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Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 15 Documents
 1   2 
Search results for , issue "Vol 5 No 1 (2022)" : 15 Documents clear
Analisis Kompetitif Industri Pertahanan Nasional: Prospek dan Tantangan Pasca Revisi Undang-Undang Nomor 16 Tahun 2012 tentang Industri Pertahanan Adrianus Revi Dwiguna; Athor Subroto; Achmad Sanusi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.415

Abstract

This study aims to examine the developments and dynamics, as well as the challenges of the national defense industry, after the revision of Law No. 16 of 2012 on the Defense Industry, through Law No. 11 of 2020 on Job Creation. This qualitative research uses interviews and literature studies as data collection methods sourced from primary and secondary data, and analyzed using a competitive strength framework. As a result, these regulatory changes are relatively able to have a positive impact, especially regarding the increase in the number of entities and opportunities for financing the defense industry through investment mechanisms by the private sector. In addition, the expansion of the role of BUMS in the supply chain of the national defense industry has also opened up opportunities for technology development and the fulfillment of industrial needs which are regulated through various mechanisms, such as the obligation to fulfill TKDN, to the requirements for Trade, Local Content, and Offsets (IDKLO) in the procurement process for the import of Defense and Security Protection. On the other side, efforts to establish a more competitive industrial ecosystem are also being carried out by the Government in stages through the implementation of the Defense Industry Independence Grand Design, as well as encouraging the implementation of a diversification strategy and optimizing the dual-use strategy in increasing competitiveness, as well as supporting industry continuity.
The Influence of Covid-19 Daily Cases, World Oil Prices, World Gold Prices And Rupiah Exchange Rates Achmad Agus Priyono
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.427

Abstract

This study aims to clarify the effect of the daily number of reported cases of Covid-19, World Oil Prices, World Gold Prices, and the rupiah exchange rate on the movement of the Composite Stock Price Index during the Covid-19 Pandemic, both in the short and long-term. Analysis of the data used is the analysis of Error Correction Mechanism using Eviews software. The data collected is daily time series data from March 2, 2020 to July 30, 2021, so the number of samples collected is 341 samples. The results of the study stated that the increase of daily reported Covid-19 cases had a negative impact on the movement of the Composite Stock Price Index in the short term, however, in the long-term, the increase of daily reported cases of Covid-19 has no effect on the Composite Stock Price Index. Meanwhile, World Oil Prices have a significant positive effect on the Composite Stock Price Index both in the short term and in the long-term. This study did not find any short-term or long-term effect between the World Gold Price on the movement of the Composite Stock Price Index. A significant negative effect was found, both in the short term and in the long-term, in the relationship between the Rupiah Exchange Rate on the movement of the Composite Stock Price Index.
Pengaruh Satisfaction, Brand Love terhadap Brand Loyalty dan Word of Mouth Edy Purwanto; M. Munir Syam AR
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.434

Abstract

This study aims to examine and determine the effect of consumer satisfaction, brand love on loyalty and WOM, and the influence of customer loyalty on WOM. The object of this research is Batik in Sumenep Regency. The sample for this study consisted of 200 people who were selected using the purposive sampling technique. The questionnaire was distributed to collect data. Path analysis and structural equation modeling were used in the test. Results-Based on this research, the variable of satisfaction has an influence on loyalty and word of mouth, love of the brand has an effect on loyalty, and customer loyalty has an effect on WOM. But the variable love of the brand has no significant effect on word of mouth. It is hoped that the research can provide information about the ability of satisfaction and brand love in influencing consumer loyalty and the ability of satisfaction and loyalty in influencing consumers to carry out the word of mouth. Furthermore, this research is useful for clothing business actors in the batik industry in developing appropriate strategies in developing their businesses.
The Effect of Final Income Tax Incentives Rate on the Reporting of PMK 44/2020 Realization Letter Amelia Oktrivina Siregar; Tryas Chas Biandani; Jihan Khoerunnisa
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.455

Abstract

Tax incentives are one of the government's responses to the impact of the COVID-19 pandemic on businesses, and one of the businesses affected by this pandemic is MSMEs. Therefore, this study aims to determine the effect of final income tax incentives borne by the government following PMK No.44/2020, the effect of tax incentives in the form of ease of calculating income tax payable, and the effect of tax incentives in the form of ease of reporting income tax payable to compliance with the reporting of PMK realization letter No.44/2020. This study used primary data by distributing questionnaires to MSMEs in Dramaga Bogor Regency. The data collection method is done by disseminating questionnaires, interviews, and observations. Based on the results of the study, the authors concluded that the final income tax incentive in the form of tax borne by the government has no direct effect, while the tax incentive in the form of ease of calculating income tax payable and tax incentives in the form of ease of reporting income tax directly affects the compliance of PMK reporting No.44/2020.
The Role of Perception of Usefulness and Interest in Using E-Filing for Individual Income Tax Indah Masri; Amelia Oktrivina; Ayu Woro Angelina
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.456

