JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi)
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) is a peer-reviewed journal published by Faculty of Economics and Business, Universitas Pakuan. JIMFE aims to publish high-quality research in management field including: Human Resource Management, Financial Management, Marketing Management, Operational Management, Strategic Management, Entrepreneurship, Organizational Behavior, and Business Sustainability. JIMFE published twice a year. Focus and Scope: Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional, Kewirausahaan, dan Manajemen Strategik.
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605 Documents
<![CDATA[Analisis Karakteristik Pengunjung dan Tingkat Hunian Kamar di Papyrus Tropical Hotel, Bogor (Analysis Characteristic of Visitors and Occupancy Rates in Papyrus Tropical Hotel, Bogor) ]]>
<![CDATA[Aditya Prima Yudha]]>
<![CDATA[ JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 1, No 2 (2015): Vol 1, No 2 (2015) ]]>
Publisher : <![CDATA[Universitas Pakuan ]]>
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DOI: 10.34203/jimfe.v1i2.560
<![CDATA[Room occupancy rate indicates the volume ofguests at the hotel in a period. Room occupancyrate is the main parameter to see the success ofa service hospitality. The goal of this research isto analyse characteristics of visitors and thedevelopment level of occupancy rooms in thePapyrus Tropical Hotel, making forecastingoccupancy rates for next one year (short term),and analyze the profitability of Papyrus TropicalHotel. Analysis of attitudes of visitors on thisresearch using model multiatribut Fishbein andthe methods of forecasting, was used singleexponential smoothing and double exponentialsmoothing. The results shown that overallvisitors have very positive attitudes towardsPapyrus Tropical hotel with a total score ofFishbein 142,37. Forecasting results for roomoccupancy rate percentages, in 2012 is 47,94percent This result has an increase 5.12 percentfrom 2011 with achievement of operating profitsRp. 983.428.275.]]>
<![CDATA[STRATEGI INTEGRATED MARKETING COMMUNICATIONS (IMC) PRODUK RIVENAR+ TAHUN 2022-2023 ]]>
<![CDATA[Lona Amalia]]>;
<![CDATA[Aprihatiningrum Hidayati]]>
<![CDATA[ JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 8, No 2 (2022): Vol 8, No. 2 (2022) ]]>
Publisher : <![CDATA[Universitas Pakuan ]]>
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DOI: 10.34203/jimfe.v8i2.5933
<![CDATA[ABSTRAKPenelitian ini bertujuan merancang strategi integrated marketing communication yang dapat dilakukan Rivenar+ untuk periode 2022-2023. Penelitian adalah penelitian terapan dengan pendekatan kualitatif deskrptif. Teknik pengumpulan data yang digunakan adalah wawancara kepada divisi pemasaran perusahaan dan studi dokumen berupa hasil survei minat beli konsumen yang telah dibukukan. Teknik analisis yang digunakan adalah analisis konten. Langkah analisis yang dilakukan adalah menganalisis faktor eksternal dan internal. Hasil analisis ini kemudian akan menghasilkan TOWS matrix yang kemudian akan dituangkan ke dalam Strategi IMC. Penelitian ini menghasilkan strategi integrated marketing communications sebanyak tiga program dengan tujuan meningkatkan awareness dan kesukaan masyarakat terhadap brand Rivenar+. Penggunaan iklan secara above the line (ATL) paling banyak digunakan dalam implementasi strategi. Penggunaan iklan memberikan gambaran yang menyeluruh terkait sebuah brand.ABSTRACTThis study aims to design an integrated marketing communication strategy that can be implemented by Rivenar+ for the 2022-2023 period. This research is applied research with a descriptive qualitative approach. The data collection technique used was interviews with the company's marketing division and document studies in the form of survey results of consumer buying interest that had been recorded. The analysis technique used is content analysis. The analysis step taken is to analyze external and internal factors. The results of this analysis will then produce a TOWS matrix which will then be poured into the IMC Strategy. This research resulted in an Integrated Marketing Communications strategy of 3 programs to increase public awareness and likes for the Rivenar+ brand. The use of advertising above the line (ATL) is most widely used in strategy implementation. The use of advertising provides a comprehensive picture of a brand.]]>
<![CDATA[EFFECT OF INVESTMENT DECISION AND DIVIDEND POLICY TO THE VALUE OF PT ASTRA ARGO LESTARI TBK IN 2009-2015 ]]>
