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Arif Try Cahyadi
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Universitas Komputer Indonesia, Fakultas Desain, Desain Komunikasi Visual Jl. Dipatiukur No. 112-116, Kota Bandung, Smart Building Unikom, 6th Floor, Room 6027
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INDONESIA
Visualita : Jurnal Online Desain Komunikasi Visual
Published by Universitas Komputer Indonesia
ISSN : 26552140     EISSN : 23015144     DOI : https://doi.org/10.34010/visualita
Core Subject : Humanities, Art,
Arts Humanities
The Online Visual Communication Design Visualita Journal is dedicated to disseminating findings or research and original ideas about design, applied arts, and visual culture, which is published in 2 (two) episodes a year, namely in April and October. The scope of the Visualita Journal covers an unlimited variety of visual culture starting from visual, contemporary, and traditional arts, visual communication design, and graphic and technical design with other sciences such as communication, culture, sociology, marketing, psychology, language, etc.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 12 No 2 (2024): April 2024" : 7 Documents clear
Perancangan Label Kemasan UMKM Kirihuchi Sebagai Media Promosi Untuk Meningkatkan Pemasaran Produk Soedewi, Sri; Mustikawan, Arry; Swasty, Wirania; Mohd Pahme, Nur Faizah; Mohd Shuib, Ahmad Sofiyuddin
Visualita Jurnal Online Desain Komunikasi Visual Vol 12 No 2 (2024): April 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v12i2.8952

Abstract

Product packaging is an effective marketing tool that can influence buyer decisions, increase product selling value, and increase sales. The packaging of the Kirihuci, MSME product from Bandung produces chips made from Cilembu sweet potato has little selling value because it only uses ordinary plastic with packaging labels attached and does not contain complete information needed by consumers. The problem is Cilembu sweet potato chips are prone to breakage. Design packaging and attractive packaging labels are necessary to keep good quality of food and influence consumers. Qualitative research methods are used by conducting observations, interviews, and literature studies to collect design audits and obtain creative briefs. Then the analysis is carried out to get the packaging design references. The research is to purpose a packaging design with the Primary Display Panel standards (color, typography, visuals, and elements on the packaging). So, it can influence consumer purchasing decisions and can improve product marketing.
Pemetaan Desain Kemasan Produk UMKM Makanan: Analisis Visual di Toko Oleh-Oleh Bandung Berdasarkan Jenis, Bentuk, Material, dan Teknik Cetak Yudiarti, Diena; Prabawa, Bijaksana; Swasty, Wirania; Salsabila, Salma Alya
Visualita Jurnal Online Desain Komunikasi Visual Vol 12 No 2 (2024): April 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v12i2.11258

Abstract

Improving the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the food sector, especially in the city of Bandung, is an ongoing challenge. One key aspect that can enhance the competitiveness of food MSMEs is effective product packaging design. However, MSMEs often face obstacles in creating packaging designs that align with market trends due to limited resources. Therefore, this research aims to conduct a mapping of packaging designs for food MSMEs in souvenir shops in Bandung, focusing on the types of designs, shapes, materials, and printing techniques used. This study employs a qualitative descriptive approach with observational methods, analyzing visual data. The results reveal that the majority of packaging consists of primary packaging, featuring folding carton and stand-up pouch forms, primarily utilizing offset printing and direct print decorations. The most frequently used material is cardboard. This research can serve as a guide for MSMEs in the Bandung region to innovate their packaging designs. The findings are expected to contribute to enhancing the competitiveness of food MSMEs in Bandung and its surrounding areas.
STRATEGI VISUAL PROMOSI LELANG KANTOR PELAYANAN UTAMA BEA DAN CUKAI TIPE A TANJUNG PRIOK Firmansah, Firmansah; Pratikto, Yoga Haryo; Setyawan, Agus Budi
Visualita Jurnal Online Desain Komunikasi Visual Vol 12 No 2 (2024): April 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v12i2.11342

