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JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Published by Universitas Mataram
ISSN : 26217902     EISSN : 25483919     DOI : DOI: 10.29303/jmm.v6i3.222
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences Other
- Marketing Management and Consumer Behavior - Financial Management - Human Resources Management - Operational Management
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 347 Documents
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The Role of Self-Control in Moderating the Effect of Work Stress and Job Boredom on Cyberloafing Behavior Among Employees Wardah Mufidatul; Mustika Rizny Ayu; Khatimah Nurul Khusnul; Isnaeni Surmayanti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 15 No. 2 (2026): JMM June 2026
Publisher : Faculty of Economics and Business University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v15i2.866

Abstract

Work stress and job boredom are widely recognised as primary antecedents of cyberloafing behaviour, yet the boundary conditions under which their effects operate remain underexplored in the Indonesian context. Drawing on Conservation of Resources (COR) Theory and Self-Control Theory, this study examined the moderating role of self-control in the relationships between work stress, job boredom, and cyberloafing behaviour among employees. A cross-sectional survey was conducted with 60 employees from various organisational sectors using purposive sampling. Data were analysed through Moderated Regression Analysis (MRA) employing mean-centred interaction terms across three hierarchical models. Results revealed that job boredom significantly and positively predicted cyberloafing behaviour (B = 0.382; p = 0.025), consistent with the adaptive coping mechanism proposed by COR Theory. Work stress, however, did not exert a significant direct effect on cyberloafing (p = 0.551). The moderating effects of self-control on both relationships were not statistically significant (p > 0.05). These findings contribute empirically to the organisational behaviour literature and highlight job redesign and enrichment as practical interventions for reducing cyberloafing in Indonesian workplaces.
Trust in Personalized AI, Customer Engagement, and Purchase Decisions among NTB Millennials and Gen Z Aulia Windi; Nurlisyana Wina; Febrica Intan Astriyana; Damania Alfina
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 15 No. 2 (2026): JMM June 2026
Publisher : Faculty of Economics and Business University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v15i2.870

Abstract

The growing integration of Artificial Intelligence (AI) in e-commerce has transformed consumer interactions, yet the mechanism through which Trust in AI drives purchasing decisions particularly via Customer Engagement as a mediator remains underexplored among younger consumers in emerging regional markets. This study aims to analyze the influence of Trust in AI on Customer Purchase Decisions and examine the role of Customer Engagement as a mediating variable among Generation Z and Millennials in West Nusa Tenggara (NTB) Province. This study employed a quantitative approach with explanatory survey design. Data were collected from 120 respondents through an online questionnaire and analyzed using PLS-SEM with SmartPLS 4 software. The results show that Trust in AI has a positive and significant effect on Customer Engagement and Customer Purchase Decision. Customer Engagement also has a positive and significant effect on Customer Purchase Decision. In addition, Customer Engagement is proven to partially mediate the relationship between Trust in AI and Customer Purchase Decision. Theoretically, these findings extend the Technology Acceptance Model and Social Exchange Theory by demonstrating that engagement serves as the primary pathway through which AI trust translates into purchasing behavior. Managerially, e-commerce businesses need to design digital features and experiences that actively encourage consumer engagement to strengthen the effect of Trust in AI on purchasing decisions among the younger generation.
The Influence of Work Life Balance and Job Satisfaction towards Employee Performance towards Generation Z Employees Muhamad Reinaldi Satria Wahyudi; Bardatul Gaffur; Ramadhan M. Rizqi; Imadudin Yusril
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 15 No. 2 (2026): JMM June 2026
Publisher : Faculty of Economics and Business University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted with the aim of evaluating the impact of Work Life Balance and Job Satisfaction on the performance of employes from the Generation Z cohort. A quantitative approach combined with an explanatory research design was applied in this study. The data collection process relied on a questionnaire instrument distributed to 70 Generation Z workers, where the sample selection utilized the purposive sampling method. To process the collected data, the researcher used IBM SPSS Statistics software to conduct multiple linear regression analysis. The analysis findings reveal that Work Life Balance has a significant impact on staff performance with a significance level of 0.019; however, the correlation is negative as evidenced by a regression coefficient of -0.292. On the other hand, employe performance is positively and significantly influenced by the factor of Job Satisfaction, marked by a significance level below 0.001 and a regression coefficient of 0.658. If tested together, Job Satisfaction and Work-Life Balance have been proven to have a significant impact on the Performance of Generation Z Employes. The Adjusted R Square value of 0.524 indicates that 52.4% of the fluctuations in employe work results can be explained by these two independent variables, while the remaining 47.6% is contributed by various other factors not included in this research model. From the overall modeling results, Job Satisfaction was identified as the dominant element influencing the performance achievements of the Generation Z workforce.
The Effect of Perceived Favoritism and Absence of Punishment on Employee Productivity Decline at GraPARI Telkomsel Mataram Putu Windrawan; Harry Kurniawan; Ary Rangga Rezki; Rohman Rofiki
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 15 No. 2 (2026): JMM June 2026
Publisher : Faculty of Economics and Business University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v15i2.873

