Media Mahardhika
MEDIA MAHARDHIKA is a peer-reviewed journal published by Department of Accounting, Faculty of Economics and Business, STIE MAHARDHIKA Surabaya Indonesia three times a year (Januari, May and September). MEDIA MAHARDHIKA aims to publish articles in the field of accounting and finance that provide significant contribution to the development of accounting practices and accounting profession in Indonesia and in the world. Consistent with its purpose, MEDIA MAHARDHIKA provides insights in the field of accounting and finance for academics, practitioners, researchers, regulators, students, and other parties interested in the development of accounting practices and accounting profession.
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<![CDATA[PERAN JOB CRAFTING MENINGKATKAN JOB PERFORMANCE PADA KARYAWAN PENJUALAN ]]>
<![CDATA[Dewi, Rina]]>
<![CDATA[ Media Mahardhika Vol. 23 No. 2 (2025): January 2025 ]]>
Publisher : <![CDATA[STIE Mahardhika ]]>
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DOI: 10.29062/mahardika.v23i2.910
<![CDATA[Job crafting is a proactive process by employees in work tasks so that work has significance and is more meaningful based on individual belief values that influence job performance. This research aims to examine and analyze the role of job crafting which consists of task crafting, relational crafting and cognitive crafting in improving job performance in the context of sales employees. The object of this research focuses on sales employees who have an important role for the success of every business. Sales employees often face various challenges that can affect their team's performance and overall sales results. This research uses a quantitative method with three proposed research hypotheses which will then be analyzed and tested to answer the research problems. Data analysis techniques using multiple linear regression to produce good prediction results in providing research result reports. This research uses 298 research samples of sales employees from various industries in Surabaya. The findings of the three hypotheses were all accepted. Task crafting for sales employees has the most dominant influence on job performance. The company's research contribution must provide opportunities for sales employees to carry out job crafting to improve job performance. Task crafting contributes to building employees to understand their work more meaningfully which leads to improved job performance in sales employees. Relational crafting can improve quality business relationships in interactions between individuals in the organization at work which encourages increased job performance. While cognitive crafting contributes to building job alignment by connecting personal ideals and desires with work goals.]]>
<![CDATA[ASPEK YANG BERPENGARUH DALAM PENGGUNAAN SISTEM AKUNTANSI PADA UNIT PELAKSANA TEKNIS PELATIHAN KERJA SE-JAWA TIMUR ]]>
<![CDATA[Puji Rahayu, Dwi]]>
<![CDATA[ Media Mahardhika Vol. 23 No. 2 (2025): January 2025 ]]>
Publisher : <![CDATA[STIE Mahardhika ]]>
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DOI: 10.29062/mahardika.v23i2.1228
<![CDATA[The success of the performance of an accounting information system can be influenced by several factors, including: user involvement in the development of the information system, user education and training programs, top management support and personal engineering capabilities. This study was conducted to determine the Perception of the Work Environment, Level of Education and Accounting Knowledge on the Use of Accounting Systems in the Technical Implementation Unit of Job Training in East Java. The independent variables in this study are Perception of the Work Environment, Level of Education and Accounting Knowledge. Meanwhile, the bound variable is the Use of Accounting System. The type of research uses a quantitative approach with a comparative causal method using a survey. The sampling technique used was purposive sampling and a sample of 89 employees of the finance department was obtained. The instrument used in the study was a questionnaire. The questions used in the questionnaire are arranged based on the Likert scale. The questionnaire measurement uses a validity test and a reliability test that is tested using SPSS v.21 for windows which shows valid and reliable