Abstract

The Tanjung Priok Type A Customs and Excise Main Service Office has an annual auction activity agenda. In 2021 the Tanjung Priok Type A Customs and Excise Main Service Office has successfully held 18 auction activities, of these 18 auction activities were able to increase state income by 43 billion rupiah. Realizing the large potential value of state revenue from auction activities, the Tanjung Priok type A main customs and excise service office uses visual content via Instagram social media as a promotional medium for auction activities. By optimizing promotional activities on Instagram social media, it is hoped that it will be able to increase state revenue in auction sector that exceeded previous years. Researchers are interested in dissecting the application of visual strategies contained in the promotion of auction activities in the application of visual elements of illustration, visual elements of color, layout, typography, design processes and the rationale for choosing these strategies, using qualitative methods, with data collection techniques using observation, interviews and documentation, as well as using theories to strengthen analysis. From the results of data analysis, the author obtained the results of choosing a visual strategy and the rationale for choosing this strategy to help promotional activities carried out on Instagram media with the main aim of attracting the audience to be part of the success of the auction activities being held.
Identitas Visual Karakter Animasi Sebagai Representasi Multikultural Labuan Bajo Julianto, I Nyoman Larry; Mudana, I Gede; Putra Adnyana Yasa, Gede Pasek; Sustiawati, Ni Luh; Ardini, Ni Wayan; Sumerjana, Ketut; Andreani, Ni Putu Elvian
Visualita Jurnal Online Desain Komunikasi Visual Vol 12 No 2 (2024): April 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v12i2.11406

Abstract

The visual identity of the animated characters of the Bugis, Flores and Bima tribes in Labuan Bajo is a creative manifestation of the cultural diversity that characterizes the region. Through meticulous design, these characters become strong visual representations of the rich ethnic and cultural heritage that coexists. The use of local cultural symbols, colors, and motifs provide a deep introduction to the cultural identity of each tribe, while a modern twist on the design acknowledges the changing times without sacrificing respect for tradition. This abstract discusses how the visual identity of the animated characters creates a narrative of inclusiveness and acceptance of diversity, creating an image of Labuan Bajo as a place that blends in multicultural harmony. Overall, the animated characters become a window into the beauty and complexity of the region, and contribute positively to the image of Labuan Bajo as a fascinating multicultural destination.
Analisis Penggambaran Desain Ilustrasi Makanan pada Webtoon Slice of Life “Mukbang Life” Magdalena, Elisa; Susanti, Elizabeth
Visualita Jurnal Online Desain Komunikasi Visual Vol 12 No 2 (2024): April 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v12i2.11497

Abstract

Webtoon is a comic that has emerged and is in great demand among young people online in the form of a website that is released continuously following a schedule determined by the licensed comic writer. This research aims to discuss the design of food illustrations in the Webtoon "Mukbang Life" by Hong-kki, based on the true story of an author who likes various delicious foods, especially Korean specialities. The method used in this research is a qualitative descriptive method, which will be explained based on the use of illustration design, color and layout. The results of the research obtained are that using illustration designs designed in detail to describe the author's perception of delicious food can attract the reader's attention and provide clear information through the illustrations used.
Analisis Visual Storytelling pada Primaku Sebagai Aplikasi Monitoring Tumbuh Kembang Anak Haq, Munqizul Dienul; Rahman, Yanuar; Tohir, Mohamad
Visualita Jurnal Online Desain Komunikasi Visual Vol 12 No 2 (2024): April 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v12i2.12271

Abstract

The growth and development of children is now one of the challenges for parents, especially those who do not have much time to be with their children, so some parents do not know how far their children grow and develop. Although some parents have a fairly divided time for their work, they are not hands-off, recorded 16 thousand parental ratings on the PrimaKu application prove that those who lack time with children are still very concerned about their development and growth. The Primaku application is designed to help parents who have a lot of work outside and do not have much time with their children, even if parents entrust their children to caregivers, they can see the growth and development of their children anytime and anywhere through smartphones. This research uses qualitative methods, using visual storytelling theory which will be a new trigger for the PrimaKu application, the use of visual stroytelling analysis will be a solution to increase the audience and desire of parents to use the application to accompany the growth and development of children.
Analisis Patriarki Dalam Lensa Budaya Jawa Pada Film Pendek “Something Old, New, Borrowed, and Blue” Varlina, Vivi; Rachmatullah, Muhammad Krisna
Visualita Jurnal Online Desain Komunikasi Visual Vol 12 No 2 (2024): April 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v12i2.12435

Abstract

The short film "Something Old, New, Borrowed, and Blue" encapsulates a thought-provoking narrative about the reflection of patriarchy in Javanese culture. The film opens a window to explore the complexity of gender and power dynamics in Javanese society. This research uses a qualitative descriptive study method and Roland Barthes' semiotic approach to explore the meaning contained in the text or media in the movie. The results illustrate the impact that patriarchal values have on women in Javanese culture. Concepts such as "Something Old" emphasize the power of tradition that plays a role in maintaining gender hierarchy, while "Something New" highlights the challenges women face in the transition phase of marriage. "Borrowed" and "Blue" show the complex pressures women experience in fulfilling their roles. The film becomes a tool to deepen our understanding of patriarchy in Javanese culture, enriching our insight into the complexity of social and gender relations within it, and highlighting the struggles and strengths of women in the face of dominant cultural structures.

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