Abstract

This study aims to examine the effect of perceived favoritism and absence of punishment on employee productivity decline at GraPARI Telkomsel Mataram. Employee productivity is a critical factor in determining organizational performance, particularly in service-based industries where employee behavior directly influences service quality and customer satisfaction. However, internal organizational factors such as perceived unfairness and weak disciplinary enforcement may contribute to productivity decline. This research uses a quantitative causal approach with a census sampling technique involving 50 employees as respondents. Data were collected through structured questionnaires and analyzed using multiple linear regression analysis. The validity, reliability, and classical assumption tests were conducted to ensure the robustness of the model. The results of the partial analysis indicate that perceived favoritism has no significant effect on employee productivity decline. In contrast, absence of punishment has a positive and significant effect on employee productivity decline. These findings suggest that weak disciplinary enforcement is a more dominant factor influencing productivity decline compared to perceived favoritism. Therefore, strengthening organizational discipline systems is essential to maintain employee productivity in service organizations.
Pengaruh Konten TikTok dan Influencer Marketing terhadap Keputusan Pembelian dengan Pendapatan sebagai Variabel Kontrol Didi Andri; Ahmad Fadli; Eko Pratandi; Muhammad Tareq Hanafi Majid
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 15 No. 1 (2026): JMM March 2026
Publisher : Faculty of Economics and Business University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v15i1.852

Abstract

This research is conducted to examine how influencer marketing and TikTok content impact the purchasing decisions of Generation Z in the Mataram City area, with income level as a controlled variable. The method applied is a quantitative approach of the causal associative type. The determination of the sample was conducted using purposive sampling techniques, involving 85 individuals from Generation Z in the city of Mataram who are active users of the TikTok application and have been exposed to promotions from influencer figures. Field data collection was conducted using a Likert scale questionnaire, which was then processed using multiple linear regression analysis with the aid of SPSS version 25 software. The research findings indicate the absence of a significant influence of the TikTok content variable on purchasing decisions, as shown by the significance value of 0.740 > 0.05. On the other hand, influencer marketing has a positive and significant impact on consumer decisions, as evidenced by a significance value of 0.001 < 0.05. Meanwhile, income, positioned as a control variable, proved to be the most dominant factor and had a significant influence on the decision to purchase, with a significance level of 0.000 < 0.05. Simultaneous testing shows that the combination of income, influencer marketing, and TikTok content has a significant impact on the decision-making process with a significance value of 0.000 < 0.05. Furthermore, the acquisition of an Adjusted R Square value of 0.903 means that 90.3% of the variation in purchasing decisions can be explained by the research model used.
Pengaruh Brand Image dan Digital Marketing melalui Instagram terhadap Keputusan Mahasiswa dalam Memilih Program Magister Manajemen Firdaus Firdaus; Ikhwan Setiawan; Zulkaidah; Ica Maulidan Prihartini
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 15 No. 1 (2026): JMM March 2026
Publisher : Faculty of Economics and Business University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v15i1.867

Abstract

This study examines the effects of brand image and Instagram digital marketing on students’ decisions to choose the Master of Management Program at Universitas Mataram. Its novelty lies in testing both variables simultaneously in a postgraduate setting in Eastern Indonesia. The study uses an explanatory quantitative approach with a cross-sectional design. Eighty respondents were selected from 142 active students through proportionate random sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed with validity, reliability, assumption, and multiple linear regression tests. In the OLS model, brand image positively affects student decision (B = 0.279; t = 2.161; p = 0.034), and Instagram digital marketing also has a positive effect (B = 0.247; t = 2.265; p = 0.026). The model explains 37.2% of decision variance (F = 22.810; p < 0.001). Diagnostic results indicate non-normal residuals and heteroskedasticity; therefore, the significance results require confirmation using robust standard errors. The program should strengthen academic reputation and manage Instagram with verified information, authentic testimonials, and responsive communication.
Digital Marketing Capability Across Industries: A Narrative Literature Review and Conceptual Synthesis of Six Core Dimensions Zefanya Andryan Girsang; Muhammad Mujahid Dakwah; Dinis Cahyaningrum; Zamroni Alpian Muhtarom
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 15 No. 1 (2026): JMM March 2026
Publisher : Faculty of Economics and Business University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v15i1.877

Abstract

Digital Marketing Capability (DMC) has become an important strategic capability that enables organizations to leverage digital technologies to improve marketing performance and sustain competitive advantage. However, existing research remains fragmented due to inconsistent definitions, diverse measurement approaches, and varying industrial contexts. This study aims to synthesize the conceptual development of DMC, examine its operationalization, identify its core dimensions across industries, and propose future research directions. A narrative literature review was conducted by analyzing 13 peer-reviewed journal articles covering multiple industrial contexts, including small and medium-sized enterprises (SMEs), agriculture, hospitality and tourism, manufacturing, and industrial firms. Using thematic synthesis, the review compares conceptualizations, measurement approaches, and industrial applications of DMC. The findings show that DMC has evolved from a technology adoption perspective into a strategic organizational capability integrating digital technologies, customer engagement, platform management, data analytics, and stakeholder collaboration. The study proposes six core dimensions of DMC: Digital Market Sensing Capability, Digital Content and Communication Capability, Digital Customer Engagement Capability, Digital Platform Management Capability, Digital Data Analytics Capability, and Digital Business Stakeholder Engagement Capability. These findings provide an integrated conceptual framework that supports future empirical research and the development of standardized DMC measurement instruments across diverse industrial contexts.

Page 35 of 35 | Total Record : 347

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