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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 973 Documents
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WARISAN KOMUNIKASI BUDAYA KUNO RELEVANKAH BAGI GENERASI KINI ? Gunadi, YS
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 5, No 21 (2007)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Since long time years ago our ancient has hight cultural communication values who has describe in the old lontar or papirus books, the destination to teach one generation to generation. Beyon mt expectations, this article communicationan has enjoyed a very hearty and warm reciept from both old and modern generations di indonesia. Several friends among modern families, who are about toadhere the old teach faith, have given up tehir intention, and remain modern men.The modern mens now have quetioner, what about old guiden life has pratice arround attentions with morm or ethicaly. And be the Tembang Pangkur and Dandanggula give us for the guideline in our good life.Don’t forgot with old message who directed by our ancient as message from writers as Mangkunegoro (rex of Surakarta kingdom), Gesang (the composed Caping Gunung Song), and no name anathers. So, the of all sentenses description in its manuscript for you to become wisdom and a good communicatipons in your life.
STRATEGI MARKETING BRAND DI NEW MEDIA Murtani, Hanafi
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 4 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The growth of the Internet as a new media (new media) is a very fast has changed the way companies do business changes, the way we communicate and interact with the audience. Internet revolution continues, increasing Internet audience. The Internet is an interactive communication medium that is an integral part of the communication strategy and even business strategy for many companies. The purpose of this research is to determine how the brand is able to adapt to changes, particularly the use of social media, and be able to be a medium of communication for the audience and superior to its competitors, with a case study conducted on social media The Body Shop Indonesia. This study uses a case study with a descriptive qualitative research, namely to understand social phenomena with an overview and in-depth understanding. The paradigm used in this study is the constructivist paradigm with data collection techniques through in-depth interviews and observations on the subject of research. The results showed that the implementation of brand marketing strategy in new media, particularly on social media was The Body Shop Indonesia has been able to attract visitors and consumers, despite the emergence of The Body Shop Indonesia is relatively new socially mediated.
PENGARUH KOMPETENSI DOSEN DAN KUALITAS PELAYANAN TERHADAP MOTIVASI BERPRESTASI MAHASISWA Karsadi, Ardi
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 1, No 3 (2003)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

PENGARUH KOMPETENSI DOSEN DAN KUALITAS PELAYANAN TERHADAP MOTIVASI BERPRESTASI MAHASISWA
FUNGSI MANAJEMEN PUBLIC RELATIONS PADA KAMPANYE POLITIK Damayanti, Novita
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 9, No 4 (2010)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Presidential election is part of democracy system in Indonesia. The backbone of political campaign for election is found within power of communication. Public relations are  the tool of political campaign that have manage­ ment function such as: researching, planning, implementing and evaluating an array of communication activities. Frame political public relations in political campaign are : image management, information management, media management, and internal communication.
REALITAS SIMBOL KEISLAMAN DALAM FILM TELEVISI ISLAMIC SYMBOLIZATION REALITY ON TELEVISION FILM Hermawan, Herry
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 8, No 27 (2009)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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This research  is  concerned  to present  an analysis   of Islamic  symbolization    in the context  of a theory  of social  construction   of reality  as a dialectical  process consist    of    three    moments    or    step,     externalization.     objectification     and internalization.      Through    the    qualitative     research     method.     the   analysis techniques   in  use  were genre   and  narrative   analysis,   semiotics   analysis  and hermeneutics    analysis.     The   result   of   this   research    showed    that   Islamic symbolization   reality  whether  it is constructed   by society  or liy television film derive from  the paramount  realities  of interaction   between religion.  culture  and economy.   The  result  of  research   also  showed   that  capitalism   is  a  dominant ideologv  in which  stand  up behind  the text  of  Islamic  svmbolization   television film.
DESA KEPURUAN KLATEN TEMPAT LAHIRNYA GAGASAN PENDIDIKAN KOMUNIKASI INDONESIA Gunadi, YS
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

