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International Journal of Social Science and Business
Published by Universitas Pendidikan Ganesha
ISSN : 26146533     EISSN : 25496409     DOI : -
Core Subject : Social,
Social Sciences
International Journal of Social Science and Business (IJSSB) is an open access, peer-reviewed and refereed journal published by Universitas Pendidikan Ganesha (Undiksha), Indonesia. The main objective of IJSSB is to provide an intellectual platform for the international scholars. IJSSB aims to promote interdisciplinary studies in Businnes and social science and become the leading journal in Businnes and social science in the world.
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol. 8 No. 2 (2024): May" : 15 Documents clear
Factors Influencing Young Voters' Political Participation in the 2020 Regional Elections in Yogyakarta Budhyatma, Erlangga Hikmah; Pribadi, Ulung
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.49452

Abstract

In the midst of the pandemic, which caused a profound crisis for the people, the government continued to hold the 2020 simultaneous Regional Head Elections (PILKADA). This decision faced opposition from the public, with surveys conducted by research institutions showing that much of the opposition was dominated by the youth demographic. The purpose of this study is to explore the factors influencing political participation among young voters in the 2020 Regional Head Elections in the Special Region of Yogyakarta (DIY). This research uses a quantitative approach, with data collected through a questionnaire distributed via Google Forms, gathering responses from 50 participants. Data analysis was carried out using SmartPLS software. This study employs the EUCS (End User Computing Satisfaction) model to examine the factors that influence political participation among young voters in the 2020 PILKADA in DIY, focusing on several variables: Attitude, Work Experience, Track Record, and Education Level. The results, based on the R-Square value, show that the factors influencing young voters' political participation in the 2020 simultaneous Regional Head Elections in DIY namely Attitude (S), Work Experience (PK), Track Record (RJ), and Education Level (TP) account for 0,960. Therefore, it can be concluded that the political participation of young voters in the 2020 simultaneous Regional Head Elections in DIY is influenced by these factors to an extent of 96.0%.
How Can a Marketing Strategy Enhance the Competitiveness of Calligraphy MSMEs? Hasan, Muhammad; Arisah, Nur; Nurdiana, Nurdiana; Ahmad, Muhammad Ihsan Said; Riesso, Andi Sawe
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.50207

Abstract

   The development of Indonesian MSMEs is currently relatively fast, causing competition among MSMEs. The competition among MSMEs currently requires MSMEs to increase their business competitiveness, so they have sufficient potential to continue to compete with other MSMEs. MSMEs are still faced with the low ability to determine their marketing strategy so it is considered as one of the causes of the low competitiveness of MSMEs. This study aims to determine and reveal the role of marketing strategies on the competitiveness of MSMEs. This research is categorized as quantitative research with correlational research design. This research was conducted on 30 Calligraphy MSMEs located in Semarang Regency, Central Java the research subject being 30 Calligraphy MSME owners who were directly involved in the management and operation of the business. The data collection technique used is a questionnaire. The data analysis method used was SEM analysis. The findings of this study indicate that marketing strategies play a positive role in increasing the competitiveness of calligraphy MSMEs in Semarang Regency, Central Java Province. These findings have implications for the need of Calligraphy SMEs to be able to continue to develop their marketing through the current digital platform because this marketing strategy will be able to help the promotion process and provide value to the consumers.
The Role of Financial Slack as a Mediating Variable between Corporate Governance’s Effect on Company Performance Perdanaputra, Mahardika; Hersugondo, Hersugondo
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.54392

Abstract

Amid the backdrop of the global pandemic, the economic sector has witnessed a profound transformation, with one of its notable consequences being the disruption of businesses, particularly in their struggle to access external resources. In this dynamically altered landscape, the imperative role of corporate governance practices within company management becomes pronounced. These practices are pivotal in orchestrating the efficient allocation and utilization of internal resources, evolving from a mere survival strategy to a competitive advantage, thereby bolstering overall company performance and ensuring sustained viability in the fiercely competitive modern business arena. The type of research used is descriptive research, and the research design employed is longitudinal design. The data that used for this research is 588 data from 98 listed manufacturing companies on the IDX from 2015 – 2020. All data is obtained from company financial reports and also from Bloomberg. Using multiple linear regression analysis and path analysis with SPSS version 25, the results showed that the company's internal resources (slack) could not mediate the relationship between corporate governance and company performance. This shows that company management has not been able to maximize the use of the company's internal resources (slack) in order to improve company performance. The results of this study can be used as input for company management to be able to maximize or use the company's internal resources (slack) properly in order to help the company improve its performance, because all decisions regarding the use of company resources are in the hands of company management.
Development Strategy for Village-Owned Enterprises in the VUCA Era Sufridayani, Kadek; Oka Martini, Ida Ayu
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.57272