results. The analysis technique used is multiple linear regression analysis with hypothesis testing using t-statistics to test the influence partially and F-statistics to test the influence together which was tested using SPSS v.21 for windows. The results of this study show that the perception of the work environment, education, and knowledge partially and simultaneously has a significant effect on the Use of Accounting Systems in Job Training UPTs throughout East Java. The determination coefficient test also showed that the use of the Accounting System (Y) could be explained by the perception of the work environment (X1), Education (X2) and Knowledge (X3) by 80.2% and the remaining 19.8% explained by other variables that were not studied in the study.]]>
<![CDATA[PENGARUH PROMOSI, KUALITAS PRODUK DAN BRAND LONGEVITY TERHADAP LOYALITAS PELANGGAN PRODUK KOSMETIK DAN SKINCARE ]]>
<![CDATA[Priyanka, Felyna]]>
<![CDATA[ Media Mahardhika Vol. 23 No. 2 (2025): January 2025 ]]>
Publisher : <![CDATA[STIE Mahardhika ]]>
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DOI: 10.29062/mahardika.v23i2.1230
<![CDATA[Along with the times, the need for skin care and health is increasing. The high desire of people to look attractive is influenced by trends, social media and the development of innovations and types of cosmetics and skin care products. Appearance is important today because it is an impression for the person himself in the eyes of others. This research aims to determine the effect of promotion, product quality and brand longevity on customer loyalty in cosmetics and skincare products. The population in this study were women in Kartasura who consistently used cosmetic and skincare products. The sample taken in this study was 59 people. This research is a quantitative study using multiple linear regression methods. The variables in this study consist of 3 independent variables, namely promotion (X1), product quality (X2), brand longevity (X3) and the dependent variable customer loyalty (Y). The results show, partially promotion has a significant effect on customer loyalty. Product quality has a significant effect on customer loyalty. Brand longevity has a significant effect on customer loyalty. Simultaneously, promotion, product quality and brand longevity together have a significant effect on customer loyalty.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN TERHADAP MOTIVASI DAN LOYALITAS MAHASISWA UNIVERSITAS DARUNNAJAH ]]>
<![CDATA[Fazrina S, Rizka]]>;
<![CDATA[Jalaludin, Engga]]>;
<![CDATA[Nurmajdina]]>
<![CDATA[ Media Mahardhika Vol. 23 No. 2 (2025): January 2025 ]]>
Publisher : <![CDATA[STIE Mahardhika ]]>
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DOI: 10.29062/mahardika.v23i2.1234
<![CDATA[Improving service quality, motivation, and student loyalty is a crucial aspect in ensuring the desire of higher education institutions. This study aims to theoretically and empirically test the impact of student perceived service quality (SPSQ), student motivation, and student loyalty. The research approach used is a survey, with data collection on student perceptions of service quality, motivation, and loyalty at Darunnajah University. Data analysis was carried out using Smart-PLS 3.0, involving two stages: first, testing the outer model on six dimensions of service quality perceived by students, including validity, reliability, and discriminant validity tests. Second, testing the structural model and relationships between constructs (Path analysis). Data were obtained through questionnaires distributed to 100 students selected using purposive sampling techniques, with measurement variables using the Likert scale. The results of the study produced a six-dimensional model with 23 items for the service quality variable, and showed a direct positive effect of student perceived service quality on student motivation and loyalty at Darunnajah University.]]>
<![CDATA[ANALISIS PENGEMBANGAN PARIWISATA BAGI EKONOMI LOKAL: (Studi Kasus: Desa Wisata Kampoeng Lama, Kec. Pantai Labu Kab. Deli Serdang) ]]>
<![CDATA[Salsabila, Putri Filza]]>;
<![CDATA[Harahap, Astri Sri Rezeki]]>;
<![CDATA[Maulida, Lisa]]>;
<![CDATA[Pranata, Mohammad Harry]]>;
<![CDATA[Wulandari, Sari]]>
<![CDATA[ Media Mahardhika Vol. 23 No. 2 (2025): January 2025 ]]>
Publisher : <![CDATA[STIE Mahardhika ]]>