<![CDATA[Rukmini Rukmini]]>;
<![CDATA[Nani Rusnaeni]]>
<![CDATA[ JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 4, No 1 (2018): Vol 4, No 1 (2018) ]]>
Publisher : <![CDATA[Universitas Pakuan ]]>
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DOI: 10.34203/jimfe.v4i1.1107
<![CDATA[The purpose of this research was to know the influence of investment decision (TAG) to company value (PBV) of PT Astra Argo Lestari Tbk, to know the influence of dividend policy to PTVVA value, to know influence of investment decision and dividend policy to PT Astra Argo Lestari Tbk's value from 2009-2015. Script collection method in this final project was using documentation method, research library, and internet research. While the data analysis method used was descriptive statistical analysis, simple linear regression analysis and multiple hypotheses test. The author conducted a study at the Indonesian Capital Market Electronic Library (ICaMEL) located at the Jakarta Stock Exchange building. The object of study in this research is how big influence of decision of investment and policy of dividend to PT Astra Argo Lestari company value. Based on the result of research using SPSS 23, it is found that investment decision influence 17% to company value, dividend policy influence 45% to company value and investment decision and dividend policy together influence 90,8%. Meanwhile 9.2% other variables were not examined in this study.]]>
<![CDATA[ANALISIS PENGARUH PENGELOLAAN MODAL KERJA TERHADAP TINGKAT PROFITABILITAS PADA PT METRODATA ELECTRONICS Tbk ]]>
<![CDATA[Siti Maimunah]]>
<![CDATA[ JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 4, No 2 (2012): Vol 4, No 2 (2012) ]]>
Publisher : <![CDATA[Universitas Pakuan ]]>
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DOI: 10.34203/jimfe.v4i2.584
<![CDATA[ABSTRAK Perusahaan membutuhkan modal kerja yang cukup dalam menjalankan kegiatan operasional sehari-hari. Modal kerja diharapkan bias dikonversi menjadi kas dalam periode tertentu. Semakin cepat siklus konversi kas maka akan meningkatkan profitabilitas. Permasalahan yang terjadi pada PT Metrodata Electronics, Tbk yaitu realisasi siklus konversi kas yang semakin cepat tetapi tidak diikuti dengan tingkat pengembalian modal kerja yang optimal yang diperoleh perusahaan. Tujuan penelitian ini adalah untuk mengetahui pengaruh pengelolaan modal kerja terhadap tingkat profitabilitas pada PT Metrodata Electronics,Tbk. Penggunaan modal kerja yang tidak efisien dapat mempengaruhi tingkat profitabilitas.Tingkat profitabilitas menjadi tidak optimal akibat dari perputaran modal kerja dalam siklus konversi kas suatu operasi perusahaan yang terlalu lama terutama penagihan piutang usaha, sehingga laba yang dihasilkan dari penggunaan modal kerja menjadi tidak optimal. Hasil penelitian menunjukkan bahwa dengan mempercepat siklus konversi kas pada periode penagihan piutang usaha sesuai dengan kebijakan yang telah ditetapkan perusahaan maka penggunaan modal kerja menjadi efisien sehingga dapat meningkatkan profitabilitas pada PT Metrodata Electronics, Tbk. Kata kunci: modal kerja, return on working capital (ROWC), siklus konversi kas, profitabilitas, return on assets (ROA)]]>
<![CDATA[HUBUNGAN BIG FIVE PERSONALITY DENGAN OCB PADA PNS GEN Y DI INSTANSI X ]]>
<![CDATA[Kurniyadi Kurniyadi]]>;
<![CDATA[Seta Aryawuri Wicaksana]]>;
<![CDATA[Aisyah Pia Asrunputri]]>
<![CDATA[ JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 6, No 1 (2020): Vol 6, No 1 (2020) ]]>
Publisher : <![CDATA[Universitas Pakuan ]]>
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DOI: 10.34203/jimfe.v6i1.1885
<![CDATA[This study aims to determine the relationship between Big Five Personality with Organizational Citizenship Behavior (OCB). This research uses a quantitative research method with a correlational research type. The population in this research were 90 civil servants working at X Agency. Big Five Personality in this study was measured by the Big Five Inventory (BFI) and Organizational Citizenship Behavior (OCB) was measured by the Organizational Citizenship Behavior Scale (OCBS). Data analyzed by the Pearson Product Moment correlation. The results of this study showed that there is positive and significant correlation between agreeableness with OCB, there is positive and significant correlation between conscientiousness with OCB, there is positive and significant correlation between openness to experience with OCB, whereas neuroticism showed negative and significant correlation with OCB, but extraversion did not show significant correlation with OCB. The implication of this study is that organization can choose between training its employees to suit with the organizational culture or developing people management that suits with the character of its employees.]]>
