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JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi)
Published by Universitas Pakuan
ISSN : 25025678     EISSN : 25021400     DOI : https://doi.org/10.34203/jimfe
Core Subject : Economy,
Economics, Econometrics & Finance
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) is a peer-reviewed journal published by Faculty of Economics and Business, Universitas Pakuan. JIMFE aims to publish high-quality research in management field including: Human Resource Management, Financial Management, Marketing Management, Operational Management, Strategic Management, Entrepreneurship, Organizational Behavior, and Business Sustainability. JIMFE published twice a year. Focus and Scope: Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional, Kewirausahaan, dan Manajemen Strategik.
Arjuna Subject : -
Articles 605 Documents
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KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN KPR BANK TABUNGAN NEGARA Winda Septiana; Hari Muharam; Agus Setyo Pranowo
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 8, No 2 (2022): Vol 8, No. 2 (2022)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v8i2.5781

Abstract

ABSTRAKPenelitian ini bertujuan menjelaskan apakah terdapat pengaruh kualitas pelayanan terhadap loyalitas pelanggan dan pengaruh citra perusahaan terhadap loyalitas pelanggan KPR pada Bank Tabungan Negara. Penelitian ini merupakan gabungan antara penelitian eskplanatif, deskriptif dan kuantitatif. Penelitian ini menggunakan metode analisis data dengan menggunakan metode Structural Equation Modelling (SEM) menggunakan Varian Based Structural Equation Modeling menggunakan software Partial Least Square (PLS) dengan desain penelitian hierarchical component menggunakan reflective-reflective measurement model. Populasi dalam penelitian ini adalah seluruh nasabah atau debitur KPR dari PT. Bank Tabungan Negara, Tbk. (Bank BTN) Cabang Bogor sebanyak 70.492 dan jumlah sampelnya sebesar 398. Hasil penelitian menunjukkan kualitas pelayanan dan citra perusahaan berpengaruh secara parsial dan simultan terhadap loyalitas pelanggan. Implikasi penelitian ini yaitu karena faktor kualitas pelayanan sebagai variabel yang memiliki pengaruh paling besar di antara variabel variabel lainnya, sehingga untuk meningkatkan kualitas pelayanan dapat berfokus pada pelayanan pelanggan KPR dengan prima.ABSTRACTThis study aims to explain whether there is an effect of service quality on customer loyalty and the influence of corporate image on KPR customer loyalty at the State Savings Bank. This research is a combination of explanatory, descriptive and quantitative research. This study uses data analysis methods using the Structural Equation Modeling (SEM) method using Varian Based Structural Equation Modeling using Partial Least Square (PLS) software with a hierarchical component research design using a reflective-reflective measurement model. The population in this study were all KPR customers or debtors from PT. State Savings Bank, Tbk. (Bank BTN) Bogor Branch as many as 70,492 and the total sample is 398. The results show that service quality and corporate image have a partial and simultaneous effect on customer loyalty. The implication of this research is because of the service quality factor as the variable that has the greatest influence among other variables, so that to improve service quality it can focus on excellent KPR customer service.
ANALISIS MARKET SEGMENTATION, TARGETING, DAN POSITIONING TRANSPORTASI ONLINE GRAB DI KOTA BOGOR (STUDI KASUS PADA MAHASISWA UNIVERSITAS PAKUAN) Herdiyana Herdiyana; Salmah Salmah
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 4, No 2 (2018): Vol 4, No 2 (2018)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v4i2.1151

Abstract

This research aim is to find out the segmenting, targeting, and positioning on online transportation Grab in Bogor City by using Pakuan University students as the research sample. This research uses descriptive survey method to researches the phenomenon about online transportation service and learns various relevant aspects with segmenting, targeting and positioning. The population of the researhes is 14.138 student of Pakuan University and 389 students were taken as the sample. The sampling method uses probability sampling with proportional cluster sampling technique, the determination of the number of samples using the Slovin method. The results of this research shows the segmentation from online transportation Grab in Bogor City which is from West Bogor, used by most female, having home lifestyle, and having extrovert personality. The reason using Grab is for travelling and looking for convenience and paying the cheap price compared with the competitors. Grab users know that Grab having promos through Grab application. Loyalty Grab users are included in enough loyal category. Target market from Grab is selective specialization, on this market pattern, Grab enters a number of market segmentation by offering different products. And for this thing Grab enters segmentation as a transportation tool and also as goods delivery service. Grab positioning is to make their brand staying in consumers mind from usage side, which is as a transportation tool and service that provides convenience, comfort, safe, and fast.
PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN DI RESTORAN BEBEK DAN AYAM GORENG PAK NDUT SOLO Yetti Hunsul Hayati; Gracia Sekartaji
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 1, No 1 (2015): Vol 1, No 1 (2015)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v1i1.455

