea Men: The Untold Story of Bepe #preparetoinspire berupa makna denotasi yang meliputi gerakan dan kegiatan seperti memberi arahan, menendang bola, ekspresi mencetak gol. Sedangkan untuk makna konotasi dan mitos, iklan ini selalu menampilkan karakter-karakter optimisme, kerja keras, dan memberikan inspirasi.Temuan penlitian ini menyimpulkan bahwa iklan Nivea Men ini memang dibuat oleh produsen dengan menggunakan tanda dan makna optimisme
BAHASA NEGARA YANG TERABAIKAN POLA BARU BERKOMUNIKASI DAN MARTABAT BAHASA INDONESIA Anggraini, Siti
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 14, No 2 (2015)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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The important of Information Technology mostly in social media now often effect the common use in Indonesian language. The new pattern of a communication made side effect for the written and pronounciation of the lan-guage itself especially often use by the university students. The Bahasa Indonesika as the national language must strictly use in a good and right way.
THEORI ASSOSIASI DAN REDUNDANSI DALAM KOMUNIKASI Kertopati, Ton
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 4, No 13 (2005)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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The role of human communication, both oral and written is crucialI to the success of personal and corporate or institutional goals.Although the process of human communicationis essentially the same; theoretically in a multitude setting, we can see the basic process and fundamental principles and adapt them to the setting. We know that there is a great ideal of noise around us and most of it is aimed at some sort  of communication.   Communication  is the creating  of meaning through the use of signal and symbols.To understand communication, we need to appreciate the complexityof the process, for it is always dynamic
ANALISIS FRAMING BERITA PENERTIBAN MINIMARKET ILEGAL PADA SURAT KABAR POS KOTA DAN INDOPOS Rizky, Muhammad
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 2 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Pos Kota newspaper and Indopos, has a method of storytelling (story telling), respectively in reporting illegal demolition in Jakarta minimarket. Pos Kota newspaper leads to a more traditional market increasingly cornered by many minimarket. While Indopos understand correctly that the superior position minimarket, but wherever possible, non-partisan one. This study uses the social construction of reality from Peter L. Berger and Thomas Luckman. The method used is a framing analysis developed by Pan and Gerald M. Zhongdang Kosicki. From the research findings, Pos Kota looks alignments against traditional traders can be seen from the syntactic and rhetorical elements. While Indopos more directed to the syntactic elements.
MENDIDIK KONSUMEN MELALUI CORPORATE SOCIAL RESPONESIBILITY Educating Customers Through Corporate Social Responsebility Bayquni, Bayquni
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 3 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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MENDIDIK KONSUMEN MELALUI CORPORATE SOCIAL RESPONESIBILITYEducating Customers Through Corporate Social Responsebility
PERBEDAAN PERSEPSI PENGANTAR KEARIFAN SOLUSI Harjanto, Rudy
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 7, No 25 (2008)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Advertising activity in practice should be conducted in full manner of social responsibility due  to  differentiated  of perception.  The appearance of advertisements expected to be executed  in line with ethics, and consumerism regulatory. Negative perceptions on advertising should be taken as control tools how to make advertisements could contribute in better  way to society The difference perceptions bridge wisdom of solution.
KOMODIFIKASI ANAK DALAM PENTAS BUDAYA POPULER Yunitasari, Yunitasari
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 14, No 3 (2015)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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This study aims to learn about the performance and the co-modification of children in Idola Cilik singing contest program on RCTI through text analysis, to determine the background of its production and capitalism whichchanges the value of effectiveness into exchange rate on RCTI’s “Idola Cilik” program through social cognition analysis, and to find out the interpretation of the Chairman of the National Commission on Child Protection and communication experts on “Idola Cilikl” singing contest program through social context.This study uses qualitative research methods through Van Dijk’s critical discourse analysis, which includes analysis of the level of text, social cognition and social context.The results showed (1) Based on the analysis of the text, the performance and the co modification of children in the “Idola Cilik” is actually a result of television media industry as a business institution (RCTI). This has become a commodity, to be bought and sold, and controlled by market mechanisms, through a program rating, which ultimately is profit-oriented. (2) Based on the analysis of social cognition, RCTI’s “Idola Cilik” programwas created due to the lack of special programs for children. “Idola Cilik” is a popular culture with instant characteristics and is market oriented. The practice of capitalism is seen in the television industry althoughRCTI as a capitalist is trying to show that exploitation does not happen, by creating a number of provisions, for the sake of achieving their interests, making it look as if it is not they who did the co modification of children. (3) Based on the social context, Idola Cilikl” has generated positive interpretation, the program can become a means of developing talent and increasing the potential of the children according to children characteristics. There is also a negative interpretation that the program is a form of co modification of children, which leads toexploitation and making it potentially violates the rights of children
PENGARUH TAYANGAN IKLAN FATIGON HYDRO+ DI TELEVISI TERHADAP PEMBENTUKKAN BRAND AWARENESS Purba, Zulham Rizky
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 4 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The number of companies that manufacture and market products isotonic beverage, making competition between companies has become very tight. Of each company is trying to introduce a product. One is the product being advertised Fatigon Hydro + through the medium of television with a fairly high frequency of exposure on several TV stations. The aim is that the higher the brand awareness of the product Fatigon Hydro + in the community.

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