<![CDATA[ANALISIS PENGARUH PENERAPAN IFRS MENGENAI INVESTMENT PROPERTY TERHADAP PENYAJIAN LAPORAN KEUANGAN (STUDI KASUS PADA PERUSAH AAN SEKTOR OTOMOTIF YANG TERDAF TAR DI BEI) ]]>
<![CDATA[Hendro Sasongko]]>;
<![CDATA[Dida Marhamah]]>
<![CDATA[ JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 6, No 1 (2014): Vol 6, No 1 (2014) ]]>
Publisher : <![CDATA[Universitas Pakuan ]]>
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DOI: 10.34203/jimfe.v6i1.480
<![CDATA[ABSTRAKProperti investasi merupakan salah satu akun yang muncul dalam kelompok aset tidaklancar pada laporan posisi keuanganperusahaan. Penyajian tiap akundalam laporankeuangan tentu harus didasarkan pada PSAK yang berlaku dan diberlakukan oleh IAI.Penerapan PSAK tentu akan berpengaruh terhadap kewajaran penyajian laporan keuanganyang pada umumnya dicerminkan oleh opini auditor independen atas laporan keuangan.Adanya revisi PSAK 13 sebagai adopssi IFRS mengenaiInvestment Propertydianggap akanmempengaruhi penyajian laporan keuangan perusahaan sektor otomotif yang terdaftar di BEI.Metode penelitian yang digunakan adalahmetode deskriptif dengan pendekatandeduktif serta studi kasus pada delapan perusahaan sektor otomotif di BEI. Dari hasilpenelitian yang dilakukan, diperoleh hasil bahwa telah terjadi revisi atas PSAK 13 yakni ditahun 2007 dan terakhir di tahun 2011, mengadopsi IAS 40 dalam IFRS. Perubahan atasPSAK tersebut telah diaplikasikan oleh seluruh perusahaan sampel. Tiga dari delapanperusahaan sampel mengubah model pengukuran atas properti investasi dari model biayamenjadi model nilai wajar sebagaimana diperkenankan dalam PSAK 13 revisi 2007 maupun2011.Selain pengukuran akuntansinya, perolehan, pengungkapan, dan penyajian atas propertiinvestasi kedelapan perusahaan sampel juga telah merepresentasikan perlakuan akuntansi atasproperti investasi PSAK 13 yang telah direvisi.Kata kunci:Investment Propertydan Laporan Keuangan]]>
<![CDATA[MODEL BISNIS PENGEMBANGAN HILIRISASI BAWANG MERAH ]]>
<![CDATA[Diese Septia Gifarani]]>;
<![CDATA[Farida Ratna Dewi]]>;
<![CDATA[Widyastutik Widyastutik]]>
<![CDATA[ JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 8, No 1 (2022): Vol 8, No. 1 (2022) ]]>
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DOI: 10.34203/jimfe.v8i1.4877
<![CDATA[ABSTRAKTujuan penelitian ini adalah: (i) menganalisis kondisi internal dan eksternal; (ii) merumuskan rancangan model bisnis pengembangan hilirisasi bawang merah; serta (iii) mengidentifikasi strategi pengembangan hilirisasi bawang merah di PT Sinergi Brebes Inovatif (PT SBI). Penelitian dilakukan di PT Sinergi Brebes Inovatif (PT SBI) yang berlokasi di Brebes, Jawa Tengah. Pengumpulan data dilakukan dengan melakukan wawancara dengan para responden baik dari internal PT SBI maupun pihak ekstrenal yang terkait. Metode analisis yang digunakan yaitu analisis deskriptif, business model canvas, dan analisis SWOT. Hasil penelitian menunjukkan bahwa masih ada segmen pasar yang berpotensi untuk PT. SBI. Implikasi penelitian ini menyarankan PT. SBI untuk melakukan research market ulang untuk meninjau kebutuhan konsumen, menambah variasi produk inovatifnya, serta memperluas koneksi dengan perusahaan lain.ABSTRACTThe aims of this research are: (i) analyzing internal and external conditions; (ii) formulating a business model design for the development of downstream shallots; and (iii) identify a strategy for the development of downstream shallots at PT Sinergi Brebes Inovatif (PT SBI). The research was conducted at PT Sinergi Brebes Inovatif (PT SBI) located in Brebes, Central Java. Data were collected by conducting interviews with respondents both from internal PT SBI and related external parties. The analytical method used is descriptive analysis, business model canvas, and SWOT analysis. The results showed that there are still potential market segments for PT. SBI. The implications of this research suggest PT. SBI to conduct re-market research to review consumer needs, add a variety of innovative products, and expand connections with other companies.]]>
