cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Adi Permadi
Contact Email
jmm.unram@gmail.com
Phone
+6287865692839
Journal Mail Official
jmm.unram@gmail.com
Editorial Address
Jalan Majapahit No 62 Kota Mataram, Nusa Tenggara Barat
Location
Kota mataram,
Nusa tenggara barat
INDONESIA
JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Published by Universitas Mataram
ISSN : 26217902     EISSN : 25483919     DOI : DOI: 10.29303/jmm.v6i3.222
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences Other
- Marketing Management and Consumer Behavior - Financial Management - Human Resources Management - Operational Management
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 341 Documents
 31   32   33   34   35 
Pengaruh Promosi dan Diskon Terhadap Keputusan Pembelian di Marketplace Tiktok Shop Alban Djordy; Ilhamuddin
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 14 No. 1 (2026): JMM March 2026
Publisher : Faculty of Economics and Business University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v14i1.849

Abstract

This study aims to determine the effect of promotions and discounts on purchasing decisions in the TikTok Shop marketplace. The type of research used is associative causal research with a quantitative approach. The sample size used in this study is 96 people, with data collected through a questionnaire method and determined using a nonprobability sampling technique with purposive sampling. The data collection technique involves first observing the object being studied, then administering a questionnaire to participants based on the criteria of individuals who have made transactions on the TikTok Shop marketplace in Mataram. The analysis tool used is Multiple Linear Regression Analysis, with the SPSS 16 for Windows program. The data analysis results show that; (1) promotions have a positive and significant effect on purchasing decisions, and (2) discounts have a positive and significant effect on purchasing decisions.

Page 35 of 35 | Total Record : 341

 31   32   33   34   35 

Filter by Year

2015 2026


Reset
Filter By Issues
All Issue Vol. 14 No. 1 (2026): JMM March 2026 Vol. 14 No. 4 (2025): JMM Nopember 2025 Vol. 14 No. 3 (2025): JMM September 2025 Vol. 13 No. 2 (2024): JMM Mei 2024 Vol. 13 No. 1 (2024): JMM Februari 2024 Vol. 12 No. 2 (2023): JMM Mei 2023 Vol. 12 No. 1 (2023): JMM Februari 2023 Vol. 11 No. 4 (2022): JMM November 2022 Vol. 11 No. 3 (2022): JMM Agustus 2022 Vol. 11 No. 2 (2022): JMM Mei 2022 Vol. 11 No. 1 (2022): JMM Februari 2022 Vol. 10 No. 4 (2021): JMM November 2021 Vol. 10 No. 3 (2021): JMM September 2021 Vol. 10 No. 2 (2021): JMM Juni 2021 Vol. 10 No. 1 (2021): JMM Maret 2021 Vol. 10 No. 1A (2021): JMM Januari 2021 Vol. 9 No. 4a (2020): JMM Desember 2020 Vol. 9 No. 4 (2020): JMM November 2020 Vol. 9 No. 3 (2020): JMM September 2020 Vol. 9 No. 2 (2020): JMM Juni 2020 Vol. 9 No. 1 (2020): JMM Maret 2020 Vol. 8 No. 4 (2019): JMM November 2019 Vol. 8 No. 3 (2019): JMM September 2019 Vol. 8 No. 2 (2019): JMM Juni 2019 Vol 8, No 2 (2019): JMM Juni 2019 Vol. 8 No. 1 (2019): JMM Maret 2019 Vol. 7 No. 4 (2018): JMM November 2018 Vol. 7 No. 3 (2018): JMM September 2018 Vol. 7 No. 2 (2018): JMM Juni 2018 Vol. 7 No. 1 (2018): JMM Maret 2018 Vol. 6 No. 4 (2017): JMM November 2017 Vol 6, No 3 (2017): JMM SEPTEMBER 2017 Vol 6, No 3 (2017): JMM SEPTEMBER 2017 Vol. 6 No. 3 (2017): JMM SEPTEMBER 2017 Vol 6, No 2 (2017): JMM Juni 2017 Vol. 6 No. 2 (2017): JMM Juni 2017 Vol. 6 No. 1 (2017): JMM MARET 2017 Vol 6, No 1 (2017): JMM MARET 2017 Vol. 5 No. 4 (2016): JMM November 2016 Vol. 5 No. 3 (2016): JMM SEPTEMBER 2016 Vol. 5 No. 2 (2016): JMM JUNI 2016 Vol. 5 No. 1 (2016): JMM MARET 2016 Vol. 4 No. 4 (2015): JMM NOVEMBER 2015 Vol. 4 No. 3 (2015): JMM SEPTEMBER 2015 Vol. 4 No. 2 (2015): JMM JUNI 2015 Vol. 4 No. 1 (2015): JMM MARET 2015 More Issue