International Journal of Social Science and Business
International Journal of Social Science and Business (IJSSB) is an open access, peer-reviewed and refereed journal published by Universitas Pendidikan Ganesha (Undiksha), Indonesia. The main objective of IJSSB is to provide an intellectual platform for the international scholars. IJSSB aims to promote interdisciplinary studies in Businnes and social science and become the leading journal in Businnes and social science in the world.
Articles
891 Documents
<![CDATA[Investigating the Impact of Green Marketing on Stay Decisions: The Mediating Role of Green Consumer Behavior ]]>
<![CDATA[Ni Made Ayu Natih Widhiarini]]>;
<![CDATA[Theresia Pradiani]]>;
<![CDATA[Fathorrahman]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 2 (2023): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i2.53309
<![CDATA[Changes in the behavior of tourists after the COVID-19 pandemic, who are more concerned with sustainable impacts, have intensified the implementation of green marketing, including the emergence of various environmentally friendly accommodations such as glamping. However, almost no research that examines the application of green marketing in glamping accommodation, especially in Indonesia. The purpose of this study is to investigate the application of green marketing in glamping accommodation, especially in Indonesia, given the lack of research that has been conducted in this context. This research type used quantitative methods. Data collection was conducted by distributing a questionnaire in google form to 100 tourists who stayed at Pelaga Eco Park Glamping, Bali, Bali between August – September 2022. The sample was taken using an accidental sampling technique. The analytical method used is Path Analysis using SEM-PLS. The results showed green marketing has a positive and significant effect on the decision to stay; green marketing has a positive and significant impact on green consumer behavior; green consumer behavior has a positive and significant impact on the decision to stay; green consumer behavior can be an intervening variable partially on the influence of Green marketing with the decision to stay. This research implies that glamping managers can be more concerned about planning and implementing green marketing to win the market while contributing to environmental sustainability.]]>
<![CDATA[Visiting Decision Model: Products, Prices, and Digital Marketing Through Consumer Satisfaction ]]>
<![CDATA[Salim, Emil]]>;
<![CDATA[Ali, Hapzi]]>;
<![CDATA[Yulasmi, Yulasmi]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 2 (2023): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i2.53320
<![CDATA[The tourism sector is very important in the country's foreign exchange earnings, a developed tourism sector should be supported by products, prices, and how tourism carries out its digital marketing. However, due to the lack of products, prices, and marketing offered, the tourism sector in Solok Regency experienced a decrease in tourist visits. The purpose of this study is to analyze factors that are considered relevant to influence visiting decisions, namely products, prices, and digital marketing. This type of research is causal research with data collection methods through surveys and questionnaire dissemination, and with a sample of 100 respondents. The data analysis technique used is Structural Equation Modeling (SEM) using SmartPLS 3.0 software, Hypothesis Test using SmartPLS 3.0. The results stated that product variables and digital marketing had a positive and significant effect on visiting decisions. However, the price stated that it did not affect the decision to visit. The implication of this study is that tourism managers must also prioritize developments that occur in the tourism industry so that tourist attractions are not left behind in the face of competition with other tourist attractions.]]>
<![CDATA[The The Uncertainty of Essential Oil as a Cosmetic Product Market: A Market Sociology Perspective ]]>
<![CDATA[Syifa Andini Salsabila]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 2 (2023): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i2.53485
<![CDATA[Essential oil as a cosmetic product is believed to be one of the highest-demand commodities, especially when the back to nature is the current leading trend. However, the essential oil market itself faced an uncertain future. The uncertainty problem in this market can be seen from the fluctuating prices and difficulties in assessing the product. The previous studies mostly saw this problem from the supply side and it can be concluded that there is lack of data and information about the market demand for essential oils. Therefore the aim of this study is to analyze the uncertainty of essential oil as a cosmetic product market. This study tried to answer the central initial problem of market sociology, the constitution of demand. Furthermore, the constitution of demand will discuss about the problem of price and quality assessment of this commodity. Library research was used by the author in this article. The findings shows that the uncertainty problem in the constitution of demand can be seen in the fluctuating price of essential oils and the difficulties faced by experts and non-experts assessing the quality of essential oils. The reason for its difficulties is that the commodities are only assessed from their material qualities. Previous studies about cosmetic and Indonesian Traditional Herbal Medicine (Jamu) and several documents of essential oil reports, will enlarge the constitution of demand side of this essential oil market.]]>
<![CDATA[Factors Affecting Customer Loyalty of Bank Syariah Indonesia ]]>
<![CDATA[Muhammad Agus Supriyanto]]>;
<![CDATA[Siswanto]]>;
<![CDATA[Yayuk Sri Rahayu]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 2 (2023): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i2.53520