<![CDATA[PENGARUH ADVERTENSI DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN PELANGGAN PADA PT ELECTRONIC CITY CABANG BOGOR ]]>
<![CDATA[Hasan Basri]]>
<![CDATA[ JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 2, No 1 (2016): Vol 2, No 1 (2016) Edisi 2 ]]>
Publisher : <![CDATA[Universitas Pakuan ]]>
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DOI: 10.34203/jimfe.v2i1.725
<![CDATA[ABSTRACTThe objective of this research is to find out the effect of advertisement and after-sale service on customer satisfaction at PT Electronic City Bogor. The research was held from November 2011 to Januari 2012. The population is customer of PT Electronic City Bogor, the reachable population is 130 by random sampling. The conclusions from the study are as follows: 1) There is a positive and significant (? = 0.05) effect of advertisement on customer satisfaction with regression equation ? = 72.406 + 0.347 X1; 2) There is a positive and significant (? = 0.05) effect after sale service on customer satisfaction with regression equation ? = 67.375 + 0.365 X2; 3) There is a positive and significant (? = 0.05) effect of advertisement and after-sale service altogether on customer satisfaction with regression equation ? = 42.871 + 0.283 X1 + 0.303 X2. The implications of the research results are as follows: 1) The higher of advertisement offered, will lead to the higher customer satisfaction; 2) The higher the after sale service offered, will lead to the higher customer satisfaction; 3) The higher of advertisement and after-sale service offered altogether, will lead to the higher customer satisfaction.Keywords: Advertisement, after-sale service, and customer satisfaction.]]>
<![CDATA[PENGARUH PELATIHAN KARYAWAN TERHADAP KINERJA KARYAWAN PADA CV CIBALUNG HAPPY LAND BOGOR ]]>
<![CDATA[Nancy Yusnita]]>;
<![CDATA[Feriza Fadhil]]>
<![CDATA[ JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 1, No 1 (2015): Vol 1, No 1 (2015) ]]>
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DOI: 10.34203/jimfe.v1i1.440
<![CDATA[The one of Factors affecting the performance of the employees is training. Training is a very important operational activities within the company. The quality of employees can be developed in the training itself. To produce employees who have the skills and knowledge appropriate mental attitude with which the company takes delivery of training is a must. Through the training will improve employee performance that can support a company's success. The analytical method used is descriptive qualitative, the analysis used is the correlation coefficient, determination coefficient, simple linear regression analysis, hypothesis testing of correlation and regression hypothesis testing. Results of the study revealed that the fact of implementation of employee training and employee performance in CV Cibalung Happy Land Bogor pretty good. The hypothesis test results is a real relationship between employee training and employee performance. Results of regression hypothesis test can be concluded that the training effect on performance. Positive t value means a positive effect, namely if the training climb performance will increase.]]>
<![CDATA[PERCEIVED VALUE, ATTITUDE TOWARDS AD, DAN PURCHASE INTENTION PADA IKLAN EMOSIONAL COCA COLA ]]>
<![CDATA[Nizam Mohammad Andrianto]]>
<![CDATA[ JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 6, No 2 (2020): Vol 6, No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Pakuan ]]>
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DOI: 10.34203/jimfe.v6i2.2431
<![CDATA[Coca Cola released an emotional ad titled 'I Stand Against Name Calling' with the purpose of raising public awareness of the anti-bullying movement. This study aims to determine the ability of the emotional approach of advertising in the Coca Cola campaign section in influencing purchase intention on these products. The independent variable studied was Perceived Value, while the dependent variable in this study was Attitude Towards Ad and Purchase Intention. The research design used was a descriptive conclusive research design, and the data collection medium used was a survey/questionnaire. The finding of this study revealed that Perceived Value influences both Attitude Towards Ad and Purchase Intention, same goes with Attitude Towards Ad that has been proved to influences Purchase Intention. This study has an implication for marketer in general and Coca Cola in particular to create another emotional ad for their product line.]]>