Abstract

This study is about the Effect of Product Quality, Customer Satisfaction and Influence Effect of productquality to customer satisfaction conducted on Eating Duck and Chicken Fry Pak Nduts Restaurant. Theanalytical method used is quantitative statistics. The analysis of the data used is Analysis CorrelationCoefficient. Research results revealed the fact that the product quality affects customer satisfaction, it canbe seen in the table Correlation obtained for rxy 0710, and the value r tabel on 398 df is 0.098. it meansthere is a positive relationship between the products to customer satisfaction at home eating duck andchicken fried Pak Ndut Solo. Based on the index level of customer satisfaction can be seen that theaverage Tki is 100.1%, which means that consumers are satisfied with the quality of existing products athome eating duck and chicken fried Pak Ndut Solo. When viewed by test f and t, f test states that the valueof F count F table that is 89.621 1.96 by t-test and stated that t has a value greater than the value ttable is 1.966 0.05, which means There is a significant relationship between the independent variables,Quality Products from duck and chicken fried Pak NdutS restaurant with Consumer Satisfaction.
PENGELOLAAN KESEHATAN DAN KESELAMATAN KERJA PADA MASA PANDEMI COVID-19: FAKTA DAN TANTANGAN Wahyuni Diah Ekasari; Suharnomo Suharnomo; Intiyas Utami
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 7, No 2 (2021): Vol 7, No. 2 (2021)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v7i2.3687

Abstract

ABSTRAKPenelitian ini bertujuan untuk mendeskripsikan implementasi pengelolaan kesehatan dan keselamatan kerja pada masa pandemi Covid-19 pada Kantor Pos Cabang Rembang beserta faktor yang mempengaruhinya. Penelitian ini menggunakan metode analisis data kualitatif dengan pendekatan fenomenologi kritis dengan teknik pengumpulan data melalui observasi, wawancara, penelusuran dokumen, dan dokumentasi. Informan yang dilibatkan sebagai sumber data terdiri dari informan subjek dan informan triangulasi. Hasil dari penelitian ini menunjukkan bahwa pengelolaan kesehatan dan keselamatan kerja pada masa pandemi Covid-19 di Kantor Pos Cabang Rembang sudah mengimplementasikan prinsip protokol kesehatan 5M. Faktor-faktor yang mempengaruhi implementasi pelaksanaan protokol kesehatan 5M pada Kantor Pos Cabang Rembang, meliputi sosialisasi, disiplin, kesadaran, pengawasan, tingkat pendidikan, tingkat kesejahteraan, dan adat kebiasaan. Implikasi hasil penelitian ini adalah meskipun protokol kesehatan 5M tidak mudah untuk dilaksanakan di lingkungan Kantor Pos Cabang Rembang, tetapi dengan adanya sosialisasi masif, kesadaran demi kepentingan bersama, dan kedisiplinan maka implementasi protokol kesehatan 5M dapat dilaksanakan dengan baik. ABSTRACTThis study aims to describe the implementation of occupational health and safety management during the Covid-19 pandemic at the Rembang branch post office and the factors that influence it. This study uses a qualitative data analysis method with a critical phenomenology approach with data collection techniques through observation, interviews, document searches, and documentation. The informants involved data sources consisted of subject informants and triangulated informants. The results of this study indicate that the management of occupational health and safety during the Covid-19 pandemic at the Rembang Post Office has implemented the principles of the 5M health protocol. The factors that influence the implementation the 5M health protocol at the Rembang branch post office include socialization, discipline, awareness, supervision, education level, welfare level, and customs. The implication of the results this study is although the 5M health protocol is not easy to implement in the Rembang branch post office, but with massive socialization, awareness for the common interest, and discipline, the implementation of the 5M health protocol can be carried out properly.
ANALISIS KEBIJAKAN STABILISASI HARGA MINYAK GORENG INDONESIA Ketut Sunarta
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 2, No 1 (2010): Vol , No 1 (2010)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v2i1.696

Abstract

ABSTRAKTujuan penelitian ini adalah untuk menjelaskan gejolak hargaminyak goreng di dalam negeri dan mempelajari upaya pemerintahdalam menstabilkan harga minyak goreng. Komoditas ini merupakankomoditas penting – karena termasuk sembilan bahan pangan pokok danmenyangkut kesejahteraan rakyat banyak.Kebijakan stabilisasi harga minyak goreng domestik dilakukanbaik kebijakan pada sisi input maupun kebijakan pada sisi output. Darisisi input, intervensi kebijakan dilakukan melalui kebijakan DomesticMarket Obligation (DMO) dan pengenaan Pajak Ekspor Progresif(Progressive Tax Export). Hampir 70% industri minyak goreng sawit diIndonesia memiliki karakteristik pola pengusahaan yang terintegrasisecara vertikal. Sehingga kebijakan yang menghambat pemasaran produkpada bagian hulu (output berupa CPO) akan dialihkan sebagai beban(bahan baku/input) pada proses produksi berikutnya sehingga akanmempengaruhi kenaikan harga produk pada lini hilir (output berupaminyak goreng).Secara kumulatif potensi penurunan margin keuntungan yangditimbulkan akibat dari implementasi kebijakan pemerintah pada liniproduksi hulu dapat dikompensasikan dengan sempurna oleh pelakuusaha melalui kenaikan harga produk yang dihasilkan lini produksi hilir.Intervensi kebijakan dari sisi output Minyak Goreng sawitdilakukan melalui kebijakan PPN DTP dan program Minyakita, dan hasilstudi menemukan bahwa kebijakan ini relatif tidak berpengaruh terhadappenurunan harga minyak goreng di dalam negeri.Kata kunci : Stabilisasi harga, Domestic Market Obligation, Pajak Ekspor

Page 61 of 61 | Total Record : 605

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