<![CDATA[This study aims to analyze the factors that influence customer loyalty at Bank Syariah Indonesia. The study used five hypotheses and examined the relationship between service quality, customer satisfaction, religiosity, and customer loyalty. This study used quantitative data with descriptive methods. The population used in this study is all customers of Bank Syariah Indonesia. The study samples amounted to 158 samples taken using non-probability sampling techniques. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of SmartPLS software. The results showed that service quality has a significant direct influence on customer satisfaction. Customer satisfaction also has a significant direct influence on customer loyalty. Religiosity cannot moderate service quality in influencing customer satisfaction. This research contributes to Bank Syariah Indonesia in developing more effective marketing strategies and strengthening relationships with customers. This study also provides a theoretical contribution by examining the relationship between factors that influence customer loyalty at Bank Syariah Indonesia. Future research may consider other variables that may affect customer loyalty, such as value perception and brand image.]]>
<![CDATA[Employee Performance Model Through Job Satisfaction: Distributive Justice and Procedural Justice at the Padang Sidempuan City Health Office ]]>
<![CDATA[Letnan Dalimunthe]]>;
<![CDATA[Nandan Limakrisna]]>;
<![CDATA[Lusiana Lusiana]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 2 (2023): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i2.53739
<![CDATA[Organizations must concentrate on their human resources to perform their functions optimally in order to create a more advanced organization, especially in light of impending environmental changes. This research aims to analyze the relationship between distributive justice and procedural justice, as well as their impact on job satisfaction, among health office workers. This study is use quantitative method. Total of 285 workers involving in this study as subjects. This study was used surveyed for the research. In analyzing data SEM PLS was used to analyze the collected data. The result of this study found employee performance at Health Office is influenced by distributive justice, procedural justice, and job satisfaction. The impact of distributive justice on employee performance is mediated by job satisfaction; the impact of procedural justice on employee performance as mediated by job satisfaction. In order to promote procedural justice management have to improves on-time work completion, fair implementation of leadership decisions, provision of a pleasant working environment, encouragement of positive attitudes among workers, and the dissemination of accurate and up-to-date information.]]>
<![CDATA[Job Satisfaction Mediates the Effect of Work Environment and Competence on Performance ]]>
<![CDATA[Gerrit M. Pentury]]>;
<![CDATA[Paul Usmany]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 2 (2023): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i2.53822
<![CDATA[This study aims to analyze the influence of the work environment and competence on the performance of education personnel at the Pattimura University Rectorate Office, as well as examine the mediating role of job satisfaction in the relationship between the work environment and competence on performance. The type of research used is explanatory research. The unit of analysis is the education staff of the Rector of Pattimura University. Data collection was carried out by questionnaire, with the number of respondents as many as 57 education personnel from a total population of 130 education personnel. Data collection techniques were interviewed using questionnaire models and observation techniques. The questionnaire contains 34 question items. To test the effect a path analysis tool was used using the SPSS program version 26. The results showed that the work environment affects job satisfaction; In addition, competence affects job satisfaction; These findings suggest that the work environment affects performance. Competence affects performance; Job satisfaction affects performance; Job satisfaction as a mediating variable reinforces the influence of the work environment on performance; Job satisfaction as a mediating variable reinforces the influence of competence on performance. Work environment, competence, and job satisfaction as mediating variables with a coefficient of determination of 79.1% and the remaining 20.9% are explained by other variables outside the model. The results of the path analysis can be concluded that the indirect influence of competence through job satisfaction is an effective path to improve performance. This research has important implications for organizational managers, especially in terms of human resource development and performance improvement.]]>
<![CDATA[Organizational Agility, Open Innovation, and Business Competitive Advantage: Evidence from Culinary SMEs in Indonesia ]]>
<![CDATA[Hardi Mulyono]]>;
<![CDATA[Abd. Rasyid Syamsuri]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 2 (2023): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i2.54083
