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Pengaruh Entrepreneurial Marketing Terhadap Marketing Performance Yang Dimediasi Oleh Marketing Assistant Setiyo Purwanto; Didin Hikmah Perkasa
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.425

Abstract

This research was conducted on the garment manufacturing industry in Sukabumi, West Java during the COVID-19 pandemic. The purpose of this study was to examine the effect of Entrepreneurial Marketing (EM) on Marketing Performance (MP) with Marketing Assiatant (MA) as a mediation variable. The data in the study consisted of 235 populations with 149 samples. Data analysis in this study used quantitative methods with the SmartPLS 3.2.9 test tool. MA is government assistance help to maintain the sustainability of the SMEs industries, considering that this sector is also a social safety net.
Pemanfaatan Limbah Plastik Menjadi Biji Plastik Yang Bernilai Tambah Ekonomi Di Kelurahan Dadap Tangerang setiyo purwanto; Didin Hikmah Perkasa
Dedikasi : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Dedikasi : Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah III DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53276/dedikasi.v2i1.42

Abstract

Limbah plastik merupakan masalah klasik bagi lingkungan yang mengakibatkan pecemaran baik tanah, air maupun udara, karena plastik tidak dapat diurai secara alami di dalam tanah. Namun pada kehidupan masyarakat saat ini hampir semua produk kemasan, peralatan rumah tangga, peralatan elektronik dan sebagainya terbuat dari plastik. Suatu keunggulan yang umumnya terbuat dari plastik ini dapat dilakukan daur ulang (recycle) sehingga langkah ini dapat mengurangi beban pencemaran lingkungan. Teknik daur ulang limbah plastik dapat diproses menjadi biji plastik kembali, sehingga dapat diproduksi kembali menjadi produk lain sesuai dengan kualitas biji plastik daur ulang tersebut. Dalam kegiatan pengabdian masyarakat ini peneliti bermaksud berbagi pengetahuan dan pengalaman dengan pelaku usaha yang telah melakukan aktifitas daur ulang limbah plastik dan memberikan masukan pengetahuan secara teori mengenai karakteristik plastik sesuai dengan jenisnya, perhitungan cost efficiency operation dan potensi pemasarannya. Metode yang digunakan dalam program pemanfaatan limbah plastik yang diproses menjadi biji plastik melalui survey, analisis situasi dan diskusi. Implemetasi hasil proses pengolahan limbah plastik di Kelurahan Dadap Tangerang dilakukan untuk meningkatkan kreatifitas serta keterampilan warga dalam mengelola limbah plastik agar bernilai tambah ekonomi dan memberikan peluang kerja baru. Hasil dari kegiatan ini antara lain dapat meminimalisir pencemaran lingkungan sehingga warga menjadi lebih peduli terhadap limbah plastik yang dibuang masyarakat, meningkatkan pendapatan masyarakat dengan pengolahan sampah plastik dan meningkatkan peluang kerja dan peluang usaha seiring dengan penambahan kapasitas produksi dari 80 ton/bulan menjadi 100 ton/bulan.
Pengaruh Current Ratio, Debt To Equity Ratio, Total Assets Turn Over Terhadap Return On Assets pada Perusahaan Sub Sektor Telekomunikasi Tahun 2016 – 2021 Finni Yuliani; Setiyo Purwanto
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 7 (2023): Agustus
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8216465

Abstract

Profitabilitas merupakan salah satu aspek yang dapat mempengaruhi kelangsungan hidup perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh Current Ratio (CR), Debt To Equity Ratio (DER), dan Total Assets Turn Over Terhadap Return On Asset (ROA). Penelitian ini dilakukan pada perusahaan sub sektor telekomunikasi di Bursa Efek Indonesia periode 2016-2021 dengan sampel penelitian sebanyak 8 perusahaan, metode penentuan sampel yang digunakan adalah purposive sampling. Teknik analisis data yang digunakan adalah Regresi Linier Berganda. Berdasarkan hasil uji asumsi klasik menunjukkan memenuhi persyaratan dan tidak terdapat masalah yang berarti baik. Pada uji parsial menunjukkan bahwa variabel Current Ratio (CR) berpengaruh negatif dan signifikan terhadap variabel Return On Asset (ROA). Variabel Debt to Equity Ratio (DER) berpengaruh negatif terhadap variabel Return On Asset (ROA). Sedangkan Total Asset Turn Over (TATO) berpengaruh positif dan signifikan terhadap variabel Return On Asset (ROA). Hasil pengujian secara simultan menunjukkan bahwa variabel CR, DER, TATO berpengaruh secara bersama-sama terhadap ROA.
Faktor-Faktor Yang Mempengaruhi Keputusan Investasi Pada Generasi Z Zain Taufiq; Setiyo Purwanto; Fathihani
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 3 No. 4 (2023): Agustus 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v3i4.269