Abstract

This study aims to see the role of external factors such as speed, subjective norms, and understanding of taxation in increasing the use of E-Filing. In addition, this study also aims to see the role of internal factors related to attitudes and behaviors such as perceptions and interests in using E-Filing in increasing the use of E-Filing. Speed has no significant negative influence on the use of E-Filing. Subjective norms have a positive and significant influence on the use of E-Filing. Understanding of taxation has no significant positive influence on the use of E-Filing. The perception of the usefulness of E-Filing has a positive and insignificant influence on the use of E-Filing. Interest in using E-Filing has a positive and significant influence on the use of E-Filing.
Strategi Peningkatan Aspek Keuangan dan Manajerial Koperasi Seruni Putih Zulfatun Ruscitasari; Nailul Fithroh; Rifqi Syarif Nasrulloh
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.458

Abstract

This research aims to: (1) analyze monetary and managerial condition at Seruni Putih Cooperative now, (2) determine and recommend the right strategy to improve monetary and managerial aspect of Seruni Putih Cooperative. Research method used in this research is qualitative descriptive. Data retrieval techniques are carried out with interviews, observations and documentation. Data analysis techniques are using SWOT analysis. By analyzing the strengths, weaknesses, opportunities and threats, it will further facilitate to compose the right strategy in improving the financial and managerial aspects of Seruni Putih Cooperative. The results of this study show that to improve the financial aspects in Seruni Putih Cooperative can use the following strategies: (1) improve the quality of performance, both in carrying out RAT and lending services in cooperatives, (2) make letters of agreement when borrowing to minimize bad credit, (3) regenerate cooperative managers so that productivity in cooperatives is more optimal. Strategies that can be applied to improve managerial aspects in Seruni Putih Cooperative are: (1) utilizing the knowledge gained from the training of the Department and other institutions to improve the quality of Human Resources in cooperatives, (2) maximize opportunities for local resources to increase cooperative capital, (3) optimize their own capital by increasing compulsory savings.
Counterfeiting Products that Harm Business Brand Owners and Consumers Liandhajani Liandhajani
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.609

Abstract

Pemalsuan barang maupun merek sangat menimbulkan kerugian untuk pengusaha, dengan demikian dalam hal ini sangat diperlukan perlindungan hak perekonomian. Penelitian ini memakai metode pendekatan Yuridis normatif, yakni penelitian hukum yang dilaksanakan melalui penelitian bahan ataupun data pustaka yang menjadi data sekunder dalam bentuk bahan hukum tersier, bahan hukum primer, ataupun bahan hukum sekunder yakni menganalisis mengenai peraturan untuk menegakkan hukum. Barang palsu sangat mudah diperoleh di pasaran; pada kasus Putusan No: 67/Pid.B/2013/PN.Pwk. terdakwa dikenai sanksi pidana dan denda relatif ringan yaitu sebesar Rp 5.000.000-, hal ini menyebabkan terdakwa pemalsuan merek ataupun produk tidak jera. Distribusi produk palsu lokal dan import yang sangat mudah didapat membuat produk palsu makin marak dipasaran. Berdasarkan UU Republik Indonesia Nomor 20 tahun 2016 mengenai merek dan indikasi geografis bahwasannya kebijakan yang relevan terhadap tindak pidana terkait merek adalah delik aduan sebagaimana yang tercantum dalam Pasal 103, yang artinya bahwa polisi memiliki sifat hanya menerima pengaduan oleh individu yang mendapat kerugian tersebut. Sehingga apabila tidak terdapat pengaduan, dengan demikian polisi tidak dapat melaksanakan proses hukum.
Editorial Note: Standar Pelaporan Pada Artikel Riset Kuantitatif Hendryadi Hendryadi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.611

Abstract

Tulisan ini secara khusus membahas bagaimana standar pelaporan, terutama dalam menampilkan hasil analisis statistik dalam artikel ilmiah secara umum. Secara khusus, catatan editorial ini sekaligus menjadi pedoman untuk seluruh artikel publikasi di Jurnal Manajemen Strategi dan Aplikasi Bisnis (JMSAB) ke depan. Terutama untuk artikel yang menggunakan desain penelitian kuantatif.
Pengaruh Entrepreneurial Marketing Terhadap Marketing Performance Yang Dimediasi Oleh Marketing Assistant Setiyo Purwanto; Didin Hikmah Perkasa
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.425

Abstract

This research was conducted on the garment manufacturing industry in Sukabumi, West Java during the COVID-19 pandemic. The purpose of this study was to examine the effect of Entrepreneurial Marketing (EM) on Marketing Performance (MP) with Marketing Assiatant (MA) as a mediation variable. The data in the study consisted of 235 populations with 149 samples. Data analysis in this study used quantitative methods with the SmartPLS 3.2.9 test tool. MA is government assistance help to maintain the sustainability of the SMEs industries, considering that this sector is also a social safety net.
Working Capital Turnover, Liquidity, Solvency and Firm Size Effect on Profitability Akhmad Darmawan; Hanif Dwi Cahyo; Fatmah Bagis; Dwi Vina Rahmawati
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.433

Abstract

Abstract-The purpose of this study was to determine the effect of working capital turnover, liquidity, solvency and firm size on profitability. The research data used is secondary data. The total population used is 30 food and beverage companies for the 2017-2020 period. This sampling technique uses a purposive sampling technique with a research sample of 18 companies and a data sample of 65 data. Based on the multiple regression analysis tool, previously the data was tested using the classical assumption test and it is known that working capital turnover has no significant effect on profitability, liquidity has no significant affect on profitability, solvency has a significant effect on profitability and firm size has no significant effect on profitability. Keywords: Working capital turnover, Liquidity, Solvency, Firm size and Profitability

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