<![CDATA[Some problems that are often faced by small and medium industry players are the low ability of SMEs to explore opportunities, and the low ability of SMEs to innovate in business. Therefore, the purpose of this study is to examine the influence of organizational agility and open innovation on competitive advantage in culinary SMEs in Medan. This study used quantitative methods. The subjects in this study were employees and owners of the culinary industry in Medan City as many as 218 respondents. The sampling technique is carried out by accidental sampling method. The data was processed by structural methods of modeling equations, and using the IBM Amos Program. The results showed that there was a positive and significant influence between organizational agility and corporate open innovation. The findings also prove that organizational agility and open innovation can predict the competitive advantage of the culinary industry in Medan City positively and significantly. The results also found that open innovation mediates the influence of organizational agility on the competitive advantage of the culinary industry in Medan. In other words, open innovation is proven to significantly mediate those that form or create strong links between organizational agility and competitive advantage. We provide suggestions to improve organizational agility, and unlock innovations in the culinary industry in Medan City to improve business competitiveness.]]>
<![CDATA[Exploring The Global Slack Hypothesis On Inflation Dynamics: A Study In ASEAN-5 ]]>
<![CDATA[I Made Suidarma]]>;
<![CDATA[I Nyoman Arta Yasa]]>;
<![CDATA[Ni Putu Nina Eka Lestari]]>;
<![CDATA[I Dewa Ketut Gede Prabawa]]>;
<![CDATA[Ni Wayan Lasmi]]>;
<![CDATA[I Nyoman Sunarta]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 2 (2023): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i2.54440
<![CDATA[Inflation is one of the economic problems that often occur in ASEAN-5 countries. External factors affecting inflation such as changes in energy prices and commodity prices (agriculture, metals, and minerals) can affect inflation in ASEAN-5 countries through the influence of global slack. Therefore, this study was conducted to examine the effect of global slack on domestic inflation dynamics in ASEAN-5 countries by considering the effect of energy price index and commodity price index (agriculture, metals, and minerals) on domestic inflation. The data analysis method used is the Panel of Vector Error Correction Model (VECM-Panel) by considering the effect of energy price index and commodity price index (agriculture, metals, and minerals) on domestic inflation in ASEAN-5. The results show that there is an influence of global slack on domestic inflation in ASEAN-5 countries, especially through the energy price index and commodity price index. Energy prices affect inflation in both the short and long run, whereas commodity prices only affect long-term inflation. The implication of the results of this study is the importance of the role of global commodity price stability policy in maintaining domestic price stability in ASEAN-5.]]>
<![CDATA[The Influence of Service Quality and Product Quality Through Customer Satisfaction on Customer Loyalty at Vegetarian Restaurant Fortunate Taste Batam ]]>
<![CDATA[Theresia Pradiani]]>;
<![CDATA[Suwandi]]>;
<![CDATA[Fathorrahman]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 2 (2023): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i2.54514
<![CDATA[As the growth of the culinary business, especially in Vegetarian food service providers, significantly increased in the city of Batam, the increase in visitors to the Fortunate Taste Vegetarian Batam restaurant was also quite large. The purpose of this study was to analyze the effect of service quality and product quality on customer satisfaction, the effect of service quality, product quality, and customer satisfaction on customer loyalty, and to prove that customer satisfaction was able to mediate the effect of service quality and product quality on customer loyalty. The population of this research was the customers of Fortunate Taste Vegetarian Restaurant. Total of sample was 100 respondents with a purposive sampling technique. The results showed that service quality and product quality had a positive and significant effect on customer satisfaction, service quality had a positive and insignificant effect on customer loyalty, product quality had a positive and significant effect on customer loyalty, and customer satisfaction had a negative and insignificant effect on customer loyalty. Customer satisfaction was not proven to act as an intervening variable to mediate the effect of service quality and product quality on customer loyalty. The implication of this research is that the management of Fortunate Taste Vegetarian restaurant in Batam needs to improve service quality and product quality to meet customer expectations and satisfaction in order to increase customer loyalty.]]>
<![CDATA[Utilization of E-Commerce Platform as An Effort to Increase Performance and Business Sustainability in Pandemic Times ]]>
<![CDATA[Komala Dewi]]>;
<![CDATA[Merry Moy Mita]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 2 (2023): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i2.54885
<![CDATA[Due to the COVID-19 pandemic, the performance of MSMEs in Medan City has decreased. The use of digital platforms is one of the strategies that must be implemented by MSMEs to survive amid policies during the COVID-19 pandemic. The purpose of this study is to analyze the use of E-Commerce as an effort to increase sales and maintain the MSME business of Medan during the pandemic. The population in this study is the total number of MSMEs registered with the Medan City MSME Office, which is 1.717-MSME units. The sampling of this study uses purposive sampling with the sampling technique used in this study is non-probability sampling using the Slovin formula. The samples in this study were 323 samples. The research method uses qualitative descriptive analysis to assess the condition of natural objects or situations of research objects and understand social phenomena from the perspective of participants and quantitative for data processing using SPSS software tools version 21. The results showed that E-Commerce has an effect on improving performance and can maintain business continuity so that it can survive during the current pandemic. The implications of this research are expected that MSMEs will be able to sustainably maintain business continuity and can increase business sales.]]>