Abstract

This study investigates the influence of financial literacy, locus of control, psychological factors, and demographic factors on the investment decisions of Generation Z. The results show that good financial literacy, a positive locus of control, as well as psychological factors such as self-confidence and risk-taking ability, have a significant impact on the investment decisions of Generation Z. Additionally, demographic factors such as occupation, age, and education also play a crucial role in their investment decision-making. Despite the significant effects of these variables, the study also finds the existence of other factors influencing the investment decisions of Generation Z. Generation Z is advised to invest wisely by choosing financial institutions regulated by the OJK (Financial Services Authority of Indonesia), avoiding potential scams, and considering investment diversification to mitigate risks
Pengaruh Profitabilitas, Leverage, dan Umur Perusahaan terhadap Ketepatan Waktu Penyampaian Laporan Keuangan pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2019 - 2022 Lisa Surya Lestari; Setiyo Purwanto
Strata Business Review Vol. 1 No. 2 (2023): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v1i2.87

Abstract

This study aims to examine the effect of profitability, leverage and company age on the timeliness of financial reporting for manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2019-2022 period. Leverage, which is assessed using the Debt to debt-equity ratio (DER), and firm age, which is measured using the difference between the date of the observation period and the date of establishment, are the elements examined in this study. Return on assets (ROA) is the metric used to quantify profitability. Quantitative research is the type of research that is included here. The data collection for this study uses secondary data, which is presented in the form of financial reports from companies. The sample in this study used a purposive sampling method to produce 148 observations from 37 companies according to predetermined criteria. The analytical method in this study was tested using the SmartPLS program. The results showed that profitability had no significant effect on the timeliness of financial reporting, leverage had a significant negative effect on the timeliness of financial reporting and firm age had a significant positive effect on the timeliness of financial reporting in manufacturing companies.
Daya Tarik Minat Generasi Z Dalam Bertransaksi Menggunakan Financial Technology (E-Wallet): (Studi Kasus Pelanggan E-Commerce Di DKI Jakarta) Alifiyah Nabilah Rahman; Setiyo Purwanto
Strata Business Review Vol. 1 No. 2 (2023): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v1i2.88

Abstract

To maximize the use of technology in expediting financial services, financial technology makes transactions in the financial industry easier, more practical, and efficient. Non-cash payment methods, including e-wallets, are highly sought after by consumers.  The development of financial technology is common among Indonesians, especially generation Z. Therefore, the population determined in this research case study is the people of DKI Jakarta province who belong to generation Z. The sampling technique in this study was purposive sampling method. The data used used primary data, namely by distributing questionnaires which were responded to by 100 respondents. The analysis technique used in this study using multiple linear regression tests using the SPSS 25 program. The results showed that the variables of effectiveness, trust, and perceived convenience had the same t significance value of 0.000 where the t value was smaller than 0.05. This shows that effectiveness, trust, and perceived ease of use affect the interest in transactions using financial technology (e-wallet) together by 80.4% and the remaining 19.6% is influenced by other factors.
ANALISIS TRANSFORMASI BANK DIGITAL YANG TERDAFTAR DI BURSA EFEK INDONESIA Setiyo Purwanto; Didin Hikmah Perkasa
Jurnal Revenue : Jurnal Ilmiah Akuntansi Vol. 4 No. 2 (2024): Jurnal Revenue : Jurnal Ilmiah Akuntansi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/rev.v4i2.342

