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INDONESIA
LUGAS Jurnal Komunikasi
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 25808338     EISSN : 26211564     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
LUGAS Jurnal Komunikasi is focused on publishing the original research articles, review and case studies from academicians and researches. The main issues related to communication and media, which includes Mass Communication, Marketing Communication, Public Relation Strategy, Media Relation Strategy, Communication Strategy and Model Analysis and other related topics.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol. 9 No. 1: Juni 2025" : 7 Documents clear
Strategi Public Relations PT Indonesia Comnets Plus dalam Meningkatkan Citra Positif Perusahaan Susanto, Rofian Dedi; Prasetyanto, Muhammad Iqbal
LUGAS Jurnal Komunikasi Vol. 9 No. 1: Juni 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i1.4844

Abstract

Public Relations Strategy is a key element in the long-term success and sustainability of a Company. By focusing on the importance of public relations strategies, a Company can more easily build and enhance a positive image in the eyes of the public. This research aims to determine the public relations strategy of PT Indonesia Comnets Plus in enhancing the company's positive image, as well as identifying the challenges and efforts involved. The research method used in this study is a descriptive qualitative method with primary data collection techniques through Interviews, observations, and documentation, as well as secondary data through literature reviews using Books, Journals, and the Internet. The results of this study indicate that the element of social responsibility through the Corporate Social Responsibility (CSR) program is the most effective strategy for enhancing the positive image of PT Indonesia Comnets Plus. This is supported by other elements that help create and enhance the company's positive image as a reliable, innovative, and responsible telecommunications network service provider committed to customer satisfaction. Each of these elements has its own challenges and obstacles, requiring efforts through training and development, collaboration, consistent branding, and continuous evaluation tailored to the specific challenges of each element.
Strategi Komunikasi Mengelola Persepsi Publik dalam Rebranding ACE Hardware ke AZKO Anandianskha, Sawaviyya
LUGAS Jurnal Komunikasi Vol. 9 No. 1: Juni 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i1.4910

Abstract

Rebranding is a crucial strategy for companies to maintain relevance andcompetitiveness in an ever-evolving market. PT Aspirasi Hidup Indonesiaunderwent a significant rebranding effort by changing its name and brandidentity from ACE Hardware to AZKO. The primary objective was toidentify the key messages crafted within the rebranding communicationstrategy, including the elements used to build AZKO's new brand image. Aqualitative approach with a descriptive method was applied through directobservation, document analysis, and literature review. Findings revealthat AZKO's rebranding communication focused on three core elements:innovation, inspiration, and local relevance. The message "Your HomeLife Improvement Partner" was consistently conveyed through visualelements such as a new logo featuring an open circle, minimalist stagedesigns at the Bundaran HI launch event, and digital media, including thelargest videotron in Jakarta at Mall Taman Anggrek. The launch event,attended by thousands, included a symbolic moment with spotlightprojections of "ACE berubah jadi AZKO" (ACE changes to AZKO). Thecommunication strategy also leveraged influencer collaborations toexpand its reach. In conclusion, AZKO's rebranding communicationstrategy successfully established a new, relevant identity positivelyreceived by the audience. The consistency of messaging, the strength ofvisual elements, and a focus on local relevance were key factors in itssuccess. These findings contribute to the literature on rebrandingcommunication strategies and offer practical guidance for othercompanies undergoing similar brand transitions
Komunikasi Antar Budaya dalam Membentuk Etos Kerja Karyawan Indriyanti, Poppie
LUGAS Jurnal Komunikasi Vol. 9 No. 1: Juni 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i1.4968

Abstract

Perusahaan multikultural di era globalisasi menghadapi tantangan signifikan dalam membangun etos kerja yang konsisten di tengah keragaman budaya. Artikel ini menganalisis peran komunikasi antarbudaya dalam membentuk etos kerja karyawan. Dengan menggunakan metode kualitatif deskriptif dan pendekatan riset kepustakaan, studi ini memanfaatkan berbagai literatur terkait komunikasi antarbudaya dan etos kerja. Temuan penelitian menunjukkan bahwa komunikasi yang efektif antar individu dari budaya yang berbeda dapat mendorong sikap kerja yang produktif, menghargai perbedaan, dan meningkatkan keharmonisan di tempat kerja. Dengan demikian, kompetensi komunikasi antarbudaya merupakan aset penting dalam manajemen sumber daya manusia yang inklusif.
Komunikasi Interpersonal dalam Pendampingan Pemanfaatan Digitalisasi Keuangan UMKM di Kelurahan Abadijaya Depok Salman, Dhani; Faturahman, Muhammad Ilham Aji; Astika, Yuly; Widyawan, Bisma
LUGAS Jurnal Komunikasi Vol. 9 No. 1: Juni 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i1.5104