DESA KEPURUAN KLATEN  TEMPAT LAHIRNYA GAGASAN PENDIDIKAN KOMUNIKASI INDONESIA
MENIMBANG KATA-KATA (MENURUT TEORI KONVERGENSI SIMBOLIK ERNEST BORMANN) Dewi, Yuni Retna
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 7, No 24 (2008)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Because the work of socials cientists and interpreters is so different, they often have trouble understanding and valuing their counterparts scholarship. This workplace tension parallels the struggle between ranchers and farmers in Rodgers and Hammersteins Broadway musical Oklahoma! One song calls for understanding and cooperation :The farmer and the cowman should be friends,Oh, the farmer and the cowman should be friends,One man likes to push a plough, The other likes to chase a cow,But thats no reason why they cant be friends. The problem, of course, is that farmers and ranchers want to push a plough or chase a cow over the same piece of land. Daily disputes over fences, water, and that are common between objective and interpretive scholars. Differences in ways of knowinq. views of human nature, values, goals of theory building, and methods of research seem to ensure tension and misunderstanding.Friendly attitudes between empiricists and critical interpreters are particularly hard to come by when each group insists on applying its own standards of judgment to the work of the other group. As a first-time reader of communication theory, you could easily get sucked in to making the same mistake. If youve had training in the scientific method and judged value of every communication theory by whether it predicts human behavior, youll automatically reject 50 percent of the theories presented in this book. On the other hand, if you’ve been stepped in the humanities and expect every theory to help unmask the meaing of a text, you’ll easily dismissed the other half.
POLA KOMUNIKASI ANTARBUDAYA ETNIS TIONGHOA DENGAN MASYARAKAT PRIBUMI Putri, Ega Lia Triana
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 15, No 2 (2016)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Dalam penelitian ini penulis memfokuskan pada pola komunikasi yang terjadi antara etnis Tionghua dengan masyarakat pribumi yang terjadi sejak tinggal di Indonesia khususnya di daerah Kelurahan Mekarsari Tangerang atau biasa disebut dengan Cina Benteng, serta menghubungkannya dalam berbagai konteks kegiatan seperti perkawinan, keagamaan, penggunaan bahasa, prasangka serta nilai sosial dan budaya. Penelitian ini menggunakan pendekatan kualitatif dengan pendekatan kualitatif peneliti melakukan pengumpulandata melalui wawancara, dokumentasi beberapa data yang bersifat teoritis berupa buku-buku, data-data, dan dokumen. yang berupa data-data formal dengan mendatangi langsung lingkungan RW 04 kelurahan Neglasarikecamatan Mekarsari kota Tangerang sebagai studi penelitian.Obyek penelitiannya adalah keluarga kawin campur, hal ini dimaksudkan untuk melakukan mengungkap pengalaman komunikasi antarbudaya dalam konteks perkawinan campuran. Dari hasil observasi Menghadapi persoalan komunikasi antarbudaya, dalam konteks perkawinan campuran, stereotip dapat mempengaruhi penilaian keluarga besar terhadap seseorang yang akan dijadikan pendamping hidup. Begitu kuatnya, Persoalan kedua adalah latar belakang personal atau individu pelaku kawin campur. Mayoritas pasangan yang memutuskan melakukan kawin campur harus memiliki pola pikir terbuka terhadap budaya yang dibawa oleh pasangannya, termasuk kepercayaan, nilai dan norma.
MEMERANGI KONFLIK PASCA REFORMASI DALAM PERSPEKTIF KOMUNIKASI GLOBAL Edhar, FX Bambang
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 2, No 8 (2004)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Peradaban sosial-politik apakah yang tengah terjadi di Negara Kesatuan RI (NKRI)? Demikian kerasnya arus reformasi yang melanda di NKRI, sehingga berhasil menumbangkan regim yang berkuasa. Nuansa demokratisasi mulai bergulir. Namun apa yang muncul/dalam realitasnya, seakan-akan gerakkan reformasi berubah menjadi euphoria politik yang sepertinya hilang arah dan tujuannya. Hanya dalam empat tahunpasca reformasiNKRI telah mempunyai 3 (tiga) Presiden, suatu perubahan kehidupan politik yang signifikan. Eupho- ria politik terus berlanjut yang berdampak tidak saja melemahkan kredibilitas pemerintah,  tetapi juga mempertajam berbagai konflik vertikan maupun horizontol. Konflik yang  berkepanjangan mencabik-cabik kesatuan dan persatuan suatu negara bangsa, bahkan mengancam disintegrasi NKRI. 
PENGARUH TAYANGAN IKLAN TELEVISI L-MEN VERSI THE SHOOT, TERHADAP BRAND IMAGE DIKALANGAN ANGGOTA FITNES DIAMOND TANGERANG Tony, Tony
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 2 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Gym is one of the sports that require a fee . Not only for health and body fitness course , fitness is also a major goal for most people in shaping the muscles of the body in order to appear ideal even slimming. From the start of a long time of exercise , eating rules , types of supplements that must have been consumed in the set by an instructor or coach . it is necessary for dietary supplements as supporters . L -Men is one type of milk beverage supplements for those who exercise . L -Men are not the only dairy brand supplements on the market . Realizing various brands of products and competition in the market , then the company will not cease promotion to establish communication with the consumer . Promotion in the L -Men do one through the electronic media , namely television . The purpose of this study was : ( 1 ) To determine ad impressions L -Men in the television version of The Shoot and brand image of L -Men . ( 2 ) Determine the effect of L -Men commercials on television to brand image among members of Fitness Diamond Tangerang . With explanative method with a quantitative approach . The results of this study to determine the benefits for the development of communication , especially in the field of advertising that is based on ethics , manners and manner of advertising in Indonesia.

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