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DOI: 10.29062/mahardika.v23i2.1235
<![CDATA[The purpose of this study is to ascertain how sustainable tourist development affects the regional economy. case study: Deli Serdang Regency's Pantai Labu District's Kampoeng Lama Tourism Village. This research employs a descriptive approach and a qualitative methodology. Interviews and observations are the sources of primary data. On the other hand, secondary data draws information from a variety of sources, including books, journals, and articles about the subject of the study. The study's findings suggest that the growth of tourism in Kampoeng Lama Tourism Village benefits the local economy. The creation of new jobs, higher community income, and more investment that supports the improvement of local services and infrastructure are some of the primary effects. This development is driven by local community participation and government support, as well as strategies that focus on local potential, including traditional culinary, crafts, and agricultural-based educational activities. As a result, Kampoeng Lama Tourism Village has been nationally recognized as one of the 75 best tourist villages in Indonesia in 2023.]]>
<![CDATA[ANALISIS FINANCIAL DISTRESS DENGAN MENGGUNAKAN MODEL GROVER PADA PT. HERO SUPERMARKET TBK. PERIODE 2015-2022 ]]>
<![CDATA[Amalia, Luthfi Thoriq]]>;
<![CDATA[Manda, Gusganda Suria]]>
<![CDATA[ Media Mahardhika Vol. 23 No. 2 (2025): January 2025 ]]>
Publisher : <![CDATA[STIE Mahardhika ]]>
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DOI: 10.29062/mahardika.v23i2.1236
<![CDATA[The retail industry is one of the business sectors affected by the progress of the industrial revolution 4.0. PT Hero Supermarket Tbk is one of the companies facing a decline in revenue and occurs continuously to close 26 stores and lay off 532 employees in early January 2019. The purpose of this research is to analyze financial distress at PT Hero Supermarket Tbk. The approach used in this research is quantitative research with descriptive analysis by describing and explaining something that is studied in accordance with the actual situation, and citing conclusions from phenomena that can be observed through numbers. The data applied in this study is secondary data. The data source in this study is the financial statements of PT Hero Supermakrket Tbk. This study uses the Grover model analysis technique (G-Score). The results of this study show that PT Hero Supermarket Tbk faced financial distress conditions in 2018, 2020, 2021 and 2022. And faced safe conditions in 2015, 2016, 2017, and 2019.]]>
<![CDATA[PENERAPAN BIAYA LINGKUNGAN PADA TAMBANG AIR LAYA PT BUKIT ASAM, TBK ]]>
<![CDATA[Ningsih, Meidiana Mulya]]>;
<![CDATA[Rianti, Lina]]>;
<![CDATA[Matofani, Maya]]>;
<![CDATA[Pratama, Iranda Septa]]>
<![CDATA[ Media Mahardhika Vol. 23 No. 2 (2025): January 2025 ]]>
Publisher : <![CDATA[STIE Mahardhika ]]>
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DOI: 10.29062/mahardika.v23i2.1237
<![CDATA[The purpose of this study to analyze the implementation of environmental costs at PT Bukit Asam, Tbk and specifically, its practice at the Cik Ayib mud settling pond mine, Sumatera Selatan. The research method uses a qualitative approach based on secondary data. The study show that environmental costs as the total cost of all estimates required to restore the environment to its original condition is one of the environmental performance indicators related to the general aspects of the GRI standards. The implementation of environmental costs at the mine level is focused on acid mine water management as waste from mining operations. The implementation of environmental costs for the entire mining operations of PTBA is intended for various activities such as reclamation and post-mining activities and PTBA management acknowledges the existence of environmental obligations for reclamation and post-mining as provisions so that it is in accordance with PSAK 57.]]>
<![CDATA[PENGARUH KUALITAS DAN CITRA WARDAH: ANALISIS KEPUTUSAN PEMBELIAN DI KALANGAN MAHASISWI POLITEKNIK NEGERI BANDUNG ]]>
<![CDATA[Nurnajmi, Difa Nasywa]]>;
<![CDATA[Nisanur, Visi Aulia]]>
<![CDATA[ Media Mahardhika Vol. 23 No. 2 (2025): January 2025 ]]>
Publisher : <![CDATA[STIE Mahardhika ]]>