Abstract

The digital transformation in the MSME sector is inevitable and requiresnot only technological readiness but also adaptive and humanizedcommunication approaches. This study aims to understand howinterpersonal communication influences the success of financialdigitalization assistance for MSMEs through the SIAPIK application inAbadijaya Sub-district, Depok. Using a descriptive qualitative approach,data were collected through in-depth interviews, participatoryobservation, and Likert-scale questionnaires. Findings indicate thatclarity of communication, empathetic attitude of facilitators, and theability to adjust communication styles are crucial to the successfuladoption of digital applications. Interpersonal communication plays afundamental role in bridging technological resistance and building trust inlearning processes. This study emphasizes the importance of relationaldimensions in MSME digitalization strategies and recommendsstrengthening interpersonal communication skills in community-basedassistance programs.
Pengaruh Media sosial Instagram dan Sponsorship terhadap Brand Image Extra Joss di Jakarta Febbyani, Kharisma Putri; Susanti, Endang; Akib, Syubhan; Ekasari, Retno; Sholeh, Muhammad
LUGAS Jurnal Komunikasi Vol. 9 No. 1: Juni 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i1.5249

Abstract

Studi ini menyelidiki pengaruh strategi media sosial dan sponsorship terhadap citra merek Extra Joss. Secara khusus, studi ini membahas kekhawatiran mengenai inkonsistensi dalam pesan merek, keterlibatan konsumen yang rendah di Instagram, dan sponsorship yang mungkin tidak selaras dengan target pasar. Penelitian ini bertujuan untuk menganalisis sejauh mana media sosial dan sponsorship Instagram memengaruhi citra merek Extra Joss di kalangan konsumen di Jakarta. Pendekatan kuantitatif digunakan, menggunakan metode survei dengan data yang dikumpulkan dari 110 responden melalui kuesioner. Hasilnya menunjukkan bahwa media sosial dan sponsorship Instagram memiliki pengaruh positif dan signifikan terhadap citra merek. Kehadiran media sosial Instagram menyumbang 55,9% kontribusi, sementara sponsorship menyumbang 47,7%. Lebih lanjut, ketika dipertimbangkan secara bersamaan, kedua variabel ini secara kolektif menjelaskan 58,1% variasi dalam citra merek, dengan 41,9% sisanya dikaitkan dengan variabel lain yang tidak termasuk dalam studi ini. Temuan ini menggarisbawahi pentingnya mengoptimalkan komunikasi digital dan sponsorship strategis untuk menumbuhkan citra merek yang kuat.
Analisis Framing Kompas.com Dalam Membentuk Opini Publik Terkait Makan Siang Bergizi Gratis Ramadhani, Sifana Puspa; Alfirahmi, Alfirahmi
LUGAS Jurnal Komunikasi Vol. 9 No. 1: Juni 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i1.5064

Abstract

The Free Nutritious Lunch Program (MBG) has become a topic of public discussion since it is designated as a flagship government program for 2024–2029, prompting media outlets such as Kompas.com to report its progress continuously. This study aimed to identify and analyze how Kompas.com presented news regarding the MBG program and how such reporting shaped public opinion. A descriptive qualitative approach was employed, based on Robert Entman’s framing theory, which consisted of four components: defining problems, diagnosing causes, making moral judgments, and suggesting treatment recommendations. The findings indicated that Kompas.com highlighted the presence of the MBG program in meeting Indonesian children’s nutritional needs as the main issue, linked the causes of MBG-related problems more to technical and structural factors, built a positive narrative toward the government, and recommended enhanced monitoring of food distribution as well as training for the Nutrition Fulfillment Service Units (SPPG). Public opinion formed by the news was generally positive, although it occasionally fluctuated between neutral and positive depending on the news context.  
Pengaruh Komunikasi Persuasif Pelatih Pencak Silat Terhadap Motivasi Berprestasi Siswa/I Di Organisasi MTs Negeri Jakarta Anwar, Saepul; Andamisari, Dessy
LUGAS Jurnal Komunikasi Vol. 9 No. 1: Juni 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i1.5332

Abstract

Pencak silat merupakan olahraga beladiri asli Indonesia yang memperlihatkan seni keindahan gerak dan jurusnya. Olahraga ini sudah menjadi ajang prestasi yang diminati oleh kalangan anak-anak hingga orang dewasa. Banyak sekolah yang memulai program kegiatan pencak silat untuk menghasilkan siswa - siswi yang berprestasi. Oleh karena itu program Latihan yang baik guna meningkatkan kemampuan siswa dan membangun karakter yang lebih baik. Selain faktor kemampuan fisik yang baik, pencapaian prestasi juga diperlukan motivasi, mental dan rasa percaya diri. Salah satunya dengan komunikasi, komunikasi yang di lakukan oleh pelatih pencak silat yaitu komunikasi persuasif, Akan tetapi masih terdapat beberapa keterbatasan dalam komunikasi persuasif pelatih pencak silat yang dapat mempengaruhi motivasi siswa. Keterbatasan ini meliputi kurangnya pengetahuan pelatih tentang komunikasi persuasif yang efektif, kurangnya kesadaran siswa tentang pentingnya motivasi berprestasi, dan kurangnya dukungan dari pelatih dalam meningkatkan motivasi siswa. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh komunikasi persuasif pelatih pencak silat terhadap motivasi berprestasi siswa. Penelitian ini menggunakan metode kuantitatif dengan kuesioner yang dibagikan ke 35 sampel yang sebelumnya dipilih menggunakan metode proportional random sampling. Berdasarkan Hasil stastistik menunjukkan bahwa komunikasi persuasif berpengaruh secara signifikan terhadap motivasi berpretasi dengan nilai signifikansi sebesar 0,001 dan uji hipotesis sebesar 5,797 > 2,035.

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