Abstract

This research explores the development strategies of Village-Owned Enterprises (BUMDes) in Kabupaten Buleleng in the face of the Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) era. The rapid advancement of digital technology has brought significant changes to various industrial sectors, including BUMDes. The main aim of this study is to identify development strategies for BUMDes in the VUCA era using a phenomenological approach. Data was collected through in-depth interviews with the Department of Community and Village Empowerment (Dinas PMD), village officials, and BUMDes managers, as well as participatory observation and document analysis. The SWOT analysis revealed the internal strengths and weaknesses of BUMDes, as well as external opportunities and threats. Based on this analysis, several strategies are proposed:  1) SO Strategy: Maximizing BUMDes' strengths, such as technological facilitation, positive relationships with the government, and innovative products to develop technology-focused business units. 2) ST Strategy: Utilizing strengths like competitive products and well-trained human resources to overcome threats from other BUMDes. Competing on pricing and building harmonious relationships with the government and the community. 3) WO Strategy: Addressing internal weaknesses, such as the quality of human resources, by leveraging opportunities. Providing training to enhance the quality of human resources and implementing Community Social Responsibility (CSR) programs that involve the creativity of the community to support BUMDes activities. 4) WT Strategy: Minimizing weaknesses and avoiding threats. Training human resources in technology and financial management, and addressing the limited internet access through coordination with the government.
Enhancing Tourism Village Performance Through Maximizing Social Capital and Financial Literacy: A Systematic Literature Review Suputra, Gusti Alit; Purbawangsa, Ida Bagus Anom; Rahyuda, Henny; Dewi, Sayu Ketut Sutrisna
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.71429

Abstract

The management of tourism villages, particularly in rural areas, remains a challenge and requires comprehensive strategies and policies for their development. Managers’ social capital and financial literacy are important for improving the performance of tourism villages, but related data are still limited. Through a systematic literature review, this study investigates the role of social capital and financial literacy in influencing the performance of tourism villages. The literature search and analysis of the included articles were guided by PRISMA. This study involves original articles discussing the role of social capital and financial literacy, open access, published between 2010 and 2022, indexed in SINTA (Science and Technology Index) and scopus (Quartile Q1-Q4) and in Indonesian or English. This review explored the use of social model concepts and financial literacy in tourism villages, the methodology used, and the main findings. The results show that social capital and financial literacy significantly affect the performance of tourism villages. The synergy between social capital mechanisms and financial literacy can create a conducive environment for tourism development and success in villages. Social capital plays a role in building trust and sustainable cooperation between tourism sectors, social connections in facilitating the exchange of tourism information and resources, and increasing community capacity and involvement in tourism implementation. Financial literacy plays a role in equipping tourism village managers with efficient financial management, developing tourism-based entrepreneurship, and ensuring inclusiveness and sustainability. Tourism villages are characterized by their growth, development, and performance. The implication of this study is that social capital and financial literacy directly and indirectly improve the performance of tourism villages.
The Influence of Open Innovation and Digital Literacy on Business Sustainability with New Product Development as an Intervening Variable in Leading UMKM in Buleleng District Srikarsa, Nyoman; Gorda, A.A.N. Eddy Supriyadinatha; Pasek, Gede Widiadnyana
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.77056

Abstract

The aim of this research is to assist UMKM (Micro, Small, and Medium Enterprises) in gaining a competitive advantage by focusing on key factors such as Open Innovation, New Product Development (NPD), and Digital Literacy in their marketing strategies. This study was conducted in Buleleng Regency, Bali, with a sample of 60 UMKM businesses. The research used questionnaires as the primary data collection technique, and the data was analyzed using Structural Equation Modeling (SEM) to assess the relationships between the variables. The results of the study indicate that Open Innovation, Digital Literacy, and New Product Development significantly influence the sustainability of UMKM businesses in the region. Open innovation, which involves utilizing both internal and external ideas, helps businesses enhance their product offerings and adapt to changing market conditions. Digital literacy enables UMKM to leverage digital platforms for marketing and customer engagement, while new product development ensures that businesses can meet evolving customer needs and stay competitive. The findings have critical implications for Marketing Management, suggesting that UMKM should prioritize innovation and digital capabilities to improve their marketing strategies. By doing so, they can enhance their market position, improve customer satisfaction, and ultimately achieve long-term business sustainability. This research provides valuable insights for UMKM to adapt to the modern market landscape and create more effective strategies to thrive in a competitive environment.
The Literature Review on UTAUT 2: Understanding Behavioral Intention and Use Behavior of Technology in the Digital Era Yuliani, Pande Nyoman; Suprapti, Ni Wayan Sri; Widagda K., I GN Jaya Agung; Piartrini, Putu Saroyini
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.77311