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DOI: 10.29062/mahardika.v23i2.1238
<![CDATA[This study investigates the influence of brand image and product quality on the purchasing decisions of Wardah cosmetic products among female students at Politeknik Negeri Bandung. Using a quantitative descriptive method, the research surveyed 80 respondents aged 17–25 who have purchased Wardah products at least twice. Results reveal that brand image significantly impacts purchasing decisions, with a correlation coefficient of 0.895, indicating a strong relationship. Meanwhile, product quality also influences purchasing decisions, though to a lesser extent, with a correlation coefficient of 0.786. The regression analysis indicates that 81.1% of the variation in purchasing decisions can be explained by the combination of brand image and product quality. These findings suggest that while both factors are important, brand image plays a more dominant role in influencing consumer choices. This study highlights the critical need for companies to invest in brand development and quality improvements to cater to consumer preferences effectively.]]>
<![CDATA[PERAN ARUS KAS OPERASI, BOOK TAX DIFFERENCES DAN KEPEMILIKAN MANAJERIAL DALAM PERSISTENSI LABA SUBSEKTOR PERBANKAN ]]>
<![CDATA[Jannati, Nur]]>;
<![CDATA[Wibowo, Agus Satrya]]>;
<![CDATA[Setiawan, Ricky Yunisar]]>
<![CDATA[ Media Mahardhika Vol. 23 No. 2 (2025): January 2025 ]]>
Publisher : <![CDATA[STIE Mahardhika ]]>
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DOI: 10.29062/mahardika.v23i2.1240
<![CDATA[The purpose of this research is an influence of operating cash flow, book tax differences and managerial ownership on Earning Persistences. The population in this study are banking companies listed on the Indonesia Stock Exchange (BEI) in 2022-2023. The samples in this study were 16 companies for 2 periods. The research method used is quantitative with secondary data sources. The sampling technique uses purposive sampling method. The methode of data analysis uses multiple linear regression analysis with SPSS version 27. Simultaneously, the operating cash flow variable, book tax differences and managerial ownership have a significant effect on earnings persistence. The results of this study provide empirical evidence that partially the operating cash flow variable has a significant negative effect on earnings persistence and the book tax differences variable has a positive effect on earnings persistence. Meanwhile, the managerial ownership variable has no effect on earnings persistence.]]>
<![CDATA[MENGUNGKAP TREN PEMBAYARAN QRIS TERPOPULER DAN DINAMIKA PERILAKU PENGGUNA DI SALAH SATU PTN VOKASI BANDUNG ]]>
<![CDATA[Rosliana, Joy Tessyaloni]]>;
<![CDATA[Azzahra, Alifia Aura]]>
<![CDATA[ Media Mahardhika Vol. 23 No. 2 (2025): January 2025 ]]>
Publisher : <![CDATA[STIE Mahardhika ]]>
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DOI: 10.29062/mahardika.v23i2.1242
<![CDATA[Digital payments continue to grow over time, especially payment through the QRIS (Quick Response Code Indonesian Standard) method has become a digital payment innovation that is growing ubiquity in all circles, especially among students. The purpose of this study is to determine usage trends of QRIS at Politeknik Negeri Bandung, banks, and students' favorite digital wallets, and identify related factors that influence the choice of payment methods. The research method used a quantitative approach, the data was collected through a questionnaire involving 102 respondents from various departments throughout Politeknik Negeri Bandung and then the data was processed with the aid of SPSS 23. The outcomes of the analysis explained that BRI bank was the most popular bank with a percentage of 39.2% and DANA digital wallet was the most popular choice among Politeknik Negeri Bandung students. In addition, QRIS has been shown to significantly impact user behavior, using the coefficient of determination (r²) value of 67%. The convenience, security, and customization factors of QRIS contribute to its widespread adoption in the Bandung State Polytechnic campus environment. This research aims to be a reference for educational institutions and financial service providers in optimizing a better and more suitable digital payment system, especially among students.]]>