Abstract

Digital bank transformation is the effect of the rapid development of digital technology that has entered all sectors of life. The investor community sees the development of digital bank transformation into an exciting new alternative in the future. This study aims to analyze the effectiveness of the performance of digital banks listed on the Indonesia Stock Exchange (IDX) for the 2018-2022 period based on stock prices (HS) which are influenced  by return on assets (ROA), return on  equity (ROE), debt to equity ratio  (DER) mediated by capital adequacy ratio (CAR).  This type of research is quantitative research using secondary data based  on financial statements published on the IDX. The data processing testing technique in this study uses the smartPLS statistical program test tool. In the results of this study, it was found that ROE directly affects stock prices, as well as high CAR positions can increase the influence of digital bank stock prices. This can be a practical reference for investors who are interested in digital bank stocks that have been listed on the IDX. In addition, the growth of digital banks can be a threat to the existence of conventional banks in Indonesia
PEMBINAAN UMKM BERBASIS KEMITRAAN: SOLUSI UNTUK MENINGKATKAN DAYA SAING DAN PRODUKTIVITAS Nur Endah Retno Wuryandari; Sri Anjarwati; Setiyo Purwanto; Margono Sugeng; Didin Hikmah Perkasa; Melly Melly
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3: September-Desember 2023
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v3i3.3020

Abstract

Development of Micro, Small, and Medium Enterprises (MSMEs) in Situgadung Village, Tangerang, by Universitas Dian Nusantara (UNDIRA) through a partnership with IKRT Family Care Plus emerges as a solution to address challenges faced by MSMEs, particularly in management, technological adaptation, and product certification. The program provides technological support for MSMEs, including initiatives for financial reporting, SOP development, online marketing, and strengthening human resource competencies. UNDIRA's involvement in financial reporting, production tool design, and process automation is expected to have a positive impact on the growth of IKRT Family Care Plus, generating employment opportunities, and enhancing the quality of environmentally friendly products. This program can also serve as a partnership model for other educational institutions, reinforcing MSMEs, and supporting environmental sustainability
EDUKASI PEMANFAATAN TEKNOLOGI DIGITAL UNTUK MENAMBAH UANG SAKU SISWA SMKN 16 JAKARTA PUSAT Didin Hikmah Perkasa; Magito Magito; Setiyo Purwanto; Nur Vitriani; Nur Endah Retno Wuryandari
Jubaedah : Jurnal Pengabdian dan Edukasi Sekolah (Indonesian Journal of Community Services and School Education) Vol. 4 No. 1 (2024): Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah)
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jub.v4i1.169

Abstract

This dynamic and continuously developing era in all aspects of life has caused many social changes. One of them is technological developments which make people very dependent on technology, especially after the emergence of the internet. The purpose of this article is to provide knowledge and understanding of how communication and technology can be used effectively and efficiently. Undoubtedly, many students use their cell phones to access the internet for various needs. This is also felt by students at SMKN 16 Central Jakarta, where most students have smartphones and often use social media for various purposes. So, we will teach usage
KINERJA KARYAWAN: PERAN KEADILAN DISTRIBUTIF, KESELAMATAN KESEHATAN KERJA (K3) DAN BURNOUT: STUDI KASUS PADA KARYAWAN DEPO JAKARTA Sisca Triamanda Mutiara; Didin Hikmah Perkasa; Muhammad Al Faruq Abdullah; Wenny Desty Febrian; Setiyo Purwanto
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.543

Abstract

This study aims to determine the effect of Distributive Justice, Occupational Health and Safety (OHS), and Burnout on employee performance at Depot in Jakarta. The research design is descriptive quantitative. The population consists of 100 employees of the Depot in Jakarta. The sample for this study is also 100 employees, using the saturation sampling method, where all employees are included as samples. The data analysis technique used in this study is SEM PLS (Partial Least Square). The first stage of making research instruments, distributing questionnaires and processing data. The second stage examines the effect of each variable of distributive justice, occupational health and safety (OHS), and burnout on employee performance. The results showed that the distributive justice variable had an effect on employee performance, the occupational health and safety (OHS) variable had an effect on employee performance, and the burnout variable had an effect on employee performance at Container Depot in North Jakarta