Abstract

In the rapidly developing digital era, technology has become an indispensable aspect of human life, and has penetrated various fields including work, education and lifestyle. Understanding behavioral intentions and technology use behavior has become an important endeavor for individuals and organizations. In response, researchers have developed a variety of models to analyze this behavior, with the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) as a comprehensive theoretical framework. This review investigates UTAUT 2 based on research published between 2012 and 2024, exploring its significance in deciphering the complexities of technology adoption in the digital era. By examining factors such as performance expectancies, effort expectancies, social influences, facilitating conditions, hedonic motivation, price values, and habits, this review explains their influence on individual decision making. In addition, it evaluates empirical research, addresses emerging criticism, and explores recent advances, aiming to contribute to the advancement of knowledge in technology acceptance. Despite its advantages, UTAUT 2 faces challenges such as contextual adaptation and predicting dynamic behavior. Nevertheless, the future of this technology remains promising as research efforts continue to refine and expand its application in navigating the ever-evolving digital landscape.
Banking Business in the Context of Measuring Employee Performance Based on Knowledge Management, Ability, Motivation, Islamic Economic Skills Hermawan, Eric
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.87099

Abstract

From the standpoint of Islamic economics, this study seeks to ascertain how knowledge management, motivation, and skills affect worker performance. Employees at BSI KC Pandanaran in Semarang are the subject of this study. A causal research design was used to conduct this study with 108 respondents. This test was conducted using instrument testing with SPSS software and descriptive analysis as the analysis technique. According to the study's findings, knowledge management significantly affects workers' performance from an Islamic economic standpoint. From the standpoint of Islamic economics, skills play a major role in employee performance. Ability has a significant influence on how effectively employees perform from the standpoint of Islamic economics. Motivation has a big impact on how well employee’s work. Furthermore, knowledge management, skill, ability, and motivation have a significant impact on staff performance at BSI KC Pandanaran Semarang.
Sales Imporvement towards Digital Marketing in COVID-19 Pandemic Kurniawan, Gogi; Heridiansyah , Jefri
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.43808

Abstract

The Covid-19 pandemic, which began in early 2020 and was followed by restrictions prohibiting community activities and imposing stringent oversight, has severely impacted nearly all sectors of trade, particularly managers of micro and small businesses, also known as MSMEs. This study is explanatory in nature. The sampling method used was purposive sampling, selecting 74 MSME managers. Paired t-test analysis of the differences shows that the probability of increased sales volume through digital marketing media is greater than that of conventional marketing media. Additionally, the level of consumer response to MSMEs is higher when using digital marketing compared to conventional methods, and the intensity of interaction between MSME marketers and consumers is greater when using digital marketing media. The results of this study also demonstrate that the opportunity for MSMEs to promote or re-market products to potential consumers through digital marketing media is greater than for MSMEs still relying on conventional marketing methods.
Gender Diversity and Sustainability Performance of Companies Listed on the IDX Surbakti, Lidya Primta; Sari, Rida Perwita
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.69836

Abstract

This study investigates the impact of female directors and commissioners on the sustainability performance of companies listed on the Indonesia Stock Exchange (IDX). Drawing on previous research, it explores how gender diversity on corporate boards influences sustainability performance across three dimensions: financial, environmental, and social performance. The sample includes 56 non-financial companies listed on the IDX over the period 2019-2021. To analyze the data, the study employs Ordinary Least Squares (OLS) and regression analysis on panel data samples. The results suggest that increasing the proportion of women on boards leads to improvements in both economic and social performance. Specifically, female board members demonstrate a stronger focus on social and economic issues related to stakeholders than their counterparts on boards of commissioners. This finding highlights the importance of gender diversity in driving better engagement and decision-making within companies. This study contributes to the growing body of literature on gender diversity in non-financial companies and underscores the need for a strategic approach to board composition. It suggests that companies should prioritize the right balance of female members on both boards of directors and commissioners to enhance overall sustainability performance. The practical implication of these findings is that policymakers and regulators should actively encourage gender diversity, as it can lead to more sustainable and responsible corporate practices.

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